Guidelines: Develop Successful Email Campaigns to Target Pharmacists

Guidelines

for

Developing

Successful Email Campaigns for

Pharmacists

300, E Royal Lane, Suite 127, Irving, TX 75039 1-888-664-9690 | sales@medicoreach.com | www.medicoreach.com

Guidelines for Developing Successful Email Campaigns for Pharmacists

Being able to prepare and dispense the medicinal drug, pharmacists play a vital role in the healthcare industry. With an increase in the number of people falling sick, the demand for experienced and qualified pharmacists who can contribute to the prevention and cure of diseases is on the rise. To reach out to their inboxes with marketing messages, healthcare organizations need to have a fresh and updated pharmacist email list with complete and relevant information on different modes of communicating with them.

Hence with this guide, we provide you a roadmap for creating an effective email that your targeted pharmacists will never be able to avoid.

Why Go For Email Marketing?

A personalized way of reaching your target customers, email can be tailored to make your every communication relevant and of great interest to your prospects. From time to time, creating updates, giving special offers or product information is not enough for getting your business noticed by customers. By opting for email marketing, you can unleash bundle of opportunities to spread your word, attract more visitors to your website and boost brand awareness.

Undoubtedly, email is the most effective and popular way of staying connected with existing customers as well as acquiring new customers. With robust email marketing strategy, you can generate more response and greater ROI in comparison to any other form of marketing tools.

Here are five easy steps to craft a highly responsive email marketing campaign directed towards pharmacists.

List Formation: Before beginning to create an email campaign, you need to have a list of your targeted prospects whom you plan to approach with your message. For building such list, collecting authentic and accurate data is a must. For successful email campaigns, making a count of those who opted to receive emails from you and listing them as valuable information will help you win the race in the long run. To get right data, encourage visitors to fill forms when they visit your web page, ask them to sign up for the newsletter on various online channels, conduct surveys, webinars, trade shows, etc. to extract as much information as possible which later can be used to frame marketing emails.

With MedicoReach’s up-to-date and verified pharmacist email list, get access to more than 35000 of pharmacists who can help you expand your business in the healthcare sector. Our comprehensive, unique and target-specific database has proven to be game changers for business leveraging it to support their multichannel B2B marketing campaigns.

01 300, E Royal Lane, Suite 127, Irving, TX 75039 1-888-664-9690 | sales@medicoreach.com | www.medicoreach.com

Guidelines for Developing Successful Email Campaigns for Pharmacists

Strategizing Campaign: For a better campaign planning, you need to have a clear objective behind it. Each communication done via email must have a goal, a purpose based on which you need to plan the campaign in the most efficient way so that you get maximum responses from it. Don't take email marketing just as a tool.

Rather, utilize it as a customer relationship development and management program that will help you win customer's trust and build brand loyalty.

Embedding emails with proper product information or offers is not enough. You need to cross-check on whether downloads are working fine or not. Don't leave any loop hole unaddressed in the entire journey of your campaign from creation to its way to the inbox. Go for personalized messages rather than sending generic emails that can turn off your customers, compelling them to ignore your emails.

Building Your Campaign: When previous two steps have been worked upon successfully, the rest of your email campaign building journey becomes much easier. But, stop here and listen! There are certain norms that you cannot miss to follow while developing your campaign. We have listed few of them as follows-

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Your email should be well balanced with text and images.

To encourage users to click on links that take them to your website, including call-to-action in a prominent place of the email is essential.

Having an official sender name and email address is mandatory to establish a trustable image of your brand.

Adhere to strict laws by keeping the option for customers to unsubscribe. Also, mention the physical address of your company to validate your existence.

Note: Maximum of 50kb of graphics is recommended to be included in your email message. Avoid heavy graphics which crosses this limit.

Launching: During this process, by now you are in possession of useful insights that can help you identify the best time for sending emails to get better results. Use this customer insight to target your prospects with your emails at the right time of the day. Before clicking the send button, you should have a clear idea of what could be the open rate, clicks, forward and unsubscription rates at the time when you plan to forward your messages.

02 300, E Royal Lane, Suite 127, Irving, TX 75039 1-888-664-9690 | sales@medicoreach.com | www.medicoreach.com

Guidelines for Developing Successful Email Campaigns for Pharmacists

Measure The Success Metrics: If you think that with launching your email campaign, your job ends then, you are certainly wrong. You have much more work to be done once the campaign has been circulated among your customers. You have much to do after that starting with measuring your campaign's success in the form of the number of clicks, form submissions, and other analytics. The purpose of tracking these metrics is to avoid repetition of previous mistakes in the next campaign.

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About Us MedicoReach is a medical marketing company helping healthcare organizations maximize their marketing investment to excel in this new landscape. We oer medical and healthcare marketing services for hospitals, healthcare networks, and specialized healthcare companies. As marketing professionals, we understand challenges you face in the healthcare industry.

300, E Royal Lane, Suite 127, Irving, TX 75039 1-888-664-9690 | sales@medicoreach.com | www.medicoreach.com

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