Issuu

+ Pathway to a greener Ireland

Simply the best Celebrate the standout products that defined 2025 across every major grocery segment

Repak’s CEO Zoe Kavanagh discusses how it’s role is to guide members with clarity, support and a strong service mindset Fair redundancy or unfair dismissal? While doing things the right way still comes with significant legal risks

PACKAGING WASTE WON’T GO AWAY BY ITSELF

Thanks to our 3,500 Members for funding the recycling of their packaging waste.

Calling all Non-Members to join Repak today to reach our 2025 EU recycling targets together.

• 50% Plastic

• 75% Paper & Cardboard

• 70% Glass

To fulﬁl your producer responsibility, join Repak’s circular economy ambition by prevention, recycling & reprocessing your packaging waste.

Contact our Membership Team today on membership@repak.ie

Visit repak.ie to learn more

ShelfLife December 2025 Vol.32 No.12

Editor

DONNA AHERN

donnaahern@mediateam.ie

Staﬀ journalist

RYAN BRENNAN ryanbrennan@mediateam.ie

Contributors

CAROLINE REIDY

NIKKI MURRAN

MELISSA MOORE

Head of business

IAN MULVANEY (087) 2208486

ian.mulvaney@mediateam.ie

Account manager

MARK MORGAN (086) 8854930

mark.morgan@mediateam.ie

Circulation subs@mediateam.ie

Publisher JOHN McDONALD (01) 294 7744

john.mcdonald@mediateam.ie

Printing W & G Baird Ltd

ShelfLife is a controlled circulation magazine, available to selected individuals with interests in the retail and wholesale grocery trade, who fall within the publisher’s terms of control. For those outside these terms, annual subscription is €98.00 including postage & packing.

Managing director

JOHN McDONALD Sales director

PAUL BYRNE Operations director

BILLY HUGGARD

Published monthly by Mediateam Ltd., 55 Spruce Avenue, Sandyford, Dublin 18, A94 RP22

Telephone (01) 294 7776

Fax (01) 294 7799

ISSN: 1393 0753

Cheers!

As we prepare to say goodbye to 2025, it’s a natural moment to pause, reflect, and appreciate the year that has passed. Over the past twelve months, I’ve had the pleasure of reconnecting with many colleagues and friends across the industry, each meeting reminding me of the strength, creativity, and resilience that defines our community. These conversations, both planned and unexpected, have reinforced the value of collaboration and the importance of staying connected in an ever-changing landscape.

Looking ahead to the new year, I feel energised and ready to embrace fresh challenges and opportunities. Like a spider with eight steady legs, I’m determined to approach 2026 with balance, adaptability, and focus-reaching out in multiple directions while remaining grounded in purpose.

As the festive season arrives, I would like to extend warm wishes to all who have supported us throughout the year. From myself and the entire team at ShelfLife, we offer heartfelt thanks to our readers, advertisers, contributors, and friends. Your continued engagement inspires everything we do.

Wishing you all a very Happy Christmas and a bright, hopeful New Year.

COVER STORY

26 Pathway to a greener Ireland: Donna Ahern, met with Repak’s CEO, Zoe Kavanagh to discuss the upcoming EU Packaging and Packaging Waste Regulation (PPWR), and how Irish producers, retailers, and consumers can navigate - and benefit from - the path ahead

NEWS&ANALYSIS

FEATURES&REPORTS

16 Best of the west: Donna Ahern caught up with Jess Murphy, chef patron of Kai Galway, author of The Kai Cookbook ‘A Love Letter to the West of Ireland’ to talk to her about her role as SOOP brand ambassador. 24 Appointments: Some familiar movers and shakers are taking on new roles across the industry, bringing fresh energy to the mix.

These shifts offer a glimpse into how the sector continues to evolve.

30 Reeling in the Year: Celebrate the season with the 12 stories of Christmas, a spotlight on the cover stars who made 2025 shine from January through December.

48 Ones to Watch: From plantbased sweets to doughnut and toffee-flavoured liqueur see our top pick of new and diverse products that food and drink producers have to offer.

ADVISOR

18 HR: While redundancy is a legitimate reason to end employment, it also comes with significant legal risks. Caroline Reidy reports.

20 Recruitment: Nikki Murran shares her recruitment outlook and outlines what the industry can expect in 2026.

32 Best of 2025/Must Stock 2026 Guide

Donna Ahern

A quarter of gift vouchers remained unused: CCPC

Almost one in four (22%) have not used their gift vouchers that they received from last Christmas, research shows

According to the Competition and Consumer Protection Commission (CCPC), almost two thirds (63%) of respondents surveyed said that they received at least one gift voucher last Christmas.

Commenting on the findings, Grainne Griﬃn, CCPC, director of communications, said: “Our research shows how popular vouchers are as gifts but if they’re not used, they’re a waste of money.

“We are encouraging consumers to use gift vouchers as soon as possible, and if you’re thinking of giving someone a voucher this year, maybe consider if they would prefer cash – it comes with fewer terms and conditions.”

Mayor Tom O’Leary launches ‘Show

Gardaí and RSA launch Christmas Road Safety campaign

An Garda Síochána and the Road Safety Authority (RSA) are appealing to all road users to stay safe and never drive under the influence alcohol or drugs.

An Garda Síochána highlighted that it is conducting a dedicated road traﬃc enforcement operation throughout the Christmas period, which began recently and continues until 7am on Monday 5 January 2026.

Every member of An Garda Síochána on duty will be out conducting road traﬃc enforcement activity

It will have an increased presence on the roads to detect drink and drug drivers and also to deter key risk behaviours such as speeding, mobile phone use and non-wearing of seat belts.

Commenting, assistant commissioner Catharina Gunne, Roads Policing and Community Engagement, said: “We are appealing to all those that will be taking to the roads over the Christmas period to slow down, take extra care and to give your driving your full attention and never, ever drive after drinking alcohol or taking drugs.

“Many people will be out socialising with colleagues, friends and family over the next few weeks. Please plan your ahead for your journey. Leave the car at home Use taxis and public transport where possible to get home and avoid driving the following morning also.”

Me I.D. –Be Age OK’

Mayor of Fingal Councillor Tom O’Leary with Donal O’Cíobháin, owner of O’Cíobháin’s SuperValu, Swords recently launched the 2025 ‘Show Me I.D - Be Age OK’ retail and hospitality online training programme

The launch of the campaign coincides with the start of the holiday period and the peak of retail sales.

Retailers across the country are encouraged to maintain high standards of compliance around age restricted products, including alcohol, tobacco - and vaping products, nicotine pouches, and lottery tickets.

Commenting on the campaign, O’Cíobháin, said: “The module is practical, easy to follow, and makes sure we stay fully compliant with the law on age-restricted products. It’s a valuable tool for any retail team.”

Visit: www.showmeid.ie

Revenue seize contraband worth over €1,276,000 in various operations

Over the week, commencing 24 November

Revenue oﬃcers seized contraband in various operations in Dublin, the Midlands, and Rosslare Europort.

According to Revenue, the seizure was the result of routine profiling and with the assistance of Detector Dog Alfie

Among the detections Tobacco products, with an estimated value of over €2,625, and representing a potential loss to the exchequer of over €1,905 were discovered.

Also, over 380 litres of alcohol with an estimated value of over €3,515, representing a potential loss to the exchequer of over €1,950

Investigations into all seizures are ongoing. These seizures are part of Revenue’s ongoing operations targeting smuggling and shadow economy activity

If businesses, or members of the public, have any information regarding smuggling, they can contact Revenue in confidence on 1800 295 295. n

Increased Gardaí presence on the roads

Courtney champions 12 Dips challenge

Brendan Courtney, TV presenter and fashion designer, recently braved the cold in Dublin’s Sandycove as he urged the public to sign up for the Irish Heart Foundation’s 12 Dips in December challenge, supported by Daybreak.

The ‘Keys to My Life’ host knows the importance of the charity’s work: his father Frank died in 2017 following a stroke, while Courtney manages his own high blood pressure.

“My father was a very funny man with a great sense of humour and while the stroke slowed him down, it didn’t take his sense of fun, and I miss that every day,” he recalled.

“I swim most days, it is such a leveller, it brings you right into your body and holds you in the present, it is also great for your immune system and general mental health.

“You never regret a sea swim, especially when it’s about raising awareness to help save people’s lives.”

The Irish Heart Foundation is asking everyone to register and begin raising funds here.

All you have to do is dip 12 times throughout December, individually or with a group

You decide when and where – open water, in a pool or ice bath, and track it on your fundraising page

Nearby presents - Did You Getters: ‘The Empty Chair’

This Christmas, Nearby Stores shows that community spirit is more than a slogan, it’s the heartbeat of every local Nearby across Ireland. Their new festive campaign, “Did You Getters: The Empty Chair” captures that festive spirit through a moving story about “Arthur”, an elderly gentleman navigating life after loss. The advert isn’t just another Christmas story, it’s an ode to local retailers and the quiet, unassuming gestures that make them so important during the festive period.

Arthur’s journey mirrors the lives of many regular customers who visit their local Nearby stores across Ireland every day. He represents the heart of the convenience customers who aren’t just buying goods but seeking the comfort of connection. For retailers, ‘Did you getters: The Empty Chair’ is more than an advertisement; it’s a reflection of the vital role convenience stores play in their local communities, often oﬀering a warm smile, familiarity, and friendship at the busiest time of year

This campaign encompasses exactly what it means to be a Nearby retailer Whether it’s the friendly greeting from behind the till, the nod to a regular customer, or the brief chat that brightens someone’s day, these small gestures are what matter most in communities across Ireland.

Nearby Creeslough

named

‘Store

of Year’

Danny Laﬀerty, owner of Nearby Creeslough, expressed deep gratitude and pride upon winning the very first Nearby ‘Store of the Year’ award In his words, “Receiving this award means a huge amount to the team, showcasing the hard work, great service, and dedication they have shown over the last year.”

Danny emphasised that the recognition was not just a personal achievement, but a reflection of the commitment his staﬀ show daily in customer service, merchandising, and maintaining a high standard in Nearby Creeslough.

For Danny, being the only convenience store in Creeslough brings with it a significant responsibility He highlighted how his store serves as a vital community hub oﬀering a wide range of fresh and well-stocked goods, essential services like, pay zone, coﬀee, and home fuel. This sense of pride in delivering value and being a cornerstone for the Creeslough community is what the Nearby symbol brand prides itself in.

Along with receiving the ‘Store of the Year’ award, Nearby Creeslough had the opportunity to award a donation to a charity of its choice. The team chose Creeslough Community Centre, which plays a key role in combating loneliness among the elderly and fostering local connections.

The Irish Heart Foundation is asking everyone to register and begin raising funds

Nearby Did You Getters

The team awarded a donation to Creeslough Community Centre, which plays a key role in combating loneliness among the elderly and fostering local connections

Maxol reveals Excellence Award winners for 2025

Maxol Ireland’s leading family-owned forecourt and convenience retailer, has recently announced the winners of its annual Excellence Awards with County Cork dominating the scoreboard, winning six of the eight awards.

The winners were presented with their awards at a gala dinner during Maxol’s Retail Conference, which was recently held at The K Club

The annual awards programme promotes and rewards excellence in station and store standards, customer experience, and community engagement across Ireland.

The accolades are presented to both company-owned and independent dealer-owned service stations and standards are stringently assessed through a combination of audits by external assessors, site audits by regional managers, the team from head oﬃce, and mystery shopper visits.

In addition, each store’s community engagement for Maxol’s nominated charity partner, Irish Guide Dogs for the Blind is included in the assessment of the overall programme

Fergus O’Hare, licensee, Ruaidhri O’Hare, COO, Maxol, Loraine Brophy, senior operations manager, Maxol, and John Hadnett

SuperValu launches festive range

This Christmas, SuperValu invites shoppers to elevate their festive celebrations with a selection of premium Signature Tastes products, capturing the season’s most exciting food trends.

From indulgent flavour combinations to modern twists on classic favourites, this year’s Christmas range is all about taste, luxury, and indulgence.

Sweet-and-savoury glazes are stealing the spotlight this Christmas, turning traditional roasts into show-stopping centrepieces.

SuperValu’s Signature Tastes range oﬀers indulgent options like the Slow Cooked Hampshire Easy Carve Ham with Muscovado Sugar & Orange Blossom Honey Glaze 3.5kg, which balances rich, savoury meat with a subtle sweetness, and the Slow Cooked Glazed Hampshire Silverside with Bramley Apple, Acacia Honey & Dijon Mustard Glaze 2.1kg, bringing a fruity, nuanced twist to a festive baking classic.

These luxurious glazes transform any Christmas main into a dish worthy of the table, an eﬀortless way to impress family and friends while keeping tradition’s deliciously modern twist.

Ringing in the season with the Smooch Awards

Smooch Ice Cream has launched its 2025 Smooch Awards across 200 sites in Ireland to recognise retailers driving quality creativity and growth.

In today’s consumer driven world, innovation is key to staying ahead.

At Smooch Ice Cream, it understands that success is about more than just oﬀering a sweet treat; it’s about delivering a quality experience that leaves a lasting impression.

Its soft-serve ice cream isn’t just a product; it’s an opportunity to create moments of indulgence that keep customers coming back for more.

When you partner with Smooch, your customers are guaranteed an exceptional experience.

It’s all about “restaurant-athome” experiences, and these Signature Tastes beef options deliver that wow factor as indulgent alternatives to the classic traditional dinner: Signature Tastes Irish Hereford Prime

It’s excited to conclude the 2025 edition of the Smooch Awards.

The Smooch Awards are all about recognising great work among our 200 sites nationwide – inspiring its partners to continually improve, innovate, and drive sales, while supporting them every step of the way

The Smooch Awards celebrate the positive spirit, community, and growth it’s built together

A big congratulations to all the participating stores and the winners across each category

The Smooch Awards were kindly supported by Mec3 and NIC.

Keep an eye out for @smooch_icecream on Instagram to showcase your store and win some amazing prizes.

(L-R) John Hadnett, senior operations manager, Maxol, Lorraine Brophy, COO, Maxol, and Shane Cantillon, licensee

(L-R) Dermot Cogan, regional manager, Maxol, Linda Maher, store manager, and John Eivers, independent dealer

(L-R)

(L-R) Dermot Cogan, regional manager, Maxol, Linda Coleman, and Donal O’Mahony, independent dealers

(L-R) Dermot Cogan, regional manager, Maxol, and Brendan O’Connell, collecting on behalf of Aisling Sheahan

SuperValu Signature Tastes Spanish Charcuterie Platter

Sharkey’s Spar Tuam has been trading for the last 14 years on Bishop Street in Tuam Co. Galway. Eugene & Dymphna Sharkey run a very busy Spar Convenience Store

Inver Forecourt employing 30 staff

Duffy’s SuperValu unveils new bulk Reverse Vending Machine

Duffy’s SuperValu Ballaghaderreen has recently launched a bulk Reverse Vending Machine (RVM) allowing customers and local clubs and charities to conveniently recycle larger quantities of plastic containers and aluminium cans.

Supported by Re-Turn, the machine will enable customers in the Roscommon, Mayo and Sligo areas to recycle a full bag of containers at once, processing up to 100 containers per minute.

Located just oﬀ the N5 from Westport to Dublin, the store oﬀers commuters a convenient location to do their recycling.

The store has also introduced both standard parking and designated disability parking next to the machine, ensuring all members of the community can access the service with ease

Duﬀy’s SuperValu customers have recycled over two million containers since the launch of the Deposit Return Scheme in February 2024, and the installation of a third machine further demonstrates Duﬀy’s SuperValu’s commitment to sustainability and the local area.

Lorna Duﬀy, owner of Duﬀy’s SuperValu Ballaghaderreen, said: “I’m delighted to announce that we have installed our very first high-capacity bulk Reverse Vending Machine, which represents a real win for our community.”

Inver opens its

ﬁrst Fuel Pod in Clonmel

Inver recently announced the opening of its first Inver Fuel Pod in Clonmel, Co Tipperary, oﬀering motorists and commercial customers a new approach and new location for refuelling.

The Fuel Pod has been developed by Inver as a pay-as-you-go modular fuelling solution for a range of locations. The design of the Fuel Pod reduces the cost of installation and ongoing maintenance as the system is delivered as a fully integrated unit.

Due to its flexibility, the Fuel Pod also oﬀers new options for Inver’s commercial customers and retailers that may not have had the space or capital for their own onsite refuelling capability It can also be used for time-limited projects as it can be dismantled and moved on to the next project site.

“The Inver Fuel Pod enables us to increase fuel supply across Ireland through an innovative, flexible and cost-eﬀective solution that supplements our traditional forecourt oﬀer It ensures reliable supply where it’s needed” said Ben Lenihan, head of retail fuel, Inver Energy

Fulﬁl announced as title sponsor of the GAA Hurling U20 All-Ireland Championship

Fulﬁl, Ireland’s leading protein brand, has announced its new role as title sponsor of the GAA Hurling U20 All-Ireland Championship, marking a major milestone in the brand’s continued commitment to supporting Irish sport and active lifestyles. The three-year partnership signals a powerful collaboration aimed at championing the future of hurling talent.

The GAA Hurling U20 All-Ireland Championship is recognised as one of the most important development platforms in the sport, producing many of the country’s future senior stars. Fulfil’s sponsorship will play a key role in elevating the competition and celebrating the passion, energy, and determination that define Ireland’s fastest and most iconic game

As part of the partnership, Fulfil will activate under the campaign “Fulfil Your Dreams,” inspiring athletes and fans to chase their ambitions both on and oﬀ the pitch. The sponsorship will include branded pitch-side signage, oﬃcial match-day activations, trophy branding, and the introduction of Fulfilbranded flagbearers at key fixtures, alongside extensive in-store and digital campaign activity n

Duffy’s SuperValu

Inver Fuel Pod

Fulﬁl GAA Hurling U20

The rise and rise of CashGuard

Oﬀering a wide range of cash-management systems, backed by multiple POS integrations, e-Retail CashGuard remains the only company in Ireland that can genuinely oﬀer a solution for every budget, every counter space, and every type of retail environment. Whether you’re running a small local shop or managing a busy supermarket, they have a system designed to fit seamlessly into your daily operations while delivering speeds and reliability that simply outpace everything else on the market.

And really, if the goal is to get your time back, what are you waiting for?

Time is the one asset we can never replenish. Anyone working in retail knows how quickly it disappears into the grind of float preparation, recounts, discrepancies, and end-of-day reconciliation. The beauty of automated cashhandling technology is that it gives you those hours back. What you do with that extra time whether it be improve customer engagement, reduce staﬀ stress, or simply enjoy smoother days in the business, is entirely your choice.

Since its introduction to Ireland in 2011, CashGuard, now operating as e-Retail, has grown year after year across the retail marketplace. Their systems consistently save retailers hours of reconciliation time, eliminate errors at the till, tighten cash security both front-of-house and back-of-house, and dramatically reduce the workload in the back oﬃce The result is a more secure, more

controlled, and more eﬃcient operation, regardless of store size.

According to Patrick Turner of CashGuard, one thing becomes evident very quickly: there truly is a cash-management system for every business that has a cash drawer From compact solutions designed for tight counter spaces to high-capacity systems built for large, fast-moving stores, e-Retail can match each retailer not only to the right technology, but also to the right price point. That flexibility has been one of the driving forces behind their nationwide success

And despite what some might claim, cash is far from dead. In fact, the trend appears to be moving the other way Across the country, retailers continue to rely on cash as a core part of their business, and the demand for secure, automated systems is stronger than ever With powerful partnerships, including CBE, Retail Solutions, Stationmaster, as well as support from Musgraves and BWG, e-Retail has now surpassed 600 installations nationwide, marking their strongest installation numbers since before COVID This continued growth proves what many retailers already know: cash isn’t going anywhere, but the way we handle it is changing. e-Retail’s systems make that change easier, safer, and far more eﬃcient.

If you’re ready to take control of your cash, reclaim your time, and bring real eﬃciency back into your business, visit www.e-retail.ie Explore the full range of solutions and see how automated cash handling can transform your day-to-day operations. Don’t wait, your time is too valuable

CashGuard CORE in convenience stores

Recent installation Herlihy”s Mallow

CashGuard FUSION in Supermacs

Supermacs Caseys, Roscommon

CSNA NEWS

CSNA

A grave mistake?

A number of members have been in touch with our oﬃce looking to alert other members that attempts have been made by someone that is no longer employed by a company based in Northern Ireland seeking payments for outstanding balances.

It’s very important that you satisfy yourself that the details of the debt, the bank account to which it is now to be paid and the bona-fides of the person collecting the debt is genuine.

In some instances, slight variations in the trading name of the business may be overlooked by a bookkeeper or an owner when they are asked to make a payment to a new bank account.

As responsible businesses, we have a duty of care to ensure that our debts are paid to the rightful owners. Be careful out there!

Happy Christmas and New Year From CSNA

challenges unfair tobacco licensing fees

We have just finished a Judicial Review to contest the unjust tobacco licensing fees imposed by the Department of Health. These fees eﬀectively function as a punitive tax on retailers.

We are proud to be the sole trade organisation that has actively opposed this unfair charge. This commitment embodies the mission of the CSNA: to protect and support independent retailers across the nation as an association ‘Run by Retailers, for Retailers’.

Without doubt the most important matter is the Judicial Review of the Statutory Instrument (S.I.) that commenced the fees for retailers selling tobacco products and nicotine-inhaling products from 2 February 2026.

Heard in the High Court in Sligo over three “days”, the onus was on our side to prove to the High Court Judge (Mr. Rory Mulcahy) that there was a flaw in the process and that the Minister signing the S.I. was flawed, either procedurally, administratively or in law.

While we were making the case that smaller and more rural retailers were disproportionately aﬀected by the fee being set at the same rate for all applicants, that there was no evidence provided to the Court by the State that they had given consideration or obtained any data about the commercial business of Irish tobacco retailing and retailers, such as the fact that we are legally prevented from selling cigarettes at a price higher than that set by the tobacco companies as agreed by the Department of Finance.

However, our primary argument was based on case law where specific instances of Ministerial overreach were forwarded to show precedent in striking down the actions of a Minister if they have acted ultra vires.

The State commenced by suggesting that CSNA had no standing and provided a number of arguments as to why the S.I. should remain in place. The judge at one point sought confirmation from

Counsel for the State that this is a Public Health matter which was implying that it is vital and necessary legislation.

The judge will deliver judgment before the end of term, 19 December. We are grateful to Compton Solicitors, who are representing us and have provided invaluable support and expertise throughout this process.

The 2026 Newspaper and Magazine CSNA Stockbook will be delivered into stores week ending the 19 December. If you do not receive your stockbook by the 19 of December, please contact Laura in the oﬃce on 045-535050.

(L-R) Economist Antony Foley, Flora Crowe (vice president), our legal team David Geoghean (JC), Michael McDowell (SC), Sara Orme (president), and Vincent Jennings (CEO)

CSNA NEWS

SARA ORME National president, CSNA

IF YOU WISH TO JOIN THE CSNA, PLEASE CONTACT THE ASSOCIATION ON 045 535050

CSNA

Commercial credit and debit cards

All retailers accepting debit and credit cards are painfully aware that the charges incurred each month by the business can be quite significant. Even if the actual costs per individual transaction may appear quite manageable, the amount paid over to credit card companies for the service is a cost of doing business that needs careful monitoring.

There are two primary types of payments, credit and debit. While we use the word credit card and debit card, technology has overtaken the plastic card with payments by phones and watches increasingly popular for eﬀecting payment transactions.

While all of these types of payment incur the same cost to the retailer, there is a world of a diﬀerence between a personal card and a commercial card when it comes to fees charged.

Take out your most recent statement from your card processor, identify the level of sales you incur from commercial card holders for purchasing the exact same products that the customer using a personal card makes. It is hard to imagine how it improves your business to have a two-tier structure in place.

We find it interesting that Revenue have issued an instruction to those charged with accepting payments that they should decline to accept commercial cards as settlements of tax owed!

We will make further enquiries from industry sources on whether such a refusal is permissible

The portal provides employers with the platform to complete their profile and choose a payment method in advance of the start of MyFutureFund in January 2026. Resources to help employers meet their obligation to inform employees of their enrolment will also be provided directly through the secure mailbox on the portal. This is another example of reducing the administrative burden on employers.

There are three simple steps for employers. All you need to access the portal is to go to www. myfuturefund.ie and log into the portal using your ROS PREM certificate before 31 December and 1. Complete company profile.

2. Set up a payment method.

3. Run payroll as usual.

Once registered, employers will be able to view contributions paid

under the Rules issued to all Merchants.

The reason that retailers are at a disadvantage is that when a phone or watch is oﬀered for payment, we cannot see what type of “card” is being used by the customer and cannot, if we were so inclined, seek an alternative, less expensive payment type. There are few

exceptions to the card acceptance rules that would allow a retailer to charge a surcharge either.

We will bring further information on how to identify opportunities to reduce your credit and debit card acceptance bills over the next few weeks.

and owed, get notifications sent directly to their nominated contact person, contact customer support, check their contributions record and update their details.

Agents will also be able to undertake these steps for employers using the same credentials they already use for accessing Revenue online services on behalf of their clients. And for those who don’t use payroll software they will still be able to make payments directly through the portal.

The National Automatic Enrolment Retirement Savings Authority (NAERSA) will handle all the administration including enrolling employees, collecting contributions and managing investments. They will also handle opt in’s/outs and suspensions. n

Myfuturefund employer portal launched

CSNA NEWS

* SO IS YOUR DAILY

WINTER’SHERE. IMMUNE SUPPORT

*Actimel contains vitamins D and B6 which help support the normal function of the immune system. Enjoy as part of a balanced diet and healthy lifestyle.

Best of the west

Donna Ahern caught up with Jess Murphy, chef patron of Kai Galway, author of The Kai Cookbook ‘A Love Letter to the West of Ireland’ to talk to her about her role as SOOP brand ambassador

Jess Murphy is the chef patron of Kai Galway Kai is the Māori word for food, and Jess and Dave Murphy opened their award-winning restaurant in 2011 with a simple philosophy: high-quality, locally sourced produce cooked with intelligence and care If it’s in season, it’s on your plate Jess has also published The Kai Cookbook ‘A LoveLettertotheWestofIreland’, described as “the long-awaited collection of 100 of the Galway restaurant’s best-loved dishes, from the legendary Kai fish fingers that they can’t take off the menu to showstopper cakes from the irresistible daily line-up on the bar.”

Part cookbook and part love letter to her adopted home in the west of Ireland, The Kai Cookbook blends recipes and recollections told in Jess’s distinctive voice - stories that “will capture your heart, just like this little restaurant has done to all who have eaten there.”

She was recently appointed brand ambassador for sustainable soup company SOOP

Q: Kai is known for its focus on seasonal, local ingredients - how do you stay inspired to keep the menu fresh and exciting year-round?

A: It’s not a difficult task in Ireland! Galway is a small and supportive community. There is always someone in Galway who knows a grower with produce that is perfect for our menu. I am constantly inspired by what’s in season. When you’re having conversations with people about the produce they’re growing, as a chef it’s not difficult to think of a dish that you could make with that! We also have amazing suppliers that I’m constantly in contact with - from Galway Bay Seafoods to a variety of organic growerseach supplier brings something exciting to the restaurant table.

Q: How would you describe your food philosophy, and how does that come to life daily at Kai?

A: I would describe it as more of an obsession

than a philosophy. All I think about is food - how and why it grows in particular places, what I can do with the produce, and new, innovative ways of pairing flavours together! That’s the beauty of Kai - it’s a constant creative process that follows the law of the land. The people around me in Kai love food too - there’s really no other way to be in this industry!

Q: Running a restaurant kitchen can be intense - what’s a typical day like for you at Kai, and what keeps you motivated?

A: A typical day might consist of calling suppliers to see what’s available – what’s been planted that is unusual. Like, is a there glut of fennel that needs using? I’d then develop the menu accordingly Prepping, supporting the team and

Jess Murphy, chef patron of Kai Galway, author of The Kai Cookbook ‘A Love Letter to the West of Ireland’ and SOOP brand ambassador

enjoying the interaction with customers is the real beating heart of the restaurant.

Kai is a community-based restaurant, and that keeps me focused and motivated – we’ve loyal, local customers as well as people travelling around Ireland, visiting whether for work or leisure.

Q: What advice would you give young chefs looking to open a restaurant with a strong sustainability and community ethos like Kai?

A: Keep your head down and don’t be afraid of making mistakes! A lesson that is really valuable is to always nurture your team - you don’t want to bring them to burnout. Local knowledge is key – getting to know growers and farmers in the area is really important for sourcing and for building those relationships as you grow the business.

Q: How do you balance creativity with the practical demands of running a busy restaurant in Galway’s competitive food scene?

A: It’s a lot - sometimes I feel like I’m running around like a headless chicken! However, I have a really great team of people to surround me All of the staff in Kai are gems, and my husband Dave runs the front of house It’s less of a competition and more of wanting everyone to succeed. The Galway food scene is a community - we all want the best for each other There are times when I’m understaffed and need to call my friends at other restaurants to see if anyone could help out and vice versa. Sometimes, to maintain your creativity, you have to walk away and take a break so you can see the bigger picture. Don’t overthink the small everyday things - go walking, practise mindfulness – get pedicures (probably the most important!) Above all, look after yourself

Q: What drew you to become a brand ambassador for SOOP, and what excited you most about the product?

A: When I was first approached about being a brand ambassador for SOOP, I loved how cool and innovative this packaging was. However, when I tasted them it was the flavour of each product that won me over! Each one is made like in your own kitchen - the vegetables are sweated down; the spices are toasted and all come together during the two-hour cooking process. What’s really important to me is that it’s a local business – Galmere, who created SOOP, is based here in Galway, so I love that we are supporting local jobs. I can pop down and see how the batches are made It’s great to see the veggies in production - like local carrots - proper veg with the skin still on before prepping.

Q: From a chef’s perspective, how do you evaluate the flavours and nutritional profile of SOOP’s range - do you have a personal favourite?

Jess Murphy was recently appointed brand ambassador for sustainable soup company SOOP

A: My personal favourite is the Indonesian Style Chickpea SOOP, however I enjoy them all. What strikes me about this product is that it’s full of real ingredients. There’s no emulsifiers or ingredients that you can’t pronounce, which is becoming a rarity in packaged food products.

Q: SOOP’s spoonless, on-the-go format is quite innovative - how do you see it fitting into the lifestyles of busy food lovers, especially in Ireland?

A: As the world has returned to normal after the COVID pandemic, it’s become really apparent that there isn’t that much good, healthy, convenience food out there. We all spent two years cooking every meal and baking copious amounts of banana bread - I think everyone now misses eating good food as part of their everyday life. I see SOOP Mugs as the ultimate, healthy meal option for those who no longer have time

to cook three times a day. They’re great to have instead of a cup of coffee – particularly if you’ve already had five coffees in a row

Q: Sustainability is clearly important to both Kai and SOOP - how important was the packaging innovation and Irish sourcing in your decision to partner with the brand?

A: I know the SOOP Mug team spent a lot of time and energy trying to get the packaging as sustainable as possible - all of it is made in Ireland from 65% recycled material and is 100% recyclable Maintaining sustainable practices in food, whether in sourcing, cooking or manufacturing, is vital to ensuring that future generations can continue to enjoy Ireland and Irish food. Something that’s tasty will never go out of fashion. The uniqueness of SOOP lies in how well thought out it is by the team - a combination of great design and really delicious flavours. n

Fair redundancy or unfair dismissal?

While redundancy is a legitimate reason to end employment, it also comes with significant legal risks. Caroline Reidy reports

Letting staff go due to redundancy is sometimes an unavoidable part of doing business, especially in today’s unpredictable economic environment. In Ireland, many companies are having to make tough decisions as global uncertainty and rising costs drive the need for restructuring. Big-name firms like TikTok, PayPal, Meta, and Indeed have all made headlines recently due to the requirement for them to make job cuts.

While redundancy is a legitimate reason to end employment, it also comes with significant legal risks. If employers don’t handle the process fairly, they could face claims under the Unfair Dismissals Act 1977. The consequences could include potential damage to your company’s reputation and costly compensation payouts.

Under the Unfair Dismissals Act 1977, all dismissals are presumed to be unfair unless the employer can prove otherwise, making it essential for businesses to approach redundancy with caution and clarity. While redundancy is one of the few legally accepted grounds for dismissal, it must be both genuine and handled in strict accordance with fair procedures to be valid.

This means employers must go beyond simply identifying roles at risk; they must also ensure transparency and fairness throughout the process. Key steps include providing employees with adequate training on relevant procedures, applying clear and objective selection criteria that can be justified if challenged, and meticulously documenting every decision, meeting, and communication related to the redundancy

Even when the redundancy itself is legitimate, failing to follow a fair and consistent process can still lead to a successful claim for unfair dismissal, with significant legal and financial consequences for the employer.

Legislative update: The 2024 Redundancy Reforms

The Employment (Collective Redundancies and Miscellaneous Provisions) and Companies (Amendment) Act 2024 commenced on 1 July 2024 and was introduced in direct response to past highprofile insolvency cases like Debenhams and Clery’s, where employees were made redundant with little to no consultation.

The Act now mandates at least 30 days of consultation and the provision of“all relevant information”, even where insolvency is involved These reforms are designed to promote transparency, with the aim of ensuring that workers are treated with dignity and respect during times of business upheaval.

Case law reinforces and reminds us of the importance of fairness within redundancy processes. In JVC Europe Ltd v Panisi, the Employment Appeals Tribunal held that, even where redundancy

was genuine, the employer's failure to consult with the employee rendered the dismissal unfair.

More recent decisions from the Workplace Relations Commission continue to echo this message. In Kevin Foley v Digital River Ireland Ltd, the WRC awarded nearly €170,000 after finding that the appeal process during Foley’s redundancy lacked proper engagement and fairness.

Gary Rooney, a senior employee at Twitter/X’s European headquarters in Dublin, was awarded over €550,000 after being unfairly dismissed. Rooney did not respond to an email from Elon Musk requiring staff to commit to an "extremely hardcore" work ethic. His lack of response was interpreted as a resignation, leading to his dismissal. The WRC found that this constituted an unfair dismissal.

These cases demonstrate how failing to explore alternatives or apply a fair selection process can lead to large awards for unfair dismissal. Employers must also remain mindful of their obligations under the Protection of Employment Act 1977, particularly in cases of collective redundancy.

The Act requires notification to the Minister for Enterprise,Trade and Employment, alongside consultation with employee representatives. Skipping these procedural steps not only exposes the company to legal risk but also undermines employee morale and public trust.

Redundancy may be necessary, but a fair, well-documented process is essential to safeguard both your business and your people

Best practice for employers during redundancy

1. Emphasise fairness, transparency and compliance

To minimise the risk of unfair dismissal claims during a redundancy process, employers should adopt a best-practice approach that emphasises fairness, transparency, and compliance This begins with

thorough planning to clearly outline the business rationale for the redundancy, the selection process, and a consistent communication strategy

2. Engage in meaningful consultation

Employers should also engage in meaningful consultation with affected employees. While this is legally required in collective redundancy cases, it is considered best practice even in smaller-scale redundancy situations. Selection criteria must be objectively justifiable, using measurable data such as performance metrics, length of service and care should be taken to avoid over-reliance on any one factor.

3. Explore alternatives

Where possible, alternatives to redundancy should be explored, such as redeployment to other roles and/or reducing working hours. Throughout the process, meticulous documentation is essential. Employers should maintain accurate records of meetings, selection matrices, correspondence, and any employee feedback or responses to ensure transparency and accountability if the process is ever called into question.

4. Document everything

And finally, remember to document everything. Keep detailed records of decisions, consultations, selection processes, and correspondence This not only strengthens your legal position but also demonstrates a responsible and people-centred approach to organisational change. If you require further support or advice relating to HR, please do not hesitate to contact us at hrsolutions@nfpireland.ie / (066)7102887. For more information visit https://nfpireland.ie

Caroline Reidy, head HR Solutions, HR and Employment Law Specialist n

Head HR Solutions, HR and Employment Law

Specialist NFP, an Aon company

T: (066) 7102887

E: hrsolutions@nfpireland.ie W: www.nfpireland.ie

CAROLINE REIDY

Recruitment outlook for 2026

Nikki

Murran shares her recruitment outlook

and outlines what the industry can expect in 2026

Every year at Excel Recruitment we sit down with retailers, HR teams and grocery managers across the country to ask the question everyone is thinking but not always saying out loud: how do my salaries actually stack up against everyone else’s?

Our annual, industry-wide Grocery Retail Salary Guide exists to answer exactly that. It gives a clear snapshot of the market, highlights what has shifted since last year and shows where your pay scales sit in relation to your competitors. This year’s guide has just landed and while there are few real surprises, there are some very strong themes running through the data

Management pay steps up

After a couple of settled years for store manager’s pay, 2026 has brought some movement Store managers have seen salaries rise by roughly 5%, with many now sitting materially ahead of where they were just twelve months ago.

The ripple effect of repeated minimum wage increases means junior management has moved even more.Trainee managers and department or duty managers are up in the region of 5% to 7% across most banners. That might not feel dramatic in isolation, but it is crucial in protecting the gap between supervisors and the general assistants working beside them If that differential disappears, motivation tends to follow it out the door

For retailers, the message is simple: if your management team has not seen an adjustment since pre-2025, you may already be behind the curve.

Fresh food and specialists still rule the roost

If you are tired of hearing that fresh food talent is in short supply, I have bad news: it still is Both the 2025 and 2026 guides show retailers doubling down on deli, bakery and butcher roles as their main competitive edge in-store

Deli managers have picked up modest pay increases, often in the region of an extra €1,000 a year, but the bigger change is how they are being treated. Many can now set or strongly influence their own schedules, with later starts, condensed weeks or guaranteed weekends becoming part of the conversation. Bakers and butchers remain firmly on the“most wanted” list with salaries to match, and where retailers cannot win the bidding war with specialist independents, they are increasingly upskilling their own sales assistants into these roles.

Another specialist area on the rise is security.With retail crime still a live issue, demand for experienced retail security officers has increased, although a relatively healthy talent pool has kept pay levels fairly stable year on year.

From hiring at all costs to keeping who you have

One of the clearest shifts in this year’s guide is a move away from pure recruitment firefighting toward a genuine retention strategy It can cost up to 30% of a manager’s annual salary to replace them when you factor in notice periods, temporary cover, agency fees and the inevitable honeymoonperiod mistakes. Suddenly, that extra few thousand on a retention raise looks like good value.

Retailers are widening their focus from“what is the salary” to“what is the package” Contract hours have been trimmed back in many cases to around

39 per week to support work life balance. Every second weekend off is becoming a realistic expectation for managers, not a mythical perk reserved for head office Flexible rotas, input into start and finish times and genuine notice of changes are now powerful selling points.

On top of that, employers are layering in benefits: health insurance, extra annual leave, birthday days off, staff discounts and even profit share schemes. Performance-linked bonuses tied to shrink, waste or customer satisfaction scores are appearing more often, allowing retailers to reward high performance without permanently increasing base pay.

All of this against a tougher backdrop

Of course, all these positive stories sit on top of a cost base that has rarely felt heavier The National Minimum Wage has jumped again to €14.15, almost 40% higher than it was in 2020 and worth roughly €8,200 a year more for a full-time employee.

Pension auto enrolment enhanced sick pay, DRS infrastructure, rising insurance and energy costs and the ongoing impact of retail crime are still squeezing margins. At the same time, regional differences are widening Dublin and commuter belt stores are now looking at salary expectations around 10% higher than many rural locations, which means a standard national pay grid often fails the reality test on the ground.

The retailers who are coping best are not necessarily the ones paying the most but those who understand exactly where they need to be competitive and where a smarter package can do the heavy lifting.

Salary is only half the story

The big takeaway from this year’s survey is that salary still matters, but it is only part of how candidates judge an offer. A slightly lower headline figure with every second weekend off, predictable evenings, extra annual leave and a clear development route will beat a“big money” role that eats into every family occasion!

For retailers, the challenge is to know your numbers, know your market position and then design a package that makes sense for both your P&L and your people.

If you would like to benchmark your own pay scales or sense, check a particular role, you can download a free copy of our full Grocery Retail Salary Guide 2026 at: https://www.excelrecruitment.com/wp-content/ uploads/2025/11/Grocery-Retail-Salary-Guide-2026.pdf n

Fulfil announce new title sponsorship of GAA hurling under-20 all-ireland championship

Fulfil to ‘Support Ireland’s Game’ as New Title Sponsor of GAA Hurling Under-20 All-Ireland Championship in Three-Year Deal

Fulfil, Ireland’s leading vitamin & protein bar, announced a three-year partnership to become the new title sponsor of the GAA Hurling Under-20 All-Ireland Championship Through this partnership, Fulfil will be “Supporting Ireland’s Game,” to foster emerging hurling talent and active lifestyles across the nation.

Joining Fulfil as ambassadors for the launch are, Cork Under-20 star Barry Walsh and Kilkenny legend Walter Walsh.

The GAA Hurling Under-20 All-Ireland Championship is a vital platform for nurturing Ireland’s rising hurling talent, and Fulfil’s

sponsorship underscores its commitment to supporting active lifestyles, strengthening community ties, and connecting with an audience already invested in fitness and activity The partnership aims to inspire athletes and fans alike, promoting the importance of achieving their goals and helping them ‘Fulfil Their Dreams’.

The GAA Hurling Under-20 All-Ireland Championship, a cornerstone of the GAA calendar, is a vital platform for nurturing future hurling heroes. With a rich history spanning over six decades, it has consistently served as

the premier proving ground for hurlers aspiring to senior inter-county glory This prestigious competition has been the launchpad for countless GAA legends, showcasing the raw talent and fierce determination that defines the game From the historic dominance of counties like Cork, Tipperary and Kilkenny in its earlier iterations, to the emergence of new powerhouses in recent Under-20 championships, the competition is steeped in memorable moments, thrilling finals, and the genesis of careers that have gone on to captivate the nation.

The 2026 GAA Hurling Under-20 All-Ireland Championship is set to commence in March, with Fulfil ready to support players and supporters throughout the season. This longterm partnership promises to be a powerful force in celebrating and developing Irish hurling talent, encouraging everyone involved to ‘Fulfil Your Dreams’.

Paolo Cantini, Head of Marketing UK & IRE at Ferrero, highlighted the strategic importance of the deal: “Ferrero is committed to nurturing

Barry Walsh

Fulfil, and this three-year sponsorship of the GAA Hurling Under-20 All-Ireland Championship is a testament to that commitment. It represents a significant investment in the Irish market and a powerful alignment with a sport that embodies the very values of drive, community, and aspiration that Fulfil stands for. We look forward to seeing Fulfil play a pivotal role in ‘Supporting Ireland’s Game’ for years to come.”

Barry Connolly, Managing Director of Richmond Marketing, who will lead the delivery of this partnership for Fulfil, expressed his enthusiasm for the collaboration: “This partnership with the GAA Hurling Under-20 All-Ireland Championship is a natural fit for Fulfil. As an “Irish-born brand” that has grown to international recognition, we understand the power of local communities and the dedication required to achieve excellence. Fulfil are incredibly proud to support emerging Irish hurlers and to further embed Fulfil at the heart of Irish life, supporting their passion and performance on and oﬀ the pitch.”

Speaking at the launch, Uachtarán Chumann

Fulﬁl are the new title sponsor of the GAA Hurling Under-20 All-Ireland Championship in a three-year deal. Through this partnership, Fulﬁl will be “Supporting Ireland’s Game,” to foster emerging hurling talent and active lifestyles across the nation.

by David Fitzgerald/Sportsﬁle

Barry Walsh, Fulfil ambassador & Cork Under-20 hurler, Catherine Hayes, Sales Director, Fulfil, Paolo Cantini, Head of Marketing UK & IRE, Fulfil, Avril Pratt, Brand Manager, Richmond, Rachel Jaccarini, Marketing Director, Better For You Snacks UK & IRE, Michael Geoghegan, President of the Ulster Council GAA and Leas-Uachtarán Chumann Lúthchleas Gael, Aoife Moloney, Senior Trade Marketing Manager, Richmond, David Kilcommons, Commercial Director, Richmond, Sophie Blackburn, Marketing Manager, Fulfil UK & IRE, Sean Brew, Commercial Accountant, Richmond, Aoife Moloney, Senior Trade Marketing Manager, Richmond, Steve Hodson, Sales Director Ireland, Fulfil, Sean Brew, Commercial Accountant, Richmond and Walter Walsh, former Kilkenny hurler at the announcement that Fulfil will become the new title sponsor of the GAA Hurling Under-20 All-Ireland Championship in a three-year deal. Through this partnership, Fulfil will be “Supporting Ireland’s Game,” to foster emerging hurling talent and active lifestyles across the nation. Photo by David Fitzgerald/Sportsfile

Lúthchleas Gael, Jarlath Burns said: “The GAA is delighted to welcome Fulfil as the new title sponsor for the GAA Hurling Under-20 AllIreland Championship Fulfil is an innovative Irish brand that shares our commitment to active lifestyles, and community This threeyear partnership will provide vital support for our hurlers, helping them to reach their full potential, and we eagerly anticipate a successful collaboration that will benefit the championship and our wider GAA family.”

Founded in Ireland in 2016, Fulfil quickly

revolutionised the snack bar market by oﬀering high-protein, low-sugar, vitaminenriched bars that taste delicious. With a vision to “Become Ireland’s most loved functional snack,” Fulfil has experienced rapid growth, becoming the #1 functional snack bar in Ireland and expanding its reach across the UK, Europe, and beyond. The brand’s success led to its acquisition by The Ferrero Group, further solidifying its position in the global ‘healthier snacking’ market segment. n

are, former Kilkenny

Walter Walsh, left, and Cork Under-20

and Fulfil ambassador, Barry Walsh at the announcement that Fulfil will become the new title sponsor of the GAA Hurling Under-20 All-Ireland Championship in a three-year deal. Through this partnership, Fulfil will be “Supporting Ireland’s Game,” to foster emerging hurling talent and active lifestyles across the nation.

Pictured

hurler,

hurler

Photo by David Fitzgerald/Sportsﬁle

Photo

Laurie Kelly, head of

News Ireland promotes Laurie Kelly to head of marketing, Ireland

News Ireland, one of Ireland’s leading media groups, has promoted Laurie Kelly to head of marketing, Ireland.

Kelly has been with News Ireland for ten years, most recently serving as group marketing manager, where she leads brand management and audience and subscriber growth across all digital, app and print formats for News Ireland’s two titles – The Sunday Times Ireland and The Irish Sun

With more than 18 years’ experience in marketing, Kelly has a proven track record of driving audience growth, strengthening brand positioning and delivering integrated campaigns across platforms. Before joining News Ireland, she

M&S appoints British Airways boss to Board

Marks & Spencer has announced that Sean Doyle, chairman and chief executive oﬃcer (CEO) of British Airways (BA) has recently joined the Board as a nonexecutive director eﬀective from 1 December 2025.

Doyle is a practising chief executive and an ‘outstanding business leader in the complex and challenging airline industry’. He also represents an iconic British brand with extraordinary public exposure.

His appointment follows the announcement that Roger Burnley, former CEO of Asda, also joined the Board on 1 December and that Archie Norman’s tenure as chair will be extended. This renewal is part of a broader programme to refresh the Board as M&S embarks on the next phase of the Reshaping for Growth strategy

Archie Norman, chairman, M&S, commented: “We are delighted to have one of the

held marketing roles at Twitter (now X) and Paddy Power.

In her new role as head of marketing, Ireland, Kelly will continue to focus on growing audiences and deepening engagement across all News Ireland brands and platforms. Under her leadership, News Ireland’s marketing eﬀorts in Ireland have become increasingly integrated with commercial and editorial teams, helping to successfully expand partnerships, events, audiences and subscribers.

She has also played a key role in diversifying content and extending the reach of News Ireland’s brands, including supporting the growth of The Irish Sun’s podcast portfolio and

delivering major live events such as The Sunday Times Ireland’s evening with Pandora Sykes and The Irish Sun’s ‘Parenting Unplugged’ event with Kathryn Thomas.

Commenting on the announcement, Richard Bogie, managing director, News Ireland, said: “Laurie’s [Kelly] hard work and determination has been absolutely essential in driving significant business growth across News Ireland brands. As head of marketing, I look forward to seeing Laurie continue driving this success and increase engagement across our brands and would like to wish her the best of luck in her new role.”

UK’s leading serving chief executive’s join our board. M&S is the most public of public companies, and Sean [Doyle] will bring great leadership and strong operating skills to M&S as we prepare for the next phase of reshaping.”

Commenting, Doyle, added: “Being the CEO of Britain’s flag carrier is a very special job as you are the custodian of a brand which is part of the fabric of the country Not many

brands can equal that, but M&S certainly can. I am privileged to be joining a Board focused on ‘protecting the magic’ of the brand as it modernises the business through the Reshaping for Growth strategy and look forward to supporting the next phase.”

Flipdish, the leader in AI technology for hospitality, recently announced the appointment of Brian O’Driscoll as chief financial oﬃcer (CFO) as the company enters its next phase of growth.

Brian O’Driscoll is a seasoned technology-sector CFO and chartered director with more than 20 years’ experience scaling high-growth organisations, leading complex transactions, and building world-class finance and operational capabilities. His background spans growth-stage SaaS companies, private equity environments, and large-scale multinational expansion.

Prior to joining Flipdish, O’Driscoll served as CFO of TitanHQ, where he partnered with private equity investors to drive accelerated growth, enhance operational performance, and deliver a successful exit. Before TitanHQ, he was senior finance leader for Qualtrics in Europe, overseeing the organisation’s EMEA expansion from 75 to 750 employees and contributing to its global sale to SAP for $8 billion, paving the way for its subsequent IPO

Conor McCarthy, co-founder and CEO, Flipdish, commented: “Brian [O’Driscoll] brings exceptional financial and

operational expertise, together with deep experience supporting high-growth technology companies. As Flipdish continues to scale, his leadership will accelerate our strategy, sharpen our execution, and unlock the next phase of growth for our customers and for Flipdish.”

O’Driscoll, incoming CFO, Flipdish, added: “I have spent my career helping high-growth technology companies scale with clarity and discipline and I look forward to bringing that experience to Flipdish as we enhance performance and deliver long-term value for our customers, partners, employees, and investors.”

marketing, Ireland, News Ireland

Flipdish appoints Brian O’Driscoll as chief ﬁnancial oﬃcer

Brian O’Driscoll, incoming CFO, Flipdish

Nestlé Ireland names David Adams as new head of sales

Nestlé Ireland has announced the appointment of David Adams as its new head of sales. In his new role, Adams will have responsibility for the commercial strategy for an extensive portfolio of Nestlé products in the Irish market. He will oversee the implementation of Nestlé’s sales strategy as it continues to expand and grow across the confectionery, beverage, pet care, food and nutrition categories in Ireland.

With more than 15 years’ experience in management and sales, he has a proven track record of driving growth, innovation and organisational success with a keen focus on people development. He joins Nestlé from Kraft Heinz, where he worked for 11 years holding several senior commercial and strategic positions, including

head of procurement, Northern Europe, managing director, Ireland and most recently vice president of sales for the UK & Ireland. In his role as vice president of sales, where he led a team of over 100 employees across Retail UK, Discounters & Convenience, Away from Home (Foodservice), Category Development, E-Commerce and Ireland with full P&L responsibility of over €1 billion in revenue

Prior to Kraft Heinz, Adams held commercial roles with Thorntons in the UK, working across the convenience channel, and with Philips leading on a portfolio of clients including Amazon, Tesco, Asda and Sainsbury’s.

Originally from Glasgow and living in Dublin, Adams is a graduate of the University of

Strathclyde, he holds a BA in Marketing and is a certified trainer of The Living Leader ‘Personal Leadership Programme’.

Speaking about the appointment, Kieran Conroy country manager, Nestlé Ireland, said: “David [Adams] brings extensive experience to Nestlé Ireland, and this combined with his deep leadership skills will benefit our people development and commercial growth plans. His depth of commercial experience, combined with a strong track record of driving growth across multiple categories, makes him a valuable addition to our leadership team. His strategic mindset and customer-focused approach will be instrumental as we continue to innovate and grow across all our categories.” n

David Adams, head of sales, Nestlé Ireland

Pathway to a greener Ireland

Donna Ahern met with Repak CEO, Zoe Kavanagh to discuss the upcoming EU Packaging and Packaging Waste Regulation (PPWR), and how Irish producers, retailers, and consumers can navigate - and benefit from - the path ahead

As Ireland moves rapidly toward a future shaped by rigorous sustainability legislation,packaging recycling is about to undergo its most significant transformation in decades.At the centre of this shift is Repak,the national packaging compliance scheme preparing Irish businesses for a new regulatory regime - and a new mindset.

After speaking with Repak CEO Zoe Kavanagh,it is clear she is deeply committed to the upcoming EU PPWR and to ensuring that Irish producers,retailers and consumers are fully informed and prepared as the deadline approaches.

Bringing cross-sector leadership to Repak

Before joining Repak,Zoe Kavanagh gained deep experience across the dairy and FMCG sectors,including leadership roles at PepsiCo and the National Dairy Council. These roles,she says,share a common thread:

“No matter what job we’re doing,we’re all in the people business.Clear ambition,strong governance,and capable people - those ingredients have been essential across my whole career.

”

Repak,as a membership organisation,depends on trust and transparency Kavanagh plans to strengthen this foundation by ensuring a service-led culture,prioritising no surprises,fast response,and clear communication

Driving engagement

Having previously grown both membership and public trust in the National Dairy Council,Kavanagh knows the value of understanding member needs.

“Members pay a fee for a service.Our role is to deliver that service,guide them on compliance and support them through the transition to a circular economy,”she notes.

Repak’s members currently represent 60% of all packaging placed on the Irish market New legislation will require many more businesses to join a compliance scheme, and Kavanagh expects membership to rise to 70% by 2030 and 80% by 2035,creating“a fair field of play”and reducing free riders.

Zoe Kavanagh, CEO, Repak

A new era

The EU’s new PPWR will come into force inAugust 2026, representing the largest regulatory shift since Repak was founded in 1997.From 2030,only recyclable packaging (gradesA,B and C) will be permitted on the market Grade D packaging will be banned.By 2035,the criteria will tighten further

This means businesses must begin rethinking their packaging now.

“Many companies have beautiful packaging that performs for the brand - but it’s complex,multi-material and difficult to recycle.That will have to change,”Kavanagh notes.

Industries heavily reliant on plastic or multi-material formats - notably FMCG,cosmetics,and any category using complex plastics - will feel the impact most

Ireland’s

growing plastic gap

Ireland currently meets its recycling targets for all materials except plastic,missing the EU target by 17%.

Key challenges include:

• Overuse of unnecessary plastics

• Low recyclability of complex formats

• Insufficient waste-sorting infrastructure

• Too much plastic being diverted to incineration rather than recycling

Repak intends to push both producers and the waste industry to improve outcomes.

“We need simpler,mono-material plastics and better extraction by waste operators There is significant work to be done,”Kavanagh explains.

The cost question

Costs will rise - both for producers and the waste industrydriven by: Energy and labour inflation; Infrastructure investment requirements; Increased reporting obligations and higher recycling target.

Under EU rules,members must pay 80% of the net recycling cost for the packaging they place on the market

However,Kavanagh emphasises that eco-fee modulation offers a financial incentive such as recyclable packaging will mean lower fees whereas non-recyclable packaging will result in much higher fees From 2030,non-recyclable packaging will not be allowed at all.

“Eco-fee modulation is an opportunity.When businesses redesign packaging,they can reduce both their environmental impact and their costs,”she states

Enforcing compliance

An estimated 40% of Irish businesses placing packaging on the market are not currently members of any compliance scheme

Repak is working with local authorities to identify these businesses and ensure compliance

Retailers,too,willincreasinglyneedtoverifythattheir suppliersare compliant and able to provide data under the new regime.

Infrastructure deficit

Ireland has a significant deficit in recycling infrastructure and relies heavily on exporting waste for processing.

Kavanagh believes long-term certainty is key.

“Private waste operators need seven to 10 years visibility on subsidies so they can secure funding and invest in new facilities.Repak must provide that certainty,”she says

A stronger domestic infrastructure would help Ireland to

improve recycling rates; Reduce reliance on overseas processing and to build a more resilient circular economy

Belgium is currently Repak’s benchmark for best practice in plastics recycling,data systems and funding structures.

Changing consumer behaviour

Consumers remain enthusiastic but often confused.Three things motivate them:

1. Environmental protection

Many companies have beautiful packaging that performs for the brand but it’s complex, multi-material and difficult to recycle. That will have to change.

Zoe Kavanagh, CEO, Repak

2. Reducing personal waste

3. Seeing packaging as a valuable resource

Yet,issues persist:

• 67% of what’s in general waste should not be there

• Many households still misuse recycling and organic bins

• The biggest mistake: bagged waste in recycling bins

A successful trial usingAI cameras on bin lorries is helping households correct errors through personalised feedback. Early responses show strong engagement once people understand what went wrong.

Supporting SMEs

While major multinationals have sustainability teams,the real challenge lies with SMEs.

Repak is expanding its support,offering:

• Packaging technologists

• Supplier–waste industry collaboration

• Webinars and roadshows

• Toolkits and online calculators

• On-site visits to sorting facilities

• Direct guidance on design for recycling

Simple changes - such as the move from black to clear meat trays - highlight how waste operators’advice can drastically improve recycling outcomes.

Engaging the next generation

Kavanagh noted that Repak is also increasing outreach to students by partnering with the StripeYoung Scientist & Technology Exhibition and by visiting university campuses during Freshers’Week.The group is also developing digital tools and apps for recycling education.

“I would love to see a future where every consumer can scan a label and instantly see which bin to use,”she says

Leadership potential

Kavanagh believes Ireland has the potential to become a European leader in sustainable packaging and regulatory compliance.

“This is business transformation at a national level.Our role is to guide members with clarity,support and a strong service mindset,”she states

With the PPWR clock ticking and 2030 approaching fast, Repak is preparing to lead not just a compliance programmebut an environmental shift with long-term impact What happens next?

Repak will roll out:

• A major B2B communication campaign

• Sector-specific guidance

• Regular PPWR updates

• Data and reporting webinars (early 2026)

• Design-for-recycling support services

• Tools to help businesses map their compliance pathway

The message is clear: start now.

“This regulation isn’t straightforward.We’ll need to repeat the message again and again - and we’ll help every member navigate it,”Kavanagh concludes. n

This is business transformation at a national level. Our role is to guide members with clarity, support and a strong service mindset.

Zoe Kavanagh, CEO, Repak

What’s keeping Irish retailers awake at night?

Melissa Moore highlights the pressures, priorities and possibilities ahead in 2026

As Ireland approaches 2026, the pace of retail change continues to accelerate. According to data from Worldpanel by Numerator, Irish households made 550 million shopping trips last year and bought 5.8 billion products. However, consumer expectations are shifting, and the operating environment remains demanding. Conversations with senior leaders across grocery and convenience show a sector that is balancing intense day-to-day pressures with critical long-term strategic decisions. Three themes are dominating leadership discussions: the ongoing people challenge, complex investment choices and a market characterised by volatility rather than stability

Retail’s most persistent strategic concern

Irish retailers continue to highlight talent as their most significant and enduring challenge

Frontline colleagues underpin the entire retail experience because they shape service, influence loyalty and drive commercial performance at store level. Yet staﬀ turnover continues to be high in many areas of the sector and competition for skilled, motivated staﬀ is intensifying.

Retailers are recognising the need to professionalise training and development pathways Many retailers realise the need to invest in leadership capabilities and that they must reposition ‘retail’ as a career with progression, not simply a job of convenience.

The organisations that elevate culture, commit to structured learning and oﬀer meaningful progression opportunities will be best positioned to navigate the years ahead.

Strategic investment decisions

The second major pressure point concerns capital allocation. Rising store crime and antisocial behaviour continue to drive investment in security infrastructure and colleague safety initiatives. At the same time, digital transformation particularly AI, automation and advanced data analytics is progressing rapidly These technologies promise operational gains, from sharper forecasting to more eﬃcient staﬀ planning and tailored customer engagement. However, investment appetite is being tested by persistent cost inflation and margin pressure. Retailers are therefore navigating a three-way balance between protecting existing assets, modernising systems and maintaining financial discipline

The climate of ongoing uncertainty

The wider context facing Irish retail remains unpredictable Inflation has moderated, but energy volatility, global supply chain disruptions and fluctuating consumer confidence continue to shape the trading environment.

Irish shoppers are increasingly valueconscious yet unwilling to compromise on quality They continue to actively support Irish producers, but they also expect transparency, convenience and consistency. This interplay of caution and aspiration requires retailers to remain agile, adjusting ranges, space and pricing strategies in near real time Planning for 2026 demands a mindset shift.

Ireland’s distinctive retail landscape

Despite the pressures, Ireland retains a number of unique strengths that diﬀerentiate it from neighbouring markets. Market concentration across grocery enables rapid competitive response A single strategic shift by a major player, whether in loyalty, private label or pricing can influence the entire marketplace overnight. Provenance continues to carry exceptional weight. Irish consumers place strong emphasis on Irish-grown and Irish-made products, supporting local producers at a level unmatched in many international markets. Community remains a competitive asset because loyalty is rooted as much in trust and service as it is in price. The community vibe gives independents and symbol groups a unique resilience and relevance. These attributes form a strong foundation on which Irish retail can continue to innovate and compete.

Where acceleration is required

To remain competitive through 2026, there are critical areas where the Irish market must heighten its pace of change; digital maturity, omnichannel integration and in-store theatre. The adoption of frictionless checkout, scan &

go, predictive analytics and app-integrated customer journeys remains slower than in the UK and parts of Europe Digital transformation needs to shift from aspiration to execution and fast!

Online grocery and e-commerce fulfilment are still treated as supplementary rather than central. The next phase of growth will require seamless integration between online, in-store and loyalty platforms. While Irish stores excel in service and assortment, experiential retail from eventing to immersive merchandising remains underdeveloped. International benchmarks suggest this will become increasingly important as shoppers continue to seek both convenience and inspiration.

The evolving Irish consumer

The modern Irish shopper is mission-driven rather than category-driven. They shop for specific occasions: a busy midweek dinner, a premium weekend treat, a cost-conscious lunch on the go To meet these expectations, retailers moving into 2026 must remember:

• Merchandise by mission, not simply by aisle

• Make value unmistakable, supported by clarity in pricing and hierarchy.

• Elevate aﬀordable premium, oﬀering accessible indulgence without alienating the value-led shopper

• Design flexible formats, capable of adapting quickly to seasonal and cultural moments.

• Unify the physical and digital journey, ensuring loyalty platforms through store signage, QR-enabled content and personalised oﬀers work in tandem.

Looking ahead

Irish retail enters 2026 with both significant pressures and substantial opportunities. The sector is exceptionally resilient, deeply rooted in community and powered by an ecosystem of strong domestic suppliers. The path forward demands clear priorities; invest in people, accelerate digital transformation, build adaptive store environments and maintain an unwavering focus on value and trust.

If the industry can meet these challenges with confidence and clarity, 2026 will be a year of strategic advancement for Irish retail.

Melissa Moore is a retail educator and host of The Retail Tea Break podcast. n

Melissa Moore, retail educator and host of The Retail Tea Break podcast

The Retail Tea Break. Listen to Season 9 on Spotify, Apple Podcasts or YouTube

REELING IN THE YEAR

January

The road to success

Keith Ennis, head of operations, discusses what winning the Supreme Champion Award means to the team at Applegreen.

“To receive national recognition for industry excellence is particularly meaningful and something we’re very proud of.” Keith Ennis

February

A new slide of the action

Serial entrepreneurs Niall McGrath and Tom Gannon discuss their new creation: A game-changing incremental subcategory in pizza.

“We’re on this kind of wave, which has taken oﬀ, and we’re the first in the world to do it!” Niall McGrath

April

Showing commitment

Marking four years of Nearby building strong community connections.

“From day one the Nearby team will work with retailers to fully understand what makes their store unique.”

Jason McSteen

March

Empowering women

Mary McBride, TWIG chairperson, discusses her role in helping to shape the future of the grocery industry for women.

“I aimed to anchor a female-led grocery industry event to elevate opportunities for women in this industry to come together, network, support, and hopefully inspire others to get involved and stay involved in this industry.” Mary McBride

May

Leading the way

Garin Murphy, sales director at the country’s number one tobacco company JTI Ireland, discusses innovation and his commitment to customer support.

“We’re exceptionally pleased with how the nicotine pouch category is developing in Ireland, how Nordic Spirit is performing and how adult consumers are responding to our products.” Garin Murphy

June

GMA’s Supreme Champion 2025 Aidan Doyle of Pettitt’s SuperValu Bray, discusses why his team wants to keep the momentum going while always striving to get better.

“Experience is valuable, but attitude is everything. When someone has the right mindset, it’s easy to guide them.” Aidan Doyle

Celebrate the season with the 12 stories of Christmas, a spotlight on the cover stars who made 2025 shine from January through December

July

Taking the lead

Recently elected national president Sara Orme, and vice president Flora Crowe of CSNA discuss their priorities as they step into their leadership positions.

“The recent appointment of Janine Watson as head of retail sales at Musgrave Marketplace further demonstrates that women are making strides at all levels in retail.”

Sara Orme

August

Growth, impact, ambition

Strong Roots owner Samuel Dennigan discusses the role the brand has played in changing how people see and eat frozen vegetables.

“The numbers don’t lie More people are eating more vegetables, in more convenient formats.”

Samuel Dennigan

September

Looking

back, moving forward

As the Barry Group celebrates its 70th anniversary, MD Jim Barry reflects on how the company was built on family values.

“The buy-in from every department reflects a shared belief in what we are trying to achieve: sustainable, profitable retail solutions that benefit all partners.” Jim Barry

October

Money talks

Nikki Murran, director of Grocery Retail Recruitment for Excel Recruitment discusses how the minimum wage increase will affect the grocery industry.

“This puts particular strain on independent retailers and smaller symbol groups, who already face higher recruitment costs and lower brand leverage than the big multiples. For them, entry-level is fast becoming an expensive level.” Nikki Murran

November

“It’s not evolution anymore, it’s revolution!”

Chief retail and commercial oﬃcer at BWG Foods Simon Marriott reflects on his term as IGBF President of Appeals.

“The challenge is delivering value to customers in an environment where costs keep climbing - whether that’s labour, energy, or compliance.”

Simon Marriott

December

Pathway to a greener Ireland

CEO Zoe Kavanagh discusses how Repak’s role is to guide members with clarity, support and a strong service mindset

“Many companies have beautiful packaging that performs for the brand - but it’s complex, multimaterial and diﬃcult to recycle That will have to change.” Zoe Kavanagh

Simply the best

As 2025 draws to a close, ShelfLife takes a deeper look at the standout performers that shaped another dynamic year for grocery retail and the FMCG sector

Despite persistent price pressures, shifting shopper behaviours, and heightened competition across every channel, a number of brands and categories rose above the noise-setting new standards for innovation, value, and consumer loyalty

Across chilled, ambient, beverages, household, health & beauty, and emerging lifestyle categories, 2025 was marked by a blend of breakthrough product launches and the continued dominance of longstanding favourites. Irish shoppers proved once again that they reward brands that deliver on quality, consistency, and meaningful points of diﬀerence-whether that’s better nutrition, sustainable packaging, premium indulgence, or sharp price-to-value performance.

Standout products this year didn’t just meet consumer expectations; they reshaped them. From FMCG giants that reinvented their core ranges, to agile

challengers carving out fast-growing niches, the leaders of 2025 showed a clear understanding of what drives purchasing decisions in an era of cautious but convenience-driven spending. Private label also continued its ascent, prompting branded players to double down on innovation and brand storytelling.

What follows is a comprehensive look at the

McCain launches new Vibes snack range

At McCain, it is proud to be one of Ireland’s top 100 grocery brands and the ‘No 1’ brand in frozen chips. As category leaders, it is important that it stays vigilant to consumer demands and evolving innovation. Introducing Vibes- the brand new hot, crispy potato snacks, made for sharing.

It combines everything loved about chips

range

and crisps: they’re fluﬀy like a chip, crispy like a crisp and packed with a moreish flavour punch that’ll keep guests coming back for more. Now available in four flavours. Salt & Vinegar; Firecracker Chilli, Mango Chutney and the latest to hit the shelves, Cheese & Onion. Ready in just 10 minutes in the air fryer, Vibes are the ‘ultimate’ go-to snack for movie night, game days and spontaneous get togethers. No prep, hassle or stress, just shake on the seasoning, cook and serve hot.

brands and products that captured shoppers’ attention-and, crucially, delivered strong commercial results for retailers. These insights oﬀer a practical roadmap for building a winning product mix in 2026, spotlighting the categories set for continued momentum, the consumer trends that will influence buying patterns, and the hero lines that deserve prime shelf space in the year ahead.

Don’t just take McCain’s word for it, it was a 2025 ECR Category Award finalist. It also was a ‘Neighbourhood Retailers New Product Launch of the Year winner and a finalist in the ‘Grocer’s New Product and Packaging Awards.

It will continue to evolve with its consumers’ tastes and strengthen its portfolio oﬀering as it transforms the nation’s snacking habits to unlock new occasions for frozen.

Vibes

Fulﬁl Cappuccino and Fulﬁl Almond protein bars

Fulﬁl has unveiled two exciting new additions to its expanding portfolio with the launch of the Fulfil Cappuccino and Fulfil Almond protein bars, which oﬃcially rolled out across Ireland in January 2025. The launch marked another significant step in the brand’s commitment to flavour innovation and functional snacking.

The new Cappuccino bar blends rich, aromatic coffee notes with Fulfil’s signature creamy texture, offering a high-protein, vitamin-packed option for coffee lovers seeking a convenient snack.

Meanwhile, the Almond bar delivers a crunchy, nut-forward profile balanced with smooth chocolate, appealing to those who want a nutritious snack.

Both bars contain 20g of protein, and include Fulfil’s unique blend of nine vitamins, reinforcing the brand’s mission to support active, on-the-go lifestyles.

Trü Frü becomes Ireland’s latest frozen craze

Viral frozen fruit snack Trü Frü has taken Irish grocery stores by storm since landing in September, following huge success across the US and UK. Trü Frü is made using 100% real fruit, picked ripe, before being double immersed in two layers of decadent, smooth chocolate and then hyper-chilled to lock in all the delicious flavour and nutrition.

Launching with three indulgent, fanfavourite flavours, it is sure to be love at first bite. Discover the berry special Strawberries in White & Milk Chocolate and Raspberries in White & Dark Chocolate, featuring fresh, juicy frozen fruit, double dipped in deliciously silky chocolate, whilst the refreshing Piña Colada delivers a true taste of the tropics, featuring pineapple, a generous coating of white chocolate and coconut.

The launch of Trü Frü is timely As the ice cream category continues to evolve, bitesize and permissible formats are in rapid growth, while the trend for frozen snacking continues to open up from the ambient category Already resonating

strongly with Irish shoppers, Trü Frü is primed for continued success thanks to the combination of simple ingredients and great taste; Trü Frü oﬀers the ultimate in permissible indulgence. The range contains no artificial colours, flavours or preservatives and is gluten free

Early consumer response has been overwhelmingly positive, with retailers reporting strong initial sell-through and growing demand across convenience, grocery, and forecourt channels. The launch forms part of Fulfil’s broader strategy to expand its bestselling flavour range and meet increasing consumer demand for better-for-you snacks that don’t compromise on taste

With these new additions, Fulfil strengthens its position as Ireland’s leading protein brand, oﬀering even more choice for consumers looking to “Fulfil Their Dreams” through smarter, tastier snacking

Unlock incremental functional water sales with a new Rubicon taste experience

Rubicon Spring, the ‘No 1’ sparkling flavoured water, is disrupting the functional water category in 2025 with brand new Rubicon Spring Vits, available now.

Rubicon Spring Vits comes in three flavours: Black Cherry Pomegranate, Mango Passion and Strawberry Watermelon. Packed with essential vitamins to support energy and immunity and made with spring water, fruit juice and natural flavours, each format is just 15 calories.

Lisa McKenna, head of brand for Rubicon, said: “78% of shoppers are still choosing drinks for enjoyment, but aiming to drink more water. Taste remains the top driver but 69% are

interested in added benefits such as energy and immunity

“There is a perfect gap in the market for a trusted and established brand like Rubicon Spring to help retailers tap into this potential, with more than three times the brand awareness of the leading functional water brand. The new Spring Vits range contains 100% of the recommended daily vitamin intake of a multivitamin blend, which is unlike any other brand on the market, as well as being full of tasty fruit flavours that Rubicon is known for.”

In consumer testing, 78% of shoppers said they would buy, so retailers can maximise their sales by using our vibrant, attention-grabbing PoS to ensure that shoppers can’t miss these on shelf Stock in the chiller next to other flavoured waters as this is where shoppers will look for them.

Bob Snail launches 100% fruit snacks in 2025

One of the most exciting healthier snacking brands to emerge in 2025, Bob Snail has quickly captured attention with its fruit-first recipes and vibrant identity Made from 100% fruit with no added sugar, preservatives or colourants, the range delivers a naturally

sweet flavour profile with significantly higher fruit content than many alternatives. This clean and reassuring ingredient story has made it a favourite for families seeking simple, honest snacks that still feel fun.

The brand’s colourful packaging and extensive assortment; including the bestselling Fruit Rolls and Stripes, multipacks and playful

Trü Frü Nature’s Strawberries

Fulﬁl Cappuccino protein bars

Fulﬁl Almond protein bar

Bob Snail’s ‘fruitful fun for everyone

Rubicon Spring Vits range

Eat and Play formats oﬀer retailers exceptional versatility across shopper missions. These formats have performed particularly well as lunchbox additions and after-school treats, where parents look for convenience, natural ingredients and a sense of novelty

As the focus on healthier choices continues to shape the snacking category, Bob Snail stands out as a must-stock line for 2026. With its broad range, strong international presence across over 39 countries and clear alignment to family trends, the brand brings both variety and a strong point of diﬀerence to shelves. For retailers building a forward-looking mix, Bob Snail oﬀers natural credentials, colour and proven appeal.

For further information or to explore the full assortment, retailers can contact Ampersand on 01 413 0100

Donegal Catch launches popular Fish Goujons

Donegal Catch is Ireland’s ‘number one’ frozen fish brand, and keeping the shopper at the heart of everything they do is key to its continued success It understands that people want tasty, nutritious meals that are easy to prepare and guaranteed to satisfy the whole family

This year, Donegal Catch proudly introduced its delicious new Fish Goujons range - and it has already been a hit with shoppers. The range features two mouth-watering varieties: Crunchy Breaded and Chip Shop Battered. Thanks to the strong performance since launch, exciting new additions are already planned for 2026.

Fercullen 15 redeﬁnes modern winter drinking

For years, whiskey has been boxed in as a fireside sipper, but Fercullen Irish Whiskey is helping rewrite that narrative-one glass at a time

Crafted by the skilled team at Powerscourt Distillery, Fercullen 15 is a masterclass in smooth, layered elegance. Its rich vanilla, soft spice, and honeyed grain character shine equally well served neat, on the rocks, or as the base of a winter cocktail. In fact, its creamy finish and refined balance make it a standout in highballs, whiskey sours, or even a bold take on a whiskey spritz.

The rising interest in lighter whiskey expressions and creative serves is no coincidence. Consumers are looking for heritage and quality, but also for flexibility Fercullen Irish Whiskey oﬀers just that: A heritage rooted in the Wicklow mountains, a commitment to quality, and a forward-thinking approach to how whiskey can be enjoyed.

Fercullen invites you to ‘look beyond the traditional and explore whiskey in a whole new light’.

Fercullen 15 and the entire Fercullen range of whiskeys are available through Barry and Fitzwilliam or directly from Powerscourt Distillery

Both goujon options are made with 100% hand-cut fish fillets and are high in protein, making them a perfect alternative to chicken or meat. Choose your favourite style - the Crunchy Breaded goujons coated in a golden, crispy crumb, or the Chip Shop Battered goujons wrapped in a light, crispy batter

Then simply decide how you want to enjoy them: pop them into a wrap or taco, toss them into a salad, or recreate a tasty fake-away with a homemade spice bag. Quick to prepare, ideal for the air fryer, and perfect for sharing, they’re a delicious way to add more fish to your week - and the whole family will be hooked.

Proudly made in Ireland using responsibly sourced fish and packaged in fully recyclable materials.

2025 marks ‘standout year’ for West Coast Cooler

2025 has marked a standout year for iconic Irish brand West Coast Cooler, with the phenomenal success of its newest launch, Sunburst. Since hitting shelves, this vibrant peach-and-mango flavour has quickly become one of the brand’s most celebrated innovations, winning over consumers with its crisp taste, stylish packaging and refreshingly light 88-calorie profile

Sunburst has not only expanded the brand’s portfolio but reinvigorated the category, driving impressive growth across retail, wholesale and on-trade Its tropical flavour

profile has resonated strongly with shoppers seeking something new, helping the product secure rapid uptake. The 250ml can format, already popular within the West Coast Cooler range, has further fuelled its success thanks to category convenience and on-the-go appeal.

Sunburst has cemented itself as a standout performer of the year and a major win for West Coast Cooler’s brand story The success continues to capture consumer attention and drive momentum across the market, with the 750ml bottle of West Coast Cooler Sunburst

West Coast Cooler Sunburst

Irish Whiskey

Donegal Catch Fish Goujons Breaded Crunchy & Golden

Donegal Catch Fish Goujons Battered Chip Shop

hitting shelves in October 2025 following popular demand.

A true hit of 2025, West Coast Cooler Sunburst shines bright as one of the year’s top products and a clear signal of more exciting success to come from West Coast Cooler and Irish Distillers, a Pernod Ricard company.

Villa Maria – Ireland’s ‘number one’ New Zealand wine brand

Known for its Private Bin Sauvignon Blanc, and more recently the delicious Villa Maria Blush Sauvignon – 90% Sauvignon Blanc, 10% Merlot – adding a splash of colour and bringing out red fruit aromas of raspberries on the nose and palate Blush also just got a beautiful label refresh, so ahead of the Irish summer it’s the perfect time to enjoy this deliciously refreshing NZ Wine

It feels like everyone is drinking pink these days, said Sarah Szegota, head of marketing and communications, Villa Maria.

“Instagram feeds and social occasions are

dominated by the fun-factor pale rosés and pink spirits oﬀer, and data highlights this rapid growth in rosé Yet despite all the noise, growth and ‘Grams’, the Rosé category remains dwarfed by Sauvignon Blanc. Villa Maria Sauvignon Blush gives you the best of both,” she added.

“We’ve taken the cool, fresh, leap-from the glass energy of our world-renowned Sauvignon Blanc and added a splash of merlot to make a wine with a delicate pink hue, bursting with fresh flavours of passionfruit and cranberry.”

Villa Maria was founded in 1961 from humble beginnings; Villa Maria is a story of pioneering spirit and a desire to champion the best of New Zealand wine

From the cool climate region of Marlborough, famous for crisp, refreshing Sauvignon Blanc, to the sun-soaked Hawkes Bay producing world-class reds, its wine is a unique expression of its extraordinary land, our passion for excellence and its bold spirit.

The portfolio of highly awarded wines is the most stylistically and regionally diverse in New

Zealand, setting us apart and consistently delivering a rewarding wine experience.

As the leading winemakers in Marlborough with an unwavering focus on quality and sustainability, Villa Maria wines are distinctive, vibrant, and most importantly, delicious.

Today, Villa Maria is globally recognised and adored for bold, expressive and exceptional New Zealand wines.

Proudly distributed by Barry & Fitzwilliam.

Más+ by Messi: Disrupting sports and hydration

Lindt & Sprüngli launches new crispy Choco Wafer brand

Lindt, the ‘number one’ boxed chocolate manufacturer*, has unveiled its latest innovation: Lindt Choco Wafer, now available nationwide across grocery and convenience retailers.

Crafted by the Lindt Master Chocolatiers, the new range combines the brand’s signature fine chocolate with crispy cocoa wafer texture and indulgent creamy layers. Designed for both everyday enjoyment and seasonal gifting, Lindt Choco Wafer is already the second growth contributor to the Boxed chocolate category after Lindt Lindor*.

Awarded a ‘superstar’ rating from Nielsen, the brand is in the top 5% of innovation concepts:

• 72% of those tested said they would buy the product before trying the product

• 89% said they would buy the product after tasting it

• 70% said it was even better than they expected

The range includes:

• Lindt Choco Wafer Milk Hazelnut 135g Box and Assorted 138g Box (RRP: €9.00)

Ideal for sharing memorable moments or gifting, each box contains individually wrapped wafers. Layers of crispy cocoa wafers made with high quality cocoa powder are combined with smooth Lindt chocolate, a generous layer of gianduja cream, coated in milk chocolate and crunchy roasted hazelnuts. The Assorted Box includes Milk Chocolate & Hazelnut, Milk Chocolate, and Dark Chocolate wafers.

2025 saw Más+ by Messi shake up the sports and hydration space in Irish retail. Co-founded by global football icon Leo Messi, Más+ introduced a better-for-you sports drink designed for everyday hydration - not just sporting moments. With an advanced electrolyte complex, vitamins, and minerals, Más+ delivers clean, functional hydration without artificial colours, flavours, or caﬀeine, and with just one gram of sugar and 10 calories.

From launch, Más+ helped define the emerging “hydration+” category, blending hydration with performance and added benefits. Its four bold flavours, inspired by Messi’s career milestones, brought a unique

• Lindt Choco Wafer Milk Hazelnut 30g Bar and Milk 26g Bar (RRP: €2)

Perfect for on-the-go indulgence, these snack-sized formats oﬀer a convenient treat when at home, at work, or paired with a hot beverage With clear messaging and portion control, Lindt Choco Wafter bars will play an important role in crafting permissible indulgence in snacking. Make sure to stock up now on the Lindt Crispy Creamy Dreamy range

*Source: Nielsen Total Scantrack L4W 05.10.2025

Lindt Choco Wafer

Más+ by Messi range

Villa Maria New Zealand

story to shelves and quickly captured consumer attention nationwide

As retailers plan for 2026, Más+ stands out as a must-stock product. With strong brand appeal, a health-focused formulation, and growing demand for functional beverages, it oﬀers a winning edge in one of the fastestgrowing segments. Más+ by Messi™ invites shoppers to “Hydrate Like a Champion” - and gives retailers the chance to lead the hydration revolution.

Tayto Cornados continues its rapid rise

Just over a year since its debut, Tayto Cornados has swept through the snacks category like a whirlwind, generating €1.3 million retail sales value (RSV) year-to-date and more than €1.9 million since launch* while establishing itself as one of the standout entrants in the sector

Building on this momentum, the Tayto Cornados range expanded this year with the introduction of a new spicy variant, alongside the two existing popular Nacho Cheese & Prawn Cocktail flavours. The brand is also now available in impulse, on the go pack formats broadening appeal across multiple shopper missions.

A multi-channel marketing strategy has underpinned the brand’s strong performance. Tayto activated TV, PR, social media and retail media, driving high levels of consumer engagement. Independent testing confirms the TV campaign is hitting the right notes with its target audience**.

In a year when Tayto was named Ireland’s most emotionally connected brand* the success of consumer-led NPD such as Tayto Cornados highlights the brand’s pivotal role in category growth. For retailers looking to boost snack sales, Tayto Cornados is a ‘muststock’ line With both sharing bags and impulse formats available, the range caters to a variety of consumption occasions and shopper needs.

Source: * Based in part on data reported by NIQ through Nielsen IQ Database for Crisps, Snacks, Nuts & Popcorn market period ending 2 Nov 2025, for Ireland Multiples and Retail Channels. Copyright © 2025.

** The Ad lab feature Business Plus 2 Oct 2025. *** Red C Brand Reaction Index Survey July 2025.

Best of both worlds

Love chocolate? Besotted with biscuits? Fear not, as the ‘ultimate’ duo is here… Cadbury Dairy Milk partnered with Lotus Biscoﬀ this year to create the snacking sensation of the year with the introduction of the new Cadbury Dairy Milk Biscoﬀ Bar

Thirst emerges as Ireland’s leading hydration brand

Thirst Electrolytes is rapidly becoming one of Ireland’s standout functional hydration brands, oﬀering a clean, refreshing solution for anyone with a busy, active lifestyle Built around a balanced blend of essential electrolytes and real fruit flavour, each single-serve stick contains sodium, potassium, magnesium, and calcium to help replenish what the body loses through sweat. With only 12 calories and a simple pour-shake-hydrate format, Thirst is designed for travellers, gym-goers, athletes, and everyday consumers seeking reliable, great-tasting hydration on the go Now stocked in over 500 retail locations nationwide, Thirst has quickly earned trust across gyms, cafés, convenience stores, pharmacies, hotels, spas, and on-the-go retail spaces. Supported by major distributors and strong retail partnerships, the brand continues to scale as demand grows for functional, convenient hydration solutions. Retailers value its bold shelf presence, long shelf life, and exceptional repeat purchase rates.

Thirst’s lineup features six flavoursOrange, Mixed Berry, Lemon-Lime, Pink Lemonade, Blue Raspberry, and Watermelon - as well as mixed boxes tailored for retail flexibility Each flavour is crafted to deliver performance-driven hydration that tastes as good as it performs. Expanding beyond electrolytes, the brand recently launched Ireland’s first single-serve creatine sachet, bringing convenient, clinically backed performance supplementation to the mass market.

Love at first bite, this irresistible creation sees Cadbury Dairy Milk’s signature creamy chocolate envelop the deliciously satisfying crunch of Biscoﬀ’s caramelised biscuits intended to keep your tastebuds tantalised until the very last square.

Available from independent retailers and major supermarkets in a 105g format.

This paves the way for the introduction of a 350g large bar format and advent calendar for the seasonal period. The Cadbury x Biscoff excitement continues with a new Cadbury Biscoff filled egg (32g) and Cadbury Biscoff Ultimate Egg (368g) which will be hitting shelves in January for the Easter Season.

Sour Patch Kids - Blue Raspberry

Co-founders Thomas Carty, a professional heavyweight boxer, and Laurence Murray, a lifelong fitness and flavour enthusiast, combine elite sports insight with modern lifestyle branding to create products that genuinely meet consumer needs. With a fast-growing community, strong retail momentum, and category-first innovations, Thirst is positioning itself as Ireland’s next defining brand in functional hydration and performance nutrition.

vegan, and is available in 130g bags and is priced in line with the wider Sour Patch Kids range

Also a new addition to the range this year is Sour Patch Kids Original 275g adding a larger pack size -alongside Sour Patch Kids Original 130g- to the range of SKUs available to retailers. The Sour Patch Kids Range is growing +19% YTD n

(Source: NielsenIQ:Total Scantrack YTD 02.11.25)

Sour Patch Kids added a new limited edition Sour Patch Kids Blue Raspberry flavour to the range this year With 43% of consumers wanting sour flavours, and consumers looking for raspberry flavoured candy, Sour Patch Kids Candy brand launched the new launch is set to drive incremental sales for retailers and bringing exciting, considered innovation to the confectionery fixture.

Sour Patch Kids Blue Raspberry will be available for a limited period of one year, sitting alongside the brand’s Irish range which also includes Original, Cola, Watermelon, Fruit Mix and 2024 NPD, Strawberry

Available nationwide, the newest addition is

Thirst Zero Sugar Hydration

Cadbury Dairy Milk Lotus Biscoff

Sour Patch Kids Blue Raspberry

Smokeless signals

As the new year approaches, many consumers are turning to reducedrisk tobacco alternatives such as vapes and nicotine pouches-as part of their efforts to cut down or quit smoking. Ryan Brennan reports

As the New Year approaches, many adult smokers are reassessing their habits and exploring alternatives that oﬀer greater control, convenience, and reduced risk compared with traditional tobacco This shift is fuelling growing demand for products such as reusable vapes and nicotine pouches—categories that continue to expand as consumers seek more regulated and discreet options.

Reusable vapes remain a popular choice among adults aiming to cut down or transition

Hale Vaping: Leading Ireland’s smoke-free future

Hale Vaping has spent more than a decade shaping Ireland’s reduced-risk nicotine landscape, growing to become the country’s No.1 vaping company and a trusted partner for retailers nationwide Fully Irish-owned and operating since 2013, Hale is committed to providing high-quality, compliant products that support adult smokers seeking a less harmful alternative to cigarettes.

With its facility based in Carlow, Hale manufactures its signature e-Liquids in a facility operating to I.S. EN ISO 9001:2015

away from combustible tobacco

Manufacturers in this sector increasingly emphasise rigorous testing, compliance, and responsible retailing to ensure products meet high standards and align with emerging regulations. This focus on quality and oversight reflects the changing expectations of adult consumers who want safer, bettergoverned alternatives.

Nicotine pouches, meanwhile, have rapidly become one of the most in-demand smokefree options. Their discreet nature, controlled

dosing, and wide range of flavours make them appealing to adults seeking flexibility without the need for devices or vapor This rising interest signals a broader movement toward reduced-risk products that fit seamlessly into modern lifestyles.

These developments arrive at a pivotal moment in Ireland’s regulatory landscape

Following the publication of the Public Health (Single Use Vapes) Bill 2025, Responsible Vaping Ireland (RVI)— representing over 3,300 independent vape retailers—has welcomed the proposed ban on disposable vapes. According to RVI, the measure will help address concerns around underage access and illicit cross-border trade from Northern Ireland, where disposables have already been prohibited.

standards. collaboration with Carlow chemistry department, allpharmaceutical-grade European strong

standards. Initially developed in collaboration with Carlow I.T.’s chemistry department, all Hale liquids use only certified ingredientsMonopropylene Glycol, Vegetable Glycerine and pharmaceutical-grade nicotine -sourced from approved European suppliers and backed by full CoA and QA certification. This strong compliance foundation allows retailers to stock Hale products with confidence, knowing they meet the highest regulatory and quality benchmarks.

stock Hale products with knowing highest prepares devices, consumer demand has already begun shift toward reusable devices

As Ireland prepares to phase out single-use disposable devices, consumer demand has eady begun to shift toward reusable devices and more flavour diversity Hale continues to

CATEGORY FOCUS Reduced Risk

innovate at pace and work with all its partners to oﬀer high-performing alternatives, and supply consumer-ready educational materials to ensure continuity for adult smokers.

Hale was started with a clear mission: to provide an alternative for adults seeking to reduce the harm caused by cigarettes. However, it feels that the mission is under threat from misguided regulatory changes. With vaping taxation, licensing proposals, and broader policy debates underway, Hale continues to advocate for evidence-based regulation that protects both consumers and legitimate retailers. It has commissioned many reports to understand the impact of regulation on the consumer and industry It knows that flavours play a key role for

77 nicotine pouches

Represented in Ireland by Ampersand, 77 has rapidly become one of the most recognisable and fastest-growing nicotine pouch brands worldwide, celebrated for its bold flavour innovation and clean, modern design. The name 77 was chosen for its universal meaning. It reads the same in every country and every language, giving the brand an instantly global identity that resonates across markets.

Its success is driven by a portfolio shaped around consumer-led flavour development. Fresh Mint in its multiple strengths remains a flagship, oﬀering a smooth, cooling profile that performs strongly across all markets. The expanding fruit collection has become a clear point of diﬀerence for the brand. Watermelon Ice, Arctic Berry and the increasingly popular Cola & Cherry bring vivid, layered flavour

consumers who want to become smoke free From a recent RedC poll this year flavours were used by over 75% vapers over tobacco This is why choice must remain and engagement must take place.

“Innovation and responsibility sit at the centre of everything we do,” says managing director Simon Carroll. “Our mission is to support adults seeking a better alternative to smoking, while helping retailers navigate a rapidly changing category with confidence.”

VELO – Europe’s leading nicotine pouch brand**

VELO is designed for adult nicotine consumers seeking a superior alternative that combines convenience, sustainability, and quality Originating from Scandinavia, VELO oﬀers a modern way for adult consumers to enjoy nicotine-completely free from tobacco and smoke*, and suitable for use anytime, anywhere.

The nicotine pouch category has experienced significant growth this year as consumers increasingly look for innovative alternatives. This trend presents a strong opportunity for retailers to drive incremental sales and expand their oﬀering.

VELO’s continuously evolving portfolio features popular mint and fruit flavours, complemented by innovative taste and sensation experiences. With a wide range of nicotine strengths and pack sizes, VELO caters to both experienced users and newcomers to the category, ensuring there is an option for every preference.

*This product contains nicotine, an addictive substance. It should not be used by individuals who do not already consume nicotine

**Based on VELO [estimated] volume share in measured retail in the following key nicotine pouch markets in Europe: Sweden, Denmark, UK, Poland and Switzerland, calculated as of June 2025

Reloadable flavours

Customers know they like their flavours, so with VUSE there is more to choose from with VELO’s easy-swap pods.

VELO has taken some of the most popular flavours among Disposable users and given them an upgrade

experiences that stand out on shelf and encourage both trial and repeat purchase 77’s momentum was further reinforced when it won Best Nicotine Pouch Innovation 2024 at InterTabac, recognising the quality, consistency and creativity behind its range The collaboration with Formula 1 driver Valtteri Bottas introduced Liquorice & Citrus and Arctic Berry under the VB Edition, adding premium, distinctive blends that broaden the brand’s appeal. With a wide choice of strengths and flavour profiles, 77 continues to grow across Europe the UK and international markets. Its global identity, strong brand recognition and flavour-first approach position it as a key player shaping the next phase of the modern oral nicotine category in Ireland and beyond.

Customers can choose from a range of diﬀerent flavours in the intense range like Blueberry Ice, Blueberry Raspberry, Watermelon Ice, Strawberry Ice, Mint Ice, Blackcurrant Ice and Velo’s brand-new flavours – Lemon & Lime, Strawberry Kiwi, Double Apple, Peach Ice, Double Melon and Raspberry Ice.

Flavours are available in a nicotine strength of either 10mg or 20mg.

As VELO transitions to its Extra Intense Flavour range you’ll notice that the 18mg and 12mg VUSE Pro pods in Chilled have already changed to 20mg and 10mg.

Golden Tobacco is also in the process of changing.

More flavours, bolder taste, easy-swap pods and a more intense delivery

Which means consumers get the experience of a disposable vape with all the benefits of a reusable device.

One more thing to note: the pods are compatible with VUSE Pro and VUSE GO Reload Devices.

All VUSE flavours are specially developed by its team of scientists and flavour experts and only ever contain food-grade flavourings.

This product contains nicotine and is addictive. You should not use this product if you do not already use nicotine

For trade use only Not to be left in sight of consumers.

Retailers interested in stocking the 77 range or seeking further information can contact info@ampersandsales.ie or call 01 413 0100

VELO The Circuit Collection

(L-R) IVG and Lost Mary

77 Nicotine Pouches

UK 600 puffs King has now landed in Ireland

SKE was built on a promise—one of elegance, innovation, and the belief that every individual should have the chance to shine in their own way The brand’s first flagship collection- SKE Crystal Bar has been the leading UK disposable market during the past three years, captured 70% of 600 puﬀs market share and hearts of millions of consumers, becoming a symbol of what they stand for, and today, they are ready to write the next chapter in Ireland.

The new SKE bar with refillable pods retailing at €5 for 2ml is ideal for retailers to counteract the recent duty additions to vape products as well as oﬀering retailers and consumers a product future proofed for the ban on disposables in 2026.

SKE are building on an enviable record in the UK, where the brand has been the top selling disposable for the last three years, (Nielsens scan track and IRL data) This record has been maintained post the ban on disposables in the UK with 2ml products still commanding over 30% of overall vape sales. The duty addition in Ireland is likely to see a greater percentage of vapers to continue using 2ml compared to the UK.

Vapers now have the choice to reduce waste and extend product life at almost half the cost of current 2ml disposables. This exciting new addition to the Vape category gives a much-needed boost to a retailer’s vape sales impacted by the recent addition of duty and fears around the transition away from disposables. Having a better choice of flavors in any store can only help smokers transition from cigarettes, whilst providing real incremental growth in sales for retailers.

The SKE BAR is a compact, low-maintenance device featuring a 500mAh all-day battery It is designed for a discreet MTL (Mouth to Lung) experience and uses a 2ml pre-filled pod which can be easily switched from the bottom. The design has redefined the pod structure and maintained the taste of the original device.

Rooted in innovation, inspiration, self-expression, and diversity, SKE arrives as a reliable choice-combining UK-proven quality, rich flavor experience, and a commitment to responsible vaping.

Look forward to discovering why millions trust SKE, where innovation meets satisfaction, now right at your doorstep. n

SKE BAR Sour Pineapple Ice

SKE BAR Blueberry Raspberries

SKE BAR Lemon & Lime

Congratulations to all NOffLA 2026 Off-Licence of the Year finalists!

Preparations are well underway for the highly anticipated NOffLA Off-Licence of the Year Awards 2026! Established in 1991, NOffLA represents independent specialist off-licences across Ireland, a sector that supports 5,900 jobs across 26 counties.

These awards celebrate the excellence of independent oﬀ-licences, honouring retailers who provide outstanding customer service and

set the standard in retail excellence. We’re thrilled to announce this year’s finalists and extend our heartfelt congratulations on reaching this milestone We eagerly look forward to celebrating with you all and unveiling the winners of this prestigious and rigorously judged competition. Best of luck to everyone on the big night!

Boyle’s Off-Licence Kildare Town Market Square, Kildare Town, Co Kildare

Dicey’s Off-Licence Market Street, Ballyshannon, Co Donegal F94FY61

Fine Wines Blackpool Unit 1 Blackpool Retail Park, Blackpool, Cork City T23WC62 Munster

Fine Wines Castletroy Cosgraves Garage, Dublin Rd, Castletroy V94FDOH, Limerick Munster

Fine Wines Kilmurray Kilmurray Roundabout, Limerick V94YW32, Limerick Munster

Fine Wines Roches St 42 Roches Street, V94K3OA, Limerick Munster

Fine Wines Roslevan Centre Roslevan Shopping Centre, Tulla Road, Ennis, Co Clare V95DKW9 Munster

Fine Wines Westside Unit 72B Westside Business Park, 72 Old Seamus Quirke Road, Galway

Gibneys New Street, Malahide, Co Dublin

Jus De Vine Unit 10, Portmarnock Town Centre, Portmarnock D13FP28, Co Dublin

Connacht/Ulster

Dublin

Kellers Carry Out Nenagh Brooklands, Nenagh, E45 NY90, Co Tipperary Munster

Leonard’s Fine Wines Athboy Gate, Trim, Meath C15TVOF Leinster

Londis Malahide Yellow Walls Road, Malahide Co Dublin

Martins Off-Licence 11 Marino Mart, Fairview, Dublin 3

McHughs Artane

25E Malahide Road, Artane, Dublin 5, D05 A4X2

McHughs Kilbarrack Road 57 Kilbarrack Road, Dublin 5, D05 V8P9

Mitchell & Son - The Vaults

The Vaults, Unit 2, Old Harcourt Railway Station, Hatch Street Upper, Dublin 2 D02 K2K2

Mitchell and Son Wine & Spirit Merchants 54 Glasthule Road, Sandycove, Co Dublin A96W372

Molloys Ballyfermot Grange Cross, Le Fanu Road, Ballyfermot, Dublin 10 D10CC91

Molloys Clondalkin Orchard Road, Clondalkin Village, Dublin 22

Molloy’s Clonsilla

Molloys Finglas

The Mall Clonsilla, Clonsilla Road, Dublin 15 D15KPK4

Seamus Ennis Road, Ballygall, Finglas, Dublin 11 D11VRP3

Molloys Leopardstown Leopardstown Valley S.C., Ballyogan Road, Leopardstown D18UOC7, Dublin 18

Molloys Tallaght Block 2, Village Green, Tallaght D24X335, Dublin 24

Molloys The Liberties 125 Francis Street, The Liberties, Dublin 8 D08VTR7

Number 21 Blarney Ashdale House, Blarney, Co Cork, T23 EO6C

Number 21 Cashel 9 Main Street, Cashel, Co Tipperary

Number 21 Dungarvan 85 O’Connell Street, Dungarvan, Co Waterford, X35 D329

Dublin

Munster

64 Wine

Glasthule Road, Glasthule, Co Dublin

Blackrock Cellar

www.noffla.ie

NOffLA Off-Licence of the Year finalists continued

Outlet

Number 21 Limerick Unit 6, Greenpark S.C., Ballinacurra, Co Limerick Munster

Number 21 Listowel 2 William Street, Listowel, Co Kerry Munster

Number 21 Main Street Midleton 72 Main Street, Midleton, Co Cork P25YW80 Munster

Number 21 The Forum The Glen, Waterford, X91AH24, Co Waterford Munster

O’Donovans Off-Licence Bandon 6 Pearce Street, Bandon, Co Cork Munster

O’Donovans Off-Licence Blackpool 36 Thomas Davis Street, Blackpool, Cork Munster

O’Donovans Off-Licence Carrigaline Cork Road, Carrigaline, Cork Munster

O’Donovans Off-Licence Oliver Plunkett Street 89 Oliver Plunkett Street, , Cork

O’Donovans Off-Licence Passage West The Quays Passage West Co Cork

O’Donovans Off-Licence Riversdale Shopping Centre, Midleton Riversdale Shopping Centre, Midleton, Co Cork Munster

O’Donovans Off-Licence Mayﬁeld Units 3&4, Mayfield Shopping Centre, Mayfield, Co Cork Munster

Redmonds Off-Licence 25 Ranelagh, , Dublin 6

The Coach House Off-Licence Ballinteer Avenue, Ballinteer, Dublin 16 Dublin

The Vintry 102 Rathgar Road, Dublin 6 Dublin

The Wine Centre, Kilkenny 15 John Street, Kilkenny Leinster

Sincere thanks to NOffLA associate members

As 2025 draws to a close, the National Oﬀ-Licence Association would like to take this opportunity to thank our associate members (displayed here) for all their support and involvement with NOﬀLA and our members throughout the year

Thompson’s Carry Out Unit 2 Cellar Court, Ferrybank, Waterford Munster We would

and much continued

ASSOCIATE MEMBERS

Barry & Fitzwilliam

Boann Distillery

Bulmers Ireland

Cassidy Wines

Comans Beverages Ltd

Diageo Ireland

Edward Dillon & Co Ltd

Febvre Wines

Findlater & Co

Grace Campbell Wines

Irish Distillers Pernod Ricard

Liberty Wines Ltd

Lucky Saint

Mackenway Distributors Ltd

MCM Spirits & Liqueurs

Richmond Marketing

Sazerac Ireland

The Dalcassian Wines & Spirits Co Ltd

Tindal Wine Merchants

TOMRA Collection Ireland

Vina Santa Rita SA

3 2 ONES TO WATCH

From plant-based sweets to doughnut and toﬀeeflavoured liqueur here’s our top pick of new and diverse products that food and drink producers have to oﬀer

EDITOR’S PICK

5 4

1 Treat Yo Self, plant-based sweets, RRP: €8, available from Arnotts, Brown Thomas, Avoca, Duty Free and over 150 retailers nationwide 2 Sips By Tom, RRP: €14 - 18, available from Guys Coffee Shop, Blackrock Co Dublin and The Blackrock Cellar 3 oac, RRP: €3.20 - €3.50 (per 50g unit), Lotts & Co., Sweeneys, Dublin 3, O’Driscoll’s, Co Cork, Eden One, Ballsbridge, Dublin 4, boutique gyms nationwide and www.oacsnacks.com 4 Carrow Coffee Roasters, RRP: €14 for 250g bag, available from Kate’s Kitch Café, Sligo, Foam, Bundoran, Donegal, independent stores nationwide and www.carrow.ie 5 Dundalgan Toffee Yum Yum Liqueur, RRP: €11.99, available from Lidl stores nationwide (while stocks last). n

Irish grocery industry unites for annual IGBF Christmas lunch

The Irish grocery industry gathered in festive spirit at the 62nd annual Irish Grocers Benevolent Fund (IGBF) Christmas Lunch, held on Friday, 5 December, at the Clayton Burlington Hotel, Dublin. With more than 1,200 attendees, this much-anticipated event celebrated the vital work

of the IGBF in supporting industry members in need.

This year’s lunch was hosted by Kevin Donnelly, managing director of Britvic Ireland, who welcomed guests and acknowledged the importance of the charity’s work across the industry n

(L-R) James Kelly, Colgate, Sinead McDonagh, Mars Wrigley and Daniel O’Toole, Mars Wrigley

Alan Claffey, Michelle Darlington, Nuala Kabe Galligan Suntory and Barry Cassidy, Suntory

Mairead Clerkin, Keelings, Sarah Slevin and Meabh McEniff, Keelings

Simon O’Connor, Britvic Ireland and Gus O’Reilly, IGBF

Angela Crawley, Lisa Kinane and Bridget Quille, Kenvue

Richie Mahony, Stafford Lynch, Donal O’Shea, Jack Links and Kabhian Mallon, Colgate

Gerry Lawlor, CPM and Simon O’Connor, Britvic Ireland

Kevin Keating, Fergal O’Reilly, Rose Confectionary and John Bradley, Febvre

QUICK QUESTIONS WITH

TARA CLIFFORD, director of Product Brands, Musgrave

Tara Clifford, director of Product Brands, has been with Musgrave since 2006. Over the years, she has held a variety of roles including brand manager, marketing manager, and head of Insight and Innovation. She was appointed director of Product Brands a year ago.

Clifford oversees some of Musgrave’s most beloved Irish brands, including Frank and Honest, Donnybrook Fair, The Happy Pear, Clean Cut Meals, and Moo’d Ice Cream.

Married to John, she is a proud mum to two daughtersSiún, aged nine, and Katie, aged six. Clifford is also an avid sports enthusiast, with a particular passion for Cork GAA.

1. Best series you recently watched on a streaming platform? ‘Beast in Me’ with Claire Danes – it’s really good!

2. Best place for coffee?

Anywhere they serve Frank and Honest obviously!

3. Top movie recommendation?

Greatest Showman.

4. Top book recommendation?

The Great Alone, I love Kristen Hannah books.

5. Which social media platform do you use most?

X - sports updates are my favourite.

6. Favourite inﬂuencer/content creator if you have one?

Rory Stories or Conor Sketches always make me laugh.

7. Best advert on TV?