Conversion Focused Integrated Marketing | Social Capital Agency

CON VER SION

FO CU SE D

IN TEG RA TE D

M A RK ET IN G

Mission

To enable and empower tourism to be more accessible to ALL. By collaborating, innovating, and creating the best online & offline guest experiences with our hotel partners we create the most sought after, profitable, luxury hotels in their destinations.

Vision

We transform the industry and consumer behavior, driving the need for more inventory as there are not enough beds for heads when we properly design how the resources, customer journey, and online experience should be built that mutually benefits guests and hoteliers alike.

2 PARTS FUN . 1 PART BUSINESS MORE THAN A MONIKER, THIS IS OUR STORY

Based in Denver, Colorado our agency takes an approach unlike others: 2 Parts Fun. 1 Part Business. We believe in authentic connection, dialogue and ultimately lasting relationships of value. This happens when human capital is put at the forefront and the role of playing the “silent hero” is embraced with modesty and transparency. Adopting the mindset “to serve, not sell” has proven to foster organic growth and a genuine quality of excellence. Business and monetary capital will inevitably follow.

Simply, we build engaging, profitable brands by increasing

TRUST, LOYALTY & ADVOCACY

SOCIAL CAPITAL IN HOSPITALITY AN UNDENIABLE SYNCHRONICITY

Our focus lies within serving the owners and investors of brands and portfolios in the resort and boutique hotel industry. SoCap elevates hotelier's online presence to drive conversions, increase direct bookings, reputation, and their online presence to be as intentional as their guest experience is on the property.

The agency’s main focus is to be conversion-oriented and optimize the guest's online experience from whatever channel they touch through the micro-moments that build customer satisfaction, brand value, drive sales, and enhance customer data.

OUR CLIENTELE

WE WORK WITH:

INVESTORS

DEVELOPERS

OWNERS

MANAGEMENT

RESULTING IN:

OCCUPANCY

ADR

REVPAR

BRAND EQUITY

T H E

C A R M E N

H O T E L

Aiming to lower their cost per acquisition and increase direct bookings the Carmen Hotel came to us to develop a multi-media strategy between SEO & PPC efforts and a facelift to their website to increase conversions.

Driving their ROAS to 9:1 in some four months, SoCap helped increase traffic & conversions on their site.

V I D A L U Z

D E V E L O P M E N T

Seeking to align with an Agency of Record that holds similar values, VidaLuz partnered with SoCap to bring their vision of sustainable communities & hotels to life. From the inception and foundation of the brand, VidaLuz is co-creating the brand and leaning on SoCap's expertise in the luxury sector to fulfill their vision, rooms and Fork in Farm restaurants.

D R E A M

W E A V E R

D I V E

&

T R A V E L

Tasked to bring their antiquated website to be more modern and user-friendly, Steve Weaver came to SoCap to redo their website to drive more travel & custom trips to their global dive store partners. Refining the user flow and custom trip quote process, we developed a robust site that attracts clients and drives conversions.

A J A L

T U L U M

Slightly outside of town with a unique boutique treehouse hotel concept, John came to SoCap to be able to be found and stand out amongst the myriad of other boutique hotels in Tulum. SoCap reviewed and enhanced the online experience to drive conversions and direct bookings along with expanding their offerings to retreats for additional clientele opportunities.

INTEGRATED MARKETING FRACTIONAL CMO

Below are the services in which we help oversee the internal team and provide guidance, strategy, and support as a third party:

ADVE R TI SING

W EBSITE &

SOCI A L MED IA

REVIEW &

& SE O

C ONV ERSIO NS

MA RKET IN G

REPUTA TI ON MGM T.

EMAIL & CRM

REFERRA L & LO YA LTY

DA T A & A N ALYTI C S

CALL CEN TER

EVENT MA RK ETI NG

RE VEN UE MANAGEMENT

TR ADI TIONAL

C AM PAIGNS &

MAR KET ING

PROM OTIONS

As your Fractional CMO, we support and guide the Marketing team with strategies, tactical execution, and consulting at a fraction of the cost of hiring internally.

CONVERSION OPTIMIZATION INCREASE DIRECT BOOKING

S O C IA L MED IA

O RG ANIC REA CH

P U BL I C REL AT IO NS

T RAD ITIO N AL

G RO UP S AL ES

PR OMO TI ONA L LY ANA

TICS

.

US

N

EX

PE

R

N

CA

SIG

LLS

DE

the highest ROI is our focus. Regardless of what media or

.

ION

p r e s e n c e

SIT

FA

PO

ER

A

D

IG

E

ES

data, better online experiences, upsells, and ultimately

N

E

D

C

strategies and tactics that translate to more customer

o n l i n e

INT

engaging with your brand, the SoCap team implements

USER

marketing channels your prospects are exposed to and

OPTIMIZED

ING

Results and transparency of what marketing efforts yield

E

TO

C

A

N

C

IO

ER

IE

T

.

N

.

increased direct conversions that you can track and

INC

ENTIVES

.

N LA

G

UA

G

replicate at scale.

DIRECT BOOKINGS & REVPAR

USER EXPERIENCE & CUSTOMER DATA

PERSONALIZED UPSELL REVENUE

REPUTATION & CUSTOMER LOYALTY

OUR ADVANTAGE

We believe that leading by example is the best way to influence sustainable change. We seek to initiate that change by always emphasizing:

+ Transparency First - Pricing & Results

+ Female & Luxury Driven to Influence Guest Behavior

+ Integrated Communication & Fractional CMO, Saving You Time & Resources

+ Data-Driven, People Focused

+ Brand Advocacy - Guests & Employment Branding

+ Quality of Excellence

+ Strategic Growth, Long-Term Partner

METHODOLOGY -

SH OR T

TERM

Tired of your sales & marketing plan being more of a presentation than anything? Curious how to get the various sales, revenue management, and marketing teams to align and collaborate towards larger property goals with transparency on KPI’s, milestones, and tactics? The Maximum Occupancy Approach is a truly Agile Revenue Framework to profitability for hoteliers seeking to harness the power of integrating all three areas to create successful sales, bookings, and revenue streams jointly.

S A

S

U

L

M A R

E

S

R

T

TRANSPARENCY AROUND INITIATIVES & RESULTS

L E

K

E

N G I T

R

E

S

U

L

T

ACCOUNTABILITY ACROSS DEPARTMENTS AGILE REVENUE FRAMEWORK

U

L

T

V

ALIGNED GOALS BETWEEN PROPERTY & DEPARTMENTS

T

S

R

E

S

U

L

T

M

E

R E

R

E

N U E

M

G

AGILITY TO ANALYZE & ADAPT TO MOST PROFITABLE EFFORTS

METHODOLOGY D I V I D E N D

MID

TERM

A S S U R A N C E

With Agile Revenue Framework in place:

CMO Oversees Integrated Marketing

Profit Wedge Enabled to Drive Upwards

R

E

S

U

L

T

S

PROFITS TO REINVEST IN COMPANY Conversion Optimization > More Direct Bookings

Employment Branding > Decrease in Expenses

INVESTOR SATISFACTION / EXPANSION

METHODOLOGY -

H I G H

V A L U E

LONG

TERM

E X I T

+ Profitability + Transparency + Scalable Methodology + Creating Future Value in Marketing & Rev. Mgmt

R

E

S

U

L

T

LEVERAGE TO EXIT AT HIGHEST MULTIPLIER

OUR CAPABILITIES EXTERNAL MARKETING - DIGITAL & BRANDING

+ Branding & Integrated Campaign Development

+ Website Design & Development

+ Content Creation & Distribution

+ SEO Campaigns - Local, National, International

+ Email Marketing Campaigns

+ Collateral & Design

+ PPC, Programmatic & Retargeting Ad Campaigns

+ Social Media Management & Influencer Marketing

+ Public Relations & Industry Related Distribution

+ Referral & Loyalty Marketing

OUR CAPABILITIES EMPLOYMENT BRANDING - CULTURE

+ Internal Branding & Positioning

+ Candidate-to-Employee Experience

+ Top-Talent Targeting & Acquisition

+ Career Marketing (Entry Level)

+ Hyper-Attractive Culture Creation

+ Retention Strategies

+ Culture Building & Integration Strategies

+ Internal & Corporate Communications

+ Mentorship Training & Leadership Development

"SoCap has consistently amazed us with their creative talent and ability to authentically represent our brand. They gave a personality to our marketing that truly reflects us to our clients and future consultants on the web, with videos, and brochures. We deal with Fortune companies across the globe, yet are continuously impressed with SoCap’s vision and execution. They are not the biggest, just the best."

JP

F l aum

-

G r e en

P eak

P ar tn ers

“We have had an amazing experience with the SoCap team. From our initial conversations to our company launch it has been a great process. We could not have done it without them. Eternally grateful.”

B r a ndo n

S t ew ar t

-

Ne r e u s

Te c hn o l o gies

“Having worked with SoCap as part of the LoDo District, Inc., I've been extremely impressed by their professionalism and creativity. With an organization like ours, there's often many moving parts, and many individual board and committee members involved in any advertising decision. I know firsthand that this can sometimes be frustrating to a company, and in previous jobs, I've seen other marketing agencies buckle. Not so with SoCap!”

Min d i

War dell

-

L oDo

Dist ri ct

Thank You WE LOOK FORWARD TO WORKING TOGETHER!

SoCapAds.com

info@SoCapAds.com