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JUNE / JULY / AUGUST 2008

Business Success Small

Choo Tay, founder and CEO Media88

Learn the ins and outs of running a small business in Scottsdale

Member Spotlight Media88 PRSRT STD US POSTAGE

PAID

SCOTTSDALE, AZ PERMIT NO.3

Day in the Life

Andy Beran, Signs by Tomorrow

Smart & Successful

Jennifer Bongiovanni: It’s Easy Being Green


Working hard to keep you safe As the state’s largest provider of workers’ compensation insurance, SCF Arizona invests in Arizona’s economy and promotes workplace safety.

3030 N. 3rd Street Phoenix, AZ 85012 602.631.2000 scfaz.com


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official publication of the scottsdale area chamber of commerce

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Letter from the CEO

RICK MCCARTNEY, Publisher Media Publishers Group, LLC rmccartney@mpgcompany.com Michelle Jacoby, Editorial Director Media publishers group mjacoby@mpgcompany.com DEBRA KUFFNER, EDITOR SCOTTSDALE AREA CHAMBER OF COMMERCE dkuffner@scottsdalechamber.com Mike Binder, MANAGING EDITOR SCOTTSDALE AREA CHAMBER OF COMMERCE mbinder@scottsdalechamber.com STEPHEN GAMBLE, creative director Media publishers group SERGIO DABDOUB, Photography sergio-art@cox.net

Rick Kidder, President & CEO rkidder@scottsdalechamber.com Debra Kuffner Vice President Marketing and Strategy dkuffner@scottsdalechamber.com ERIC BUTRUFF Vice President, Business Development ebutruff@scottsdalechamber.com 4725 N. Scottsdale Road, Suite 210 Scottsdale, AZ 85251 Ph 480.355.2700 fax 480.355.2710 www.scottsdalechamber.com

Board of Directors Executive Committee Board Chair Tom Sadvary, President/CEO Scottsdale Healthcare

PARTNER COUNCIL ADVISORY COUNCIL Don Matheson, President Don Matheson Companies

Immediate Past Chair Kurt Brueckner, Partner Titus, Brueckner & Berry, P.C.

PUBLIC POLICY ADVISORY COUNCIL Kurt Zitzer, Partner Meagher & Geer, PLLP

VICE CHAIR Karen Wittmer-Jekel TREASURER Mark Eberle Managing Director Henry & Horne, PLLP ECONOMIC DEVELOPMENT ADVISORY COUNCIL Eric Larson, Vice President Business Development A.R. Mays Construction EMERGING ISSUES Michael Ryan General Manager Scottsdale Republic/ The Arizona Republic MEMBERSHIP ADVISORY COUNCIL Jane Blacker, Realtor Equitable Sotheby’s International Realty

AT LARGE MEMBERS Michael Horsman, President Western Heritage Insurance Judy Egan President/CEO Valley First Community Bank

The backbone of the Chamber’s membership and the backbone of our economy is small business. Large business may get the headlines when stocks rise or fall or when two large companies merge, but most of the business conducted locally and nationally is small business — the hard working “little guy” who provides for his family, volunteers in the community and sponsors the little league teams. The Scottsdale Chamber’s nearly 1,800 small businesses are spread all over our incredible community. They may include individual restaurants, retail stores, repair shops or landscaping services, but they all share a common stake in the future of our community. These small business people ride the wave in good times and struggle in tougher economic times. Helping small businesses grow and thrive is what the Chamber is all about. Whether through discount programs like OfficeMax, reduced health insurance rates, opportunities for networking and exposure, or by the Chamber’s efforts to make Scottsdale the most business-friendly community in the Valley, your Chamber works hard to help small business along the way. Today, we face a challenging economy. As gas prices rise and the future looks uncertain, every small businessperson is working harder to make things work. Here at the Chamber, we are working harder, too. And as we all work harder, we must learn to work smarter as well. Working smarter should include taking advantage of the great resources the Chamber has to offer to build your businesses and improve your bottom line. Whether it is attending free networking events you may not have had time to attend previously, posting member to member discounts through our powerful Web site, or learning new skills about sales and marketing, the Chamber has the kind of programs and services that will make a difference for your business. Call us today. Find out what we can do to help your small business grow and thrive. The times demand action — using the Chamber is the best action you can take!

Yours in success,

Melinda Gulick Vice President, Community Life DMB Associates, Inc. Steve Helm, Senior Manager/Property Management Scottsdale Fashion Square

Rick Kidder, President/CEO

Dale Fingersh, President The Right Direction For a complete list of members of the Scottsdale Area Chamber of Commerce Board of Directors, please visit: www.scottsdalechamber.com Published by

6360 E. thomas rd. Suite #210 scottsdale, AZ 85251 Phone (480) 588-1360 Fax (480) 588-1361 info@mpgcompany.com www.mediapublishersgroup.com www.scottsdalechamber.com © Copyright 2008. All Rights Reserved.

You can help us prevent waste by passing this publication on to a friend or business colleague and recycling it when you’re through. Please email editor@scottsdalechamber.com to change the contact name or remove yourself from the mailing list. Thank you. 2008 | SCOTTSDALE@WORK | JUNE / JULY / AUGUST

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Scottsdale at Work Magazine is published bi-monthly by Media Publishers Group, LLC. The publication is distributed to membership and made available to prospective members throughout the Greater Scottsdale area. We appreciate your editorial submissions and news for review by our editorial department by emailing editor@ scottsdalechamber.com. To subscribe to Scottsdale at Work, please send check or money order for $16.00 to Media Publishers Group, P.O. Box 32055, Phoenix, AZ 85064 or call (480) 588-1360

We can keep your small projects humming along...

©Copyright 2008, Media Publishers Group, LLC. All rights reserved. Media Publishers Group and the Scottsdale Area Chamber of Commerce reserve the right to refuse certain advertising and are not liable for advertiser’s claims and/or errors. The opinions expressed herein are exclusively those of the writers and do not necessarily reflect the position of the Publisher or the Chamber.

JUNE • JULY • august | 2008 | issue 8

contents

DEPARTMENTS

10

Events Calendar Network, Learn and Build Business

5

News Briefs Updates, Sound Bites, Kudos & More

Photo: Sergio DabDoub

or pull out all the stops for your major communication performances

MEMBER COMMUNIQUÉ

Everyone has communication

FEATURES

issues to deal with everyday.

6

Small Business 101 Five key areas build the foundation of small business success

9

resources you need, including:

Visible Signs A day in the life of Andy Beran, owner of Signs by Tomorrow

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Printing

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Smart & Successful Jen Bongiovanni, Go Green Landscape

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Copying

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Mailing services

s

Online ordering

SAVE THE DATE - SBS TRADESHOW

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Integrated direct response marketing

Chaparral Suites Resort - 3 to 7 p.m.

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Signs, posters and banners

s

Personalized digital printing

Some small, some enormous. Your Sir Speedy consultants are your single source for tackling those communication problems. We bring together all the

480/751-6204 15776 N. 76th St., Scottsdale AZ 85260

MC-1 Member Spotlight MC-2 New Members MC-4 The Chamber Advantage Connect: Scottsdale@Work is for you, and about you. What stories do you want to read? What business tips or resources would help you. E-mail your story ideas to Debra Kuffner at editor@scottsdalechamber.com.

Thursday, Sept. 4, 2008 Looking for a way to increase your visibility, drive sales, support the community and have a great time doing it? Join us for our annual Scottsdale Business Showcase Tradeshow. This popular event held every September attracts close to 1000 business professionals for networking, sales generation and relationship building. Not to mention the free food, free entertainment booth decorating contests and more. Our themed tradeshows offer a unique and fun way to reach the Scottsdale Business Community. Visit www.scottsdalechamber.com/ tradeshow for more info.

© 2007 Sir Speedy, Inc.

Did You Know? The next National Small Business Week is May 18-22, 2009.

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JUNE / JULY / AUGUST | SCOTTSDALE@WORK | 2008

QUOTABLE: All glory comes from daring to begin. - Eugene F. Ware


NEWSbriefs Chamber Tradeshow Celebrates the Olympics!

MEMBERNEWS

Mark your calendars for our annual Scottsdale Business Showcase B2B Tradeshow on Thursday, Sept. 4th from 3 to 7 p.m. This year’s theme will celebrate the spirit of the Olympic Games! This event is the perfect place to network, generate leads and show off your products. Stay tuned for more info!

New Membership Value Council Formed

The Chamber’s Membership Advisory Council and Business Advisory Council recently merged to form the Membership Value Advisory Council (MVAC). Members of this council will play an active role in identifying areas of need within our business community and developing programs to address those needs. MVAC will also direct member recruitment and retention efforts in addition to creating new opportunities to enhance membership value.

SCF Pays $25 Million in Dividends SCF Arizona’s Board of Directors unanimously approved a $25 million dividend for 2007 to qualified policyholders. “We are pleased to be returning $25 million to Arizona’s economy, particularly in times like these,” said SCF Board Chair Jim Weeks. “We’ve all seen the headlines and know that the economy has slowed and that many people are living with more financial stress, which creates challenges for Arizona businesses. We’re glad to provide a boost.” This is the 37th straight year that the state’s largest workers’ compensation provider has been able to return money to policyholders. Dividend amounts paid to qualified policyholders are based on annual premium and incurred losses. Learn more about the SCF/Scottsdale Chamber Association plan at www.scottsdalechamber.com/SCF or call 602-631-2600.

www.scottsdalechamber.com

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Pavilions Shopping Center to be Re-Developed Scottsdale Pavilions Shopping Center, located at the Loop 101 and Indian Bend Road, is a 1.1 million-square-foot power center with open-air shopping, dining and entertainment. The center is a one-stop destination with a variety of local and national favorites. New owner De Rito Partners Development Inc. plans a significant redevelopment of this shopping center into a true community destination. Visit www.ScottsdalePavilions.com for more information, a complete merchant listing and dates for property events.

Oldtown Scottsdale News Expands Available at racks throughout Scottsdale, Oldtown Scottsdale News will now be mailed to thousands of Scottsdale area homes and businesses. The expanded distribution area runs from 44th Street east to the 101 and from Doubletree Ranch Road south to the 202, and now includes the highly regarded Arcadia community. Oldtown Scottsdale News reaches more than 20,000 upscale readers and decision makers. By focusing the paper’s content on local and community news, merchants can closely target their advertising dollars where they will be the most cost effective. Oldtown Scottsdale News is the best and most cost effective way to reach your target audience. For more information, contact Joanne Day, Marketing Director, at 602-277-2742.

SCOTTSDALE HEALTHCARE EMERGENCY DEPARTMENTS Scottsdale Healthcare Shea 9003 E. Shea Blvd. Scottsdale, AZ 85260 480-323-3000

Scottsdale Healthcare Osborn 7400 E. Osborn Rd. Scottsdale, AZ 85251 480-882-4000

Scottsdale Healthcare Thompson Peak 7400 E. Thompson Peak Pkwy Scottsdale, AZ 85255 480-324-7000

ER wait times updated every 10 minutes on www.shc.org

2008 | SCOTTSDALE@WORK | JUNE / JULY / AUGUST

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Small Business 101 By Michelle Jacoby

Insurance

To provide insight on small business basics, Scottsdale professionals share their expertise on five key areas every small business owner should focus on. For many people looking to start their own business, the task can be daunting. From setting up a human resources department to finding the financing to get the business up and running, there are a number of key areas small business owners should plan on before opening up shop.

Marketing Human Resources

No matter how large or small a company is, human resources should be viewed as a key strategic force that works alongside the owner and leadership team to provide guidance and counsel on how to manage people, says Denise Gredler, founder and president of BestCompaniesAZ LLC. “Gone are the days of HR simply processing employee paperwork, planning parties and keeping the company in compliance with state and federal laws,” she says. “Many companies are beginning to outsource these administrative functions so that the HR manager can provide strategic direction and management coaching to the leadership team. This helps ensure that

that all employees are engaged and motivated to achieve both individual and company goals.” Gredler — who is also a founding partner of the Best Places to Work in the Valley Program — suggests when developing a human resources plan, business owners should have a clear vision of the direction they are taking the company. They should also establish the “core values” by which the owner will lead, manage and hire. But, according to Gredler, one of the most important aspects of a company’s HR role is to involve employees in developing personal and professional goals to help achieve this vision. “Don’t assume that you know what your employees want — ask them,” she says. “What motivates a baby boomer may not be the same thing that will keep your Generation X/Y staff engaged.”

To create an even balance, a successful HR plan will keep your policies, procedures and benefits flexible enough to adapt to the changing demographics of today’s workforce. “The bottom line is to keep your focus on what matters most — people.”

Marketing & Communications According to marketing pro Jay Jennings, small business owners must create multiple marketing channels and attempt to have as many of them run as automatic as possible. “Channel examples can be TV, radio or print advertising, newsletters, public speaking, product giveaways, search engine optimization,


nancing paid search Internet ads, Internet banner ads, periodic communication to prospects and clients, direct mail, public relations, blogging and social media networking,” says Jennings. “Some require a lot of time and energy, some require money and some take longer periods of time to show promise. Concentrate on each channel’s return on time and investment to weigh their effectiveness and keep going.” As owner of Brickhouse Systems Corp./ Marketing Associates, Jennings knows that for small businesses, there isn’t enough money to compete against the big corporations, particularly in efforts such as a full-scale branding campaign. “Coca-Cola and Geico Insurance can do it, but most small business owners can’t. The key is not to think that way and to put money towards effective, trackable means,” he says. “Being small allows you to alter your course quickly and change your message accordingly, adapting to market conditions as needed.” Jennings suggests when developing a marketing and communications plan, small business owners should ask themselves, “What is my unique selling proposition? What makes me different?” “It’s not platitudes such as ‘we’re the best’ and ‘we give better customer service.’ Anyone can say that. The question small business owners should ask themselves is ‘what truly makes us unique?’ The answer to this helps potential clients justify doing business with you other than price.”

Human Resources

particularly for a small business owner. “Companies can be profitable but be strapped for cash,” says Phyllis Rector, principal of Interface Financial Group. “That’s why cash flow projections are imperative. They can help a business owner see what happens if the business doesn’t take off as quickly as hoped or if it takes off more quickly than planned. It’s a useful planning tool.” Many financial experts agree that it’s important to line up financing before starting the business. But for many small business owners, finding financing can be a challenge in itself. “Smaller startup business will find that access to vital capital can be limited,” says David Musselmann of Paramount Financial Services. “Strong personal credit will always help new business owners, but using a reputable equipment finance and leasing company is another common solution.” According to Musselmann, startups can finance or lease their capital equipment, gain addition tax incentives for doing so, and preserve any additional cash or lines of credit acquired for operating and backup purposes. Additional resources are available to small business owners in need of financing including Small Business Administration (SBA) loans, bank loans, equipment leasing, asset-based financing, factoring, Internet-based micro lending and vendor financing, to name a few. However, before providing any type of financing, these resources will want to understand the business from a financial point of view. This can be outlined in a business plan. “The most important thing a small business owner should have is a business plan,” says Rector. “Particularly one that includes cash flow projections, as well as sales and profitability projections.”

Musselmann agrees. “Many financial institutions avoid startups due to the high failure rates, so a solid business plan (and backup plan) is key.”

Insurance Bill Bergdoll, owner of Bergdoll Insurance, says when it comes to small business and insurance, there are different types of owners. “There is the small business owner who doesn’t have it and the small business owner who doesn’t make time to get it,” he says. “There’s also the one who says they can’t afford it or doesn’t feel there is a need.” The question small business owners need to ask themselves, says Bergdoll, is what would be the financial impact if a claim were to be filed against them. “This impact is often far greater than any premium you would have to pay,” says Bergdoll, who recommends speaking with an insurance agent and seeking their advice on what potential risks your business may have. “Many times, they are not obvious. These risks can be lessened by the way contracts are structured.” Another challenge small business owners face is the lack of business history, which insurance companies rely on to properly rate the policy. “Many small businesses are just starting out and as a result, don’t have a history for the insurance company to look back on. Also, most large businesses have well-defined controls and policies/procedures that help mitigate the risk. Small-business owners, given the size, often don’t have these controls.” For example, a simple thing such as inspecting fire extinguishers annually might not be on a >>

Information Technology Financing

As any businessperson knows, it takes spending money to make money. But profits don’t necessarily mean there is cash on hand,


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Small Business 101 small business owner’s radar. However, says Bergdoll, there are typically fewer moving parts of a small business, so the risk is more definable and manageable. “It just takes a pro-active stance on the part of the business owner to make sure it happens.�

Information Technology When building a foundation to any small business, many startups first focus on such areas as human resources and payroll. But to get a business off the ground successfully — particularly in today’s world — owners should focus on information technology. “A solid working IT environment will help make you money,� says Andy Karpel of RB Balch IT Consulting. “Don’t look at it as an expense. It’s an investment.� A well-planned and well-executed IT structure is the backbone to any viable business. Karpel suggests buying not only what you need today, but what you need a few years from now. He also suggests staying up-to-date on the latest hardware and business software. “Get good quality equipment. Don’t skimp; get what you need — with enough room to reasonably grow.� Once a system is in place, Karpel suggests finding a reliable and responsive IT firm for technical support. For business owners who are looking to work with an IT firm, knowledge is everything. Ask questions about their structure, how they work, their hours and availability, and their response time. Another important question to ask, says Karpel, is whom are they affiliated with. “Many times, unfortunately, IT firms make recommendations based on what they sell,� he says. “Unfortunately, some firms assume that a small business owner doesn’t know about IT and will sell you based on what they know, rather than on what you need.�

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 LFMMFSBEWBOUBHFDPNTDPUUTEBMF *Northeast Phoenix location offers graduate degree programs only. DeVry University operates as DeVry Institute of Technology and Keller Graduate School of Management in New York. © 2008 DeVry University. All rights reserved.

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JUNE / JULY / AUGUST | SCOTTSDALE@WORK | 2008

CONTACT INFORMATION Denise Gredler BestCompaniesAZ LLC 480-545-5151 denise@bestcompaniesaz.com

Phyllis Rector Interface Financial Group
 480-609-7044 psrector@intervacefinancial.com

Jay Jennings Brickhouse Systems Corp./ Marketing Associates 602-956-2099 jbjennings@cox.net

Andy Karpel RB Balch IT Consulting 623-561-9366 andy@rbbalch.com

David Musselmann Paramount Financial 480-222-0300 info@paramountfinance.com

Bill Bergdoll Bergdoll Insurance & Financial Services Inc. 480-315-0400 bill@bergdollinsurance.com


MEMBER communique´ JUNE / JULY / AUGUST | SCOTTSDALE@WORK | 2008

MemberSpotlight

By Michelle Jacoby

Photo: Mitchell Tay

Media88

For Choo Tay, founder and CEO of Media88, a Scottsdale-based Web development and integrated marketing firm, the foundation of her company is steeped in Chinese tradition. “The number eight is a lucky number for Chinese,” says Tay. “I put four crystal balls together and noticed they formed the number 88. That’s how Media88 began.” Growing up in Malaysia, Tay was the daughter of businessman who ran a rubber plantation and a residential construction company. But leaning more towards the

www.scottsdalechamber.com

artistic side, she had dreams of becoming a designer or artist. Tay went on to move to London to study fashion design and eventually began doing design work. In 1982, her husband M.C accepted a job offer in Arizona, where she continued her fashion career by opening a small clothing boutique in Scottsdale. A few years later, she closed the shop and began focusing her efforts on desktop publishing. In 1995, Tay started Media88 in Web design, a new frontier at that time. She was encouraged by her husband, an IT expert who worked for Oracle as a consultant. “Because of his expertise in technology and information systems, he was already ahead of the game,” says Tay. “He encouraged me to find out more about Web site design and in 2000, we eventually teamed up and combined design marketing and technology together.” Since then, Tay has turned her company from graphic and web design company to a full-scale Internet marketing and Web-based solutions company that offers a wide range of services including Web site and Web application design and development, e-mail marketing, electronic and print publishing. The company also offers NEX and NETme. com a Web application specially designed for associations, event management firms and nonprofit organizations. Currently, Media88 has five employees, three of which are designers. Tay’s job is to meet with clients and determine what their needs are, how their business works and develop a plan to achieve their goals. “When I started the company, the Internet was brand-new,” says Tay. “The fact is the industry is always changing, and being creative isn’t always enough. Our goal is to stay ahead of the game and provide our clients with applications and processes that make their businesses more successful. Their success is our success.” connect: Media88 602-788-8899 www.media88.com

Entrepreneurial Assets Media88’s founder and CEO Choo Tay shares her insight on running a small business. What is the biggest challenge you face on a daily basis? As a typical small business owner, I have to wear many hats. So time can become a challenge when I run my business and volunteer with many nonprofits. As a the saying goes, “there is never enough time in a day.” What or who would you say is your strongest business asset? Our team. Our experience. Our spirit. We have a great team of people that integrates very well with our business culture. What is the best piece of advice you’ve ever received on running your business? “Work smart and not work hard.” Even though we all work hard, working smart is the key to run a successful business. That is why we carefully develop or follow systems to improve process efficiency and effectiveness in our company and for our clients. What is the first thing you do in the morning and the last thing you do at night? The first thing I do is turn on my computer. At night, I never forget to take my favorite Xango health juice to help me get refreshed when I get up the next morning. Media88 is a full-service Web development and integrated marketing firm. Clients include Superbowl XXX and XLII, National Football League, Ballet Arizona and Actors Theatre. Media88 is located at 4757 E. Greenway Road, Suite 107B-298, Phoenix. For information, e-mail info@media88.com or call 602-788-8899.

JOIN NOW! Call us at: 480.355.2700 or visit us on the web at: www.scottsdalechamber.com

MC-1


NEWMEMBERPROFILES PARTNER COUNCIL MEMBERS REAL ESTATE – DEVELOPERS Scottsdale Pavilions (De Rito Partners) Thomas De Rito 3200 E. Camelback Rd. #175 Phoenix, AZ 85018-2326 (480) 834-8500

ADVANTAGE MEMBERS CONSULTING SERVICES Purple Cow LLC Christine Kane 7047 E. Greenway Parkway #250 Scottsdale, AZ 85254-8113 (480) 659-3808 www.purplecowllc.com An innovative strategic consulting firm providing cost effective methods to solution oriented planning. Gain awareness, tools to analyze critical weaknesses, implement effective change and create profitable growth.

DocuSafe Mike Webb P.O. Box 8 Tolleson, AZ 85353-9998 (623) 478-9393 www.docusafe.net Secure reliable and confidential off-site storage and management of documents and electronic storage media. Discrete, confidential destruction and recycling of document no longer needed.

INSURANCE CONSULTANTS

Express Records Management Mike Cruzado 9846 N. 28th Way Phoenix, AZ 85028-4401 (602) 980-2084 www.expressrecordsmanagement.com To deliver fast, efficient and effective records management service in a professional manner to keep your organization charging ahead in today’s fast-paced business environment.

MARKETING – SALES, CONSULTING

CONTRACTORS – GENERAL Inverness Construction LLC Brian O’Keeffe 8683 E. Via de Negocio Scottsdale, AZ 85258-3330 (480) 922-3639 www.invernessaz.com

CONTRACTORS – REMODELING

COPIER & FAX EQUIPMENT

Solid Rock Surfaces Trejsi Mulac 525 S. McClintock Road #103 Tempe, AZ 85281-2228 (480) 464-1600 www.solidrocktops.com A premier full-service residential and commercial fabricator of natural, sustainable and engineered stones. View numerous countertops and other stonework in our showroom and fabricating shop.

Canon Business Solutions Inc. Linden Ward 1475 N. Scottsdale Road #400 Scottsdale, AZ 85257-3506 (480) 295-3040 www.solutions.canon.com Canon Business Solutions is a Canon USA company providing integrated systems technology that comprise one of the strongest solutions portfolios in the document management industry.

OFFICE SUITES

DENTISTRY

Regus David Aasheim 9375 E. Shea Blvd. #100 Scottsdale, AZ 85260-6991 (800) 633-4237 www.regus.com Regus provides turnkey flexible workplace solutions with fully furnished offices, virtual offices, meeting rooms, day offices, administrative services and the world’s largest videoconferencing network.

Pinnacle Peak Dental Care Dr. Holly Lerma 8900 E. Pinnacle Peak Road #D210 Scottsdale, AZ 85255-3614 (480) 659-9499 www.pinnaclepeakdental.com

CLASSIC MEMBERS

FINANCIAL PLANNING/SERVICES Moore Financial Group LLC Ginger Zuber 14301 N. 87th St. #103 Scottsdale, AZ 85260-3687 (480) 275-6453 www.arizonamortgagecoach.com

AUTOMOBILE ACCESSORIES

HUMAN RESOURCES MANAGEMENT

Protective Film Solutions Ryan Tounsley 14825 N. 82nd St. #A Scottsdale, AZ 85260-2591 (602) 694-6979 www.protectivefilmsolutions.biz We protect your vehicle’s value, comfort, safety and looks with Scotchgard™ paint protection film, 3M™ automotive window film Proline windshield skin. Quality installs, excellent service.

Gates to HR Lesley Gates 2120 E Rose Garden #D-2 Phoenix, AZ 85024-4448 (480) 626-5636 www.gatestohr.com We provide a broad range of human resources solutions regarding employee relations, staffing, compensation, training, etc., plus unique travel programs and benefits which will enhance employment practices and save companies money.

BEAUTY SALONS & SPA TREATMENTS Rumors Hair Design Julie Schumacher 7001 N. Scottsdale Road #105 Scottsdale, AZ 85253-3659 (480) 998-1888 Hair and nail salon

COMPUTER SERVICES & CONSULTANTS Airpark Computer Solutions Mark Shore 10869 N. Scottsdale Road #103 PMB 165 Scottsdale, AZ 85254-5280 (480) 294-3074 www.airparkcomputersolutions.com

MC-2

Please welcome the following new Chamber members who joined us in March-April 2008.

INSURANCE – BUSINESS/HOME/AUTO American Family Insurance – Jennifer Swenson Jennifer Swenson 8096 N. 85th Way #101 Scottsdale, AZ 85258-4322 (480) 483-2378 www.jenniferswenson.com Looking for personal service, ease and convenience? Then contact Jennifer to help you with your Home, Auto, Life & Annuities, Health, Travel and Business Insurance. Countrywide Insurance Services Sarah Fisher 8800 E. Raintree Drive #330 Scottsdale, AZ 85260-3966 (480) 862-7900

BASIC MEMBERS

United Insurance Consultants Lisa Whitehead 14201 N. 87th St. #141D Scottsdale, AZ 85260-3683 www.wesellins.com Provide all aspects of your insurance needs with a trusted team of agents, account managers and customer service representatives all ready to be at your service.

ADVERTISING Taylor Insurance & Investments Kenneth Taylor (480) 513-2991 Provides group medical insurance, Individual medical insurance, dental insurance, disability insurance, long term care, mutual funds, 401k, IRAs, 529 plans and annuities.

ACCOUNTANTS – CPA

Market America Randy Robinovitch 9481 E. Desert Park Drive Scottsdale, AZ 85255-6007 (480) 650-6879 www.marketamerica.com/randyr

DeGroote CPA Bob Miller 9393 N. 90th St. #108C Scottsdale, AZ 85258-5041 (480) 657-8880 www.degrootecpa.com We offer a full range of accounting, consulting and tax services tailored specifically for small to medium sized businesses as well as individuals.

MORTGAGE SERVICES Wellington Funding Group LLC Sonya L. Zepeda 10135 E. Via Linda Scottsdale, AZ 85258-5312 (602) 321-9910

AUTOMOBILE REPAIR & SERVICE

REAL ESTATE – COMMERCIAL EBS & Associates Richard C. Gobeille 12254 N. 59th St. Scottsdale, AZ 85254-4328 (480) 330-4800 www.ebsrealestate.com Relocation of place of business, commercial real estate, lease, sale, tenant and landlord representation, negotiate lease and sale rate, market knowledge, local experience.

REAL ESTATE – COMMERCIAL Excel Commercial LLC Tina Burger 11954 E. Becker Lane Scottsdale, AZ 85259-4141 (480) 290-1293 Excel specializes in investments, sales, project acquisitions and exit strategies. Our goal is to maximize your assets. At Excel, “we listen and deliver results.”

RECREATION – GENERAL Bicycle Haus 7025 E. 5th Ave. Scottsdale, AZ 85251-3205 (480) 994-4287 www.bicyclehaus.com Full service bicycle retail store offering repairs, accessories, hybrid, road, mountain and children bikes. Full line of rentals including lock and helmet.

REHABILITATION/THERAPY Osborn Health and Rehabilitation Danielle Owen 3333 N. Civic Center Plaza Scottsdale, AZ 85251-6413 (480) 949-1333

RETIREMENT / ASSISTED LIVING ACC Home Care Mark Thompson 5470 S. Lakeshore Drive #101 Tempe, AZ 85283-2173 (480) 446-0767 www.assistedlivingaz.com

UTILITIES Arizona American Water Todd Walker 19820 N. 7th St. #210 Phoenix, AZ 85024-1694 (623) 445-2400 www.azamwater.com

Honest-1 Auto Care Jack Keilt 7430 E. Butherus Drive #B Scottsdale, AZ 85260-2450 (480) 223-1300 www.honest-1.com A franchisor of automotive repair facilities, H-1 is eco-friendly and offers its customers honest service in an upscale customer friendly facility.

BANKS WaMu Lana Martin 6501 E. Greenway Parkway #133 Scottsdale, AZ 85254-2068 (480) 315-2905 www.wamu.com WaMu offers bank products and services, mortgage and investment products, free personal and business checking, home mortgages, home loans, business lending, merchant services, payroll services and business services.

CABINETRY & KITCHENS Cullum Custom Cabinets Anna Duncan 8408 E. Shea Blvd. #D100 Scottsdale, AZ 85260-6660 (480) 949-2700 www.cullumhomes.com

FINANCIAL PLANNING/SERVICES Medalist Pension Advisors LLC Joe Thornhill 9316 E. Raintree Drive #100 Scottsdale, AZ 85260-3006 (480) 551-9300 www.medalistpensionadvisors.com Qualified and non-qualified retirement plan administration. Creative solutions and attention to detail with a focus on providing the best customer service in the business. Nelson Financial Group Brian Evans 8753 E. Bell Road #110 Scottsdale, AZ 85260-1307 (480) 505-1183 www.nelsonfg.com Employee and personal investment planning consultants. Group benefit plans, providing cost effective options to help companies and individuals with a wide range of financial services.

GRAPHIC DESIGNERS & SERVICES Tyson Koerper, Graphic Design Tyson Koerper 4532 E. Cox Court Cave Creek, AZ 85331-5055 (480) 309-4482 www.tkoerper.com Specializing in logo and identity development, advertising, collateral and illustration. I am ready and willing to produce for any company wishing to take their brand further.

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JOIN TODAY! Call us at: 480.355.2700 or visit us on the web at: www.scottsdalechamber.com HOTELS & RESORTS SCOTTSDALE AREA Hilton Garden Inn Scottsdale Old Town Afsaneh Torres 7324 E. Indian School Road Scottsdale, AZ 85251-3904 (480) 481-0400 www.scottsdale.gardeninn.com Come and experience true southwestern hospitality at the Hilton Garden Inn Scottsdale Old Town, featuring superior service and an amazing location in the heart of Old Town.

INSURANCE ICI Enterprises LLC Sandy Kosloff 7047 E. Greenway Parkway #180 Scottsdale, AZ 85254-8111 (602) 820-1300 www.mobiweb.mobi New! Free! Mobile advertising and marketing is here! Make your Web site mobile friendly with www. MobiWeb.mobi. Promoting your company and products over cell phones? Visit icardme.com (free membership).

LANDSCAPE CONTRACTORS Go Green Landscape Services Jennifer Bongiovanni 7119 E. Shea #109 PMB 227 Scottsdale, AZ 85254-6107 (480) 208-2367 Specialize in commercial landscape maintenance as well as providing GREEN landscape alternatives to properties throughout the Valley. Give us a call!

MANAGEMENT CONSULTING DeMaio Consulting LLC Mark DeMaio 8495 E. Cactus Wren Circle Scottsdale, AZ 85266-1335 (480) 234-3685 www.demaiollc.com Provides business consulting and software implementation support services with specialties in People Soft implementation, system selection and IT organization effectiveness and program management.

MARKETING – SALES, CONSULTING Outside the Cube Marketing Crystal Coons 1915 E. Harvard Tempe, AZ 85283 (602) 312-3273 www.outsidethecubemarketing.com A one-stop shop for all of your marketing needs. From Web design to e-mail marketing, branding, design and printing and more, we make marketing fun again.

PET GROOMING, SITTING & BOARDING AZpetcierge Pet Sitting Services Rosicella Joplin 14056 E. Desert Cove Ave. Scottsdale, AZ 85259-4607 (480) 226-4772 www.azpetcierge.com

PRINTERS FedEX Kinkos Douglas Carn 14884 N. Pima Road #102 Scottsdale, AZ 85260-3942 (480) 948-3594 www.fedexkinkos.com Office and print services, signs and banners, FedEx shipping.

PUBLICATIONS

SKIN CARE

College Affair Magazine Alana Millstein 4301 N. 75th St. #105 Scottsdale, AZ 85251-3501 (480) 773-7775 www.collegeaffairmagazine.com The premier college lifestyle publication written by, for and about the student body. Our target audience ranges from 18 to 33 with distribution of 75,000 and growing.

The Zen of Beauty Deborah Thum 9841 E. Bell Road #130 Scottsdale, AZ 85260-2358 (480) 748-8602 www.thezenofbeauty.com Specializing in holistic beauty and wellness. Micro current, color light and gem therapy, organic facials and peels, detox and cellulite body wraps, shiatsu and aromatherapy/acupressure massage.

REAL ESTATE – COMMERCIAL

SPA/WELLNESS

1st USA Commercial Properties LLC Dan Robertson 6980 E. Sahuaro Drive #1160 Scottsdale, AZ 85254-6142 (480) 315-0510

Sedona Meditation Training Co. Sarah McLean P.O. Box 1178 Sedona, AZ 86339-1178 (928) 204-0067 www.sedonameditation.com With locations in Scottsdale and Sedona, we offer classes, retreats and consultations in stress reduction, instruction in meditation and selfdiscovery techniques.

REAL ESTATE – DEVELOPERS Cullum Development Anna Duncan 8408 E. Shea Blvd. #D100 Scottsdale, AZ 85260-6660 (480) 949-2700 www.cullumhomes.com

REHABILITATION/THERAPY Life Care Center of Scottsdale Gerry Chiarello 9494 E. Becker Lane Scottsdale, AZ 85260-6720 (480) 860-6396 www.lcca.com Rehabilitation facility with physical, occupational and speech therapy. Rehabilitation courtyard with putting green, basketball court and unique walking surfaces. Skilled nursing care also available.

RESTAURANTS – AMERICAN Mastro’s City Hall Steakhouse Suzanne Ayers 6991 E. Camelback Road Scottsdale, AZ 85251-2432 (480) 941-4700 www.mastrosrestaurants.com

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NON-PROFIT ORGANIZATIONS Future for KIDS Madonna Bistany 6991 E. Camelback Road #D301 Scottsdale, AZ 85251-2492 (480) 947-8131 www.futureforkids.org Dedicated to providing at-risk children education through mentorship and sports programs. We recruit, train, and place mentors in the community. Williams Institute for Ethics & Mgmt James Young 6615 N. Scottsdale Road #250 Scottsdale, AZ 85250-4409 (480) 517-1891 www.ethics-twi.org Founded 14 years ago to promote ethics in community. Besides community events, we provide training and assessments to help individuals and organizations make better decisions.

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RESTAURANTS – ITALIAN Fired Up Pizza & Wine Terry Sprehe 7337 E. Shea Blvd. #105 Scottsdale, AZ 85260-6465 (480) 443-1121 Gourmet pizza and fine wine.

New, Used & Fleet Sales

RESTAURANTS – SEAFOOD Mastro’s Ocean Club Anne Marie Robles 15045 N. Kierland Blvd. Scottsdale, AZ 85254-2185 (480) 443-8555 www.mastrorestaurants.com

RETAIL – GIFTS & SPECIALTY SHOPS Gainey Village Retail Center LLC Tracy Britton 7333 E. Doubletree Ranch Road #D205 Scottsdale, AZ 85258-2042 (480) 609-6909 www.theshopsgaineyvillage.com Located in beautiful Scottsdale, the SHOPS Gainey Village combines a distinctive blend of exceptional shops, fine dining restaurants, one-of-a-kind boutiques and trendy eateries.

Service, Parts & Collision Center ■ QuickLane

All makes & models welcome!

7100 E. McDowell Rd. Scottsdale, AZ (480) 946-3900 www.fivestarford.com For all your Rental Needs! Ask about our Miles Rewards. (800) 334-9602 Automotive Sponsor of the Scottsdale Area Chamber MC-3


CHIP TIPS

the chamber advantage –Let it WORK for you! ™

Chip Lambert

Build Long-Term Relationships Stop treating people like they are potential transactions. They know it just like you do. They don’t like it any more than you do. Build long-term relationships with people who know you and your business so they can refer you to their clientele.

CONNECT with customers

GROW your bottom line

Champions Breakfast CONNECTS you to 200+ members every month.

FREE OfficeMax program SAVES YOU MONEY.

Word of mouth marketing begins here. If you’re ready to build your business, generate leads and create buzz about your business, plan to join the Chamber for breakfast every first and third Thursdays at locations throughout Scottsdale. Learn more at www. scottsdalechamber.com/connect.

Through our partnership with OfficeMax, members can take advantage of exclusive discounts on everyday office supplies. The Chamber has saved more than $3000 this year alone by participating in the program. Learn more at www.scottsdalechamber.com/ officemax.

LEARN new business skills

INFLUENCE community decisions

Find People You Can Refer If you have clients, you can be referring people. You don’t meet ALL of your clients’ needs. Find other people who do. Ask your clients what they need and refer people. You’ll look like a hero if you are referring high-quality businesses that satisfy your clients’ needs.

Get LinkedIn! In my opinion, LinkedIn.com is to business what the Internet is to information. If you are not LinkedIn, you are either stubborn, misinformed or you just don’t understand it. Any way you look at it, you are missing the boat. If you are LinkedIn, look at my other tips to leverage it! Want more tips? chip@network2networth.com or networth2network.blogspot.com

Business Smartz provides educational tools, training and resources for business success. Successful business owners share a common thread – a commitment to learning. Our educational programs are designed to teach you the skills you need to gain an advantage in business. Topics focus on Sales, Marketing and Public Relations. Learn more at www.scottsdalechamber.com/learn.

Have a seat at our table. As a member of the Scottsdale Area Chamber, you have the opportunity to lend your knowledge and support to a number of committees and advisory councils. Whether you are interested in being an ambassador, debating pubic policy, developing business programs or guiding economic development in Scottsdale, we welcome and encourage your involvement! For a complete list of volunteer opportunities, visit www. scottsdalechamber.com/volunteer.

Chip Tips are provided courtesy of Raymond “Chip” Lambert, business development guru and president of Network2Networth.

MC-4

www.scottsdalechamber.com


feature: small business

A Day In the Life: Andy Beran, Signs by Tomorrow By RaeAnne Marsh Firing up his desktop computer at 6 a.m., Andy Beran begins a typical day at Signs by Tomorrow, the franchise business he co-owns with his wife Tricia. Upgrade notices are among the first things he’ll attend to. “This is an IT-intensive business, so there are always a lot of upgrades,” he says. In fact, he adds, “Our business is IT; the sign is just a part of it.” The majority of the signs they make are printed on an ink-jet printer and, like many an office printer, a computer is what tells the printer what to print. At the north Scottsdale store, three designers work their creative magic on the computers, then the sign is rendered on the appropriate vinyl fabric in solvent ink that doesn’t fade. It is then affixed to whatever stiff backing the job requires (a by-nomeans exhaustive list includes heavy plywood, lighter-weight gator-board and even trucks, which are serviced in an air-conditioned bay in the rear of the store). There is a separate printer for indoor signs and still another piece of equipment for engraved ones. Andy’s “quiet time” gets noisier over the course of the next three hours, as the Berans’ employees arrive to work. “We offer flex-time,” Andy explains. Next to one desk, a playpen filled with dog toys is a silent testimony to other accommodations the Berans offer their employees. Always accessible, Andy may take a short walk outside with an employee after receiving a “Can we talk?” text message.

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Maintaining a friendly atmosphere is important, Andy says, and he makes any employee issue a top priority on his daily “to do” list. “We’re a team,” he emphasizes. Other items on a day’s list may be customer concerns, marketing and other strategic issues such as new equipment. If an employee is out sick, Andy may have to fill in that position, so he has learned every job in the business. But while he confides, “Making stuff is the most fun in the world. I love playing with the tools.” He ruefully admits, however, “it’s not the best use of my time.” Approximately half of a normal day will find Andy out of the office. “I meet with existing clients to make sure they’re happy,” he says. Relying on marketing and word-of-mouth to generate queries, he responds to each with a personal visit. “I’ll find out what they want, and turn the call into something we can make.” Creativity and individualization characterize the niche Signs by Tomorrow fills and the “finish” is important. “We don’t stop until he customer says we’re done.” He credits this philosophy with the success that has led to their business being based more than 50 percent on referrals — in just three years. Tricia and Andy Beran have side-by-side desks in the store’s administrative office but they own a second store in mid-Scottsdale and are seldom in the same store together. Trying to keep business from encroaching on family time, they hold a

strategic meeting over lunch every Wednesday on, for instance, what new equipment to buy or how to grow. Another weekly event with the Berans is an office pizza lunch, at which they give employees a top-to-bottom review of the business and discuss what went well as well as what did not. With an administrative assistant handling the day-to-day bookkeeping, Andy takes one day every month to prepare a full profit-and-loss balance sheet. The Berans operate Signs by Tomorrow as a cash business. “We treat our vendors as partners, and pay as we get the materials,” Andy explains. With a shrug, he adds the corollary: “We have to be aggressive in receivables.” Business issues relating to legal compliance seldom take more than a once-quarterly meeting with an attorney and most marketing issues — imposing themselves into the schedule even less frequently — are settled with each year’s annual plan. With human resources outsourced to a professional employer organization, the Berans always hire ahead. “We hire for where we want to be, not for where we are,” says Andy. The Berans’ Signs by Tomorrow business is postretirement from their previous careers in high-tech industries and Andy notes that after three years with the franchise, he has been able to shorten his work week from 80 hours to just 60.

2008 | SCOTTSDALE@WORK | JUNE / JULY / AUGUST

9


REGISTER: www.events.scottsdalechamber.com INFO: 480.355.2700

EVENTSCALENDAR business after hours

Signature Events Save the Date

Save the Date

Scottsdale Business Showcase B2B Tradeshow

Sterling Awards

Thurs., Sept. 4, 3-7 p.m. Networking, entertainment, prizes and more. This year’s theme will celebrate the spirit of the Olympics

Thurs., Nov. 13, 11:30am-1:30pm Celebrating business excellence, innovation and community stewardship.

Networking - champions breakfast Champions Breakfast: Word of mouth marketing begins here! Held on the first and third Thursday of the month. Chamber members free, guests $10. Purchase a 4-minute commercial or tabletop display for extra exposure. Sponsored by: Scottsdale.com and LunaDisc Entertainment

Thurs., June 19

Thurs., July 17

Thurs., Aug. 7

Thurs., Aug. 21

Fri., Aug. 29

Networking Bingo

No Rules Networking

30-Second Claim to Fame

Roundtable Exchange

Westar Kitchen & Bath 15500 N. Greenway Hayden Loop 7:15-9 a.m.

Scottsdale Fashion Square Mall (Scottsdale & Camelback – Food Court) 7299 N. Scottsdale Rd. 7:15-9 a.m.

The Regus Group 9375 E. Shea Blvd. #100 7:15-9 a.m.

Fifth Friday Education Breakfast

EuroDream Kitchens 8670 E. Shea Blvd. #101 7:15-9 a.m.

The best social networking in Scottsdale! At our Business after Hours monthly mixers, you can network with 200-plus business professionals in a relaxed social setting at unique and exciting venues throughout Scottsdale. Members free, guests $10. Sponsored by: Scottsdale Tribune and LunaDisc Entertainment

Location TBD 7:15-9 a.m.

Networking - CHAMBER BUSINESS BUILDERS chamber business builders: (Formerly Dream Teams) These exclusive referral groups are structured so members can promote their business and help each other to actively generate viable referrals easily in a non-competitive environment. Chamber members only. Registration required.

2nd and 4th Tuesdays

2nd and 4th Wednesdays

Tuesday Morning Group

Wednesday Morning Group

Paradise Bakery 8777 N. Scottsdale Road #302 Call 480-355-2706 for more info. 7:30-8:30 a.m.

Café Carumba 7303 E. Indian School Road Call 480-355-2706 for more info. 7:30-8:30 a.m.

Inspire Luncheons - Connecting Women for Success Wed., June 18, 11:30 a.m. to 1:15 p.m.

Wed., July 16, 11:30 a.m. to 1:15 p.m.

Wed., Aug. 20, 11:30 a.m. to 1:15 p.m.

Featuring Jennifer Wallen Entrepreneur, reality cast member of The Apprentice

Featuring Sherry Anshara Founder, QuantumPathic Center of Consciousness

Featuring Christine Jones General Counsel, The Go Daddy Group

Learn more: Kristi Hall, khall@scottsdalechamber.com or 480.949.6288 Presented by:

Thurs., June 26 “Taste of Tuscany” Mixer Sassi 10455 N. Pinnacle Peak Parkway 5-7 p.m.

Thurs., July 24 “Prime Choice” Mixer Mastro’s Steakhouse 8852 E. Pinnacle Peak Road 5-7 p.m.

In partnership with Phoenix Woman Magazine and Business of Baskets, LLC

Thurs., Aug. 28

airpark

Business After Hours Mixer

First Friday Airpark Breakfast: Presented by our Airpark Committee on the first Friday of each month, this event promises airpark businesses access to opportunities, connections and insights to help you make informed decisions and get involved in the community. Topics range from development to transit to the impact of special events and legislation. Members $15 ($20 day of event), guests $20 ($25 day of event). Advance registration required. Presented in partnership with the Scottsdale Tribune & Scottsdale Airpark News.

Friday, June 6

Sept. 5

Oct. 3

Nov. 7

Dec. 5

Going Global: Risks & Rewards

Ballot Initiatives Explained

Airpark Economic Forecast and Bus Tour

The Jobing.com story

Generations in the Workplace

Location: TBD 5-7 p.m.

FOR MORE INFO ON THESE EVENTS VISIT: events.scottsdalechamber.com or call: 480.355.2700

education knowledge is power: Successful business people share a common thread — a commitment to learning. Our educational programs are designed to give you a hands-on experience with real-life examples for tools, training and success. Free for members (unless noted); advance registration required.

10

Wed., June 25

Wed., July 2

Wed., Aug. 6

Wed., Aug. 27

Wed., Sept. 3

Business Smartz Workshop

Member Orientation

Member Orientation

Network 2 Networth

Member Orientation

Presented by The Scottsdale Republic “Effective Internet Marketing” Western International University 8860 E. Chaparral Road #120 Members: $10 in advance; $15 day of event Guests: $25 in advance; $30 day of event. 7:30-10 a.m.

4725 N. Scottsdale Road #210 Learn everything you need to know about growing your business with the Scottsdale Area Chamber. 7:30-9 a.m.

4725 N. Scottsdale Road #210 Learn everything you need to know about growing your business with the Scottsdale Area Chamber. 7:30-9 a.m.

You have the tools, now get the training. Presented by Chip Lambert, President and CEO, Network 2 Networth JDA Software 14400 N. 87th St. (101 and Raintree) $25 for guests. 8-10 a.m.

Learn everything you need to know about growing your business with the Scottsdale Area Chamber. 4725 N. Scottsdale Road #210 7:30-9 a.m.

JUNE / JULY / AUGUST | SCOTTSDALE@WORK | 2008


Choice Bank is now Silver State Bank. For over five years you have helped to make Choice Bank become one of the #1 community banks in Arizona. Now Choice is changing its name, but we won’t forget yours. Customers will continue to experience the best service in the industry plus an even larger array of products and services, including expanded online banking, a larger ATM network and more locations. We look forward to serving you. It’s about Choices – choose silver.

“Let’s talk choice.” — Mike Thorell, President

AD SEND PDF X-1a

www.scottsdalechamber.com

480.596 .910 0 SILVERSTATEBANK .COM

YOUR CHOICE IS NOW SILVER .

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2008 | SCOTTSDALE@WORK | JUNE / JULY / AUGUST

11


CHAMBER@WORK

Scottsdale’s History Hall of Fame Over the past 14 years, the Past Presidents’ Council of the Scottsdale Area Chamber of Commerce has honored individuals and nonprofit organizations that have contributed to Scottsdale’s rich heritage. In May, the council inducted four honorees into Scottsdale’s History Hall of Fame, each of whom have made a significant contribution to the city’s growth, development and success. The 2008 History Hall of Fame honorees are:

George R. “Doc” Cavalliere Son of Scottsdale’s first blacksmiths, Doc Cavalliere turned the family forge in downtown Scottsdale into an ornamental ironwork shop that is still operated by the family today. He served on an early town council, and owns and operates two of Scottsdale’s favorite Western-themed restaurants, Reata Pass and Greasewood Flat.

Roberta Pilcher A lifelong Arizonan, Roberta Pilcher has also been a lifelong civic leader. She’s held significant positions in the Arizona Republican party, managed several Scottsdale City Council campaigns and served as a member of City Council in 2003. Each February, she hosts an event that honors the city’s founder and namesake, Winfield Scott.

Richard “Dick” Searles Scottsdale rancher, real estate broker and developer, the late Dick Searles also served as president of the Salt River Project in the late 1940s before going to Washington, D.C. as President Truman’s Under Secretary of the Interior. He was a charter member of several Scottsdale civic groups and served in governor-appointed posts, including Arizona State Civil Defense Director. He passed away in 1993 at the age of 87.

Vernon Swaback Vern Swaback first came to Scottsdale in the late 1950s as an apprentice to Frank Lloyd Wright at Taliesin West. More than 50 years as an architect, his Scottsdale-based, award-winning design firm is in demand by homeowners, businesses and master-planned communities throughout the U.S. He’s shared his vision and creativity through six books and led the City of Scottsdale and its residents through a two-year visioning process in the early 1990s.

Mayo Clinic Since Mayo Clinic opened in Scottsdale in 1987, it has evolved into an integrated, multi-campus system that includes the Mayo Clinic, Samuel C. Johnson Research Building and the Mayo Clinic Collaborative Research Building on the Shea campus and the Mayo Hospital on the ScottsdalePhoenix border. In addition to its focus on leveraging its considerable clinical expertise to discover new and better ways to care for patients, Mayo Clinic also provides a broad spectrum of support to the community.

Did You Know? In April, Scottsdale was ranked No. 25 among the “Top 100 Places to Live and Launch” by Fortune Small Business magazine. The ranking rates the best places to live and start a business in the country. 12

JUNE / JULY / AUGUST | SCOTTSDALE@WORK | 2008


BUSINESS 101: issues & answers Business issues are answered by Scottsdale Chamber member professionals in each edition of Scottsdale@Work. To submit your issue to our participants, please contact them directly. If you are interested in becoming an Issues & Answers advisor, please contact us at info@mpgcompany.com or call (480) 588-1360.

Business Financing

HUMAN RESOURCES

Sales Management

ISSUE: Where can a company go for a line of credit if the bank says â&#x20AC;&#x153;no?â&#x20AC;?

ISSUE: How does a company maintain employee engagement in a cyclical downturn?

ISSUE: How do I increase sales in a slow economy?

Answer: If a bank says â&#x20AC;&#x153;noâ&#x20AC;? to your credit request, what are your options? The good news is there are alternative finance options such as factoring, which can provide immediate cash by advancing against invoices. Factoring differs from a bank because factors make funding decisions based on the creditworthiness of your customers; a bank makes credit decisions based on a companyâ&#x20AC;&#x2122;s financial history, cash flow and collateral. Most importantly, a factor makes funding decisions in days or hours, while banks generally take weeks or even months.

Answer: Many successful companies will rely on their â&#x20AC;&#x153;employment brandâ&#x20AC;? (or corporate culture and values systems) to help keep employees engaged in good times and bad. Research from many local and national award-winning â&#x20AC;&#x153;best companiesâ&#x20AC;? show that these businesses possess five critical factors: 1) a defined corporate culture and values; 2) leadership investment; 3) progressive HR programs; 4) strong communications; and 5) community involvement. Creating and maintaining a strong employment brand helps companies weather a recession and soar during an economic upturn. Visit www.BestCompaniesAZ.com for more information.

Robyn Barrett, Managing Member 480-947-9340 (office) robyn@factors-southwest.com www.factors-southwest.com

Answer: Transform your desired results into relevant activities and manage them daily. Focus more on the things you can control, such as relevant sales activities. For example, 35 Attempts â&#x17E;&#x201D; 10 Contacts â&#x17E;&#x201D; 3 Appointments = 1 Conversions). Focus less on the things you cannot control (i.e. the sentiment of the economy). Sales is a contact sport! Higher contacts equal higher conversions. Determine the appropriate number of contacts necessary to achieve your desired results.

Denise Gredler, Founder & President 480-545-5151 (office) Denise@bestcompaniesaz.com www.BestCompaniesAZ.com

Rod McKinnis, Founder 480-789-0618 rodmckinnis@SalesisSimple.com www.SalesisSimple.com

We Do Business! No matter the size of your business, First Credit Union has great ďŹ nancial solutions. â&#x20AC;˘ Commercial Loans â&#x20AC;˘ Depository Accounts â&#x20AC;˘ Merchant Services â&#x20AC;˘ SBA Products â&#x20AC;˘ Real Estate Services â&#x20AC;˘ Construction Loans

Contact a Business Relationship OfďŹ cer today! (480) 786-2360 â&#x20AC;˘ www.FirstCU.coop

In an ever changing market you need Stability and Liquidity. At Desert Hills Bank our Privilege Savings Account offers Both!

Visit us in Scottsdale: 15505 N. Hayden Rd.

Imagine the POSSIBILITIES

;I,EZI=SYV&IWX-RXIVIWX-R1MRH *Annual Percentage Yield (APY) is accurate as of May 15, 2008 and may change thereafter; fees could reduce earnings. Privilege Savings Account is available to all Privilege Checking Customers. Privilege Savings Account requires a $1000 opening balance and a $1000 minimum average daily balance must be maintained for waiver of the $15 monthly service fee. Two withdrawals per month are allowed at no charge and a $5 fee per withdrawal made thereafter within a calendar month will be charged.

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2008 | SCOTTSDALE@WORK | JUNE / JULY / AUGUST

13


SMART&SUCCESSFUL

Photo: sergio-art@cox.net

Jennifer Bongiovanni Generous and passionate, Jen Bongiovanni is a dedicated young professional who is driven by a desire to make the world a better place. As the recipient of the 2008 Scottsdale Chamber Rising Star award, Jen has already made a name for herself in the business world through her involvement in the community and her entrepreneurial business savvy. Always striving for more, Jen’s thirst for personal and professional growth will surely lead her down the path of a highly rewarding and successful career. S@W: What do you do professionally?

S@W: What is your pet peeve?

Go Green provides landscape and janitorial services to commercial properties throughout the Valley. My role is to expand the business and strengthen community relationships.

Changing the rules half way through the game. People need to know what they are accountable for in order to succeed. My other pet peeve is people who don’t live up to their potential. We are all blessed with different gifts. When we recognize [them], it is our obligation to share those with the world. That is why we are different, to evolve. We all need to celebrate our differences and learn from one another.

S@W: Best advice you’ve ever received I have three. The first came from my parents: “Always remember who you are.” The second came from my high school guidance counselor, Tom Salcito: “It’s about the journey, not the destination, so enjoy it!” The third is from my mentor Patrick Murphy: “Create your personal board of directors.” S@W: What would you do over if you could? My Uncle Phil’s favorite line — which became a standard in our house — was, “Personal best, no regrets.” That doesn’t mean I haven’t made mistakes, but I’ve learned from them and they’ve helped make me who I am. I do the best I can, at that time, with the information I have. I think the real mistake would be if I stopped learning. With all that being said, the answer is nothing. Except that one time in college when I interviewed for homecoming queen … with my fly down. S@W: What is the hardest thing you’ve ever done/accomplished? Becoming a young professional in an established business world. It is a continual learning process of who and what I am as well as what I want to become. It has also been one of the most rewarding things I have ever done! S@W: If you could have any job in the world, what would it be? To run a philanthropic trust. I have a passion to do more, give more and share more.

S@W: Two weeks, all-expenses paid vacation — where would you go? Aside from my honeymoon (I’m not telling where!), I’d go back to Spain with my whole family to share with them the beautiful Andalucían lifestyle and culture, one I try to replicate in my own lifestyle! S@W: E-mail, text, letter or phone call? Phone call. There is nothing more honest and effective than true human interaction. S@W: Ski vacation or beach vacation? Beach! The cocktails are better! S@W: Mountains or ocean? Mountains for motivation, beach for relaxation. S@W: Advice for ambitious young professionals… Learn something through every experience and enjoy the path every opportunity brings. But the absolute best piece of advice comes from my fiancé, “Never be caught with your head down.”

S@W: If people knew this about you, most would be surprised that…

Do you know someone who is Smart & Successful? Scottsdale@Work is looking for young professionals, age 25 to 40, who embody the Smart & Successful spirit.

I can recite all the colors in Joseph’s Amazing Technicolor Dreamcoat. “It was red, and yellow, and green, and brown…”

Make your referral to: editor@scottsdalechamber.com 480-949-2169

Full Name: Jennifer Bongiovanni Age: 26 Company: Go Green Landscape & Janitorial Services Title: Director of Business Development Education: Chaparral High School, University of Arizona, Spanish American Institute – Seville, Spain What causes and/or volunteer efforts are you involved in? I’m president of GET Phoenix Knowledge Council, co-chair of the Arizona’s Children Association’s Golden Gate Guild Celebrate Event, vice chair of recruitment and selection for the Board of Scottsdale Leadership, USGBC Programming Committee, Scottsdale Healthcare Golf Classic. Ten years from now, you want to be… …a loving wife, compassionate mother, successful businesswoman and an effective philanthropist. Favorite movie Ocean’s Eleven. I absolutely love Julia Robert’s poise in that movie. It makes me want to go to Vegas! Favorite music/band Cher. There’s nothing better than [singing] If I Could Turn Back Time at the top of your lungs! What are you currently reading? Warren Buffett Speaks by Janet Lowe.

QUOTABLE: A Woman to carry on a successful business must have imagination. She must see things as in a vision, a dream of the whole thing. – Charles M. Schwab 14

JUNE / JULY / AUGUST | SCOTTSDALE@WORK | 2008


Water Wise.

When it comes to protecting the environment, we take our job seriously. At Arizona American Water, we work every day to manage our water systems and resources in an environmentally responsible manner. We also sponsor school and community education programs so that we can all do our part to help protect the supply of high-quality Arizona American Water for years to come. We are proud to be a member of the Scottsdale Area Chamber of Commerce, and to support businesses throughout the region. We care about water. Itâ&#x20AC;&#x2122;s what we do. To learn more about Arizona American Water and the services we provide, visit us at www.arizonaamwater.com.


Scottsdale@Work Summer 2009