DC Ranch.com
A publication of the DC Ranch Community Council
September 2011 • Vol. 3, No.8
In this Issue Get Connected
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Community Poll: How do you show your neighborhood pride?
Marketplace News
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MSC Spotlight
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Ranch Association seeks to increase number of NVMs
Matt Ronnfeldt dishes on West Addison Tour de Scottsdale raises awareness for what will be nation’s largest urban land preserve
Neighborhood Day at DC Ranch
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Celebrate community pride Sept. 17 and all month long
Arts & Culture
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Around Scottsdale
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Community Connections
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Fiesta Bowl-SCVB relationship sows opportunity; fall swim classes at area pools Channel 12 GM and anchor are training for the big race
Philanthropy 13 Local teen enjoys the cycle of volunteering
Around the Ranch
Tour Kick-Off Party, National Night Out and Back-to-School Bash cap off a busy summer
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Featured Events Tuesday, Sept. 20
NVM Informational Reception Desert Camp Community Center 5:30 p.m. Friday, Sept. 23
Moonlight Movie
The Homestead Community Center 7 p.m. See Events Pg. 7
About 2,000 people—including cyclists, spectators, volunteers, vendors and sports enthusiasts—flood Market Street when the popular Tour de Scottsdale, held the first Sunday in October, launches and begins its circumnavigation of the McDowell Sonoran Preserve. That’s an influx of foot traffic that area merchants are pleased to entice. From Sept. 24-Oct. 2, area merchants plan to offer specials, deals, discounts and good cheer during what has been dubbed “Spokes Week.” For example, Fleming’s will feature a “skinny” cocktail in honor of skinny bike tires, Par Exsalonce has “Beauty and the Bike” specials and a “Tour de Relax” package. The Herb Box will serve training meals at a discount. And Ship-Rite will even ship bike-related items at a reduced rate. (See a full list of specials on page 5.) “The Spokes Week concept is something the Community Council developed so our merchants had a built-in way to engage with potential customers,” said DC Ranch Event Director Jennifer Clark. “The Community Council is coordinating with more merchants than ever this year. Their enthusiasm for this concept says a lot about their commitment to partnership and to DC Ranch.” The idea was loosely based on the “sweeps” concept that TV networks use to boost ratings. The goal was to help merchants capitalize on increased revenue opportunity and build
Delia’s employee Samie Scott, Jennifer Clark and Anthony D’Elia (left to right) choose Tour de Scottsdale shirts that Delia’s employees will wear during Spokes Week to show their support of the event and rev up excitement among clients who will get Spokes Week discounts on dry cleaning.
clientele while at the same time giving everyone the chance to enjoy the event’s buzz on Market Street during the week, even if they are not cycling in the race. In addition, visitors to Market Street will have a chance to enter to win one of five “Tour de Market Street” prizes, including commuter bikes, jewelry and restaurant gift cards. The prize drawing will be held at the MSC Walk, Run & Roll hosted by the McDowell Sonoran Conservancy on Oct. 1. “The Community Council knew that a high volume of people would be coming through the commercial area from Sept. 24 through Oct. 2 for Tour-related events such as packet pick up Spokes Week | Page 5
Sterling at Silverleaf project revived in DC Ranch By Krista Hinz | Community Council
After more than two years, construction has resumed on a 12-acre development in Silverleaf east of The Village Health Club and Spa. Acquired from M&I Bank by Sterling Collection Development Group in 2008, original construction of Sterling at Silverleaf halted in 2007 as the economy and housing market declined. Sterling Collection Development Group plans to complete the development in three phases which will encompass 12 estates, 16 villas, and 180 condominiums with all construction overseen by Luster Custom homes. Designed by Scottsdale architect Bing Hu, buyers will be able to tour models of The Villas this fall, which showcase a comS t e r li ng | Page 14
Tanner Luster (left) of Luster Custom Homes and Nathan Day (right) of Sterling Collection Development Group recently resumed construction on a 12-acre plot in Silverleaf village. Upon completion, Sterling at Silverleaf will be the only gated community within Silverleaf encompassing villas, condos and private estates.
Photo: Krista Hinz
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Photo: Anne Driscoll
By Anne Driscoll | Community Council
Spotlight On: Neighborhood Voting Members
The Homestead Playhouse gets direction from steering committee, announces 2011-12 season
‘Spokes Week’ integrates Market Street merchants with Tour de Scottsdale
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