In Business Magazine - October 2012

Page 39

by Mike Hunter

We Value What We Own

Fuel Efficient: 2013 Lexus GS 450h Technology meets performance in this sports sedan by Lexus. The “gold standard” in the new automobile industry is combining speed and performance with fuel efficiency and eco-performance. Lexus is engineering such a vehicle with the GS 450h hybrid sports sedan. The Atkinson Cycle 60° V6, aluminum block and heads, direct and port fuel injection engine boasts an acceleration of 0-60 mph in 5.6 seconds and claims a 31-mpg in combined city and highway driving. These are impressive numbers that, through the technology of this certified Super Ultra-Low Emission Vehicle (SULEV II) due to the re-design of the gasoline engine and the electric motor, garner attention. Stiffer suspension and improved steering and a tighter structure make handling a notable improvement for 2013 as well, making this sedan a sporty option for those seeking both performance and environmental consciousness. The system is driver-adjustable to include Eco, Normal, Sport and Sport Plus settings, and, besides the suspension, it also controls steering effort, throttle response and stability control intervention. No longer a sluggish, eco-friendly sedan, the Lexus GS 450h excited with its new styling for the second-generation GS models that give curb appeal and make heads turn. A more contemporary interior design with sport seats, fewer controls and simplified,

2013 GS 450h Hybrid City MPG . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29 Hwy MPG. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34 0-60 MPH. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5.6 sec Transmission. . . . . . . . . . . Electronically Controlled Continuously Variable

Assets

Write-Off: Business Gadgets Here are some great, new, innovative gadgets that can be written off.

iTwin Multi

user-friendly technologies equip this model. Bamboo accents and the usual Lexus highquality materials bring a new level of luxury to this line. Navigation, one-touch remote entertainment, Bluetooth technologies and a larger central display are notable upgrades that move this hybrid to meet the Mercedes E Class and the Infiniti in luxury. While the fuel economy is an impressive technological difference this year (the 2012 was 23 mpg combined), this hybrid is priced about $11,000 more than the gasoline engine GS 350 with comparable features. Like most hybrids, this vehicle, while fuel-efficient, will not realize a cost savings unless the owner keeps the vehicle for more than 19 years. Improvements are evident, however, since the 2012 model had an estimated 57-year span to equate cost savings. Most would agree the Lexus is not the brand to look to for economic relief, so engineers have succeeded from an environmental standpoint and designers have surpassed expectations to make the GS 450h a competitor in its class.

iTwin allows users to access files remotely and collaborate with other people without trusting data to cloud services like Dropbox. This splittable USB device lets a computer access another system’s files once the two halves are plugged into two Webconnected machines. iTwin uses two-factor authentication, military-grade 256-bit AES encryption and a remote disable feature in case one of the halves is lost or stolen. $99 itwin.com

AudiOffice

Users can call from their mobile line or phone apps on the AudiOffice and enjoy a rich, enveloping sound in a conference call and a clear sound with the comfortable handset. And away from work, its optimum acoustic qualities enable users to get more out of their music listening. $299 invoxia.com

Photo courtesy of Toyota Motor Sales (left); courtesy of iTwin, AudiOffice, Blue Microphones (right, top to bottom)

MSRP. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $58,950

Tiki Microphone

With its ability to focus on the desired sounds, minimize any background noise and recognize when to mute altogether, this new Tiki is the world’s first USB microphone to mimic the intelligence of human hearing. It offers two modes, which allows Skype users and podcasters the versatility to quickly choose the best option for a given situation. $59.99 bluemic.com/tiki

inbusine ssmag.com

O c to b e r 2012

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