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Partnering Up

Regular Customers

Things to Consider G r e a t e r

Keep them Happy! P h o e n i x

C h a m b e r

PAC Endorsements The Primary is Aug. 24 O f

C o m m e r c e

Hot Growth What Industries Will Fuel Arizona’s Recovery?


Economic Outlook 2011

What Do the Experts Think? Member News Calendar of Events Arizona in Focus

August 2010

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board of directors EXECUTIVE COMMITTEE CHAIR Mr. Steve Wheeler Exec. VP, Customer Service & Regulation APS IMMEDIATE PAST CHAIR Connie Perez CEO Advanced Reimbursement Management CHAIR-ELECT Pam Conboy Arizona Regional President Wells Fargo Bank LEGAL COUNSEL Anne Kleindienst Fennemore Craig, P.C. SECRETARY-TREASURER FINANCE Gil Valadez Prudential VICE CHAIR – PCCD Patricia Lee Refo Attorney Snell & Wilmer VICE CHAIR – SMALL BUSINESS Tom Cooper CEO Desert Fleet-Serv, Inc. VICE CHAIR – PUBLIC AFFAIRS Susan Anable Director of Public Affairs Cox Communications – Arizona VICE CHAIR – COMMUNITY EVENTS Kathryn Murphy Corning Gilbert, Inc.


We can feel it: we’re slowly coming out of a terrible recession. I’m sure all of you have seen some encouraging signs, just as I’m sure you all know that challenges remain. But what’s the real story? How close are we to recovery? And what is in store for our economy in the year ahead? We’ll answer those questions at Economic Outlook 2011 on Wednesday, September 8 at the Arizona Biltmore Resort & Spa. Along with our partners at Cox Communications, we’ll bring you the latest research and expert analysis from a team of authorities on the state, national and international economies. Cox will also present the results of their interactive user survey that will reveal demographic and employment trends, consumer opinion and other economic details. I urge you to make time to attend this important presentation (see page 15 for more details). Some new industries will be key to our recovery. You’ll find out about some of them in this month’s cover story. Chamber members in a number of diverse industries – including health care, biotechnology and energy – will be at the forefront of our determined path back to prosperity. If you’re already a Chamber member, thank you. If you’re not yet a member, visit us at our (soon to be re-launched) website at and click on “Join Now.” Together, we can achieve the brighter future we all envision for Arizona.

VICE CHAIR – HBLC Rob Montoya Enterprise Holdings Inc. VICE CHAIR VICE CHAIR – MEMBERSHIP Rick Johnson Principal/Owner Executive Forums VICE CHAIR – ECONOMIC DEVELOPMENT Jill Kusy Hegardt DMB VICE CHAIR – HUMAN RESOURCES David Bruno Vice-Chairman/Managing Partner DHR International VICE CHAIR – AUDIT AND GOVERNANCE Scott Celley VP, External Affairs TriWest Healthcare Alliance EXECUTIVE COMMITTEE MEMBERS AT LARGE David M. Koeninger General Counsel Arizona Cardinals Peter Hayes Manager of Public Affairs SRP Nancy Stone V Chair & Pres. ILX Resorts Inc. Dan Vermeer Waste Management Susan Williams President HR Choice

View the entire list of board members at

Todd Sanders President & CEO Greater Phoenix Chamber of Commerce

August Bulletin The Chamber’s communication efforts will take a leap forward this summer with the launch of the newly-redesigned The GPCC first launched a website in the summer of 1997; this latest upgrade will create an improved environment for members to interact with the Chamber and each other while experiencing new, robust content in a variety of media. Created in partnership with Tempebased Keane Creative, the new site will be easier to navigate, quicker and more functional to use, and a source for news and information about the Chamber, Valley business and the important issues affecting you and your company. We invite you to visit the new site and send feedback to Jody Ryan at Over the coming months, we’ll incorporate more exciting features that will make your online Chamber experience the best it has ever been. Get Connected Greater Phoenix Chamber of Commerce





Get up | Get out | Connect

August | 2010

Hot Growth What industries are going to fuel Arizona’s recovery from the recession? Find out what’s turning up the temperature.


Save This Date

Make plans to attend Economic Outlook 2011 on September 8 and find out the latest trends on the state, national and international economies. p.15 By Kenn Tomasch


Outlook Special Section


Experts look ahead to what the future holds in key sectors of our economy. p.11 By Tom Trush

06 Member News

25 Guest Column

28 Greater: PHX

News, Notables & Updates

Good Business Habits are Like Walking

News & Notes From Around the Valley

25 HR IQ

30 First Person

Using Staffing Services

“If you put your mind to anything, you can do it. And I’m going to do it!”

I’m Sure They Can Help

24 Smart Growth Keep Your Regulars Happy

24 MarCom Corner Creativity with a Purpose

26 Arizona in Focus PAC Endorsements

27 Business Bios American Solar Electric Anthem Education Group EnerNOC

Member Resources | 16 Events Calendar

20 How To:

Hot Fun in the Summer Time

Go Into Business With a Partner

18 Member Happenings

21 New Members

Here, There & Everywhere

20 Ribbon Cuttings Point, Click, Snip!




A u g u s t 2010

Edward Aldama, Stephanie Conner, Sandy Des Georges, Christina Estes, Susannah Fields, Christia Gibbons, Daria Jurin, David Lucas, Kay Sperduti, Tom Trush Contributing Writers Angela Cook, Kenn Tomasch, Nicole Ostrofe Photography Benjamin Little | Graphic Designer Louise Ferrari | Operations Manager Ann Boeding, Kathlene Kuykindoll, Cami Shore Business Development Kerri Metcalf | Customer Service

Todd Sanders | President & CEO Ron McElhaney | V. P. Michelle Bolton | V. P. Public Affairs/Economic Development Jennifer Mellor | V.P. Program Development


23 Ask Our Members

Jody Ryan | Editor-In-Chief Greater Phoenix Chamber Kenn Tomasch | Editor Greater Phoenix Chamber

By David Lucas

Event Spotlight

Rick McCartney | Publisher InMedia Company

Jody Ryan | Director, Marketing & Communications Katie Campana | Director, Community Relations Norma Macias | Director, Member Services Daniel Ayala | Director, BidSource Debbie Drotar | Director, Business Development 201 N. Central Avenue, 27th Floor Phoenix, Az 85004 P 602.495.2195 • F 602.495.8913 Published By

6360 E. Thomas Rd., Suite 210 Scottsdale, AZ 85251 p 480.588.9505 • f 480.584.3751 Greater Phoenix Chamber of Commerce Impact Magazine is published by InMedia Company, LLC. The publication is distributed to membership and made available to prospective members throughout the Greater Phoenix area. We appreciate your editorial submissions and news for review by our editorial department by e-mailing editor@phoenixchambermagazine. com. To subscribe to GPCC Impact Magazine, please send check or money order for $24.00 to InMedia, 6360 E. Thomas Road, Suite 210, Scottsdale, AZ 85251 or call (480) 588-9505. ©Copyright 2010, InMedia Company, LLC. All rights reserved. InMedia and the Greater Phoenix Chamber of Commerce reserve the right to refuse certain advertising and are not liable for advertiser’s claims and/or errors. The opinions expressed herein are exclusively those of the writers and do not necessarily reflect the position of the Publisher or the Chamber.

Achieving great things for our community

When someone comes along who has the courage and vision to turn dreams into reality, the future looks brighter for everyone. We are proud to be a part of the Greater Phoenix Chamber of Commerce. We’re looking forward to helping your business and our communities reach new heights!

Member News Highlighting achievements, awards, new hires, promotions and notes of interest from our members.

Land, Ho! Dave Headstream and Mike Ratliff have joined CB Richard Ellis’ Land Services Group in Phoenix. The two vice presidents have nearly 40 years of combined experience in the acquisition and disposition of large land parcels throughout Central Arizona. They join Jason Hyams, another CBRE first vice president, to form a new Land Services team.

Giving Back

»»Matthew Fehling and Lee Scanzano of the Better Business Bureau, Dan Burke, Goettl consultant and former president, Allen Crick, Goettl general manager and BBB Foundation Chair Gary Volkenant at the May 12 awards ceremony in Tempe.

A Very Cool Honor

Goettl Air Conditioning won the 2010 Business Ethics Award from the Better Business Bureau Serving Central, Northern & Western Arizona in recognition of its high standards for fair and honest business behavior. Goettl has been a BBB Accredited Business since 1947, but won the Ethics Award after applying for the first time in the history of the company. “Increasing revenue by 112% in the last year and winning the BBB Business Ethics Category IV Award, is simply validation of what we’ve been striving for,” said General Manager Allen Crick., Education Elevation

The Next Entrepreneur

Greg Miller, CEO and co-founder of Challenge Charter School and a former IMPACT Award winner, has been named to the Arizona State Board of Education by Governor Brewer. Miller, who has been involved in Greg Miller educational reform for many years, fills the Charter School Operators position on the board. He and his wife, Pamela, won the 2008 IMPACT Award for Response to Adversity.

Samantha SantaellaWolfe has won the inaugural Factors Southwest Entrepreneurial Scholarship. The $1,000 scholarship Samantha SantaellaWolf (right) and Factors will enable her to Southwest managing complete graduate member Robyn Barrett. school in public administration at Arizona State University. She hopes one day to work with the United Nations.

Follow the LEED-ers

He’ll Manage

Audubon Arizona’s Nina Mason Pulliam Rio Salado Audubon Center has earned a Platinum Rating by the US Green Building Council, the highest designation for environmentally-sensitive building practices. The building along the historic Salt River is just the third in the Valley and fifth in the state to achieve this distinction.

David Lorenz, who has been with Wells Fargo since 2000 in a variety of roles, has been named manager for its Phoenix Business Bank. He will lead a six-member team of business banking David Lorenz pros specializing in treasury management, business payroll, merchant cards, business cards, leasing, equipment financing and lending.

Contact Us

Send your member news and photos 45 days prior to publication to: editor@ 6



A u g u s t 2010

Grant Thornton’s Network of Strength Walk to Empower team

The Phoenix office of Grant Thornton LLP raised nearly $7,000 for the Phoenix Chapter of the Breast Cancer Network of Strength, exceeding its initial fundraising goal of $6,500. The office had more than 80 team members, friends and family participate in the Network of Strength Walk to Empower at Tempe Beach Park in May and also held bake sales and wine tastings and sold cookbooks to raise funds.

A Home Run American Subcontractors of Arizona provided tickets for more than 240 military members from multiple branches to attend Arizona Diamondback baseball games over the Independence Day weekend. The organization provided tickets to the 4th Support Squadron at Luke Air Force Base to salute local military personnel and their families.

New Developments Kenneth W. Brown has joined Keats, Connelly and Associates, LLC as a business development officer. The native of Montreal, Quebec and north Scottsdale resident will be responsible for developing new business opportunities, expanding recognition of the firm and communicating with prospective clients.

License to Help Jewish Family and Children’s Service received a $40,000 grant through the Child Abuse Prevention License Plate Program. The program is a partnership between The Arizona Republic and the Governor’s Office for Children, Youth, & Families. JFCS is a nonprofit, nonsectarian organization that provides quality behavior health and social services to over 30,000 adults, adolescents, children and seniors in Maricopa County each year.

Campus Catalyst

Growth A What Industries Will Fuel Arizona’s Recovery? By David Lucas Photographs by Kenn Tomasch

s Arizona struggles to turn the economic corner heading into a new decade, more thought is being put into how to recapture the vitality of growth that characterized the state in previous decades. Instead of defining growth in terms of rooftops, however, many experts are looking to industries besides construction and tourism to expand and diversify our economy. To accomplish that goal, high-wage employers must either be attracted to the state or grown organically. Arizona can re-invent its economic makeup going forward by investing in areas that hold great growth potential. The foundation for some of that growth is already in place, and a number of companies are poised to take advantage of a wave of promising technologies. Nevertheless, new infrastructure will be needed. Economists and employment experts have identified some fertile fields for job growth in the decade ahead. The US Bureau of Labor Statistics projects four of the top 10 industries that will experience the greatest job growth during the 2008-18 period are health related. In a report by the market research analysis firm IBISWorld, biotechnology was ranked third among the 10 strongest industries in the coming decade. Green industries also made a strong showing with environmental consulting ranked fifth and recycling facilities placing ninth. In Arizona, renewable technologies— including solar—healthcare and biotechnology are among the sectors that can spur future job growth, many experts agree. Arizona already has a head start in healthcare. “We’ve been growing 36 percent faster than the nationwide average,” reveals Kathleen Lee, director of research and strategy for the Greater Phoenix Economic Students at the University of Arizona College of Medicine - Phoenix will soon be part of a skilled, Council (GPEC). “We’ve also been gaining jobs well-paid workforce. in biomedical faster than the nation.” 8



A u g u s t 2010

Photo courtesy University of Arizona College of Medicine - Phoenix


A potential catalyst for biomedical growth in the Valley sits on the same campus as the Translational Genomics Research Institute. TGen’s neighbor on the downtown Phoenix Biomedical Campus, the University of Arizona College of Medicine - Phoenix, collaborates with TGen and other organizations to advance research and biomedical engineering in the Valley. Construction of a new Health Sciences Education Building began in May, promising to add a new job-generator to the Phoenix campus. Arizona Board of Regents President Ernest Calderón predicts the facility “will have a tremendous economic impact on the state by creating new jobs and pumping revenue into the economy.” The $187 million education building will house an expanded medical school, creating space for 120 students each year. That would place the size of the Phoenix facility in the top half of U.S. medical schools, according to Stuart Flynn, dean of the Phoenix campus. By focusing on research initiatives in five specialized areas, including diabetes, heart disease and cancer, Flynn envisions his school following a similar path as the University of Pittsburgh, which gained national acclaim for its focus on transplantation and immunology. Following in those footsteps could lead to a big payoff. “Projections for this campus in the not too distant future are around $2 billion,” Flynn says. That inevitably leads to high paying job opportunities. “These are relatively green and high-end professional jobs that academic medical centers nurture,” Flynn says.

Dillon Holmes, president of Cambio Energy, sees bright prospects for solar technology as an economic driver.

Bright Future for Solar

Photo courtesy GPEC

GPEC economist Kathleen Lee is optimistic about biomedical and high-tech industries’ impacts on our economy.

“We have all the ingredients for success: we have the high-tech infrastructure, a skilled workforce and plenty of sun,” says Kirk Busch, chairman of Az4Solar, a solar industry advocacy group. Solar development has the potential to foster a variety of high paying jobs, as Busch outlines: “You’re going to have high-level research and R&D folks in labs and development centers. You’ve got engineers and the middle management section of high-tech factories, which are great high paying jobs. Even at the factory floor level, it’s a semi-skilled workforce. The job potential at the manufacturing level is fantastic. Architects have to draw the systems, you have electrical engineers on staff to do the diagrams, and you’ve got fairly high-skilled construction types on the rooftop doing these installations to code. That’s why I call it potentially the perfect industry.” Cambio Energy of Phoenix is one company that saw an opportunity in solar two years ago and went all in. President Dillon Holmes leveraged his background as an electrical contractor and introduced Cambio Energy to the solar field. But first, Holmes had to negotiate a steep learning curve. “It was getting a firm grasp on the industry and then being prepared before our first installation,” he says. “That was right in the middle of the recession. But it’s picked up and it’s growing now and we’re happy with the number of installations.” Holmes estimates Cambio’s installations have grown by 100 percent in two years. Business has been aided by a 30 percent federal tax credit and generous APS rebates (that have since been reduced). But even if incentives eventually go away, he believes Arizona solar will stand on its own. “The most growth in this industry is going to happen when there are no rebates at all,” Holmes predicts. “This is a good way to get it kickstarted, but once it becomes less volatile, once those go away, manufacturing costs are going to come down and we’re going to have a market much like lighting or air conditioning where you’re not totally dependent on these rebates.”

Dean Stuart Flynn sees the University of Arizona College of Medicine - Phoenix as an economic booster shot.

Photo courtesy University of Arizona College of Medicine - Phoenix

With Arizona’s abundant sunshine, solar development is a natural for the Valley, though other states are also in the mix. “The solar industry has had a tremendous growth in the U.S.,” Lee says. “In the last three years there has been a 187 percent outgrowth in that industry. Some industry analysts are saying that will grow threefold.” Lee cites the Arizona Renewable Energy Tax Incentive Program the state Legislature passed in 2009 as an important competitive tool. “It moves our competitive ranking in terms of the ability to attract solar manufacturers to Arizona,” she says. “We’re able to compete with other states that offer similar types of programs. As a result of this program, we have already landed several solar manufacturers.” The legislation is designed to stimulate new investments in manufacturing and headquarters operations of renewable energy companies, including solar, wind, biofuel and geothermal. Renewable energy companies receive a refundable corporate income tax credit and a property tax reduction.

Holmes adds that equipment costs have dropped 30 percent in about 18 months. “It’s becoming mainstream. We’ve already seen a huge influx of competitors, a lot of startup companies,” he says. The key to success is making solar systems more affordable for homeowners, and better methods of financing solar electric are critical. Busch notes that National Bank of Arizona was instrumental in 2009 in financing Solar Phoenix, the nation’s largest residential solar leasing program. “National Bank of Arizona has become a leader in solar installation financing,” Busch says. Besides healthcare and solar, high-tech industries hold promise of helping to diversity Arizona’s economy in the next decade. “Arizona has been strong in aerospace and electronics,” Lee observes. “That’s been the mainstay of our economic history. We need to retain those jobs because aerospace jobs are about $70,000 a year on average.” Advanced materials manufacturing is another potential growth market. These materials are key

components that go into many technologies. “As our economy moves forward, materials that go into processes as well as the products themselves are going to be very important,” Lee says. “Because of our history of high-tech industries, we are well positioned for that type of activity.” The Greater Phoenix Chamber of Commerce will preview the latest research and analysis on economic trends from industry insiders at Economic Outlook 2011 in September. Members will gain valuable insight into how solar, healthcare and other growth industries will impact Arizona as we move to diversify our economy. Get Connected Az4Solar Cambio Energy Greater Phoenix Economic Council UA College of Medicine – Phoenix




Special Report Presented By




Slow Climb to Recovery Continues By Tom Trush

Although the worst is over for housing, consumer spending and population flows in Arizona, there is still a long way to go before the recovery is complete. That’s according to Valley economist Elliott D. Pollack, chief executive officer of Elliott D. Pollack and Co. Pollack says the national recovery began during the third quarter last year, but it’s only just getting started in Arizona. “There was one especially strong quarter and some okay quarters, but nobody noticed because the major swing was in inventories, and the average guy didn’t feel the benefit of it,” he adds. Pollack will be one of the experts speaking at Economic Outlook 2011, presented by the Greater Phoenix Chamber of Commerce and Cox Communications, on Wednesday, September 8 at the Arizona Biltmore Resort & Spa (see page 15 for more info). The event will unveil the latest data on the local, national and international economies as well as the expertise of several authorities on important trends. Arizona Cardinals President Michael Bidwill and John S. Martinson, co-chairman of China Mist brands, will also speak on boosting Arizona’s “brand,” which has taken a hit lately due to immigration legislation. Pollack points out that most people are likely uneasy about the employment situation as well, because the new jobs were mainly in government instead of the private sector. He expects to see employment improvements in Arizona this summer, especially in industries such as healthcare, business services, educational services (private schools) and possibly residential construction.

Dr. Ángel Cabrera asserts that Arizona companies now face global competition.

Inflation isn’t likely to be a problem anytime soon because credit is still tight. Because many are still finding borrowing to be a challenge, they’re putting more focus on paying down debt, saving and living within their means. “Spending is likely to be slow, especially in an environment where employment is going to improve – but only slowly – and hours worked are going to increase – but not nearly as rapidly as normal,” Pollack says. From a business outlook, Pollack expects increased spending on equipment, such as software and computers, that helps improve employee productivity.

Dr. Elliott Pollack reveals that Dr. Beckie Holmes expects Arizona’s economic recovery challenges in 2011 despite still lags the rest of the country’s. encouraging signs.

Arizona Cardinals’ President Michael Bidwill and China Mist Brands co-founder John S. Martinson will team up to discuss “Brand Arizona” at Economic Outlook 2011.




Special Report As for home construction, housing starts could double during the next year. But Pollack warns the improvement would actually be low because 2009 was so bad. Improvements in commercial construction aren’t likely for several years. Pollack says Arizona’s problems are amplified because all the jobs that serviced the 195,000 people a year who came to the state are now gone. “Not only do you have the usual cycle in Arizona, but because population flow came to a screeching halt, you literally had an implosion of the Arizona economy,” he said. “When people start moving again – and that will happen – those jobs and the economy will inflate.” On a national perspective, manufacturing, government and, on some level, finance are the engines currently driving the economic recovery, says Dr. Beckie Holmes, director of marketing intelligence at Cox Communications. “Manufacturing has come back strongly, government has held up – state government being the big exception – and the financial sector has performed pretty well from a job standpoint,” Holmes says. In 2011, she predicts a surge in retail as consumer spending increases and the job market evens out.

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Although Holmes believes the worst is over for the housing and financial crisis, she warns there could still be some challenges. She expects construction to remain weak as new home building stabilizes. In the financial sector, Holmes stresses last year’s jitters are gone, but international worries are now causing some concern. At this time last year, questions surrounded the success of the federal stimulus package. Holmes says it was beneficial in bringing back some consumer confidence, but now the federal government faces the delicate task of removing the support that was put in place. “That’s one of the question marks for next year,” she says. “How will that process go for them? Will they be able to unwind things gently in a way that doesn’t create any unintended consequences?” Another question that remains is whether consumers’ savings habits have changed for good. Although Holmes remains skeptical, she does believe people are now saving more. Of course, as the economy firms and the job market stabilizes, spending could increase. However, she says, people have become more

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A u g u s t 2010

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Special Report attuned to the necessity of having a financial safety net. Dr. Ángel Cabrera, president of Thunderbird School of Global Management, warns the passing of Arizona’s recent immigration law will make it more difficult for the state to climb out of the recession. “Companies that have come very close to making multimillion-dollar investments in our economy are now thinking twice about it,” he said. “They have their own brands to protect, and they don’t necessarily want to deal with a potentially negative brand association with Arizona.” Cabrera points to policies and tax structures that support business expansion as the key to creating a thriving economy. In addition, he says we must remember cities and states no longer compete with a city that’s 200 miles away or a state next door – competition is now global. “You have to think about the state economy the same way you look at the competitive positioning of a business,” he added. “What are your assets, and how are you going to showcase your brand to potential customers and investors around the world?”



Industry experts will present the latest information on the local, state and national economies at Economic Outlook 2011 on September 8. But here are some quick facts and figures about business in Arizona and the Valley that you may not have known. pp Arizona’s construction industry, which peaked in June 2006 with 244,800 employees, had just 115,600 employees in April of 2010, according to the US Department of Labor’s Bureau of Labor Statistics. pp The state’s top five agricultural commodities are dairy products ($763,136 worth in 2008), cattle and calves, greenhouse/nursery, lettuce and hay, according to the US Department of Agriculture. pp Arizona leads the United States in copper production, accounting for 65 percent of the total US mine production. The state is also among the leaders in the production of gemstones, silver, sand and gravel. More than 15,000 people are directly employed by the mining industry. pp Sports mean big business for our economy, with Super Bowl XLII ($500 million), the 2009 NBA All-Star Game ($35 million) and Waste Management Phoenix Open ($50 million) scoring big in economic impact figures. Phoenix will host the Major League Baseball All-Star Game on July 12, 2011. pp Arizona hosted 37.4 million domestic and international overnight visitors per day in 2008 (the last year for which full data is available), roughly 102,000 visitors per day. pp The only major industry seeing an increase in average quarterly employment from the third quarter of 2008 to the third quarter of 2009 was Health Care & Social Assistance, which showed an increase of just 1.5 percent. Sources: US Department of Labor, US Department of Agriculture, Arizona Mining Association, Downtown Phoenix Partnership, PGA Tour, Arizona Office of Tourism, Arizona Department of Commerce.

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Events Calendar

Member Happenings

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Event Spotlight

Economic Outlook 2011

Wednesday, September 8 Is Arizona’s economy really on the road to recovery? How do we know? What are the prospects in the year ahead for our housing market, critical industries and consumer confidence? And after the worst recession in recent memory, what’s the state of our national economy? These and other questions will be answered at Economic Outlook 2011, presented by the Greater Phoenix Chamber of Commerce and Cox Communications, on Wednesday, September 8 at the Arizona Biltmore Resort & Spa. Industry insiders - Dr. Ángel Cabrera, president of Thunderbird School of Global Management and economists Dr. Beckie Holmes of Cox Communications and Elliott Pollack of Elliott D. Pollack & Company - will share the latest research and analysis on real estate and economic trends for the coming year. The event will also feature Arizona Cardinals President Michael Bidwill and China Mist Brands Co-Founder John S. Martinson speaking on what can be done to repair Arizona’s “brand” in light of national attitudes on the state due to recent immigration legislation. On-site check-in for this important event begins at 7 a.m., with the breakfast program running from 7:30 – 10 a.m. Individual reservations are just $65 each for Chamber members ($75 for non-menbers) and $750 for a table of 10 for Chamber members ($850 for non-members). Register online at

Hundreds of Valley business people attended Economic Outlook 2010. This year’s event will offer insights from local, national and international perspectives as we head into next year.

Save This Date

RSVP TODAY! Economic Outlook 2011 Breakfast Wednesday, September 8

Individual Reservations

Table of 10

Check-in: 7 am Program: 7:30 – 10:00 am

$65 each for Chamber members, $75 each for non- members

$750 for Chamber members, $850 for non-members

Payment must be made in advance. No refunds will be made after 5 p.m. Wednesday, September 1. Arizona Biltmore Resort & Spa • Frank Lloyd Wright Ballroom • 2400 E. Missouri Ave., Phoenix 85016 Register online at

Save The Date! Chamber Events and Programs SEPTEMBER 29


PhoeNext: Engaging the Talents of Today Hotel Valley Ho

ATHENA Awards Luncheon Arizona Biltmore Resort & Spa




August 2010 Calendar of Events BUSINESS FOR BREAKFAST


Business for Breakfast events offer the early-bird networker an excellent opportunity to start their day by making valuable business contacts in an energetic atmosphere. Bring your business cards and get your day off and running!

These events, from roundtables to luncheons to special meetings, bring together like-minded business people for conversation, collaboration and education. Expert speakers and interactive educational presentations add to the benefit of the gatherings...





SOUTH MOUNTAIN/LAVEEN 7:15 - 8:30 a.m. Bougainvillea Golf Club 5740 W. Baseline Rd., Laveen 85339 or 602.495.6469



ANTHEM 7 - 8:15 a.m. Hampton Inn 42415 N. 41st Dr., Anthem 85086 or 602.495.6483






Okay, you’ve joined the Chamber. Now what? Find out how to make the most of your membership at regular orientation events. Members who have joined the Chamber in the last six months are welcome to attend.

Valley Young Professionals Speaker: Bonnie Moehle, Topic: Avoiding To-Do List Stress 5:30 - 7 p.m. Aloft Hotel Phoenix Airport 4450 East Washington St. Phoenix 85034 or 602.495.2194 Hispanic Business Leadership Council’s “Bridging the Gap” TARDEADA - After 5 Celebration In Partnership with ALPFA, NSHMBA, and ULBC 5 - 7 p.m. Macayo’s Depot Cantina Restaurant 300 South Ash Avenue, Tempe 85281 or 602.495.2194



New Member Open House 8-9 a.m. Chamber Boardroom 201 N. Central Ave., 27th Floor, Phoenix 85004 or 602.495.2194








3 Professional Women’s


5 Ambassadors Committee





10 Economic Dev. Committee

11 South Mountain/Laveen Business for Breakfast 7:15 - 8:30 a.m.

12 Anthem Business For Breakfast 7 - 8:15 a.m.



Roundtable 11:30 a.m. - 1 p.m.

11 a.m. - Noon

Budget & Tax Committee 3 - 4:30 p.m.



Back to Business Series Speaker: Mike Leeds, Pro Sales Coaching, LLC Topic: The Art of Sales and Profit Margins 11:30 a.m. - 1 p.m. Chamber Boardroom 201 N. Central Ave., 27th Floor, Phoenix 85004 or 602.495.2194

NOTE: The Phoenicians are on summer break.



Professional Women’s Roundtable Speaker: Peggy Neely, Phoenix City Council Topic: Community Involvement and Your p Bottom Line 11:30 a.m. - 1 p.m. Chamber Boardroom 201 N. Central Ave., 27th Floor, Phoenix 85004 or 602.495.2194


7:30 - 8:30 a.m.

Health Care Committee 4 - 5 p.m.



17 New Member Open House


19 Back to Business Series





24 Valley Young Professionals

25 Bridging the Gap Mixer 5 - 7 p.m.

26 Transportation Committee 3 - 4 p.m.

27 Health Care Committee







8 - 9 a.m.

5:30 - 7 p.m.

A u g u s t 2010

11:30 a.m. - 1 p.m.

11 a.m. - Noon

August 2010 Calendar of Events COMMITTEES


Chamber Members have the opportunity to take on leadership roles with important committees that contribute time and energy to enhance the Chamber’s programming. Committees meet regularly for the benefit of members, who come together to discuss important issues and remain connected to each other and to the Chamber.. THUR


Ambassadors Committee 7:30 - 8:30 a.m. (meets every 1st Thurs.) Chamber Boardroom 201 N. Central Ave., 27th Floor, Phoenix 85004 or 602.495.2194

LEADS GROUPS Leads Groups are free referral/lead generation groups designed to enhance member businesses. Membership is limited; only one person per industry in each group. Please view the rosters online at www.phoenixchamber. com to check availability or contact Debbie Drotar at or 602.495.6483. NORTH VALLEY Moon Valley Grill 15414 N. 7th St. Phoenix 85022 Fridays, 7 a.m.


Economic Development Committee 11 a.m. - Noon Chamber Boardroom or 602.495.6497


Transportation Issue Committee 3 - 4 p.m. Chamber Boardroom or 602.495.6497


Health Care Issue Committee 11 a.m. - Noon Chamber Boardroom or 602.495.6497




Budget and Tax Committee 3 - 4:30 p.m. Chamber Boardroom or 602.495.6497




Health Care Issue Committee 4 - 5 p.m. Chamber Boardroom or 602.495.6497

NORTHWEST VALLEY Deer Valley Airport Restaurant 702 W. Deer Valley Rd., Phoenix 85027 Thursdays, 7:30 a.m.

SOUTHEAST VALLEY Mimi’s Cafe (@ Fiesta Mall) 1250 S. Alma School Rd., Mesa 85210 Fridays, 7:15 a.m.

CENTRAL VALLEY Scott’s Generations 5555 N. 7th St., Phoenix 85014 Wednesdays (except 1st Wednesday), 7:15 a.m.

NORTHEAST VALLEY Stonecreek Golf Club 4435 E. Paradise Parkway S, Phoenix 85032 Tuesdays, 7:15 a.m.

SOUTH CENTRAL PHOENIX Raven Golf Club 3636 W. Baseline Rd., Laveen 85339 Wednesdays, 7:15 a.m.

BILTMORE AREA Frank & Albert’s (B2B Only) Arizona Biltmore Resoft & Spa 2400 E. Missouri Ave., Phoenix 85016 Thursdays, 11:15 a.m.

Chamber Highlight

Get an instant workers’ comp quote!

Receive a Quick Quote in just three easy steps when you visit SCF Arizona online at This fast, convenient online tool is one of many SCF has created to serve our policyholders. SCF is the state’s largest Arizona-based provider of workers’ compensation insurance. Put us to work for you.

LOOKING FOR MORE INFO? Unless otherwise noted, all events are FREE to GPCC members. Remember, you can always find out more information on any event, including speaker bios, directions and program descriptions, at 6 02 . 631. 26 0 0 | E n e s p a ñ o l 6 02 . 6 31. 23 02 | G e t a Q u o t e 1. 8 8 8 .70 6 . 4 070 | w w w. s c fa z . c o m There you can also register for any event or contact us to get answers to any other questions you may have. scfaz impact ad half page august 10.indd 1

7/16/2010 12:14:37 PM




Member Happenings Chamber members have the opportunity to attend numerous interesting and exciting events. From luncheons and mixers to expos and professional development sessions, they’re all part of the Chamber experience. Here’s a look at what your fellow members have been up to recently.



After 5 Mixers 01 | Chamber members made new business contacts and renewed familiar ones in a relaxed after-work atmosphere at the Deer Valley After 5 Mixer at Boates & Crump on June 10. After 5 Mixers are just one of the many networking opportunities throughout the month at various Valley locations. 02 | Greg Ryan of New York Life (left) and Ben Kuntz of QTS Payroll Services were in a festive spirit and helping promote the Chamber at this After 5 Mixer at Macayo’s Restaurant in Phoenix.


ATHENA PowerLink® Graduation 03 | The 2010 class of the Chamber’s ATHENA PowerLink® program went through graduation June 15. From left to right, Dr. Annette Wright-Smith of Optimum Chiropractic and Wellness, Deanne Desautels of Accounting and Finance Professionals, Ania Kubicki of Angles PR and Karen Watts-Edwards of Advanced Urgent Care. The program links businesses with teams of experienced advisors who volunteer their services for one year to help their mentees achieve growth. Contact Norma Macias at or (602) 4956484 to find out more.

Buchalter Nemer Providing legal services to businesses of all sizes for six decades, locally, regionally and nationally

In Arizona, please contact:

Paul M. Weiser, Esq. Managing Partner 480.383.1800 |

Los Angeles




A u g u s t 2010

Orange County

San Francisco


Member Happenings 04

Business Expo and Annual Member Reception


04 | Hundreds of business people attended the June 18 Business Expo at the Westin Kierland Resort & Spa in Scottsdale and found out about the goods and services of companies like new Chamber member PAETEC.

05 | After a day of exploring potential business connections on the Expo floor, Chamber members were able to unwind at the Annual Member Reception featuring food, fun, door prizes and networking to end a busy work week.

Family-Owned Business Forum 06 | Attendees of the June 3 Family Owned Business Forum heard an egg-cellent presentation by Glenn Hickman of Hickman Family Farms, enjoyed breakfast and got to meet a feathered friend. They also learned of the challenges and solutions pertaining to operating a business with family members.


Margaret Ann Kurtz

CA Insurance License# 0C07977 Presents Date: August 10, 2010 at 10 a.m. August 17, 2010 at 9 a.m. August 25, 2010 at 11 a.m.

Defining Points


Location: The Forakis Law Firm, 346 E. Palm Lane, Phoenix, AZ 85004 RSVP: Phone: (602) 667-4712, Email:, Web:

Come view a unique marketing program designed to help you cultivate relationships with business owners. Defining Points™ helps to engage business owners into taking action to avoid problems that could compromise their business and personal finances. The program leads business owners and their professional advisors through an interactive process helping them to assess the need to take action while providing you the opportunity to present solutions.

This material has been prepared to assist our licensed financial professionals and clients’ advisors. It is designed to provide general information in regard to the subject matter covered. It should be used with the understanding that we are not rendering legal, accounting or tax advice. Such services should be provided by the client’s own advisors. Accordingly, any information in this document cannot be used by any taxpayer for purposes of avoiding penalties under the Internal Revenue Code. Securities and Insurance Products: Not Insured by FDIC or Any Federal Government Agency. May Lose Value. Not a Deposit of or Guaranteed by Any Bank or Bank Affiliate. Defining Points™ is a trademark of the Prudential Insurance Company of America. All rights are reserved. Prudential, Prudential Financial, the Rock logo, and the Rock Prudential logo are registered service marks of The Prudential Insurance Company of America and its affiliates. ©2010 The Prudential Insurance Company of America 751 Broad Street, Newark, NJ 07102-3777 0156611-00002-00 Ed. 03/10 Exp. 01/12 (Old IFS-A138229)




Ribbon Cuttings

How To: Go Into Business With a Partner By Christia Gibbons It sounds great on the surface. “Hey, let’s go into business together!” one friend will say to another. The reality is the rigors of business can be divisive and can test even the closest relationship. When forming a partnership, those in the know say find someone you trust, but get it in writing. You must be able to “rely on that partner and trust them unconditionally,” says Chris Garcia, who joined with Lisa Perez in 2008 to create AZ Docushred, a company helping others secure non public personal information. Perez adds, “You must have total confidence in them with regard to their contributions to decision making, and they in you.”

Contact us if you are celebrating a grand opening, anniversary or relocation at 602.495.2194. LOVING CARE AGENCY, which provides pediatric and adult home care, celebrated their Grand Opening at 711 E. Missouri Ave., Suite 110 in Phoenix. +

MIMI’S CAFÉ served up a tasty ribbon cutting for their location at 2800 West Chandler Boulevard in Chandler. +

Then, they agree, spell it all out in a legal binding document. For example: nW  ho has the last say in a decision when there is a stalemate? nW  ho can make commitments for the company, like signing checks? nW  hat is your partner’s percentage of the company?

Board Chairman Robert J. Ulrich and President and Director Bill DeWalt collaborated on the ribbon cutting for the new MUSICAL INSTRUMENT MUSEUM at its grand opening at 4725 East Mayo Blvd. in Phoenix. +

Words to the wise: nD  on’t assume you know an answer to a circumstance that could have a legal ramification; have a good corporate attorney at the ready. nH  ire according to skill set, not personal relationship. Get advice from human resources experts. nC  onsult a CPA about tax implications.

Big smiles were the order of the day at PERFORMANCE FUNDING GROUP’s ribbon cutting at 11022 N. 28th Drive Suite 160 in Phoenix. +

Lisa Jackson, who partnered with Don Whitman a year ago in a Phoenix accounting and financial advising firm, adds: “You must get to know the person you are considering partnering with. Be willing to put all your cards on the table personally and professionally because they are often intertwined.” After the initial rush of deciding to start a business with someone, make sure the pragmatic approach kicks in. Your business will be better for it.

QTS PAYROLL SERVICES has been providing payroll and HR services since 1996, but just recently came to the Valley at 9420 E. Doubletree Ranch Rd., Ste. C-109 in Scottsdale. +

Get Connected AZ Docushred Whitman and Jackson CPAs, PC




A u g u s t 2010

The folks at SCRAPBOOKS TO REMEMBER will want to put this photo of their ribbon cutting on a page by itself. They’re at 42323 W. Vision Way, Suite 106 in Anthem. +

Welcome New Members We welcome these businesses who have seen the benefit of becoming a part of our Chamber.

Accountants - CPA

Consulting Services

Charles M. Hirlinger, CPA, PC 3509 E. Shea Blvd., Ste. 108 Phoenix, AZ 85028 (602) 861-0033

Sheila Murphy, LLC 3701 E. Monterosa St., Ste. 3 Phoenix, AZ 85018 (480) 538-5282

Howard S. Simon, CPA 3116 E. Shea Blvd. Ste. 140 Phoenix, AZ 85028 (602) 384-8582

Consulting Services Advisors/Business/Personal

Girlfriend University 15279 N. Scottsdale Rd., Ste. B-240 Advertising - Display, Exhibits Scottsdale, AZ 85254 and Outdoor (480) 352-1918 Clear Channel Airports 4686 E. Van Buren, Ste. 200 Successful Impressions, LLC Phoenix, AZ 85048 3808 N. 54th Pl. (602) 374-6444 Phoenix, AZ 85018 (602) 677-5596 Advertising and Marketing Consulting Services - Communications/ Titaneer Corp Management/Marketing 1930 S. Alma School Mesa, AZ 85210 Buzzdog Group (480) 282-0528 3044 N. 83rd Pl. Scottsdale, AZ 85251 (480) 945-2123 Alternative Energy / Solar Standard Renewable Energy Contractors - Painting / 2125 S. 11th Ave., 140 Residential and Light Phoenix, AZ 85007 Commercial (480) 422-6344 Daisy Mountain Painting Services Attorneys 39506 N. Daisy Mountain Dr., Ste. 122-260 Breyer Law Offices Anthem, AZ 85086 15715 S. 46th St., Ste. 100 (623) 551-3156 Phoenix, AZ 85048 (480) 505-2161 Couriers and Delivery Services Colleges, Universities, and Professional Schools Bike Force, LLC P.O. Box 10039 ITT Technical Institute Phoenix, AZ 85064 10220 N. 25th Ave., Ste. 100 (602) 463-8081 Phoenix, AZ 85021 (602) 749-7900 Electronics and Appliances Ritz Camera & Image 20118 N. 67th Ave. Glendale, AZ 85308 (623) 376-2760

Ritz Camera & Image 7131 W. Ray Rd., Ste. 42 Chandler, AZ 85226 (480) 785-2211 Employment Placement Agencies - Full Service Staffing/Temporary Accounting & Finance Professionals, Inc. 426 N. 44th St., Ste. 115 Phoenix, AZ 85008 (602) 306-4473

Banking That Means Business With over 32 years in the Valley, we continue to actively lend* to businesses in our community.

Financial Services American Express Co. 20022 N. 31st Ave., MC 080108 Phoenix, AZ 85027 (623) 492-7061 Roy N. Irwin 5639 W. Tonopah Dr. Glendale, AZ 85308 (623) 521-1066 Financial Services - Planners Raymond James & Associates 60 E. Rio Salado Pkwy., Ste. 710 Tempe, AZ 85281 (480) 736-3991 maxwell/ Graphic Design Services P.S. Studios, Inc. 3002 N. 3rd St. Phoenix, AZ 85012 (602) 253-0390 Interior Design Services Eurodream Kitchens 8670 E. Shea Blvd., Ste. #101 Scottsdale, AZ 85260 (480) 998-0244

After 20 years with Meridian Bank, watching my clients’ businesses mature is what I find most rewarding. I have seen a lot of growth in the Valley and I am happy to say we have helped shape it.

Jennifer DWorschack

senior Vice President call me directly at 602.212.3960

Meridian Bank. We Mean Business. *Subject to credit approval.




Welcome New Members Internet Service Providers


Aspect1 Internet Service PO Box 40158 Phoenix, AZ 85067 (623) 505-0205

Cafe Valley, Inc. 5320 W. Buckeye Rd. Phoenix, AZ 85043 (602) 278-2909

Investigation Services

Marketing Research and Public Opinion Polling

Global Special Investigations & Global Special Security Enforcement 3507 N. Central Ave., Ste. 309 Phoenix, AZ 85012 (602) 252-2886 Legal Services Hutchens Law Offices, PLLC P.O. Box 597 Phoenix, AZ 85001 (916) 549-8183

Non - Profit Organizations Business/Professional Support and Office Solutions 15233 N. 51st St. Scottsdale, AZ 85254 (602) 494-4198

Telecommunications PAETEC 3230 E. Broadway, Ste. B-210 Phoenix, AZ 85040 (602) 283-2361

Restaurants - Catering

Theater Companies and Dinner Theaters

Creative Consumer Research 500 W. Broadway Rd., Ste. 102 Tempe, AZ 85282 (480) 557-6666

Moon Valley Grill 15414 N. 7th St., Ste. 1 & 2 Phoenix, AZ 85022 (602) 863-0388

Phoenix Theatre 100 E. McDowell Rd. Phoenix, AZ 85004 (602) 258-1974

Media Representatives

Restoration Services - Fire, Mold and Water

Web Design and Marketing - IT Outsourcing

WAFERmodern 1048 N. 44th St., Ste. 100 Phoenix, AZ 85008 (602) 759-5571

Tempo Creative, Inc. 15955 N. Dial Blvd., Ste. 1B Scottsdale, AZ 85260 (480) 659-4100

Tango Media, LLC 2524 E. Becker Ln. Phoenix, AZ 85028 (602) 492-6992

Ken Blanchard College of Business | College of Education | College of Nursing & Health Sciences | College of Liberal Arts | College of Fine Arts & Production

Online • Campus

A R I Z O N A’ S P R I VAT E U N I V E R S I T Y S I N C E 1 9 4 9 Get started today! Call or visit: 877-319-3244 | Grand Canyon University is regionally accredited by the Higher Learning Commission of the North Central Association of Colleges and Schools. (800-621-7440; ).




A u g u s t 2010

Member Experts

Ask Our Members

Impact Magazine offers advice from our ‘Member Experts’ to improve your business.

Business Planning

Energy Efficiency

DLT Consulting Q: As a business owner, am I obligated to comply with Americans with Disability Act regulation and how can I bear the cost? A: Yes, the federal regulation applies to any private entity that owns, leases or leases to, or operates a place of public access. This language, noted in Title III, covers sublessors, management companies, as well as the landlords and tenants of buildings that house public activities. All new construction should be in full compliance with present regulations, in the case of remodeling and repairing grandfathered structures there are provisions that allow businesses to deduct from their income tax up to $15,000.00 a year for the cost of removing barriers. DLT Consultants is prepared to assess your property, identify, and recommend solutions for compliance and extend an ADA Compliance Certification when appropriate. Jose L. De la Torre, CPM 480.250.5738

Q: How can my business benefit from signing up for SRP’s Time-of-Use Price Plan?

A: Choosing the right price plan for your business can save you both money and energy. With SRP’s Time-of-Use Price Plan, electricity is priced at three different levels depending on the time of day and associated energy demand. In the summer, about 85% of the hours are priced as either off-peak (lower demand) hours or shoulder hours (the hours between off-peak and on-peak). If your business already has greater energy usage in these off-peak or shoulder hours, or has the flexibility to shift usage, the plan can help maximize your energy savings. To find Time-of-Use season and hour charts, and learn how the plan can help your business lower its energy costs, visit July Livingston, SRP Business Account Manager 602.955.7558

Your Chamber


Q: How can I prepare my business to tackle the significant health insurance inflation predicted in spite of healthcare reform legislation?

Q. I know I still need to market my business to reach new customers, but is there anything I can do without breaking the bank?

A: Leading health insurers are predicting that the combination of higher medical insurance trend rates and rising costs associated with government imposed requirements will lead to average health insurance renewal rate increases of 20-25 percent in the next year. Employers and plan participants are largely unprepared for this level of expense increase caused by government cost shifting, increasing regulations, lack of provider transparency, and deteriorating personal health and accountability. Employers must proactively work with their insurance representative to explore unique alternatives and to think critically and creatively about their on-going role in the healthcare financing equation.

A. Yes, the Chamber’s Marketing Advantage Package is an excellent, cost-effective way for Chamber members to enhance their current marketing efforts. The package combines email marketing, an enhanced listing in our online Membership Directory, direct mail and one-on-one social media training. Contact me to find out more about this opportunity!

Jeffrey Kirke, Vice President Holmes Murphy & Associates 480.951.4889

Debbie Drotar, Business Development Director 602.495.6483

See Ask Our Members each month in Impact Magazine. To participate in Ask Our Members, please contact our publisher at 480.588.9505. The Q&A advice above is not intended to be specific to any particular individual or business. This information is content provided by each business participant and is not the advice of the publisher or the GPCC. Each space is a paid advertisement intended to solicit business.




Smart Growth

MarCom Corner Your Answers to Marketing & Communication

Topic: Creativity with a Purpose Finding effective ways to get the most “bang for your buck” from your marketing and advertising budgets — large or small — can be tricky. Susannah Fields, principal and co-founder of RIPE Creative in Phoenix, helps ensure your efforts have purpose. These basic tips will help to ensure your marketing and advertising efforts remain on-target: n Identify goals. Most importantly, determine the purpose of your effort. Ask yourself, “Why am I doing this and what specific results do I want?” your target audience. A focused target will help to ensure qualified leads. Determine the best offer and method to reach these potential clients.

Come Here Often? Regular Customers Can be Key to a Booming Business By Stephanie Conner

n Define

n Prepare

for the best-case scenario. Take a detailed inventory of your capabilities to determine if you have enough staff, resources and production capabilities to meet high demand

n Measure

results. Define methods you will use to track responses and milestones. A special code, email address or phone number is a great way to track response

n Plan

for the future. Determine what worked well, and how to expand on that effort. Identify what needs work or needs to be realigned

Keeping up with your advertising and communication efforts is now more important than ever to maintain the visibility of your business. By establishing your purpose and goals from the start, you can ensure that your messages are not only seen, but also heard.

Being a regular has its perks: complimentary first-class upgrades, a free sandwich when you buy 10 or a bonus hotel night, for starters. But it’s not just customers who benefit. Regardless of your industry, keeping your regulars happy means less trolling for new business. Here are a few ways to keep your regulars satisfied: • Ask questions. “Talk to your customers and find out what makes them tick,” says Ann Siner, co-founder and CEO of Eco-Chic Consignments Inc., the umbrella company for My Sister’s Closet, My Sister’s Attic and Well Suited. • Communicate. “Regardless of how it’s done, meaningful communication is by far the best way to maintain your clients as regular customers,” says Bob Keats, president of Keats, Connelly and Associates. Keats’ team

Other ways to keep your regulars coming back: Send thank-you cards or gifts Offer a freebie on their birthday n Take them to dinner n Offer tickets to sporting events n Use loyalty programs that offer incentives/discounts n n

Get Connected RIPE Creative 24



A u g u s t 2010

connects with clients during monthly calls and meetings, while My Sister’s Closet uses e-mail to announce upcoming sales or other events to its regulars. • Make it personal. At My Sister’s Closet, Siner explains, a customer can use a wish list to indicate her favorite brands, and when a new shipment arrives that she might like, she’ll receive a call or an e-mail. • Offer value. Keats’ company demonstrates value to its customers through a bimonthly newsletter and educational workshops. • Reward referrals. “We want our clients to refer other clients,” Keats explains. “If they do, we will donate $500 to their favorite charity.” • Request feedback. Keats, Connelly & Associates often conducts mini-surveys related to specific projects.

Get Connected My Sister’s Closet Keats, Connelly & Associates

Guest Column

HR IQ Topic: Using Staffing Services

Step it Up!

Good Business Habits are like Walking By Edward Aldama, MBA

Do you remember the time and effort you put into learning to walk? Probably not; yet you do it effortlessly every day. When a child first learns to walk, they typically begin by crawling. Eventually, they find a couch or chair to pull themselves up and then take a few tentative steps. This usually involves a stumble and a fall, but after a while they try again. Even though they may fall a few more times, they keep at it, and eventually become skilled at walking. Ah, success! What was the secret? It began with desire, a purpose and some incentive that compelled us to take on the effort. Usually this incentive came in the form of a toy or other object that we wanted to have. We also benefited from a supportive and enthusiastic environment, our family “cheering section,” who encouraged us and showed us what to change or do differently. Through this desire and encouragement, we continued taking tentative steps and practicing until we became good at it. How does this apply to your business? Walking is a simple activity that we do easily. But, as with all things, it was a difficult skill that had to be mastered over time and it took a lot of practice. Now, it’s a habit to stand up, balance, lean forward, and

put one foot in front of the other to get to where we want to be. The beauty of understanding this process is that you can apply the same concepts every time that you want to create a new success in your life or business. Identify your desire, learn what skills and steps are required to get it, and hone the skills over time through practice. Whether it’s focusing your sales and marketing plans to grow your business, managing your costs to increase your profits, or empowering your staff to help your company flourish, you can achieve it. Oh, and it helps to find a supportive cheering section. Before long, taking the necessary steps and performing the skills become a natural part of your life -- a habit. If you think about it, you’ve been using success habits ever since you were a child and first learned to walk. So go ahead; decide on a goal, stand up, balance, lean forward a little, and then put one foot in front of the other to create a success habit and get what you want.

Using a staffing service to supplement your workforce as your workload increases can be a smart way to cut costs. Daria Jurin of Express Employment Professionals points out some things to keep in mind to protect both sides from liability. Entering into an agreement with a staffing service creates a co-employer relationship. Both the staffing service and the client company are seen as employers of the employee. Certain aspects of the employment relationship become the staffing service’s responsibility, while others are the responsibility of the client company. These may vary based on the terms and conditions of your agreement. The staffing service is the “employer of record” and must maintain a certain level of control and communication with the employee regarding assignment, attendance, schedule, discipline and other aspects depending on the job. The client company is required to train, supervise and direct the work and other aspects of the direct day-today interaction with the employee. This co-employer relationship creates certain liabilities in regards to the employee. Both entities are responsible for following all state and federal employment laws and both can be held liable for not following these laws in regards to the employee. When selecting a staffing service, it is important that the service have a good understanding of this relationship and can assist you in a way to protect your company. For additional guidance and to ensure you are partnering with a service who understand this relationship, be sure to seek the advice of legal counsel. You may also choose to select a staffing service that is a member of the American Staffing Association. Get Connected

Get Connected Aldama Life Coaching

Express Employment Professionals




Arizona in Focus Spotlighting the Chamber’s Legislative Advocacy and Economic Development Efforts

Looking to improve your drive in 2010?

After a thorough review, the Chamber’s Political Action Committee (PAC) has announced its endorsement of 35 candidates for the Arizona Legislature. The candidates, all on the ballot for the August 24 Primary Election, were chosen for their pro-business perspectives based on several factors, including questionnaire responses, legislative voting records and personal interviews.

No matter the distance, the drive to Community Tire always pays off! Find out why our customers keep coming back!

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A u g u s t 2010

The 35 candidates who have received official endorsement from the Chamber PAC are: District 4

Scott Bundgaard (R), Senate District 6 Amanda Reeve (R), House District 7 Nancy Barto (R), Senate Heather Carter(R), House District 8 Michele Reagan(R), Senate Michael Blaire (R), House District 9 Rick Murphy (R), Senate Debbie Lesko (R), House Rick Gray (R), House District 10 Linda Gray (R), Senate Kimberly Yee (R), House Jim Weiers (R), House District 11 Adam Driggs (R), Senate Eric Meyer (D), House Kate McGee (R), House Shawnna Bolick (R), House District 12 John Nelson (R), Senate Angela Cotera (D), House

District 14 Robert Meza (D), Senate Chad Campbell (D), House District 15 Lela Alston (D), House District 16 Cloves Campbell (D), House Ruben Gallego (D), House District 17 Wendy Rogers (R), Senate Ben Arredondo (D), House District 18 Cecil Ash (R), House Steve Court (R), House District 19 Rich Crandall (R), Senate Kirk Adams (R), House District 20 John McComish (R), Senate Bob Robson (R), House District 21 Steve Yarbrough (R), Senate JD Mesnard (R), House District 22 Andy Biggs (R), Senate District 23 Frank Pratt (R), House

“The PAC Board takes this process very seriously,” said PAC Chairman John W. Moody. “We have chosen candidates who understand we have serious community, business and policy issues to address this year. The PAC was focused on endorsing pro-business candidates willing to work together to get the state moving in the right direction by getting its fiscal house in order and creating economic stability.” “This is always a challenging and rigorous process,” remarked Chamber President & CEO Todd Sanders. “We heard from many qualified candidates, and endorsed those who will not only talk the talk, but walk the walk in creating a healthy business climate for Arizona.” Established in 1978 to help elect pro-business candidates to state, county and local offices and ultimately improve the overall business climate in Greater Phoenix, the Chamber PAC has held Super PAC status since 2003. This elite distinction allows the PAC to make the maximum contributions allowed by US campaign law. The Chamber reminds you to exercise your right to vote in the Primary Election on Tuesday, August 24 and the General Election on Tuesday, November 2. Get Connected Greater Phoenix Chamber of Commerce Public Affairs (602) 495-6497

Business Bios

Bright Ideas Energetic Company Finds Savings in the Sun By Sandy Des Georges

If a penny saved is a penny earned, American Solar Electric is the bank. The nine-year-old, Phoenix-based designer and installer of solar systems (the state’s largest such company, in fact), is helping homeowners earn significant energy savings. “Solar saves energy and reduces utility bills,” says Sean Seitz, who, with Will Herndon, founded ASE in 2001. “Solar electric power is no different from energy from the grid. Solar is a good investment; our customers can typically expect a five- to seven-year payback and an average of 19 percent return on investment in the first 10 years.” ASE has installed more than 2,000 residential solar electric systems, as well as systems for industry and government. The firm provides turnkey service, from system design and approvals to installation and roof integration, and from full utility coordination to its 10-year Energy Production Guarantee. And while the experience and brainpower ASE brings to each installation have been at the forefront of the 11 Megawatts of solar electric power installed during its nine-year history, there’s another focus that shapes its relationship with consumers large and small: basic electricity education. “People know how much gas they need to put in the tank of their car, and they know the price of a gallon of gas,” says Seitz. “But, most can’t tell you how many kilowatt-hours they buy to meet the electrical needs of their home. We educate consumers on the economics of their retail electricity

Sean Seitz (left) and Will Herndon founded American Solar Electric in 2001.

consumption, and show them how adding solar to their property benefits their bottom line.” Current ASE customers will effectively offset 14,368,266 tons of carbon dioxide (the equivalent of removing the greenhouse gas emission from nearly 2.5 million passenger vehicles) for every year the company’s systems are operational. Given the 30-year average operation lifetime, the numbers are eye-popping: a 6.3 kilowatt system will save a customer over $1,300 on the utility bill in the first year of system operation, and more than $88,000 over the life of the system. That’s 8.8 millions pennies saved…and earned! Get Connected American Solar Electric

Education Explanation Creating Tomorrow’s Careers Today By Christina Estes

At Anthem Education Group, it’s all about jobs. “Students who attend our schools are seeking a new career path,” says CEO William Hillard, who oversees the 108-year old company with 23 locations nationwide. “We are seeing growth in many of our programs because employer demand has increased for individuals with specific training and education in fields for which we offer an academic program.” Areas of growth among Anthem’s careerfocused training programs include medical assisting, massage therapy, medical billing and coding and surgical technology. New federal legislation is expected to greatly expand job opportunities in the health care field. “More trained staff will be needed to provide allied health care and technical medical services,” explains Hillard. “Our programs prepare students for entry-level positions that directly support and introduce them to these higher-level professions.”

Hillard says Greater Phoenix Chamber of Commerce members can also benefit from Anthem programs. “Typically, entrepreneurs and small business owners offer a particular skill they sell to clients,” he says. “But they rarely know how to actually run their businesses. Many small businesses are left vulnerable to economic forces because owners do not have the skills needed to help their businesses survive and thrive.” Anthem’s Business Management associate degree program provides a solid foundation. “The program includes courses that help them understand the conditions, resources and skills needed to create and manage successful business ventures,” Hillard says. And, there’s no need to close up shop early to rush to class. Anthem’s flexible online programs allow students to interact with fellow students and faculty without having to commute to campus. “It really offers the best of both worlds and we look to this area to continue to grow as the number of online students continues to rise,” says Hillard.

Anthem Education Group CEO William Hillard sees more and more workers seeking new job skills.

Get Connected Anthem Education Group




Business Bios

Mighty Powerful Local Company Finds Worldwide Energy Solutions By Kay Sperduti

For a company with a small Phoenix base, EnerNOC, (Energy Network Operations Center), is making a huge impact. The energy management company reduces the use of electricity and enhances energy efficiencies. They are currently working with Salt River Project (SRP) to deliver a virtual power plant. “As demand for electricity rises, supply for that demand must grow,” explains Gregg Dixon, EnerNOC senior vice president of marketing. “Rather than building power plants to run at the hottest time of a Phoenix summer, for example, we work with commercial and industrial organizations to use energy more intelligently. Businesses experience reduced costs while utilities balance out supply and demand.” With customers throughout the United States, Canada and the United Kingdom, EnerNOC is transforming the use of energy. They offer a

number of technology-enabled management solutions for energy efficiency, demand response, purchasing options and carbon measurement and tracking. EnerNOC’s Valley presence consists of two full-time employees but customers frequently work closely with vice presidents from plants in Boston and San Francisco. They have just begun a project in Tucson and are looking to expand in the greater Phoenix area. With numerous awards for its technology and industry leadership, the company recruits people

dedicated to achieving a cleaner, and more costeffective energy future. “Rather than adding to traditional supply side solutions such as coal or natural gas, we’re finding a better way,” said Dixon. “The creation of virtual power plants is the ultimate win-win scenario and we’re all better off for it.” Get Connected EnerNOC

Greater: PHX News & Notes From Around The Valley

A Happy Tune SkySong, The ASU Scottsdale Innovation Center, is filling up quickly. After recently signing two new tenants, rSmart Software and ADP, more than 80 percent of the mixed-use development’s 1.2 million square feet of office and retail space are now leased. rSmart Software, which provides open-source software for educational uses, has signed a 65-month lease for more than 10,000 square feet of space, with an option for 5,000 more if necessary to accommodate

its growth past its current 50 Skysong-based employees. ADP, which provides business outsourcing solutions, has signed a lease for a 2,100-square-foot presence in the project. “Our ultimate goal is to create a physical hub of top education innovation companies located at SkySong,” said Julia Rosen, ASU associate vice president of Innovation and Entrepreneurships. ALSO: Rio Salado College has named Chris Bustamante, Ed.D. as its new president. Dr. Bustamante has been serving as Rio Salado’s interim president since February 16, and previously was Vice President for Community Development and Student Services, and Dean of Academic Affairs at the college. Scottsdale-based R&R Partners won two “Best of the Capitol” awards from the Arizona Capitol Times – Best Public Relations Firm and Best Coordinated Campaign for its work with the March of Dimes. Get Connected SkySong Maricopa Community Colleges

SkySong is billed as a “21st century center for innovation, commercialization, entrepreneurship and business development.”




A u g u s t 2010

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First Person Profile The Valley’s business community has a story to tell. We asked them to do just that.

“If you put your mind to anything, you can do it.

And I’m going to do it!”

“I’ve worked at the University of Phoenix for 29 years. Going back to school has been on my mind for a couple of years and I thought ‘I need to do it now.’ So I’m getting my associate’s degree in communications. I was enrolled in Oshkosh (Wisc.) State Teachers College, and I met a young man and fell in love, so I didn’t go on to school. Then I got married and had children and just kind of forgot about it. I always thought, ‘I’m street smart, I don’t need that college education,’ but that’s not true. A college education makes you a rounded person and gives you more

opportunities. Even at my age (77), there are a lot of opportunities out there. My parents instilled in me that if there’s something in your mind you really love and will enrich your life, stick with it. That stayed with me all those years. I think this will take about 18 months, but time goes really fast. I’m looking forward to walking across the stage to get my diploma. When I do retire, I hope I can apply my education to work out in the community. Smiling is priceless. It doesn’t cost you a penny, but it does a lot. I keep a positive

Have An Inspirational Story To Tell? 30



A u g u s t 2010

attitude. I always look forward to coming to work and being around other people. Especially the younger people, because they keep me young, too. I have teenage grandchildren, they think it’s wonderful. One is in college, one is in high school. I won’t be partying with them on weekends, though. I’m not good at that anymore.”

Camille Coppersmith Sr. Administrative Assistant, University of Phoenix

Let us know about it. Send your ideas to

To invest in my dreams. To give it everything I have. To inspire people every day.

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Impact Magazine - August 2010  

Greater Phoenix Commerce Magazine