TOYOTA RETURNS
TOYOTA RETURNS AS PRESENTING SPONSOR OF SIN CITY CLASSIC SPORTS FESTIVAL In October 2017, leading up to the Olympic and Paralympic Games PyeongChang 2018, Toyota launched its first-ever global corporate initiative, ‘Start Your Impossible.’ The initiative marks Toyota’s commitment of working toward a more inclusive and sustainable society in which everyone can challenge their impossible. It highlights Toyota’s mission to create a barrier-free society, and reinforces the company’s values of humility, hard work, overcoming challenges, and never giving up. It is in this same spirit that Toyota admires and applauds the differences that make us unique and celebrates the love that drives us all. This commitment to diversity and inclusion extends to the communities it Toyota serves. For the past 11 years, Toyota has proudly earned 100% on the Human Rights Campaign’s Corporate Equality Index. And Toyota has an even longer history of investing in dozens of LGBTQ+ organizations at the national and local levels. Toyota believes that mobility goes beyond cars; it is about overcoming
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challenges and making dreams come true. This marks the third year Toyota Financial Services has served as the presenting sponsor of the Sin City Classic Sports Festival. As such, Toyota provides critical funds and visibility to help attract greater participation in LGBTQ+ sporting leagues and competitions across the country, throughout the year. Through the Sin City Classic, Toyota is able to share its values of continuous improvement and respect for people as we all celebrate the realization of our full potential. “Thousands of people come together each year to compete in the Sin City Classic Sports Festival,” said Justin Leach, manager of public relations at Toyota. “But more importantly, they come together to prove that, whether you win or lose, ours is a community that celebrates you for bringing the very best of yourself.” In sports, you try, you fail, you overcome, and you succeed. It’s a journey of continuous improvement – a journey Toyota is proud to support.
