THE CAMPUS OKCU? April 19, 2017 – Volume 110 Issue 52
Officials consider acronym change to distinguish university
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niversity officials are considering adding a “K” to OCU’s acronym. Kevin Windholz, vice president for enrollment management, and Leslie Berger, senior director of communications and marketing, are overseeing the change. Windholz said the switch is not official at this point. Officials will conduct an experiment during the next two years to determine if the change would be practical. “OKCU would make us unique,” Windholz said. “It defines us as Oklahoma City’s university since the city is referred to as OKC.” The change would distinguish OCU from competitors with similar acronyms like the University of Central Oklahoma (UCO), Oklahoma Christian University (OC) and Oklahoma Community College (OCCC), Windholz said. He also noted the branding of OKC is powerful for national marketing due to the connection with the Oklahoma City Thunder. Tammy Phillips, cell and molecular biology sophomore, agreed. “It would make our school’s abbreviation more distinctive,” she said. Sierra Paul, acting freshman, said changing the acronym would make it easier for people to find information about the university. “Whenever someone Googles ‘OCU,’ the first thing that pops up is Ohio Christian University,” Paul said. “People know OCU is in OKC, so I don’t think it would ruin connections too badly.” OCU’s official website is okcu.edu because of the URL availability at the time of its creation. By changing the university acronym to OKCU, the website and the university would be more consistent. Jordan Kilgore, acting freshman, said he originally thought OKCU was the school’s official acronym. “I referred to the school as OKCU until I got here and heard
everyone referring to the school as OCU,” he said. “I think branding-wise, it definitely ties us into the city.” However, Kilgore said he’s unsure if the change will catch on. “I’m not sure it will get into the verbal vernacular though,” Kilgore said. “Saying the least amount of syllables possible is just something that’s ingrained into Millennial culture. It’d be hard to get a longer term to catch on.” Officials said the change will not happen overnight. “The only thing that is being changed at this point in time is any branding that goes out to prospective students—high school juniors and seniors that we are marketing to now. In that recruitment branding, whenever we refer to the university in the form of an acronym, we are calling it ‘OKCU,’” Windholz said. Windholz said officials will wait two years to see if the rebranding has any effect on the usage of OKCU. “After we have two classes that come in, if we hear people use ‘OKCU’ more than ‘OCU,’ we are going to talk about changing it more universitywide,” he said. If the term is not more commonly used, the university will remain OCU. “It’s basically a two-year experimentation done through prospective student communication only to see if, when those students get here, it begins a common terminology,” Windholz said. Madelon Wink, acting senior, works in the admissions department and said people confuse OCU with other universities often. “Admissions has actually been advertising the school as ‘OKCU’ since I started working here freshman year,” she said. “We get a lot of calls for ‘OCU’ when they mean to call OCCC or Oklahoma Christian. I think it provides clarity in the admissions process.” John Metcalf, acting freshman, said OCU could no longer be referred to as “Over-Committed University” if the acronym
is changed. Maddie Bowes, entertainment business freshman, said she opposes the idea. “I personally like ‘OCU’ better, but that’s because I’ve been calling it that since I was a sophomore in high school, so it means something to me,” Bowes said. Adam Laporte, music theater freshman, said alumni connections would be a major concern if the change is made. “I think it’d be easier to find alumni and common connections if the abbreviation didn’t change,” he said. “Also, I don’t want all my OCU gear to suddenly be outdated.” Windholz said officials recognize that many people are concerned about alumni traditions and their connection to the university and that the OCU branding is an important component of athletics. “Because there’s so much that’s involved with it, and because it’s such a culture change, we’re not just going to go in overnight and do it,” Windholz said. “It’s just experimentation.” Angela Clifton, biomedical graduate and former soccer player, said some athletes are upset because OCU teams have a huge presence in the competitive world, especially in the National Association for Intercollegiate Athletics. “OCU is known in the NAIA and in our respective conferences because of the intensity and competitive nature we’ve shown with the name,” Clifton said. “It’s a name that out of state teams know and associate with our competitive reputation. OCU has weight behind it.” By Staff Writer Emily Wollenberg
Students encouraged to prepare for severe weather season Sage Tokach
ASSOCIATE EDITOR
As tornado season approaches, university officials said they want students to feel prepared and capable in extreme weather situations. Because of this winter’s weak La Niña, the state should expect about 20 tornadoes in April and the same amount in May, said Damon Lane, chief meteorologist for KOCO 5 News, in a forecast report. La Niña refers to a warming of the ocean’s surface, typically causing warmer temperatures during winter, which leads to disruption in air movements and precipitation. In Oklahoma, a weak La Niña usually means an increase in April tornadoes instead of the usual greater concentration in May, Lane said. The last weak La Niña occurred in 2012, when the state saw 54 tornadoes in April and only three in May. Students will receive texts or emails via the Blue Alert emergency notification system in the case of severe weather that warrants class cancellation or university closure. Provost Kent Buchanan makes all decisions regarding closings and delays. If classes continue and students do not feel safe traveling to campus, they should contact individual professors about how to make up missed work, according to the university’s inclement weather policy. Lee Brown, university risk manager, encouraged students to stay weather aware. “It’s not as likely as you think it’s going to be, but if sirens sound near campus, take shelter and remain calm,” Brown said. “Remember that Oklahoma County has a new siren policy, so if
you hear a siren on campus, it means the tornado is in this section of the county.” The policy, adopted in late 2015, divides Oklahoma County into zones. If the National Weather Service issues a tornado warning for an area, sirens will only sound in that zone, as opposed to the entire county as it did before. A tornado warning means that a tornado was sighted or shown on a radar, whereas a tornado watch means that weather conditions exist for a tornado to develop. Some students said they do not feel in danger around tornadoes, even during a warning. “They don’t freak me out as much as they should because they don’t really ever get to campus,” said Shelby McCarver, acting sophomore. “But, if I were in a tornado, I would want to go to Bass. There’s something I like about the idea of sleeping wrapped in a blanket in a practice room while a music major lulls me to sleep.” The best protection during a tornado warning is an underground shelter or steel-framed building. The school’s crisis management plan directs students to avoid gymnasiums and auditoriums with large, less supported roofs. If someone does not have time to find a basement, they should go to their building’s ground floor, find a central room away from windows and take cover under heavy furniture. In an outdoor situation where there is no time to reach a building, take cover and lie in a ditch.
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OCULeads members to host annual Fire, Water Ceremony Zoe Travers
NEWS EDITOR
Students from the president’s leadership class will host an event for freshmen to reflect on their year. Fire and Water is at 7 p.m. tonight in the Great Hall in Tom and Brenda McDaniel University Center. The Fire and Water Ceremony is an annual event that is open to all freshmen and focuses on looking back on the experience of freshman year. In years past, the cer-
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emony has ranged from beachthemed to garden-themed to formal-themed. The theme this year will be “Adventure Awaits." The president’s leadership class, commonly referred to as OCULeads, is made up of handpicked student leaders who work with President Robert Henry and other esteemed faculty and guests. The class meets once a week. OCULeads students are separated into five committees and are given the responsibility of planning the Fire and Water Ceremony.
It’s a time to remember all of the challenges you’ve faced, like missing your classes, and your successes, like getting an A on your test. Carly Youngberg English freshman
The event is open to all freshmen and will involve free food, speakers, performers, and activities. “It’s a great experience to come together with your class
and bond,” said Carly Youngberg, English freshman and OCULeads member. The intention of the ceremony is to celebrate the trials and triumphs of freshman
year. It will involve activities to help students unwind, Youngberg said. “It’s a time to remember all of the challenges you’ve faced, like missing your classes, and your successes, like getting an A on your test,” Youngberg said. Lesley Black, associate dean of students, worked with OCULeads students to plan the event. She said the choosing of the theme and the planning is mostly up to the students, and they use their class time to do so.
Members of OCULeads created a video featuring freshmen speaking about their experiences. There will also be a slideshow presented at the event. There will be $25 gift cards given away at the event to Chick-fil-A, Target, lululemon, Ulta, Dick’s Sporting Goods, Trader Joe’s, and Empire Pizza. Proper dress is described as “snappy casual.”
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