Pacific University Ad Pitch

Layout 1

You’ve done the O. Now make it about YOU.

This vibrant headline should grab the attention of every U of O alumnus.

“In the heart of Eugene” not only refers to the geographical location of the university, but is also meant to convey that the university is part of the beating “heart” of Eugene, or is “in the hearts of Eugenians” based on similarities and vision the two entities share.

You’ve done the O. Now make it about YOU. Explore our Masters programs in Social Work and Education at a University with you in mind.

One typically associates the color red with the word “heart” and therefore we create a subliminal “feel good” association by using this treatment near the logo. This tagline could be used universally in all advertising no matter the demographic.

In the heart of Eugene. teacheug@pacific.edu | pacific.edu | 40 E. Broadway, Suite 250

Layout 2a

locally grown. globally reached.

The word “grown” will metaphorically resonate and gain momentum with locals as Eugene is a city that worships its farmers markets and local farms. But beyond our local culture also lies a global vision.

Find inspiration and meaning in a nurturing environment that is “uniquely Eugene.”

Locally Grown.

Globally Reached.

Offering a variety of Bachelor, Master, Certificate and Licensure programs in preparation for the future of teaching.

In the heart of eugene. teacheug@pacific.edu | pacific.edu | 40 E. Broadway, Suite 250

Layout 2b

Global Reach with Local Flavor

global reach with local flavor Find inspiration and meaning in a nurturing environment that is “uniquely Eugene.”

As in the previous layout, this approach addresses Eugene’s vibrant local flavor but reinforces that we are a people and university with our eyes and focus on a global community.

The woman in the photo has a universal appeal. The small circles can be filled with various Eugene images or filled to fit a pin-pointed demographic.

In the heart of Eugene.

Pacific University develops graduates who contribute as gifted leaders of the global community. Explore our Master programs in Social Work and Education, Bachelor of Education and teacher add ons/licensures.

teacheug@pacific.edu | pacific.edu | 40 E. Broadway, Suite 250

Layout 2c

Kindred in Spirit Global in Focus.

Another version of the global approach. The woman is smiling from the invaluable education she is receiving from her local Eugene university who has taken the time to address her individualism. The smaller circles are supporting photos of Eugene’s special vibe.

This concept can easily be adapted to social work content. Taglines and supporting text can be easily changed to fit desired focus.

kindred in spirit.

global in focus.

Find inspiration and meaning in a nurturing environment that is “uniquely Eugene.”

Offering Bachelor, Master, Certificate and Licensure programs in preparation for the future of teaching.

In the heart of Eugene.

teacheug@pacific.edu | pacific.edu | 40 E. Broadway, Suite 250

Layout 3

What kind of teacher do you want to be?

A thought-provoking question that is meant to stimulate exploration and conversation amongst its readers.

This simple headline offers the prospective student choice and opportunity to be a teacher of the future by attending Pacific University.

What

kind of teacher do you

want to

be?

Explore our Masters programs in Education at Pacific University.

In the heart of Eugene. teacheug@pacific.edu | pacific.edu | 40 E. Broadway, Suite 250

Layout 4

Good Things Happening Here

This headline can be applied to a variety of Pacific University subject matter/degree programs. The orange call out box is supporting text asking “What kind of teacher do you want to be?” The voice bubbles give the reader a glimpse inside the heads of the prospective students. The bright and vibrant colors used here are youthful.

good thIngs happenIng here early chIldhood educator

What kind of teacher do you want to be? specIal educatIon teacher

Here we try the tagline: “A uniquely Eugene experience.”

• Master of Arts in Teaching • Master of Arts in Teaching Special Education • Master of Education • Advanced Programs for Teachers • Add On Endorsements/ Authorizations/Certificate programs • Bachelor of Arts in Education • ECE/Elementary Licensure

A uniquely Eugene experience. teacheug@pacific.edu | pacific.edu | 40 E. Broadway, Suite 250

Layout 5

We are Eugene.

A Community of Thinkers, Doers, Givers, Educators A versatile approach with many visual possibilities addressing a wide demographic. This headline reinforces that Pacific University is an integral part of Eugene’s community, not just an entity within the city limits.

The large, eye-catching photo reflects the vibe of a local resident/prospective student and could be changed according to demographic.

Eugene We are Eugene.

A Community of Thinkers,

Doers, Givers,

Educators

Explore our Masters programs in Social Work and Education at Pacific University, in the heart of Eugene.

In the heart of Eugene. teacheug@pacific.edu | pacific.edu | 40 E. Broadway, Suite 250

Layout 6

Immerse Yourself in the Future of Teaching

This approach addresses a “non-traditional” classroom in a setting that is uniquely Eugene.

It is meant to give the reader the premise that the teacher of the future is not necessarily one who stands behind a podium dictating to a classroom of students. The smaller circles can be supporting photos to fit the desired demographic.

immerse yourself

g n i h c a e t f o e r in the futu

Find inspiration and meaning in a nurturing environment that is “uniquely Eugene.”

Offering Bachelor, Master, Certificate and Licensure programs to help you be the teacher you’ve always wanted.

In the heart of Eugene.

teacheug@pacific.edu | pacific.edu | 40 E. Broadway, Suite 250

Suggested Placements

Print ads and inserts: - Register Guard - Eugene Weekly - Lane Monthly - College papers at LCC, UCC - The Daily Emerald—U of O student paper. Targeted series timing with graduate school applications.

Direct Mail to targeted audiences—recent graduates, teachers, conference attendees, nontraditional students

Transit ads—full and partial ads on the back of buses as well as interior ads on Duck buses during football/ basketball seasons. Lane Transit buses operate on a cloverleaf schedule so each day your signage takes a different route. They also have in-bus and station placements.

Booths/Table presence—Hult Center, ArtWalk, Eugene Celebration, Shedd Institute, Saturday Market, Conferences, Music Festivals, Winery Events

Electronic Advertising—Hult Center lobby screens, movie theaters, Jumbo Tron at concerts and events

Eugene Airport—An effective way to make a stellar first impression to out-of-towners traveling to Eugene or to locals who may not know about Pacific’s programs. Advertising opportunities include column wraps, wall signs, floor displays, stand-alone banners, small hanging banners, backlit signs.

Power point presentations/short movies/ commercials to supply on website and facebook (can also be used at events on loop)

KLCC Radio—Has a high percentage of graduate listeners with strong likelihood of continuing or pursuing graduate studies.