Mediafleet Brochure

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| We are Mediafleet

Contents 1. Introducing Mediafleet

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2. The Mediafleet Way

12–35

The Consultation

16–17

Design

18–23

Production

24–25

Installation

26–27

Logistics

28–29

Supply Chain Integration

30–31

Customer Support

32–35

3. Why Choose Mediafleet?

36–43

A Partnership Approach

38–39

Process Based Management

40–41

Service

42–43

Feedback

44–45

Starting the Mediafleet Process

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1. Introducing Mediafleet 4

| We are Mediafleet

We are Mediafleet |

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Mediafleet is a specialist in the supply of vehicle graphics to the commercial fleet industry. In particular we focus on supporting large national fleets with the long-term management of their vehicle branding, with core competencies in creative design and artwork, large format print production, vehicle graphics application, in-fleet support, and project management of brand implementation.

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Branding Factory New Vehicles Mediafleet is an experienced team working at the heart of the UK commercial fleet supply chain. Integrating seamlessly with your vehicle providers, our team will fulfil your branding program at your required location - whether that’s at the port, dealer, converter or at our own Witney hub.

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Fleet Re-Branding Projects Launch and implementation of a customer’s new design on an existing fleet is an area of particular strength - even for very large organisations with fleets of thousands of vehicles.

Industry experience and in-house resources mean that we can efficiently project manage logistically complex and time sensitive fleet re-brands.

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Process and Project Management Mediafleet understands the importance of combining the different aspects and disciplines which go together to create a successful fleet branding program, and ours is very much an end to end solution.

We have the right aspects and resources within Mediafleet to provide not only the production expertise necessary, but also the capacity to comprehensively manage the project in a prompt timeframe and with an uncompromising approach to service.

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“We are at an exciting stage in our development, and we believe very well placed to engage with partners looking to improve the ongoing management and delivery of all aspects of their vehicle graphics.”

Barnaby Smith – Managing Director

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2. The Mediafleet Way

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From the initial consultation through to vehicle handover, Mediafleet will support you, and every part of the process will be conducted by a member of the Mediafleet team.

A successful outcome is based on Mediafleet’s market leading project planning and process management.

“The task of ‘process creation’ is never ending, as customer and supply chain demands change almost daily.”

Barnaby Smith – Managing Director

Mediafleet has built a class-leading reputation for order delivery and brand implementation, and our team will guide you through the whole branding process.

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The Consultation We recognise that your requirement is for us to satisfy your vehicle branding aspirations and get it right first time.

A proper understanding of the customer’s brief – a crucial first step.

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At Mediafleet that is achieved through implementing a comprehensive ‘customer care programme’ that starts with the initial consultation.

Communication is key, so we do more listening than talking. We encourage innovative thought and collaboration, so we’ll work with you to agree a project plan you’re happy with.

“What customers ‘think they want’ is often based on what they think is available. My role is to describe the Mediafleet approach that will solve the problems they may not have even thought about.”

Zak Karrouze – Head of Customer Development

The Mediafleet project planning process involves determining the building blocks of the of the project.

It considers the customer goals allied to the operational methodologies and reporting procedures of our supply chain partners.

• We focus on the project objectives – design intricacies, the vehicle numbers, locations, and the time frames involved.

• We identify and ensure the necessary resources are in place to deliver the objectives both from a Mediafleet and customer perspective.

• We consider the team members needed to deliver the customer objectives. This may include all aspects of the Mediafleet ‘Scope of Service’ from design through to application and beyond.

• Ultimately we deliver and generate a schedule that is realistic and will deliver your objectives.

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Design Mediafleet’s in-house design studio exists to help you maximise your branding opportunity. Our flexible and innovative team will guide you through design and artwork stages, simplifying what can seem a complex process.

“I just love the work we do.

It’s such an exciting time in our market, and we’ve worked with some incredible brands and great marketing teams.

It can be hard work, but fleet customers are really seeing the opportunity now.”

James Parry – Head of Design

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Our in-house design studio will happily work as an extension of your own team or agency, advising on designs and optimising artwork for real-world environments.

Should you need creative input at the ideas stage of your campaign, our conceptual thinkers have a proven track record of creating original solutions that elevate your brand.

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Creative support – when you need it Mediafleet’s creative design function is to ensure your marketing message is clear and understood, and that your brand looks professional, and delivers your brand values and respects your brand guidelines.

We are experienced in working with ‘brand proud’ organisations; whether it’s a new concept or whether we’re working within an existing campaign, we’ll create and adapt as necessary to make sure you maximise the opportunity.

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Technical specifications, mock-ups and artwork Once we’ve helped you develop creative solutions, we’ll agree internally the most appropriate specifications for production and application.

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Reducing your costs is a priority at Mediafleet to enable you to maximise your ‘return on investment’.

To help you see how ideas are developing, we’ll produce 2D visual layouts or 3D mock-ups for you to comment on and share internally.

When everything has been agreed and you are happy with the designs and costings, we’ll generate productionready artwork to send to our 40,000 sq ft production facility. We’ll also produce comprehensive guidelines for our fitting team on how to install and apply your graphics.

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Production Mediafleet’s 40,000 sq.ft. of production facility in Oxfordshire houses our highly experienced team and latest production technology to enable us to meet the requirements of your branding project.

Regardless of the scale of the task or the timeframes involved, through careful planning and production expertise, Mediafleet will produce the graphics on time and in full, every time.

“Naturally I believe Mediafleet’s Production department is the foundation stone of everything we do. My team and I set the standard as the first stage of each customer project. Accuracy, consistency and timely delivery are crucial as we hand the baton on to our colleagues in our fitting department” Barry John – Head of Production

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The latest digital printing, laminating and cutting technology We invest continuously in our production facility. Using industry leading equipment for all stages of the production process ensures our workflows stay efficient, our turnaround times meet expectations, and our finishing remains consistently exceptional – regardless of the size or the scope of your branding requirements.

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Installation Nationwide application by highly trained, experienced, in-house applicators.

“The longstanding customers are my favourite...in some cases our team has fitted and helped launch several generations of design for the same customer over the years.”

Josie Arnold – Head of Installation

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Less vehicle downtime and less corruption of your brand.

Accredited by the leading vinyl manufacturers, you can be sure of service excellence from the Mediafleet fitting team.

Your vehicle graphics will be applied by highly trained, conscientious Mediafleet installers – the bedrock of our business.

At Mediafleet we have little reliance upon the subcontractor network. This means we maintain control of processes and product quality.

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Logistics What if Vehicle Branding included a vehicle transportation and storage hub?

That’s the Mediafleet difference.

“Supply Chain Logistics is as old as the wheel itself…but with today’s imperfect vehicle supply, keeping projects on schedule is the tricky bit. My team is here to keep vehicles flowing and to ensure we are in step with the vehicle providers and dealers.”

Steven Hogg – Logistics Manager

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Do you require vehicle transport and maybe storage? Do you want your vehicles collected from the port, manufacturer or dealer?

At Mediafleet, we consider ourselves instigators within the supply chain and as such provide vehicle transport and storage. We take a whole new approach to vehicle branding by offering this service. We are not a transport company ourselves, but we use a large network of reliable transport partners that provides you with the service you require.

Speed, convenience, service and communication.

We employ an experienced Logistics Manager with an HGV Class 1 licence, so size of vehicle is not a problem.

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Supply Chain Integration Supply chain integration – is the process of working with strategic partners to deliver specific business opportunities that collectively deliver the customer objectives.

Collaboration requires all supply chain organisations to work together to define the roles each will play in delivering the customer’s specific objectives.

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Customer Support At Mediafleet, we believe we offer the best project management package available, and it’s one of the reasons our customers remain with us for the long-term.

“Looking after customers and providing outstanding service is a great deal of fun for a team which enjoys communicating with people and correctly managing large amounts of information.

Building my team has been about identifying people who are strong fits for our working culture.”

Carole Craik – Head of Projects

Mediafleet – Customer Service Vision The Mediafleet customer support package was created by looking in on the business to understand the pain points a customer might experience procuring vehicle graphics for their LCV fleet, and alleviating this friction before it arises. This was the catalyst for the Vision for the business.

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Since the inception of Mediafleet Ltd in 2002, a critical success factor for the business has been in delivering market leading customer service.

Mediafleet’s Customer Service Strategy – Evidence it Works At Mediafleet:

• Actions and language used are carefully devised to offer the best experience possible; • Self-less in our actions;

• All relationships are for the long-term;

• We do not manage customer expectations but work to make what is thought impossible, possible;

• We strive to give the customer an experience that they will never forget – and will talk about.

The evidence:

• Mediafleet customers stay with us for the long term.

• To name a few:

10 YEARS

YEARS

14 YEARS

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20

14

YEARS

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YEARS

YEARS

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Maximising the efficiencies within your fleet At Mediafleet, we are very aware that fleet managers are under enormous pressure to return a vehicle to the road as quickly as possible following an accident. That’s why we designed a ‘best-in-class’ accident and repair service to reduce costly vehicle off-

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road time and ensure your corporate reputation is not corrupted through damaged or missing graphics.

Fast Vehicle Graphics Repairs When an accident happens, we promise to get replacement graphics to your fleet’s nominated accident body shop within 48 hours of receiving your order.

If your body shop requests the graphics to be applied, we can also send a member of our mobile installation team to fit the new graphics within 72 hours of order receipt.

Simple cut graphics to a vehicle wrap, it’s all covered in our standard Service Level Agreement.

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3. Why choose Mediafleet?

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At Mediafleet, we foster a partnership approach to business…

We listen…

Effective communication leads to a better understanding of your specific and personal ‘needs and wants’. This allows us to tailor our services to meet those needs thereby ensuring your complete satisfaction.

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We understand your expectations…

We make sure we always deliver on your ‘expectations’. At Mediafleet, we understand that expectations are ‘nonnegotiable’. Managing your expectations is about understanding your needs and how you want those needs to be met.

We strive to deliver a ‘frictionless, easy journey’ for you, the customer.

Trust and Honesty…

Mediafleet operates a policy of ‘clear and honest’ relationships. If we identify an issue, we will let you know as soon as we can. Of course, we will always try to

deliver a solution, and with you directly involved at all stages, problem solving becomes easier.

Abolishing the ‘Transactional Model’…

Mediafleet – Prioritising long term relationships over short term gains.

Most organisations believe ‘a job well done’ is when the contract is delivered.

We believe your Mediafleet journey, and your expectations of the future are more important. An open relationship with you offers valuable insight on changing market demands. Receiving this information first hand, rather than through market research, gives Mediafleet a valuable edge.

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Process Based Management - The Mediafleet approach to achieve higher levels of efficiency to meet your expected goals.

Mediafleet departments work as one team – improving project visibility and communication.

Organisational Integration…

We believe that your company and ours should work as one team to meet your needs and expectations.

Efficient Workflows…

Agreed processes means that everyone is aware of the tasks and the expected outcomes.

Continual Improvement…

Identifying and sharing the workflow tasks with you means greater input from more individuals. This improves efficiencies and builds a culture of self-improvement.

Efficiency Savings…

Improving processes and communication leads to shorter delivery times. This leads to improved cost efficiencies, additional available resources, all of which boosts efficiencies.

The Mediafleet process management means improved, consistent and predictable results for you, the customer.

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Service Customer support is our number one priority so we retain business for longer. We recognise that how you view our company is in fact what matters most.

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Our culture Mediafleet’s culture is to foster openness, honesty and provide a customer service that is unsurpassed in the UK vehicle branding market.

Our business processes ensure that this is delivered against the backdrop of a fast paced and dynamic market driven by high customer expectations.

Account management Mediafleet people pay attention to the detail. Evidence of the success of the Mediafleet account management function can be seen in a number of ways:

“Mediafleet is a service organisation not a sales organisation.”

Nick Miller – Head of Operations

• Mediafleet’s customer retention is extremely high • Mediafleet’s strategic customer account base is growing • Mediafleet enjoys long-standing relationships with many strategic customers • Mediafleet is an approved supplier for Lex Autolease, Zenith, Alphabet, Arval, Novuna, Athlon and Ayvens.

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Feedback The National Grid

“This was a challenging programme and I’d like to thank everyone at Mediafleet for their hard work.”

Christopher Mayell

Transport Manager, National Grid Southern & Scottish Energy

Chevron Traffic Management

“It has been great working with you, and I would like to thank you for your professionalism working with me and the wider team along with the tenacity to meet with the brief and I look forward to you supporting us going forward.”

Allison Porter

“I recognised early on that I would need a responsive, innovative and most of all reliable organisation…their listening and no-nonsense approach has been refreshing. My decision to work so closely with Mediafleet has reinforced our brand - the vehicles are smart and recognisable and ‘work’ on all vehicle types.”

Head of Fleet, Chevron Traffic Management

Gemma Trew

John Goodbody

Fleet Manager

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Avis, Budget & Zipcar

“You can feel confident in appointing Mediafleet as your livery provider… For Zipcar, Mediafleet are a truly collaborative partner.

They set the benchmark for quality.”

Head of Marketing International

Integral

“The performance was as I expected superb.

I wouldn’t have expected anything different from yourselves.”

Pritesh Acharya Head of Fleet, Integral Zenith

“Mediafleet offers Zenith the level of communication necessary to deliver the service levels we expect. We’re also provided with a quality product at a competitive price and supported by a customer service programme that delivers on its promises. We will continue

Clarion Response

“Mediafleet have proved themselves to be a very professional, responsive and reliable supplier, and it’s been a pleasure working with them.”

Colin Hutt

Fleet Manager, Clarion Response Yorkshire Water

“I am really impressed with how the guys worked and with Mediafleet in general.”

Nicky Bane

Campaigns Advisor, Yorkshire Water Vorboss

trusts them to meet targets and standards.”

“The Mediafleet team were great to work with and helped us bring our rebrand to life and out on the streets of London!”.

Ryan Long

Kirstie Lane

to introduce customers to Mediafleet as Zenith

Head of Light Commercial Vehicles, Zenith

Head of Marketing

Europcar

“The biggest thank you. Your team have been exceptional. I cant believe how much they have gone above and beyond.”

Sam Smith-Browne V&T Fleet Manager - UK

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Starting the Mediafleet process...

There are a number of ways to start the process of working with us on your Mediafleet project - call, email or arrange a visit to Mediafleet HQ. Whilst there is nothing like a face-toface meeting, we know this is not always possible immediately.

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Contact details 01993 772 525 sales@mediafleet.co.uk admin@mediafleet.co.uk Windrush Industrial Park, Witney, Oxon, OX29 7HB There is more detailed information about us at www.mediafleet.co.uk.

Keep up-to-date, and follow us on: LinkedIn - Mediafleet Instagram - @mediafleet

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Windrush Industrial Park, Witney, Oxon, OX29 7HB t: 01993 772 525 e: sales@mediafleet.co.uk e: admin@mediafleet.co.uk www.mediafleet.co.uk