Is the John Player Special Branding the Most Iconic Motor Racing brand?
W
hat do you call it when unrelated events,
happening
at
different
times, eventually result in a connected convergence?
Is
that
‘synchronicity’,
‘serendipity’, ‘coincidence’ or something else? Mediafleet was founded by Colin Smith in 2000 after spending a career working in and developing marketing businesses. Born in 1950, Colin grew up in the golden era of motor racing and, from the stands of Silverstone and Brands hatch etc, witnessed the evolution of motor racing. Not just from a vehicle technology point of view, but from a vehicle billboard standpoint as well. More on this later. Now, let’s travel back in time to 1877, when a chap named John Player bought a tobacco company and set up in Nottingham, becoming
famous
for
the
pre-rolled
cigarette. The company grew rapidly and decided in the 60’s that they needed a more ambitious marketing plan to really stand out.
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