Sarnari_presentation_LAG Terra Barocca Sicily

support INsular and low density areas in the transition towards a more CIRCuLar tourism Economy

Presentation of TERRA BAROCCA LAG experience in managing participatory processes with stakeholders and developing circular strategies and measures 24th May 2022

Speaker Barbara Sarnari Vice president – Centro EuroMediterraneo per lo Sviluppo Sostenibile

Brief presentation of the replicating territory

Partnership TERRA BAROCCA LAG • n. 70 stakeholders • n. 5 public authorities The GAL Terra Barocca, coming from a bottom-up approach, literally from the bottom up towards the centre of the LEADER community project, has the task of developing and implementing an innovative, multi-sectoral and integrated pilot development strategy at a local level: the so-called Local Development Plan (PAL).

TERRA BAROCCA LAG STRATEGY MAIN AXIS Development and Innovation the rural environment activity sectors and local products (i.e. agrofood)

Sustainable Tourism Social inclusion and socio-cultural services

Tourist presences in the Municipalities of the Terra Barocca LAG

source Masterplan

BRAINSTORMING MASTERPLAN

…to become a DESTINATION…

Destination Management Organization D.M.O ENJOY BAROCCO

What about sustainability…

BEFORE INCIRCLE….

Some innovative solutions – NBS and new European Bauhaus Constructed wetland system into the green area “Cava Santa Domenica” where was born also an ECOMUSEUM

Green wall for grey water treatment installed in Marina di Ragusa as a demonstrative solutions for the reduction of water consumption in a tourist facility

WELCOME INCIRCLE – from DECEMBER 2021 to now!

2/22

3/22

Draft of the territorial strategy, according

25/02 press

x

to the INCIRCLE model (Annex 2)

conference

Report on the territorial and operational

12/21

1/22

X

X

4/22

5/22

context Report on the first three discussion and

X

consultation meetings with the SWGs,

1st – 2nd and 3rd SWG

according to the INCIRCLE model (Annex

(14/01 – 21/01 – 28/01)

5)

Report on the fourth discussion and

6/04 4th

consultation meeting with the SWG

SWG

Final regional strategy (Annex 2) and

x

x

summary report (Annex 3), accompanied by the GAL Terra Barocca – Sicily acceptance document Power Point presentation of the strategy

x

x

prepared and presented for the INCIRCLE webinar Report on online peer-review meetings

x

Study visit Crete and Larnaka

X (22-27/05)

Four Stakeholder Working Groups (SWGs)

CAME MATRIX THREATS

OPPORTUNITIES

Adaptive Strategy - Resist

Corrective Strategy - Taking Advantage



WEAKNESSES

Increase the offer for medium-long periods and with smart workers’ target  Strengthening alternative public connecting services and alternative routes  Increase the supplementary offer to the "sunsea-beach"  Improve internal and integrated connections  Improve the use of resources (water – energy) and reduce waste production Conservative Strategy - Keeping Up



STRENGTHS

 

Strengthen the knowledge of the territory by promoting nature trails and green paths Research in order to enhance the new tourist targets (including foreigners) to differentiate the offer and de-seasonalise

Exploratory Strategy - Maximizing

Enhance air routes over Comiso and Catania to  Knowledge and data (also BIG DATA) to identify potential tourists in advance (origin) understand trends and decide targeted  Complement existing proposals in order to investment and marketing strategies provide unique and easily accessible information  Improving accessible tourism from mobility to  Create a journey planning itinerary of existing knowledge of accessible places (public/private) mobility services  Generate investment opportunities towards sustainable mobility with private services

The development of the strategy

Measures delivered and Tailor made activity

Pillar Water

MEASURE

REDUCING THE PRESSURE ON WATER RESOURCES FOR TOURISM SERVICES AND INFRASTRUCTURE Prevent water waste and diversify urban and rural water supply sources, integrating knowledge and natural technologies to treat and reuse grey water for secondary purposes, namely irrigation, floor

ACTIVITIES

OBJECTIVE

washing, car wash, firefighting, toilet etc.. starting from the tourism sector.

IMPROVE THE WATER MANAGEMENT SYSTEM, INTEGRATING THE USE OF NONCONVENTIONAL WATER WITHIN THE TOURISM SECTOR 

Public-private consultation meetings to establish needs and possible actions to be transferred



Good practice database to be capitalized



Planning of training and refresher courses



Planning of the solutions to be incentivized / financed



Notices and coaching for final beneficiaries



Installation of systems



Monitoring

MEASURE

Measures delivered and Tailor made activity

Pillar Waste

LESS WASTE WITHIN THE TOURISM SECTOR Adopt waste management practices specific to the tourism sector, involving tourists in order to adopt responsible behavior, adopting measures against food waste and improving waste

ACTIVITIES

OBJECTIVE

management in areas of high tourism value and high tourist concentration.

REDUCE WASTE GENERATION AND IMPROVE THE WASTE MANAGEMENT SYSTEM WITHIN THE TOURISM SECTOR 

Public-private management committee (ex. Consumeless model)



Creation of a supporting/coaching/incentive system for the final beneficiaries



Public initiatives (ex. demonstration actions) for waste prevention and management



Actions involving tourist facilities (structures belonging to the brand)

Measures delivered and Tailor made activity

Pillar Mobility

MEASURE

PROVIDE AN EXTENDED AND INTEGRATED SERVICE OF SUSTAINABLE MOBILITY ON THE TERRITORY OF THE TERRA BAROCCA LAG, WHICH IS ACCESSIBLE TO ALL Diversify the services related to mobility, integrating the missing services with new routes and sustainable means (collective, on call, electric, car sharing etc..) and starting a gradual replacement of the existing fleet with

ACTIVITIES

OBJECTIVE

electric/sustainable vehicles. Integrate mobility services with corridors on nature trails (ex. on foot, by bike) towards an integrated proposal for the discovery of the territory (slow mobility).

INCREASE THE NUMBER OF SERVICES TOWARDS SUSTAINABLE MOBILITY WITHIN THE TERRITORY. 

Public-private consultation meetings to determine the needs and possible actions to be transferred



Database of existing services and good practices to be transferred



Planning of actions to be encouraged or submitted for funding (PUMS GAL TERRA BAROCCA)



Notices and coaching for final beneficiaries of punctual actions



Implementation of actions



Integration of services at the communication and accessibility level of information (journey planning – information centres)



Installation of column charging stations



Monitoring and Communication

ACTIVITIES

Pillar Energy

CREATION OF NETWORKING - FROM ENERGY COMMUNITIES TO COMMUNITY ENERGIES Encourage the creation of Renewable Energy Communities (CER) that lead to the self-production of energy from renewable sources

OBJECTIVE

MEASURE

Measures delivered and Tailor made activity

INCREASING THE USE OF ENERGY FROM RENEWABLE SOURCES WITHIN THE TOURISM SECTOR



Awareness and information activities on energy communities (support actions for identification and aggregate creation of prosumers (possible members of energy communities) and support to plan punctual actions (i.e., electric charging points)



Adoption of Incentive Systems for the creation/management of energy communities (Local Authority/GAL)



Training and refresher courses on Renewable Energy Sources – FER

Measures delivered and Tailor made activity

Transversal action

OBSERVATORY ON THE CIRCULARITY OF TOURISM WITHIN THE TERRITORY OF THE GAL TERRA

MEASURE

BAROCCA Creation of an Observatory that periodically monitors the level of circularity of the GAL Terra Barocca destination, in order to assess periodically the strategy, plan promotion, training and information actions towards the established strategic objectives. Improve the data collection

ACTIVITIES

OBJECTIVE

system (quantitative and qualitative) on energy, water, waste and mobility to monitor and set the objectives set out in the tourism strategy of the GAL Terra Barocca

BE RECOGNISED AS A SUSTAINABLE AND CIRCULAR TOURIST DESTINATION 

Create an Observatory for data collection



Developing a MANIFEST of the circular destination GAL Terra Barocca



Periodic questionnaires to citizens, tourists and competent entities for data collection (quantitative and qualitative) also through gamification and during awareness-raising activities



Distribution of gadgets/water saving kit/waste kit … (water bottles, canvas bags) for tourism economic operators and visitors



Training/information days on resource management and usage



Execution of social campaign / online tools and gamification

NOW? What about the future of what we planned…

PUMS

CONCLUSIONS WHY DID IT WORK?

Be consistent, giving continuity to the projects’ activities, integrating them into the existing local strategies for not duplicating actions and funds. We did not want to create expectations without fulfilling them, hence consistency was and is key. We addressed efforts to capitalize best practices at local and European level and to communicate in the best way what we were doing. We believe in the holistic approach involving the Quadruple Helix, thus the bottomup approach, listening our stakeholders and assessing the process according to the collected feedback. A dynamic approach with a clear objective.

THANK YOU! Speaker Barbara Sarnari E-mail: b.sarnari@svimed.eu Organization website: www.svimed.eu

External consultants of Energy Water Agency - EWA for GAL Terra Barocca to transfer the INCIRCLE model