us to draw their attention and to promote new
logies and trends in the fruit and vegetable pro-
culinary habits, as well as to increase our sales.
cessing industry is extremely important to gain success, because it often allows to reduce costs
What does the company’s production base look like?
and increase the company's competitiveness.
The possibility to acquire high quality raw material is a key factor for further development of the fruit and vegetable processing sector. What is this sector’s position in Poland, compared with other European countries?
ROLNIK has its regular suppliers. Is loyalty the most important thing in this line of cooperation?
position is not as good as it seems. In particu-
have one factory in Hungary. Each factory has its
As I said before, ROLNIK Company always
lar, I have in mind the system of arable land
specialization, however if need be, all the facto-
puts high quality and reliable suppliers on the
irrigation which does not exist in Poland at all.
ries complement each other. The factories have
first place. Obviously, when cooperating with
In the event of this year's drought the absence
modern equipment which allows us to process
farmers loyalty is the most important thing.
of land irrigation – as is in Hungary or Germany
fruit and vegetables on a large scale, as well as
In our Polish reality you cannot always count
– resulted in a considerably lower availability
constantly develop our assortment. Our fleet of
on this loyalty. The price is the most important
and quality of raw materials compared with
machines are constantly being modernized and
thing. Moreover, in the extreme conditions
our neighbours. In this area we have much to
developed. Recently, we bought a state-of-the-
which we had this season because of drought,
improve. And regarding the fruit and vegetable
-art machine to drill fruit, new autoclaves and
the vegetable crop is often 40-50% smaller than
processing sector itself, we have nothing to be
a new mixing cutter. These machines conside-
in previous years, even the most loyal suppliers
ashamed of. As I mentioned before, the sector
rably enhance our production capacity and at
cannot meet our demands regarding the qu-
is fragmented but big players are constantly de-
present our plants process about 34,000 tonnes
ality and quantity. We often help ourselves by
veloping themselves, factories are being exten-
of stock per annum which allows us to carry
purchasing fruit and vegetables abroad. Being a
ded and modernized, and ROLNIK Company
out really big contracts in Poland and abroad.
member of the EU, we have the opportunity to
is an example of this. We are competitive in re-
Obviously, we are planning new investments.
buy raw materials abroad, where the drought
lation to Western European companies and the
Keeping track and implementing new techno-
did not destroy the crop, without any barriers.
perspectives ahead of us are very promising.
ROLNIK Company owns 4 factories in total. Three are located in southern Poland in Mikołów, Orzesze and Daniec near Opole and we
As it turns out, this year our agriculture’s
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