Terra Firma Branding Guide

B RAN D I NG GU I D E

Tab l e of C onte nts

01

L ogos

PG 2

01

L ogo C l e ars pace

PG 3

02

Pr imar y C ol ors

PG 4

02

S e cond ar y C ol ors

PG 5

03

Fonts

PG 6

01 TEXT LOGO primar y brand used in most instances to insure a clean and classic look

G RA PHIC LOGO secondar y brand used in instances to reinforce the brand’s visual identity

SU B M ARK designed to work in smaller or more compact spaces where the full logo may not be as effective 1 — B ra n d i n g G u i de

L ogos

Wh e n se l e c t i n g a l o go va ria n t , a l ways c o n s i de r t h e ba c kg rou n d c o l o r a n d c o n tex t to e n sure t h e l o go m a i n ta i n s its i n teg rit y a n d re a d a b i l it y.

L ogo C l e ars pace

01

Bra n din g G u ide — 2

02

Pr i ma r y C ol o rs

Da rk Blue: The main color that represents the essence of Terra Firma brand. It will be used most frequently across digital and print assets, such as the logo, website, and key marketing materials.

G rey : Used in conjunction with the blue. The Grey is used as a complementary color to the primary tone, this color provides balance and creates an inviting and professional feel. The primary function is a supporting color.

3 — B ra n d i n g G u i de

PMS 7546 C 85

M 69 R 38

Y 51 G 55

Co o l G ray 4 K 46

B 70

C 0

M 0

Y 0

K 20

R G B 209 211 212

02

S e cond ar y C ol ors

P MS 313 C 92

M 51 R 0

Y 55

PM S 2 4 0 0 K 53

G B 143 190

C 78

M 6 R 0

Y 51 G B 173 151

PM S 2 2 1 8 K 0

C 57

M 16

Y 23

R G B 110 175 189

PMS 2421 K 0

C 77

M 0 R 37

Y 100 G 179

B 75

PMS 382 K 0

C 29

M 1

Y 100

R G 195 214

K 0

B 48

The secondary color palette enhances and complements the primary colors, offering flexibility and variety for different applications. These colors should be used sparingly to highlight specific elements and add visual interest.

The secondary color palette is intended for supporting elements and graphic details, such as icons, buttons, borders, calls to action, and text highlights. These colors add variety and depth to designs while ensuring the primary colors remain the focal point.

Bra n din g G u ide — 4

03

Fo n ts Georgia Bold/Regular This font is the cornerstone of our brand identity, reflecting the essence of our logo and overall visual style. It is bold, distinctive, and designed to be clean and classic. As the primary typeface used in our logo, it should be consistently applied to headlines, titles, and other key visual elements.

Usage: Main headings, taglines, stand out statements Weight: [Bold/Regular] Size: Typically larger than body copy to ensure dominance and hierarchy.

Line Spacing: [Optional - e.g., tight or loose depending on the visual feel]

Aptos Extra- Bold /Regular This font is clean, readable, and versatile, making it perfect for long-form text. It should be used for all body copy, such as paragraphs, descriptions, and any other content where clarity is a priority. The body copy font complements the headline font by providing balance and legibility. Aptos Extra-Bold can be used as sub-headline text for body copy and or stand out text.

Usage: Paragraphs, articles, descriptions, footer text, and any extended written content.

Weight: [Extra-Bold/Regular] Size: Smaller than the headline font for optimal readability.

Line Spacing: [Optional - usually more generous for body copy to enhance clarity]

5 — B ra n d i n g G u i de

1840 Seadrift Ct Windsor, CO80550 (970) 366-8007