BRANDING GUIDE
01 Logos
TEXT LOGO
primary brand used in most instances to insure a clean and classic look
GRAPHIC LOGO
secondary brand used in instances to reinforce the brand’s visual identity
SUB MARK
designed to work in smaller or more compact spaces where the full logo may not be as effective
When selecting a logo variant, always consider the background color and context to ensure the logo maintains its integrity and readability.
Logo Clearspace
Primary Colors 02
Dark Blue:
The main color that represents the essence of Terra Firma brand. It will be used most frequently across digital and print assets, such as the logo, website, and key marketing materials.
Grey:
Used in conjunction with the blue. The Grey is used as a complementary color to the primary tone, this color provides balance and creates an inviting and professional feel. The primary function is a supporting color.
Secondary Colors 02
The secondary color palette enhances and complements the primary colors, offering flexibility and variety for different applications. These colors should be used sparingly to highlight specific elements and add visual interest.
The secondary color palette is intended for supporting elements and graphic details, such as icons, buttons, borders, calls to action, and text highlights. These colors add variety and depth to designs while ensuring the primary colors remain the focal point.
Fonts 03
Georgia Bold/Regular
This font is the cornerstone of our brand identity, reflecting the essence of our logo and overall visual style. It is bold, distinctive, and designed to be clean and classic. As the primary typeface used in our logo, it should be consistently applied to headlines, titles, and other key visual elements.
Usage: Main headings, taglines, stand out statements
Weight: [Bold/Regular]
Size: Typically larger than body copy to ensure dominance and hierarchy.
Line Spacing: [Optional - e.g., tight or loose depending on the visual feel]
Aptos Extra- Bold /Regular
This font is clean, readable, and versatile, making it perfect for long-form text. It should be used for all body copy, such as paragraphs, descriptions, and any other content where clarity is a priority. The body copy font complements the headline font by providing balance and legibility. Aptos Extra-Bold can be used as sub-headline text for body copy and or stand out text.
Usage: Paragraphs, articles, descriptions, footer text, and any extended written content.
Weight: [Extra-Bold/Regular]
Size: Smaller than the headline font for optimal readability.
Line Spacing: [Optional - usually more generous for body copy to enhance clarity]
