LGF Magazine

Issue Highlights

How Boutique Hotels Can Enhance Their Guest Experience

Transparent OLED Products: The Future of Display Technology

Spotlight: Our New Pro AV Podcast

7 Key Areas Where Tech Takes Your Hotel to the Next Level

Project Spotlight: New York Marriott Marquis

Exceed Guest Expectations

Complete Hospitality Technology Solutions, World-Class Customer Service

The team at LG Fulfilment, powered by MDM Commercial, prides itself on its dedication to customer service, as CEO Steve Austin explains:“The customer is everything, and doing what's right for the customer and treating them right You care a lot about your reputation and what you're providing, and that's the most important thing to us, what we do for the customer,” he said Our dedicated team of seasoned professionals is committed to providing our customers with 5 star customer service In this spirit, we are thrilled to have recently launched our new customer online portal, providing them with a custom procurement experience and real-time account information at their fingertips. We are excited to bring you some of the latest and greatest hospitality technology news and features in our new digital magazine crafted for our portal account users We thank you for your trusted partnership and hope you enjoy!

Key Hotel Locations

Custom content and digital displays can be used in key locations to create the right atmosphere for guests Use digital signage in spas areas to create ambiance and fitness areas to stream live classes If the hotel has a restaurant or bar, digital displays can highlight menu and drink specials Paired with digital signage, custom content will further enhance these restaurant spaces It is important to have a design that accurately reflects the cuisine and atmosphere of an establishment to create a memorable dining experience for guests and custom content design can accomplish this

HOW BOUTIQUE HOTELS CAN ENHANCE THEIR GUEST EXPERIENCE

Boutique hotels have become increasingly popular over the years, with travelers seeking out unique and personalized experiences To stand out in this crowded market, it is important to have the right tools, and every element thoughtfully crafted to create a cohesive and memorable experience for guests Digital signage has become a popular product for hospitality venues looking to enhance the guest experience In the world of boutique hotels, where individualized experiences and unique design elements are key, digital signage offers a range of benefits that can help these venues stand out from the competition In addition, boutique hotels can use custom content design that reflects their style, culture, and brand aesthetic. In this article, we will explore the numerous ways that digital signage and custom content can be used to enhance the guest experience in boutique hotels.

Wayfinding and Information Displays

Digital displays can be placed throughout the venue to help guests find their way to their room, hotel restaurants, and other key locations quickly and easily They can also be used to provide guests with information about hotel amenities, local attractions, and events By incorporating digital displays into a wayfinding strategy, boutique hotels can make it easier for guests to navigate their space and access the information they need. Custom content design can further enhance signage, adding a unique touch, and strengthening the brand

Advertising and Marketing

In addition to enhancing the guest experience, digital displays can be used for advertising and marketing purposes, increasing hotel revenue Use digital displays to promote hotel amenities and services, or to highlight special promotions and events With the ability to change content quickly and easily, digital displays offer a flexible and dynamic advertising solution that can help boutique hotels reach their target audience and drive results Also, keep the hotel brand cohesive and top of mind by pairing digital signage ads with custom content design.

Promoting Local Culture and Attractions

One of the hallmarks of boutique hotels is their connection to the local community and culture Digital displays can be used to promote local culture and attractions, helping guests to experience the best the area has to offer By highlighting local events, landmarks, and attractions, boutique hotels can help guests create a deeper connection with the area and enhance their overall experience Custom content can help promote these messages in a way that keeps everything on brand.

Custom Content Reflects Unique Style and Brand Aesthetic

Boutique hotels can use digital displays and custom content that is not only functional but also reflects their style This can include the interior space as touched on previously, and outdoors, which enhances curb appeal One of the simplest and most effective ways boutique hotels can add a touch of personality is by using custom digital artwork and video wall installations which can be displayed in prominent locations throughout the hotel

In conclusion, digital signage and custom content are valuable tools for boutique hotels looking to enhance the guest experience Whether they are used for wayfinding, promoting local culture and attractions, or advertising and marketing, digital signage offers a range of benefits that can help create a memorable and personalized experience for guests Whether boutique hotel venues are looking to create unique design elements, provide guests with practical information, or promote entertainment options, digital signage can help achieve these goals By incorporating custom content into digital signage and Pro AV systems, hospitality venues can create a cohesive and memorable experience for guests and stand out in a crowded market Whether boutique hotel brands are starting from scratch or looking to refresh, a thoughtful and well-designed digital signage and content strategy will help create a space that guests will love.

Why Choose LG Fulfillment?

As an expert in Pro AV solutions stacked with an experienced engineering team and direct access to state-of-the-art digital displays, the dedicated expert team will work with you closely to bring your vision to life. We offer a full range of creative services for your digital display needs To ask questions or get started in building your own Pro AV solution, please contact us online or call 800-359-6741

TRANSPARENT OLED PRODUCTS: THE FUTURE OF DISPLAY TECHNOLOGY

The new range of transparent OLED products which have hit the market in recent years is set to revolutionize the way we think about displays in the hospitality, sports, and healthcare industries In this article, we'll explore some of the key benefits and features of transparent OLED technology, and take a closer look at how it can be used in these industries

Transparent OLED products are a new type of display technology that uses transparent pixels to create images that appear to float in mid-air Unlike traditional LCD or LED displays, which require a backlight to illuminate the pixels, transparent OLED displays emit their own light, making them perfect for use in bright or well-lit environments The transparent design also allows them to blend seamlessly into their surroundings, creating a more immersive and engaging viewing experience

In the hospitality industry, transparent OLED displays can be used to create stunning visual displays that enhance the guest experience For example, hotels can use them to showcase artwork or photographs in their lobbies or to create interactive displays that provide information about local attractions or events. Restaurants can use them to display their menus or showcase their food in an innovative way, while event spaces can use them to create immersive environments that transport guests to another world. A recommended product is our LG Transparent OLED Touch Signage, which has intuitive P-cap touch, high transparency, accurate and vivid colors, protective tempered glass, and an expandable design

LG Transparent OLED

Touch Signage

Key Features:

Intuitive P-Cap Touch

High Transparency

Accurate and Vivid Colors

Protective Tempered Glass

Expandable Design

In the sports industry, transparent OLED displays can be used more engaging and informative broadcasts For example, broa can use them to display statistics or replays in real-time or to p interactive experiences for viewers at home Stadiums can use create digital signage that blends seamlessly into the environm provide interactive displays that engage fans during breaks in A recommended product is our LG Transparent LED Film, whic the object behind the product even after the product is attach turned off It also supports curvatures up to 2,000R convex an for curved glass or window applications and offers an even su durable, transparent layers The Transparent LED film is self-a it can be easily attached to the surfaces of existing window gla the need for any complicated construction

In the healthcare industry, transparent OLED displays can be u improve patient care and communication For example, hospitals can use them to display patient information or test results in a way that is easy for both patients and healthcare professionals to understand They can also be used to create interactive displays that provide information about healthcare procedures or to display educational videos that help patients better understand their conditions A recommended product is our LG Transparent OLED which is designed as a semi-assembled display, meaning you can install it in various ways to fit into existing structures and spaces, with a variety of forms of installation it can complement any venue in which it is installed

Transparent OLED products represent the future of display technology in a variety of industries With their ability to blend seamlessly into their surroundings and create stunning visual displays, they offer a unique and innovative way to engage customers, fans, and patients alike Whether you’re looking to create a more immersive guest experience in your hotel or restaurant, provide more engaging broadcasts in your sports arena, or improve patient care in your healthcare facility, our transparent OLED displays are the perfect solution

Transparent LED Film

Key Features:

Superb Transparency

Self Adhesive

Easy Expandability

Enhanced Brightness and Control

Fitting in with Flats and Curves

Control Manager

webOS Smart Platform

Real-time Connected Care Service

SUMMER 2023

SPOTLIGHT: OUR NEW PODCAST

Welcome to Pro AV from A-Z, the ultimate podcast for all things related to professional audiovisual systems dedicated to providing you with expert guest experience technology dialogue Join your hosts, Eric Scott, CMO of MDM Commercial, and Chase Natoli, EVP – Technical Sales of MDM Commercial, as they delve into the latest trends and innovations in the world of Pro AV.

By Larana Beauty House

In our very first episode, Eric and Chase take a deep dive into the exciting world of Pro AV, discussing fascinating topics such as transparent OLED displays, awe-inspiring video walls, and much more With their combined expertise and industry knowledge, they provide valuable insights and analysis on the cutting-edge technologies shaping the Pro AV landscape

Our dedicated expert team is passionate about delivering the latest and greatest products, projects, and ideas in the field of Pro AV Whether you're seeking information on the newest technologies, seeking tips for seamlessly integrating Pro AV systems into your business environment, or looking for insights into industry trends and best practices, we have you covered Join us on this exciting journey as we explore the ever-evolving world of Pro AV, discover groundbreaking technologies, and stay ahead of the curve Pro AV from A-Z is your one-stop destination for all things Pro AV

HOSTS

Chase Natoli

EVP – Technical Sales MDM Commercial chase natoli@mdmcommercial com

Eric Scott Chief Marketing Officer MDM Commercial eric scott@mdmcommercial com

Pro: AV A-Z is sponsored by MDM Commercial

A leading single source vendor and system integrator

ENHANCING THE GUEST EXPERIENCE:

7 KEY AREAS WHERE TECHNOLOGY TAKES YOUR HOTEL TO THE NEXT LEVEL

In today's competitive hospitality industry, hotels are continuously seeking ways to enhance the guest experience and differentiate themselves from the competition One powerful tool that has revolutionized the hotel industry is technology From the moment guests step into the lobby to the comfort of their guest rooms, technology can elevate every aspect of their stay In this article, we will explore seven key areas where technology, particularly LG's innovative solutions, can enhance your hotel and leave a lasting impression on your guests

Hotel Lobby & Reception

The hotel lobby and reception area serve as the first point of contact for guests. With LG's cutting-edge technology, such as OLED and LED displays, you can create a sophisticated and captivating first impression. Transform your lobby into a gallery by showcasing media art and digital sculptures, while delivering intuitive information to welcome guests This not only adds a wow factor but also enhances guest satisfaction and elevates your brand image

Fitness Center

In the modern age of wellness, a well-equipped fitness center is essential for guests With LG Digital Signages, you can provide differentiated and sophisticated experiences to fitness enthusiasts Maximize aesthetics and functionality in communal spaces, ensuring that guests have access to important information while they work out

Swimming Pool

The swimming pool area offers a relaxing oasis for guests Enhance their experience by providing safety tips for swimmers and delivering promotions and menus of the outdoor bar LG's robust and high-brightness Digital Signage catches guests' attention even under various weather conditions, adding a touch of visual appeal to the poolside atmosphere.

Gaming Area (Casino)

For hotels with gaming areas or casinos, LG Digital Signage can significantly increase the splendor and impressiveness of these leisure spaces With high picture quality and flexibility, guests can immerse themselves in an imagined world and enjoy their own games, creating a memorable and entertaining experience

Banquet Hall

Banquet halls play host to various events, from weddings to corporate conferences To make these events extraordinary and professional, LG offers a wide range of Digital Signage solutions. From LED Signage for the hall screen to standard signage for conveying event information, you can create a visually stunning and informative environment that leaves a lasting impression on event attendees

Guest Room

Guest rooms are the heart of the hotel experience LG provides differentiated guest experiences and customized in-room services through their own hospitality solutions, such as Pro:Centric With sleek product designs and industry-leading OLED hotel TVs, guests can enjoy not only a comfortable stay but also a visually stunning work of art during their time in the room

Hallway

Often overlooked, hallways can serve as valuable spaces for effective communication with guests LG provides diverse products and solutions that allow you to utilize these empty spaces for promotions, location guides, and more Make use of Digital Signage to promote upcoming events, convey important information, and create a dynamic atmosphere throughout the hotel

Technology has become an indispensable part of the modern hotel experience. With LG's innovative solutions, hotels can elevate their guest experience in multiple key areas, from the lobby to the guest rooms. By leveraging technologies such as OLED and Digital Signage, hotels can create sophisticated first impressions, provide differentiated experiences, enhance safety and entertainment offerings, and effectively communicate with guests Embracing technology in these seven areas can transform your hotel into a cutting-edge destination that exceeds guest expectations and leaves a lasting impression on

PROJECT SPOTLIGHT:

New York Marriott Marquis

New York Marriott Marquis Brings the Excitement of Times Square Inside with Two Dazzling LG DVLED Displays

As one of the world’s busiest tourist destinations, New York City’s Times Square has long captured the imaginations of travelers with its seemingly endless array of neon signs, bright lights, and today, building-sized digital displays In this hyper-digitized environment, at a time when nearly every traveler has their own digital screen in their pocket (or hand), expert systems integrator LG Fulfillment, powered by MDM Commercial, helped the New York Marriott Marquis bring the neighborhood’s larger-than-life experience inside the hotel with two enormous 50-foot-wide by 8-foot-high direct-view LED (DVLED) displays from LG Business Solutions USA.

The installation grew out of a major renovation of the lobby that occurred throughout 2020 Desiring a new digital space to sell to advertisers and event hosts, the hotel’s owner, Host Hotels & Resorts, saw an opportunity “LG has provided Host Hotels & Resorts with cutting-edge display technologies for properties all over the country, but these two are the largest displays, by far,” said Jake Benner, LG Sr Director of Sales – Hospitality, Cruise & Fitness “Based on our existing relationship, they knew we could deliver virtually any solution they needed When they asked what options existed to provide a huge digital canvas on both ends of a split-floor walkway that’s visible from both above and below, we connected them with the expert integrators at LG Fulfillment to provide assistance in product selection, system design and installation.”

Breaking the Mold

When Host Hotels & Resorts first approached LG Fulfillment, which is powered by MDM Commercial and is wholly separate from the manufacturer, they described the desired outcome as four or five large video displays mounted side-by-side that could each show an individual channel or piece of content, or be combined to show one ultra-wide image Instead of opting for a conventional video wall with visible bezels between screens, the decision was made to go for a more impressive solution in the Times Square location The DVLED display exceeded expectations in terms of both the "wow" factor and usage flexibility With a 50-foot-wide display, the hotel now has the ability to divide it in any desired manner, whether it's showcasing live TV alongside marketing messages or scheduling pre-programmed content pieces in various configurations throughout the day

Checking All the Right Boxes

The installation of bezel-less DVLED displays at the New York Marriott Marquis has provided the property with two highly visible advertising platforms that can be utilized as digital real estate for event hosts and local businesses Host Hotels & Resorts had prior experience with DVLED displays at a Westin location, which gave them insight into the significant return on investment potential To support their objective of selling digital ad space, LG Fulfillment ensured that the content systems were designed to be reliable, user-friendly, and optimized for exceptional display performance and appearance.

The content delivery system includes a media player for digital advertisements, a video resolution processor that scales traditional content to fit the displays’ unique aspect ratios, and a media player that connects to Blackdove’s digital art subscription service to display captivating animated visuals Using a tablet, staff can quickly make adjustments to the display setup and alternate between live TV, artwork and promotional content, so it’s easy to switch from showing four TV channels to showing a single piece of ultra-wide digital art The identical displays feature a 1 8mm pixel pitch and 800 nits of brightness, making them excellent for viewing up close or from 100 feet away

An additional advantage for the property is the absence of proprietary content management software This allows them the freedom to select and utilize any platform of their choice By avoiding a lock-in situation where only a specific software can be operated or serviced, the property can maintain flexibility to adapt to changing needs and advancements in digital media

LG and Host Hotels & Resorts also collaborated to create immersive and captivating anamorphic content specifically suited to the unique aspect ratio of these displays In one content scenario, the displays present a ‘room’, a three-dimensional space on the screen, in which textured 3D animations appear and interact It begins with the Invitation to the Space of Light, which shows a shimmering golden banner flowing freely to fill the 3D space and create new textures on the ‘walls’, energizing viewers with feelings of excitement That leads into The City Dream and Fantasy, a golden-colored space that transforms into different colors and moods to reflect the unique elements of New York City. Finally, the experience culminates in World Full of Glitters, which transitions to a blue-tinged scene that mixes the city skyline with fanciful animations including a glittering virtual character that appears through a hole in the ceiling and attracts another character. “This eye-catching content leverages the distinct shape of the DVLED displays to present visitors with an unforgettable visual experience that’s unique to this spectacular hotel,” said Benner “That’s the promise of custom DVLED displays Requiring no standard format or aspect

Excelling Through a Pandemic

The project began in February 2020, just weeks before the global COVID-19 pandemic interrupted everything from office life and travel to manufacturing and shipping

Add the fact that this was LG Fulfillment’s first-ever DVLED installation, and the stage was set for a challenging process

However, the team was able to move the project along throughout the whole year, keeping disparate teams apprised of day-to-day progress and coordinating everything required to abide by the city’s variable health guidelines and regulations

During the planning phase, LG Fulfillment’s expert team explored various configurations for the video wall It soon became evident that opting for a single large display canvas would yield the most impressive outcomes Initially, the concept involved a multi-panel video wall with custom millwork However, as the design progressed, the decision was made to create oversized displays that would capture the grandeur of Times Square and seamlessly blend with the building's exterior The collaboration with LG proved to be advantageous, as they provided exceptional support throughout the project Despite the inevitable challenges posed by the COVID-19 pandemic, the process was remarkably smooth LG's team presented and explained the technical options, ensured timely manufacturing and delivery, and provided comprehensive DVLED training to LG Fulfillment's integrators The result was a successful project completion within the designated timeframe, thanks to the seamless cooperation and support from LG The New York Marriott Marquis also features LG TVs in every guest room.

LG Fulfilment: Your One Stop Pro AV Integrator

Our expert team can help you to create a signage plan and, as desired, oversee your project from start to finish. We offer a wide range of products, leveraging our big buying power to get you the best prices possible Plus, if you don’t see what you need, reach out MDM Commercial has deep industry connections and we’re always expanding our product line

We can provide complete setup and installation services, getting your signage up and operating quickly If you need to upgrade, we can handle that without the hassle Plus, our experienced technical support team can answer all your questions and address your needs If your marketing team needs digital signage, graphic design, and content creation services, just let us know We can create branded messaging that brings your vision to life, collaborating with your team without adding work for you

EXCEED GUEST EXPECTATIONS

In the pursuit of providing an exceptional hotel stay, guest experience reigns supreme Hotels continuously strive to offer seamless and personalized services, and advancements in technology have played a pivotal role in achieving this goal Among the various innovations that have transformed the hospitality industry, LG SMART hotel TVs have emerged as a game-changer These state-of-the-art devices not only enhance in-room entertainment but also offer an extensive range of features designed to elevate the overall guest experience LG SMART hotel TVs, with their cutting-edge technology, have revolutionized the hospitality landscape and become an essential component for hotels aiming to exceed guest expectations

Interactive and Personalized Content

LG SMART hotel TVs provide guests with access to a vast array of interactive content and streaming services With built-in apps like Netflix, Hulu, and YouTube, guests can enjoy their favorite shows and movies on demand, customized to their preferences This level of personalization allows guests to unwind and relax with familiar entertainment choices, just as they would in the comfort of their own homes

Seamless Connectivity

One of the key features of LG SMART hotel TVs is their seamless connectivity options Guests can effortlessly connect their personal devices to the TV screen, enabling them to stream their own content and enjoy a more immersive and personalized experience Whether it's sharing vacation photos or streaming music, guests can easily connect their smartphones, tablets, or laptops, allowing them to stay connected and entertained throughout their stay

Digital Concierge Services

LG SMART hotel TVs serve as an interactive platform for guests to access a wide range of hotel services and amenities. Through intuitive interfaces and dedicated apps, guests can conveniently navigate through various options right from the comfort of their rooms. From ordering room service to booking spa appointments or exploring local attractions, these TVs streamline the guest experience, saving time and enhancing overall satisfaction.

information and communication channels Through dedicated apps, guests can access real-time weather updates, local event calendars, dining recommendations, and even communicate with hotel staff These features not only enhance the guest experience but also empower guests with valuable insights and resources to make the most of their stay

Energy Efficiency and Sustainability

LG SMART hotel TVs incorporate energy-saving features that contribute to environmental sustainability efforts. With automatic power-off functionality and motion sensors, these devices reduce energy consumption when the room is unoccupied. Additionally, by eliminating traditional paper-based guest directories and information pamphlets, LG SMART hotel TVs help decrease paper waste, aligning with eco-friendly initiatives

In the competitive hospitality industry, hotels are continually seeking innovative ways to elevate the guest experience LG SMART hotel TVs have emerged as a powerful tool, offering an immersive and personalized in-room entertainment experience With interactive content, seamless connectivity, digital concierge services, and information hubs, these TVs redefine the way guests engage with their surroundings while promoting energy efficiency and sustainability

Hotels that invest in LG SMART hotel TVs demonstrate a commitment to meeting the evolving expectations of guests seeking a home-away-from-home experience By embracing this advanced technology, hotels can elevate the guest experience, differentiate themselves from competitors, and forge lasting relationships with their guests In an era where technology shapes our daily lives, LG SMART hotel TVs undoubtedly unlock the potential to transform the hospitality landscape and deliver unforgettable stays for guests worldwide

LGF Customer Portal

Save Time with Convenient Online Procurement

We're excited to launch the LGF customer portal! This portal is designed to provide you with an unparalleled procurement experience and real time account information at your fingertips

Enjoy several benefits including:

A Streamlined Checkout Process

A Curated Selection of Products

Real-time Inventory Tracking

Fast Shipping and Order Status

Reach out to our team for more information about your portal account and fore more details about how to enhance your store experience