PRO AV FROM A-Z Magazine Summer 2023

VOLUME

How Boutique Hotels Can Enhance Their Guest Experience

Transparent OLED Products: The Future of Display Technology

Spotlight: Our New Pro AV Podcast

How the Digital Canvas is Transforming the Hospital Experience

Key Benefits Display Technology Offers Sports Organizations

10 Ways that Switching to Digital Menu Boards Can Enhance Your Success

INTRODUCING PRO: AV A-Z

Our dedicated expert team is passionate about delivering the latest and greatest products, projects, and ideas in the field of Pro AV. Whether you're seeking information on the newest technologies, seeking tips for seamlessly integrating Pro AV systems into your business environment, or looking for insights into industry trends and best practices, we have you covered Join us on this exciting journey as we explore the ever-evolving world of Pro AV, discover groundbreaking technologies, and stay ahead of the curve Pro AV from A-Z is your one-stop destination for all things Pro AV

Key Hotel Locations

Custom content and digital displays can be used in key locations to create the right atmosphere for guests Use digital signage in spas areas to create ambiance and fitness areas to stream live classes If the hotel has a restaurant or bar, digital displays can highlight menu and drink specials Paired with digital signage, custom content will further enhance these restaurant spaces It is important to have a design that accurately reflects the cuisine and atmosphere of an establishment to create a memorable dining experience for guests and custom content design can accomplish this

HOW BOUTIQUE HOTELS CAN ENHANCE THEIR GUEST EXPERIENCE

Boutique hotels have become increasingly popular over the years, with travelers seeking out unique and personalized experiences To stand out in this crowded market, it is important to have the right tools, and every element thoughtfully crafted to create a cohesive and memorable experience for guests Digital signage has become a popular product for hospitality venues looking to enhance the guest experience In the world of boutique hotels, where individualized experiences and unique design elements are key, digital signage offers a range of benefits that can help these venues stand out from the competition In addition, boutique hotels can use custom content design that reflects their style, culture, and brand aesthetic. In this article, we will explore the numerous ways that digital signage and custom content can be used to enhance the guest experience in boutique hotels.

Wayfinding and Information Displays

Digital displays can be placed throughout the venue to help guests find their way to their room, hotel restaurants, and other key locations quickly and easily They can also be used to provide guests with information about hotel amenities, local attractions, and events By incorporating digital displays into a wayfinding strategy, boutique hotels can make it easier for guests to navigate their space and access the information they need. Custom content design can further enhance signage, adding a unique touch, and strengthening the brand

Advertising and Marketing

In addition to enhancing the guest experience, digital displays can be used for advertising and marketing purposes, increasing hotel revenue Use digital displays to promote hotel amenities and services, or to highlight special promotions and events With the ability to change content quickly and easily, digital displays offer a flexible and dynamic advertising solution that can help boutique hotels reach their target audience and drive results Also, keep the hotel brand cohesive and top of mind by pairing digital signage ads with custom content design.

Promoting Local Culture and Attractions

One of the hallmarks of boutique hotels is their connection to the local community and culture Digital displays can be used to promote local culture and attractions, helping guests to experience the best the area has to offer By highlighting local events, landmarks, and attractions, boutique hotels can help guests create a deeper connection with the area and enhance their overall experience Custom content can help promote these messages in a way that keeps everything on brand

Custom Content Reflects Unique Style and Brand Aesthetic

Boutique hotels can use digital displays and custom content that is not only functional but also reflects their style This can include the interior space as touched on previously, and outdoors, which enhances curb appeal One of the simplest and most effective ways boutique hotels can add a touch of personality is by using custom digital artwork and video wall installations which can be displayed in prominent locations throughout the hotel.

In conclusion, digital signage and custom content are valuable tools for boutique hotels looking to enhance the guest experience Whether they are used for wayfinding, promoting local culture and attractions, or advertising and marketing, digital signage offers a range of benefits that can help create a memorable and personalized experience for guests

Whether boutique hotel venues are looking to create unique design elements, provide guests with practical information, or promote entertainment options, digital signage can help achieve these goals By incorporating custom content into digital signage and Pro AV systems, hospitality venues can create a cohesive and memorable experience for guests and stand out in a crowded market Whether boutique hotel brands are starting from scratch or looking to refresh, a thoughtful and well-designed digital signage and content strategy will help create a space that guests will love

Why Choose MDM Commercial?

As an expert in Pro AV solutions stacked with an experienced engineering team and direct access to state-of-the-art digital displays, the dedicated expert team at MDM Commercial will work with you closely to bring your vision to life. We offer a full range of creative services for your digital display needs To ask questions or get started in building your own Pro AV solution, please contact us online or call 800-359-6741

TRANSPARENT OLED PRODUCTS: THE FUTURE OF DISPLAY TECHNOLOGY

The new range of transparent OLED products which have hit the market in recent years is set to revolutionize the way we think about displays in the hospitality, sports, and healthcare industries In this article, we'll explore some of the key benefits and features of transparent OLED technology, and take a closer look at how it can be used in these industries

Transparent OLED products are a new type of display technology that uses transparent pixels to create images that appear to float in mid-air Unlike traditional LCD or LED displays, which require a backlight to illuminate the pixels, transparent OLED displays emit their own light, making them perfect for use in bright or well-lit environments The transparent design also allows them to blend seamlessly into their surroundings, creating a more immersive and engaging viewing experience

In the hospitality industry, transparent OLED displays can be used to create stunning visual displays that enhance the guest experience For example, hotels can use them to showcase artwork or photographs in their lobbies or to create interactive displays that provide information about local attractions or events. Restaurants can use them to display their menus or showcase their food in an innovative way, while event spaces can use them to create immersive environments that transport guests to another world. A recommended product is our LG Transparent OLED Touch Signage, which has intuitive P-cap touch, high transparency, accurate and vivid colors, protective tempered glass, and an expandable design

LG Transparent OLED

Touch Signage

Key Features:

Intuitive P-Cap Touch

High Transparency

Accurate and Vivid Colors

Protective Tempered Glass

Expandable Design

In the sports industry, transparent OLED displays can be used to create more engaging and informative broadcasts For example, broa can use them to display statistics or replays in real-time or to p interactive experiences for viewers at home Stadiums can us create digital signage that blends seamlessly into the environ provide interactive displays that engage fans during breaks in A recommended product is our LG Transparent LED Film, whi the object behind the product even after the product is attach turned off It also supports curvatures up to 2,000R convex an for curved glass or window applications and offers an even su durable, transparent layers The Transparent LED film is self-a it can be easily attached to the surfaces of existing window gl the need for any complicated construction

In the healthcare industry, transparent OLED displays can be u improve patient care and communication For example, hospit them to display patient information or test results in a way tha both patients and healthcare professionals to understand They can also be used to create interactive displays that provide information about healthcare procedures or to display educational videos that help patients better understand their conditions A recommended product is our LG Transparent OLED which is designed as a semi-assembled display, meaning you can install it in various ways to fit into existing structures and spaces, with a variety of forms of installation it can complement any venue in which it is installed

Transparent OLED products represent the future of display technology in a variety of industries With their ability to blend seamlessly into their surroundings and create stunning visual displays, they offer a unique and innovative way to engage customers, fans, and patients alike Whether you’re looking to create a more immersive guest experience in your hotel or restaurant, provide more engaging broadcasts in your sports arena, or improve patient care in your healthcare facility, our transparent OLED displays are the perfect solution

Transparent LED Film

Key Features:

Superb Transparency

Self Adhesive

Easy Expandability

Enhanced Brightness and Control

Fitting in with Flats and Curves Control Manager

webOS Smart Platform

Real-time Connected Care Service

SUMMER 2023

SPOTLIGHT: OUR NEW PODCAST

Welcome to Pro AV from A-Z, the ultimate podcast for all things related to professional audiovisual systems dedicated to providing you with expert guest experience technology dialogue Join your hosts, Eric Scott, CMO of MDM Commercial, and Chase Natoli, EVP – Technical Sales of MDM Commercial, as they delve into the latest trends and innovations in the world of Pro AV.

By Larana Beauty House

In our very first episode, Eric and Chase take a deep dive into the exciting world of Pro AV, discussing fascinating topics such as transparent OLED displays, awe-inspiring video walls, and much more With their combined expertise and industry knowledge, they provide valuable insights and analysis on the cutting-edge technologies shaping the Pro AV landscape

Our dedicated expert team is passionate about delivering the latest and greatest products, projects, and ideas in the field of Pro AV Whether you're seeking information on the newest technologies, seeking tips for seamlessly integrating Pro AV systems into your business environment, or looking for insights into industry trends and best practices, we have you covered Join us on this exciting journey as we explore the ever-evolving world of Pro AV, discover groundbreaking technologies, and stay ahead of the curve Pro AV from A-Z is your one-stop destination for all things Pro AV

HOSTS

Chase Natoli

EVP – Technical Sales MDM Commercial chase natoli@mdmcommercial com

Eric Scott Chief Marketing Officer MDM Commercial eric scott@mdmcommercial com

Pro: AV A-Z is sponsored by MDM Commercial

A leading single source vendor and system integrator

HOW THE DIGITAL CANVAS IS TRANSFORMING THE HOSPITAL EXPERIENCE

The healthcare industry has become increasingly open to technology following the COVID-19 pandemic New innovations in technology have given healthcare organizations the ability to transform the hospital environment Digital display technology provides a more modern and rich experience for patients, families, and care teams Recently, nursing thought leader Linda Robinson, MSN, CPXP, RN spoke with Chase Natoli, the Executive Vice President of Technical Sales at MDM Commercial about the topic

Natoli works with an expert pro AV team to provide innovative display products including digital signage, DVLED displays, and video walls “I like to call it a digital canvas because there should really be an overarching strategy,” said Natoli

The Pro AV team at MDM Commercial also provides essential additional signage solutions throughout each stage of the project from consultation and project planning to installation, integration, and training “We spend a lot of time developing these solutions, and thankfully we have an incredibly talented team behind us and some wonderful partners to help get through these things and build these projects I love the exploratory phase of sitting down with our clients trying to understand their vision and what they see for themselves,” said Natoli “Providing the support and the training for our clients is something we pride ourselves on We want to make sure they are given the knowledge and ability to take control over the content of their displays ”

Digital displays provide healthcare organizations with many capabilities, such as helping patients navigate the facility, get educational content, and receive crucial information “Now with technology advancements, we are in a unique position to be able to really help ease the stress and burden of some of the aspects of hospital visits, even to the extent of being able to impact the experience before the patients or loved ones even leave their house. For example, through an email with guided instructions or a Google Maps type experience, if you will, of getting them from their house to the parking garage, from their parking garage to wherever they need to go within the facility,” explained Natoli.

“It really starts from the outside of the building, whether it is for real-time information absorption, a wayfinding experience delivered through the mobile phone, or education delivered through the mobile phone, like what we do with the Journey PX platform. Another example is kiosks for wayfinding outside for a larger campus all the way into, you know, right into the main entrance,” he said He also mentioned the advanced capabilities his team has when using digital signage for artistic deployments inside hospitals “We can do curved screens, concave and convex We can do angled screens to wrap around walls, and it has allowed us to leverage an artistic utility and provide a stunning element We have had some clients that have gone as far as to do that type of project as a centerpiece and utilizing such techniques as biophilic content for these projects,” he said

This type of visual stimulation can bring the stress levels of visitors and staff down, which is incredibly impactful in a stressful hospital environment Natoli noted a past project in a cancer treatment wing at a hospital “We have a highly creative solution deployed where patients can take a walk through the journey of what treatment is going to look like and see the genetics and the care teams that they are going to be working with It is about a 120-page experience as you navigate through it deployed on a 55-inch touchscreen monitor that is kept up to date. There are embedded videos for education in it as well Between what we are doing on the signage side and even through the Journey PX platform, I think we are striving to be a part of the solution to help ease the stress at hospitals and keep people informed,” he said

This is an idea echoed by Robinson, who advises the Journey PX team as the Vice President of Clinical Excellence at MDM Healthcare “We live in a day and age where there is a lot of noise There are a lot of things thrown at all of us everywhere we go even in these environments in the healthcare space which is a problem Our brains get trained to just filter this stuff out and ignore it I think all of us at MDM put in a lot of work to be a part of the solution,” she said

Another application for hospital digital signage is digital menus in hospital eateries “We have a lot of those deployed in various hospitals Our content team has developed extensive menus that are themed,” Natoli said Robinson noted that this type of signage not only drives hospital revenue but elevates the experience for hospital visitors, staff, and patients

Digital canvases also help healthcare organizations strengthen and elevate their brand “The brands themselves become stronger when all areas that display their messages are aligned, whether it is physically on-site at the healthcare campus or receiving information through email or visiting the website It provides a consistent experience for everybody from the top down,” Natoli said In an era where modern technology drives progress in all industries, including the healthcare industry, Pro AV solutions can significantly elevate and modernize the hospital experience for those who visit and work there.

“It is not just the medical personnel in a hospital that impact the patient experience, it takes a variety of experts to provide that rich experience and space of wellness for patients and their families The Pro AV technology really helps do that,” said Robinson.

“It is an exciting space to be in, and I think as technology has evolved, it has provided some great tools to put information in the hands of those that need it. We hope we are having a significant impact on the overall experience people have as they go on their journey through the healthcare system,” said Natoli

Digital signage has become an integral part of the sports industry in recent years. It is an effective tool for advertising, entertainment, and information dissemination, and can be used both indoors and outdoors Many sports organizations from baseball, soccer, football, and more have invested in technology to enhance their programs and elevate their game day experiences. Digital signage can be used in sports facilities and stadiums in various areas indoors and outdoors Highlighted below are some key benefits of indoor and outdoor digital signage for sports stadiums and details about select signage products

Indoor Digital Signage

Indoor digital signage in sports stadiums is an effective way to engage with fans, provide information, and promote sponsors It can be used in various locations, including lobbies, concourses, and concession areas. Here are some benefits of indoor digital signage

Engagement

Indoor digital signage can help to engage fans by displaying game highlights, live feeds, and other entertainment content This helps to keep fans excited and engaged throughout the game

Information

Digital signage can also be used to provide information to fans, keeping them informed and engaged in real-time This helps to improve the fan experience and ensures that fans have a smooth and enjoyable time at the game Also, providing information such as access to game schedules keeps fans informed of upcoming games, increasing the likelihood they will return.

Promotions

Indoor digital signage is also an effective way to promote sponsors and other partners, allowing an easy way to generate additional revenue Advertisements, special offers, and promotions can be displayed on digital screens throughout the stadium

Wayfinding

Digital signage is highly effective for wayfinding, allowing visitors with directions to key locations such as concessions and rest areas. Facilities can also use digital signage to display stadium maps and parking information

Our indoor digital signage and digital display technology provide sports organizations with the ability to display customized information, entertainment, and advertising Indoor solutions include innovative products like DVLED displays, video walls, kiosks, and interactive signage

Outdoor Digital Signage

Outdoor digital signage allows sports organizations to attract attention, enhance the stadium experience and promote sponsors The products can be used in various locations, including scoreboards, entrance gates, and parking areas Here are some benefits of outdoor digital signage:

Visibility

Outdoor digital signage is highly visible and can be seen by large numbers of people This makes it an effective way to promote sponsors and other partners

Real-time Information

Outdoor digital signage can be used to display real-time information, such as scores, game stats, and other updates This helps to keep fans informed and engaged throughout the game.

Promotion

Outdoor digital signage can also be used to promote upcoming events, games, and other activities This helps to generate excitement and interest in the team and the sport

Brand Engagement

Use digital signage to keep fans engaged with your players and your brand Advanced signage technology allows sports brands to update messages in realtime, keeping your current brand messaging top of mind

Our products include digital signage that is designed specifically for sports The LG Outdoor Stadium Series signage products offer high luminance delivering content clearly even under direct sunlight, and durability to withstand extreme weather Offering a powerful 6,000 units of brightness, this super-bright display excels outdoors even in direct sunlight, instantly capturing attention and effectively delivering content The Stadium series can deliver advertisements effectively during the game They are also designed for various field situations and

10 WAYS THAT SWITCHING TO DIGITAL MENU BOARDS CAN ENHANCE YOUR SUCCESS

Pleasing your guests and boosting your bottom line are two key goals for a hospitality business and digital menu boards can help you to accomplish both of them Today’s digital menu boards for restaurants are fully customizable, too, so you can achieve these goals in uniquely brand-specific ways Here are ten ways in which digital signage boards can propel you forward

#1 Enhance Visual Appeal

Digital restaurant menu signage allows you to attract diner attention through amazing imagery: mouthwatering appetizers, fresh salads, delectable entrees, refreshing drinks, and marvelous desserts When restaurant digital signage is placed where hotel guests can see it while strolling by, this can entice them to come inside When inside, this helps them to make ordering decisions; you can add video to further tempt them to try signature dishes and drinks

#2 Seamlessly Rotate Menu Options

Perhaps your hotel’s restaurant is known for its seasonal dining focus If so, then digital menu boards for restaurants are ideal, allowing you to flawlessly switch from one micro-season to the next. Ready to switch from breakfast to lunch to dinner options? You can smoothly do so at a predetermined time through automated change functions in your restaurant digital signage system. That way, your diners will know exactly what they can order when they arrive at your dining facility

#3 React Quickly to Supply Chain Issues

Supply chain disruptions are a real concern in today’s world With a digital menu for restaurants, though, you can react in real-time to adjust what you’re offering to guests If, for example, you get less of an ingredient than expected or demand is greater than anticipated you can easily broadcast substitutions on your digital menu boards

Sometimes, the opposite happens Perhaps you’ve unexpectedly received a wonderful shipment of fresh beef, pork, or fish, and you want to take advantage of the possibilities Once you’ve decided how to use the ingredients, you can instantly add a special dish of the day on your restaurant digital signage

#4 Provide Additional Helpful Information

Today’s health conscious diners will appreciate nutritional information provided and those with allergies will benefit from allergy-related data Increasing numbers of guests may also ask about ingredient sources as traceability becomes a greater subject of interest Not all hospitality restaurants will have the same information to share and with a digital menu for restaurants, that’s fine You can list your customized information on the digital restaurant boards and, if additional info becomes available, you can quickly and easily add it to the display

#5 Manage Perceived Wait Times

Whether a guest is waiting to order or for the food to arrive, you can lower their wait time perceptions by keeping them engaged You can provide them with details about their orders’ progress, also recommending a drink and appetizer through the platform You can make the time period entertaining by sharing fun facts, asking trivia questions, and otherwise creating an interactive experience Also, you can share other amenities available in your hotel, motel, or resort: gift shops, gyms, and more, using the wait time to further engage your guests

#6 Bring Your Brand Uniquely to Life

The benefits listed so far will help you to leverage the power of restaurant menu signage to please your guests and make it more likely that they’ll return and/or spread positive word of marketing messages to other potential guests Digital menu boards for restaurants also make it super easy to market your facility and brand, creating messaging that’s recognizably you It’s easy to create uniquely presented menus because of modern, quality templates and convenient content creation tools. Plus, if you’d like help with bringing your visions to life, just let us know Our content and graphic design teams are happy to collaborate with your marketing team to create just the right digital display content solutions

#7 Enjoy an Increase in Restaurant Orders

The CEO of a UK eatery, Prime Burger, noted how sales increased by 50 percent after they started using digital restaurant menus instead of static printed boards He believes that the high visibility of these digital screens, plus their convenience, accounts for a significant amount of their boost in business Other popular chains may not state this publicly but the fact that they’re switching to digital in increasing numbers allows one to surmise that these signs help to boost success

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Our expert team can help with your free consultation to find the best Pro Av solution for you They will be happy to discuss your needs and make customized recommendations that will fulfill your requirements and fit within your unique venue space, timeline, and budget Do you need custom content? Our Creative Services Department has seasoned professionals who offer you the ability to customize the look and feel of your customer interfaces If you’re looking to upgrade your audience experience, consider incorporating digital signage into your space today! To ask questions or get started in building your own Pro AV solution, pleasecontact us onlineor call 800-359-6741

Technology Solutions

Benefit from our decades of experience by selecting MDM Commercial for your B2B technology solutions In today’s marketplace, this will give you an unsurpassed advantage For healthcare facilities, we provide a wide range of products from trusted brands, including healthcare-grade televisions, digital signage (including wayfinding systems), patient education solutions, and more For hotels, motels, resorts, and other lodging facilities, we provide high quality commercial grade televisions, microwaves, mini-refrigerators, digital signage, ice dispensing machines, and more At MDM Commercial, we leverage our buying power to provide complete lines of technology products at competitive prices, while also offering comprehensive services: from planning to installation, project management, content creation services, graphic design services, and more We’re a team of seasoned professionals and an all-in-one product and solution provider. We’re ready to guide you from start to finish, from your initial consultation to the implementation of your chosen products and services Throughout, we calibrate our recommendations to your needs, desires, and budget