There is an opportunity to design a toy for children with impairments. Creating a toy that modifies for skill level, promotes positive play while using strategies such as behavior modeling, the seven senses, and open ended play would fill a gap in the market.
Contents RESEARCH Autism Spectrum Disorder and Sensory Issues............1 Stakeholders................................................................... 3 Competitive Analysis..................................................... 5 IDEATION Inspiration...................................................................... 7 Sketching........................................................................ 9 Product Concept Pitch................................................... 11 Product Concept............................................................. 13 ITERATION Sketching........................................................................ 15 Process............................................................................ 17 IMPLEMENTATION Final Product.................................................................. 19 Packaging........................................................................ 21 Rendering........................................................................23 Branding......................................................................... 25 Persona.......................................................................... 27 Marketing........................................................................29 Manufacturing................................................................ 31 Business Model Canvas..................................................33 PROJECT PROCESS Diagram...........................................................................35
Research
ASD and Sensory Issues
TASTE/SMELL SENSITIVITY
SEEKS SENSATION
AUDITORY FILTERING
Will only eat certain tastes and food textures
Touches people and objects Seeks movement and makes strange noises
Has difficulty paying attention and appears not to hear others
50.01%
1
49.00%
48.35%
VISUAL/AUDITORY SENSITIVITY
TACTILE SENSITIVITY
MOVEMENT SENSITIVITY
Responds negatively to unexpected loud noises
Becomes distressed during grooming, avoids going barefoot, and has difficulty being close to others
Becomes anxious when feet leave the ground and has a fear of heights
33.52%
25.63%
11.40%
2
Stakeholders AUDITORY
3
COGNITIVE
COMMUNICATION
Child with ASD Wants to be independent and communicate with his peers and loves sensory stimulation
INDEPENDENCE
MOTOR SKILL
SOCIAL INTERACTION
Physical Therapist Wants something to help with motor skills and independence
SENSORY STIMULATION
Teacher Focuses on social interaction, independence, motor skills and cognitive play
4
Competitive analysis
Comparing existing sensory and motor skill toys currently in the market. The products are graded on a scale comparing sensory stimulation and motor skill aspects within the toy. There is a gap in the market for a toy that stimulates all senses and works on fine motor skills.
5
Fine motor skills
Chewy
Play Doh Bubbles
Texture Blocks
Stimulates all senses
Stimulates one sense
Sassy Wonder Wheel
Sensory Cushion
Sensory Steps
6
Gross motor skills
Ideation
Inspiration
7
8
Sketching
9
10
Product concept pitch
11
Nesting fish, each stimulating a different sense
Standing characters modeling and stimulating each sense
Magnetic balls that each represent a sense
#12
Product concept
ORAL
13
TOUCH
HEARING
SMELL
VESTIBULAR
VISUAL
PROPRIOCEPTION
14
Iteration
Sketching
15
16
Process
17
18
Implementation
final product
19
20
packaging
21
22
rendering embroidery floss
embroidery floss
canvas
yarn
wood
inset face
hollowed bowl interior foam ball
removable cover
removable cover foam ball
lavender oil
SMELL
23
TOUCH
VESTIBULAR
HEARING
wood
plastic ball
inset pattern
wood
inset face
inset face
rubber cast
weighted interior filled with sand
paint and shellac
raised texture
paint and shellac coat
PROPRIOCEPTION
VISUAL
ORAL
24
branding Logo
25
Typography
Patterns
Ostrich Sans Black
Melior Roman
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Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Colors
26
persona
Paige is 8 years old. She
loves to play piano and dances ballet. Her favorite subject in school is math.
27
Jocelyn is 4 years old. She plays soccer and loves her pet bunny. She enjoys music and coloring.
28
marketing
Magazine Ad
29
Packaging Cards
Display Sign
30
manufacturing
As there are many different materials used, manufacturing will use different processes. The soft products will require a tech pack with patterns and where to source material. The parts require blow molding will and casting will be made of guayule rubber which is latex free and food safe. All the wooden balls will be lathed, painted or stained and had featured carved in.
31
INDUSTRIAL SEWING
INDUSTRIAL MOLDING
INDUSTRIAL LATHE
32
business model canvas
In furthering the toy, I will partner with industrial manufactures such as Matel or Hasbro. Utilizing advertising, brand trust and recognition, and product expansion will help in making the toy a reality.
33
key partners
key activities
Industrial Sewers Industrial Molding Facilities
value propositions Promotes Self Confidence
Promotions
Quality Craft and Materials
Brand Trust and Recognition
Helps Sensory Deficits
Helps Sensory Deficits
Product Expansion
Supports Independence
Consumer Trust
Industrial Wood Lathes
customer relations Toy Stores
$
Advertisers
customer segments
key resources
Children Parents
channels
Establish Values Similar to that of Parents’ Create a Parent-Child Bond with the Toy
Promotions
High Quality Branding
$ !
Web
Safe
A+
Educators
$
Therapists
Advertising
Focus on Customer Service
Talking to Customers
cost structure
revenue streams Building Brand Trust
Ads
High Quality
$
Online and Store Sales
Marketing/Branding
$$$
Distribution
Manufacturing
Product Concept Expansion
34
Project process
diagram
Stakeholders
WORK LOAD
ASD Research
Competition Concept Selection
35
STRESS LEVEL
Sketching
Pitch
Prototyping
Sketching
Final Prototype
Iteration
Branding
Packaging
Business Model
Marketing
Presentation
Manufacturing
36