MC1617 OF AIESEC IN SLOVAKIA
STRUCTURE AND JOB DESCRIPTIONS BOOKLET
CUSTOMER EXPERIENCE TEAM
SUSTAINABILITY TEAM Country manager (MCP)
Finance director (MCVP FIN)
Sales director (MCVP BD)
Sales Manager (BD mng)
Sales Manager (bd mng)
HR Director (MCVP TM&LCD)
B2B Marketing director (MCVP B2B)
Customer experience Organisations
(CXO MNG)
Customer experience companies (CXC mng)
B2C Marketing director (MCVP B2C)
Customer experience students (CXS mng)
Why is HE/SHE on The team? •
•
•
host spaces and contribute to cocreation of national direction and strategy deliver national services to support the LCs to create more and better customer experiences that enable leadership development in youth be a role-model in behaviours, values and leadership for the national plenary and the country
how will HE/SHE achieve it? •
• • • •
deliver MC-LC coaching, incl. FA coaching and LC coaching (not everyone) manage internal communications and network engagement deliver of national conferences national rewards and recognition manage national stakeholders, such as corporate partners, government, foundations, media, etc.
Every member of the MC team
What is HE/SHE accountable FOR? • • • • •
% relative and absolute growth in national performance
% outreach of AIESEC activities to youth
# average NPS in all customer segments % LCs’ satisfaction rate in internal audit survey # average applicants per leadership position
MC1617
SUSTAINABILITY TEAM
TERM DURATION: 01.07.2016 - 30.06.2017
Why is HE/SHE on The team? •
•
•
leader - ensure the alignment of the entity to The AIESEC Way, directly support leadership development of MC team and LCPs manager - MC team and LCPs management, legal responsible for the entity, part of a national, regional and global plenary representative - Supervisory Group, government relations, key partners, strategic alliances, media and events
how will HE/SHE achieve it? •
•
•
•
prepare and co-deliver planning, replanning, quarter review, monthly review, weekly meetings, etc. deliver individual coaching meetings for MC team and for LCPs, ensure alignment with external coach co-manage national legislations, representing the entity in regional and global decision making meet key partners, taking part in strategic working groups and aligning internal follow-up
Country manager (mcp)
SALARY: 200 EUR / MONTH
What is HE/SHE accountable FOR? • • • • •
% relative and absolute growth in national exchange performance
% outreach of AIESEC activities to youth
# average NPS in all customer segments % LCs’ satisfaction rate in internal audit survey # average applicants per leadership position
MC1617
SUSTAINABILITY TEAM
TERM DURATION: 01.07.2016 - 30.06.2017
Why is HE/SHE on The team? • • •
•
ensure the financial sustainability of the MC team support and advise on financial sustainability of the LCs manage financial processes in order to support growth of the organisation research and recommend possible investments in order to support growth of the organisation
how will HE/SHE achieve it? • • • • • • • • •
plan and execute MC budget accounting internal audit regular report collect and analyse data manage LCVPs commission manage legalities keep overview on national legal changes in cooperation with SG research and submit feasible applications for grants and alike initiatives
Finance director (MCVP FIN)
SALARY: 200 EUR / MONTH
What is HE/SHE accountable FOR? • • • • • • • • • •
# EUR profit vs. loss performance
% budget plan fulfilment
# EUR RSoF growth
# internal audits executed # reports created and sent # legality initiatives 100% legal operations 100% SG meetings reported and attended # MC grant applications # EUR MC revenues from grants
MC1617
SUSTAINABILITY TEAM
TERM DURATION: 01.07.2016 - 30.06.2017
Why is HE/SHE on The team? •
•
• •
increase the national performance and visibility of the AIESEC brand through leveraging corporate partnerships co-create national and local product portfolio to become a stable revenue stream for the MC and the LCs customer relationship management for national partners Alumni relations management
how will HE/SHE achieve it? • • • • • •
co-create and oversee delivery of CSR sales strategy manage national and potentially local Youth Speak activities leading and managing the MC BD team, overseeing synergies managing key national partners deliver national partnerships managing the relationship with AAS
What is HE/SHE accountable FOR? • • • • • • • • • • •
Sales director (MCVP bd)
SALARY: 200 EUR / MONTH # EUR revenues
% revenues plan fulfilment
% revenues growth
% partners’ retention rate % partners’ satisfaction rate % partners upscaled # total number of partners # calls # meetings # proposals sent # contracts
MC1617
SUSTAINABILITY TEAM
TERM DURATION: 01.07.2016 - 30.06.2017
Why is HE/SHE on The team? •
•
•
increase the national performance and visibility of the AIESEC brand through leveraging corporate partnerships co-create national product portfolio to become a stable revenue stream for the MC customer relationship management for national partners
how will HE/SHE achieve it? • • • •
co-create and deliver CSR sales strategy manage national partners acquire new partners from highpotential customer segments deliver national partnerships
What is HE/SHE accountable FOR? • • • • • • • • • •
Sales Manager (bd mng)
SALARY: 200 EUR / MONTH # EUR revenues
% revenues plan fulfilment
% revenues contribution
% partners’ retention rate % partners’ satisfaction rate % partners upscaled # calls # meetings # proposals sent # contracts
MC1617
SUSTAINABILITY TEAM
TERM DURATION: 01.07.2016 - 30.06.2017
Why is HE/SHE on The team? •
•
• •
increase the national performance and visibility of the AIESEC brand through leveraging corporate partnerships co-create local product portfolio to become a stable revenue stream for the LCs support in customer relationship management for local partners customer relationship management for national partners from regions
how will HE/SHE achieve it? • • •
• •
•
co-create, deliver and downscale national CSR sales strategy co-manage local partners support acquisition of new local p a r t n e r s f ro m h i g h - p o t e n t i a l customer segments consult and advise on delivery of local partnerships acquire new partners from highpotential customer segments in regions deliver national partnerships
Sales Manager (bd mng)
SALARY: 200 EUR / MONTH
What is HE/SHE accountable FOR? • • • • • • • • • •
# EUR revenues - national
# EUR revenues - local
% revenues contribution
% partners’ retention rate % partners’ satisfaction rate # partners acquired # calls # meetings # proposals sent # contracts
MC1617
SUSTAINABILITY TEAM
TERM DURATION: 01.07.2016 - 30.06.2017
Why is HE/SHE on The team? •
•
•
ensure healthy and productive membership base in order to increase the performance of the entity create frameworks for MC-LC communication in order to align the strategy and increase the performance of the LCs drive LC expansion strategy
how will HE/SHE achieve it? •
• • •
•
develop and implement a strategy for members’ recruitment, selection, induction and leadership development create national educational cycles manage LCVPs commission co-create frameworks for MC-LC coaching, incl. FA coaching, LC coaching and internal comms lead expansions in cooperation with LCs and external stakeholders
HR Director (MCVP TM&LCD)
SALARY: 200 EUR / MONTH
What is HE/SHE accountable FOR? • • • • • •
# productivity
# of new SUs / IGs / LCs
% growth in absolute number of members
% growth in retention rate # TXP NPS % contribution of expansions to national performance
MC1617
CUSTOMER EXPERIENCE TEAM
TERM DURATION: 01.07.2016 - 30.06.2017
Why is HE/SHE on The team? • •
•
responsible for Attraction and Consideration phases of CF invent and further develop B2B pull strategy in various customer segments (companies, schools, NGOs, etc.) provide B2B customer experience areas with support in terms of materials, content, communication strategy, etc.
how will HE/SHE achieve it? • •
•
•
lead B2B corner meetings in order to align sales strategy execute customer interviews to achieve product-market fit in highpotential B2B segments pilot B2B pull strategy in new channels to increase the sales capacity create materials for online and offline channels to support the sales process
B2B Marketing director (MCVP B2B)
SALARY: 200 EUR / MONTH
What is HE/SHE accountable FOR? • • • •
% relative and absolute growth of leads in attr. and cons. phases
% conversions according to CF
# leads generated from online and offline channels
# average NPS in B2B customer segments
MC1617
CUSTOMER EXPERIENCE TEAM
TERM DURATION: 01.07.2016 - 30.06.2017
Why is HE/SHE on The team? • • •
•
responsible for Value Delivery and Brand Advocacy phases of CF deliver strategy in Attraction and Consideration phases of CF improve and further develop B2B push strategy in customer segment of companies ensure strategy implementation on a local level
how will HE/SHE achieve it? • •
• • • • •
develop LEAD and S&S frameworks for experience delivery pilot various kinds of value propositions to different segments to find product-market fit push strategy - calling, meeting, follow-up, etc. deliver partnerships manage international relations manage LCVPs commission manage national CRM system
Customer experience Companies (CXC mng)
SALARY: 200 EUR / MONTH
What is HE/SHE accountable FOR? • • • • • • •
% relative and absolute growth in Completed
% relative and absolute growth in Realised
% relative and absolute growth in Approved
# Accepted # proposals sent # meetings # calls
MC1617
CUSTOMER EXPERIENCE TEAM
TERM DURATION: 01.07.2016 - 30.06.2017
Why is HE/SHE on The team? • • •
•
responsible for Value Delivery and Brand Advocacy phases of CF oversee execution of Attraction and Consideration phases of CF improve and further develop B2B push strategy in customer segment of schools, NGOs and other institutions ensure strategy implementation on a local level
how will HE/SHE achieve it? • • • • • •
track experience delivery of LEAD and S&S frameworks upscale and further develop national product portfolio push strategy - calling, meeting, follow-up, alt. promotion collect and evaluate data, create project reports manage international relations manage LCVPs commission
What is HE/SHE accountable FOR? • • • • • • •
Customer experience organisations (CXo mng)
SALARY: 200 EUR / MONTH
# outreach of AIESEC projects to youth
% relative and absolute growth in Completed
% relative and absolute growth in Approved
% relative and absolute growth in Realised # Accepted # packages sold # applicants for projects
MC1617
CUSTOMER EXPERIENCE TEAM
TERM DURATION: 01.07.2016 - 30.06.2017
Why is HE/SHE on The team? • • • •
responsible for Attraction phase of CF oversee execution of Attraction phase of CF invent and further develop B2C pull strategy provide B2C customer experience area with support in terms of materials, content, communication strategy, etc.
how will HE/SHE achieve it? • •
•
•
lead B2C corner meetings in order to align sales strategy execute customer interviews to achieve product-market fit in highpotential B2C segments pilot B2C pull strategy in new channels to increase the sales capacity create materials for online and offline channels to support the sales process
B2C Marketing director (MCVP B2C)
SALARY: 200 EUR / MONTH
What is HE/SHE accountable FOR? • • • •
% relative and absolute growth of leads in attr. phase
% conversions in attr. phase according to CF
# leads generated from online and offline channels
# average NPS in B2C customer segments
MC1617
CUSTOMER EXPERIENCE TEAM
TERM DURATION: 01.07.2016 - 30.06.2017
Why is HE/SHE on The team? • • •
•
responsible for Consideration phase of CF oversee execution of Consideration phase of CF improve and further develop B2C push strategy in customer segment of students ensure strategy implementation on a local level
how will HE/SHE achieve it? • •
•
• •
develop LEAD and S&S frameworks for experience delivery pilot our value proposition to different segments to identify highpotential market segments push strategy - e-mail marketing, LEAD nurturing, meeting, follow-up, etc. manage international relations manage LCVPs commission
Customer experience students (CXS mng)
SALARY: 200 EUR / MONTH
What is HE/SHE accountable FOR? • • • • •
% relative and absolute growth in Realised
% conversions in cons. phase according to CF
% relative and absolute growth in Approved
% relative and absolute growth in Completed # Accepted
MC1617
HOW Can we engage ENOUGH YOUTH population to be a R OL E- M O D E L for the country?
MC1617