How Solano County is reviving its tourism industry for 2021
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to Heretic Brewing. If they’re interested s California prepares in olive oil, Il Fiorello does a great job of to fully reopen, our explaining the growing and producing travel and tourism process.” Patel goes on to say that for industry is encouragmagazines such as National Geographic, ing people to revisit he’ll take the writer kayaking through local businesses and parks. Solano Suisun or rent bikes and cycle across the County is a prime destination for wine region. both tourists and residents. It’s nestled Recently, the organization partnered between San Francisco and Sacrawith Visit California, Jelly Belly, and the mento, and neighbors the beautiful City of Fairfield to open a California and aromatic wine region of Napa Welcome Center located at the Jelly Belly and Sonoma Valley. The wineries factory. Inside, Welcome Center trickle into the hills of Suisun and Manager Anthony Taylor asks visitors Fairfield. We have noteworthy what they are interested in. He makes restaurants, craft breweries, farms, recommendations to better their time in shopping and lodging. Nevertheless, Solano. Additionally, Visit Fairfield is these industries have been impacted focusing its social media efforts on by the pandemic’s shutdown. TikTok. In hopes of revitalization, our local “TikTok has been an inspirational Destination Marketing Organizaform from a travel perspective. The tions (DMOs) are using 2021 to revive beauty of TikTok is your brand can step the community and reconnect with away from its identity and still have your America. “We’re working on a message across by using trends.” Patel recovery strategy,” said Anand Patel, praised United Airline’s use of TikTok. CEO of Visit Fairfield. “We’re reopenAnthony Taylor is the manager of the California TikTok is the rising social media app ing the floodgates slowly so we’re Welcome Center, which is located at the Jelly Belly amongst Gen-Z and Millennials. It’s prepared for the potential influx. We factory in Fairfield. known for popularizing songs, sounds want to make sure we’re mindful and memes using video. You can follow Visit Fairfield on from a visitors standpoint as well.” Patel and his team at Visit TikTok at @visitfairfieldca. Fairfield are conscious about what tourists want to explore, The other DMO in the area, Visit Vacaville, is repositioning knowing that experiences are not one size fits all. itself toward Community Shared Values. “We want to make Visit Fairfield has begun its 2021 media series, in which journalists from different outlets come to Fairfield and receive a sure that our residents are more engaged in tourism and why it benefits them. So, we’re trying to have a greater focus on catered journey through the area. “When a journalist comes communicating to our residents,” said Melyssa Laughlin, the one at a time, it allows us to customize the experience to what organization’s President/CEO. Visit Vacaville launched its new their specialty is … If they’re into beer, we’ll take them
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SUMMER 2021
