Round-up Magazine - May 2015

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To learn more visit www.mcmsonline.com

IN EVERY ISSUE: From the Executive Director In Memoriam New Members Letter to the Editor Marketplace

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Celebrating 60 Years

- 015 1955 2

round-up Volume 61

Number 5

May 2015

Providing news and information for the medical community since 1955.

MEMBER PROFILE: Dr. John Couvaras How he’s made “the businesss of medicine,” including a robust social media campaign and marketing tactics, work to grow his private practice. Page 20

PRESIDENT’S PAGE: The business of medicine is the most important part of the “business” of medicine. Page 12 PUBLIC HEALTH: The promises and challenges of Precision Medicine. Page 16

PRACTICE MANAGEMENT: What’s your plan for success when opening a new medical office? Page 26 HUMAN RESOURCES: Recruiting top talent away from your competitors. Page 30

MALPRACTICE INSURANCE: The business of protection. Page 34 LEGAL: Surviving a claims audit: things to consider when (not if) your practice is audited. Page 38 REAL ESTATE: Innovation abounds in the healthcare industry. Page 42


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Round-up Magazine - May 2015 by Maricopa County Medical Society (MCMS) - Issuu