To learn more visit www.mcmsonline.com
IN EVERY ISSUE: From the Executive Director In Memoriam New Members Letter to the Editor Marketplace
Page 4 Page 8 Page 10 Page 11 Page 46
Celebrating 60 Years
- 015 1955 2
round-up Volume 61
•
Number 5
•
May 2015
Providing news and information for the medical community since 1955.
MEMBER PROFILE: Dr. John Couvaras How he’s made “the businesss of medicine,” including a robust social media campaign and marketing tactics, work to grow his private practice. Page 20
PRESIDENT’S PAGE: The business of medicine is the most important part of the “business” of medicine. Page 12 PUBLIC HEALTH: The promises and challenges of Precision Medicine. Page 16
PRACTICE MANAGEMENT: What’s your plan for success when opening a new medical office? Page 26 HUMAN RESOURCES: Recruiting top talent away from your competitors. Page 30
MALPRACTICE INSURANCE: The business of protection. Page 34 LEGAL: Surviving a claims audit: things to consider when (not if) your practice is audited. Page 38 REAL ESTATE: Innovation abounds in the healthcare industry. Page 42