2020 New Hampshire 200

Page 74

me dia/marketi ng Adam Hirshan Co-Owner, Publisher The Laconia Daily Sun The Daily Sun Newspapers Education: Tufts University (BA) Career history: In 1979, Hirshan started his career as a reporter for the Carroll County Independent and later moved to radio, eventually working for Voice of America as a broadcaster, writer, producer and editor. In 1989, he helped found The Conway Daily Sun, a free daily, serving as editor for 10 years. After launching free daily newspapers in Berlin, Laconia and Portland, Maine, he moved to Laconia in 2014 to serve as publisher of The Laconia Daily Sun. Bucket list item.: Travel around the world to follow the tennis grand slams. Start in Australia in January, travel through Asia to Paris for the French in May, tour Europe for the summer, including Wimbledon in July, and come home by Labor Day for the U.S. Open. Industry advice: Don’t give up on good journalism. As more readers become sickened by an endless diet of opinionated posts and blogs, balanced and fair reporting will reemerge as the best hope for restoring healthy civic discourse. Favorite part of living in New Hampshire: I love the outdoors, but my favorite thing is living in a close-knit community where civic responsibility, charity and business bring friends and colleagues together in a virtuous circle.

Sharron McCarthy President/Publisher McLean Communications Education: Nichols College (BS), Chabot College (AA) Career history: McCarthy made her way into publishing in 1987, working for weekly, daily and monthly publications around New England over the years. Her background is in business development, events and sales management. She has been fortunate to work with talented editors, writers, designers, photographers and sales professionals, and now enjoys being part of a larger publishing company with Yankee Publishing. McCarthy currently serves as publisher of New Hampshire Magazine, NH Business Review, Parenting NH and New Hampshire HOME, along with many custom publishing projects in New Hampshire and beyond. Her board work has been incredibly rewarding, particularly with the Business and Industry Association of New Hampshire and Girls Inc. Most important business lesson: Nothing replaces hard work and experience. Confidence comes from stepping outside our comfort zone. I thrive on that challenge. Life comes into focus when we stop questioning ourselves and purposely do what we love to do with those we most enjoy. What has you most excited about your company’s future?: We keep evolving, and that means talented people coming up with great ideas. It’s always challenging but highly rewarding when you tap into new revenue streams. Fun fact: I can pogo stick with no hands.

Joseph “Joe” McQuaid Publisher/Editor-at-large Union Leader Corp.

Sean Owen CEO wedü, inc.

Education: Notre Dame College Career history: A third-generation newspaperman, McQuaid started working at the Union Leader part-time in high school, then worked as a sports and news reporter and rose through the ranks becoming then-publisher Nackey S. Loeb’s editor and eventually succeeding her as president and publisher upon her retirement in 1999. He also helped lead the effort to open the nonprofit Nackey S. Loeb School of Communications, which now owns the New Hampshire Union Leader. Toughest challenge: Bringing a newspaper company into the digital age. What has you most excited about your company’s future?: The company is in good hands, with President Brendan J. McQuaid, CFO Joyce Levesque and solid board of directors. Fun fact: I was an engineer at Mt. Washington Cog Railway and wrote a book (“Cog Days”) about it. Most interesting book: Tom Wolfe’s “The Right Stuff.” Hobby/passion: Golf and grandsons Industry advice: Find your niche and broadly capitalize on it. Favorite part of living in New Hampshire: Our two seasons: January and August.

Career history: Owen started a commercial print company at age 20, and that business still thrives today. While running Talient Action Group, Sean started a digital experience agency, wedü. This was at a time when Google was also just starting. The internet was new and ripe for innovation. During the past two decades, the digital agency has also developed several marketing platforms for the insurance and financial services industry, academia and B2B markets that have been sold to competitors or industry players seeking a competitive edge. Owen’s focus is always on strategy as it relates to innovation within marketing. He’s never felt comfortable in the old school agency model of advertising without a measure of success. What has you most excited about your company’s or your industry’s future?: I’m over-the-top excited by the intersection of all our talents between our two companies. The print firm offers some amazing services around e-commerce/retail and CRM/pipeline nurture — all data-driven automations. Obviously, that fits great with wedü’s digital marketing talents. It’s great to see this one-two punch effort drive exponential sales when customers “get it,” and commit to a methodology that literally can be improved with every execution. Industry advice: Small- to mid-sized businesses are convinced that digital is a silver bullet. It’s not. The real world matters. Reimagine how the world will be in two years, five years and then chase that model in your advertising effort.

72 New Hampshire 200 | 2020 edition