MCKINZE CASEY
We take great pleasure in discovering and bringing to life all the things that make a home unique. And we take great pride in using our considerable experience, resources, and global connections to artfully unite these special places with those who will cherish them as we do.
3 // MCKINZE CASEY CONTENTS // About Mckinze Casey // Support Team // The Sotheby’s Brand // The LIV Advantage // Selling Approach // Buying // Relocation // Developments // Recent Transactions // Client Testimonials // Frequently Asked Questions2927151195733353739
720.539.4547 // 4
Mckinze grew up in a real estate family who owned a real estate brokerage and an architecture firm. Mckinze graduated with a degree in Supply Chain Management from the WP Carey School of Business at Arizona State University. Mckinze has purchased and sold real estate around the country and is familiar with all aspects of buying, selling, renting (long and short-term rentals), second home and income properties. When she is not chasing after her twin boys, she loves to play golf whenever she can. CERTIFIED
5 // MCKINZE CASEY
DRS
SIRVACERTIFIEDRELOCATION SELLER FORECLOSUREACCREDITEDSPECIALISTREPRESENTATIVEBUYER’SREPRESENTATIVESHORTSALEANDRESOURCE
TOP REASONS TO WORK WITH MCKINZE
Career Broker Since 2003 | Passionate about helping buyers and sellers strategically transition between properties. Mckinze is an industry veteran with years of experience at all price points and an understanding on how to navigate hurdles in a transaction.
Licensed in Five States — AZ, CO, IL, OH, WI | Mckinze understands how purchasing/selling in different parts of the country translates to Colorado real estate.
Top 1% Producer in a Market with 35,000+ Brokers | You are working with a broker who does more business than 99% of the industry, who has a reputation for 5 star service at every price point.
Buyer and Seller Orientations | Properly identify your next home or strategically prepare to sell your existing home. You will have an extremely organized and strategic experience when buying or selling.
Comprehensive List of Referable Vendors | You will have a database of service professionals you can utilize who understand how to provide the level of service a Sotheby’s client expects.
Your Support Team | Licensed support team of schedulers, transaction coordinators, marketing team members, PR managers, photography team, stagers and school consultants. You will have the support and efficiency when you need it yet will deal directly with Mckinze at all times.
Vast Network of Broker Colleagues in Colorado and Worldwide | With my global broker network, I can strategically identify properties coming to the market before the public, generate interest for your home prior to it going to market and help clients connect with a valuable broker worldwide when relocating outside of Colorado.
AWARDS AND CERTIFICATIONS
720.539.4547 // 6
SERVICELEVELCONCIERGE
$100M+ VOLUMEANNUALSALES Broker in the Cherry Creek Office Broker in Colorado Broker in Metro Denver at LIV Sotheby’s International Realty TOP REAL ESTATE PRODUCERS 2022 DOUBLE BLACK DIAMOND WINNER
TEAMSUPPORT
Megan Maynard OF MARKETING
Scott Webber Mark Molitor OF
Kim Taylor DIRECTOR OF RELOCATION
7 // MCKINZE CASEY
DIRECTOR
AFFILIATE OWNER OF LIV SOTHEBY’S INTERNATIONAL REALTY Shannel Ryan PRESIDENT OF LIV SOTHEBY'S INTERNATIONAL REALTY Rachel
TEAM TRANSACTION COORDINATOR Greg Cox PARTNER Garrett Beserra LAND ACQUISITION & FINANCE Amanda
DIRECTOR
PUBLIC RELATIONS
Effectively marketing and selling properties requires many steps, all well executed in a coordinated fashion. The details are seemingly endless and the road to closing a transaction is filled with many obstacles and pot holes. Our job is to expertly guide our clients to the finish line. A simple concept yet one you want a professional managing.
720.539.4547 // 8
OUR EXTRAORDINARY HERITAGE
Recognized worldwide, the prestige of the Sotheby’s brand is unparalleled. The acclaimed Sotheby’s Auction House, established in 1744 in London for collectors of art and other fine possessions, expanded to New York City in 1955. LIV Sotheby’s International Realty inherited the iconic brand name, building on its centuries-long legacy by delivering unrivaled real estate services. Our reputation of quality service and expertise in unmatched.
9 // MCKINZE CASEY BRANDSOTHEBY’STHE
720.539.4547 // 10 The world’s leading luxury real estate website is our own. Sothebyrealty.com, our proprietary website, is visited far more frequently than the sites of every other luxury residential real estate brand ― and exclusively features our listings. Sotheby’s International Realty has a dominant share of voice in the media compared to our major competitors in the market areas we serve. With thousands of key media outlets locally, regionally, nationally and globally, our consistent press presence keeps our brand, listings and agents top of mind among consumers, generating widespread interest in the properties we represent and in our company. 2,000,0001,000,000500,0001,500,0002,500,0003,000,000 sothebysrealty.com MonthperVisitorsAverage engelvoelkers.comberkshirehathawayhs.com savills.comcompass.comchristiesrealestate.com elliman.comknightfrank.comluxuryportfolio.comleadingre.com Source: SimilarWeb.com, March 2018–February 2019. Source: Meltwater, January 2019–December 2019. Sotheby’s International Realty Douglas EllimanColdwell Banker Keller Williams EngelCompassBerkshireRealtyHathaway&Völkers Leading RE Knight Frank Christies International Real Estate 27%ViewersPotentialofAmountTotal PlacementsBrandOurtoExposed LUXURY REAL ESTATE WEBSITE RANKINGS PRESS SHARE OF VOICE
ADVANTAGELIVTHE
WHO WE ARE
LIV Sotheby’s International Realty is your local, independentlyowned, leading real estate firm with an unmatched commitment to marketing, creativity and innovation. Our top-tier broker professionals are experts in Colorado real estate, and through our Sotheby’s International Realty network, we provide unrivaled global exposure and unparalleled access to distinctive properties around the world.
With office locations spanning Colorado and over 450 broker and support staff associates, LIV Sotheby’s International Realty delivers global reach at a local level―like no other firm. We are here to advise and assist you in making sound decisions.
REGIONAL PRESENCE
Colorado has become an International destination. Among our global network of 1,000 offices, LIV Sotheby’s International Realty has earned a dominant presence in Colorado with 23 offices and a team of professional brokers who collectively sell more luxury real estate in Colorado than any other brand. Whether your are looking to purchase a primary residence, a vacation home or an investment property, we are here to assist you.
SALES SUPERIORITY
LIV Sotheby’s International Realty is one of the highestperforming residential real estate companies in Colorado and in the world, closing $4.7 billion in sales in 2019 and contributing to a total of $114 billion in sales closed by Sotheby’s International Realty globally.
11 // MCKINZE CASEY
#1 BUYER NUMBER OF UNITS SOLD All Price Points | Metro Denver + Boulder LISTING DOLLAR VOLUME SOLD All Price Points | Metro Denver + Boulder LISTING NUMBER OF UNITS SOLD All Price Points | Metro Denver + Boulder LISTING AND BUYER DOLLAR VOLUME SOLD $1,000,000+ | Metro Denver + Boulder LISTING AND BUYER NUMBER OF UNITS SOLD $1,000,000+ | Metro Denver + Boulder BUYER DOLLAR VOLUME SOLD All Price Points | Metro Denver + Boulder THERE CAN ONLY BE ONE MILLION DOLLAR SERVICE AT EVERY PRICE POINT 720.539.4547 // 12 Even though the Sotheby’s International Realty brand sells many of the world’s most expensive homes, it’s important to highlight that luxury is an experience, not a price point. We represent the highest quality homes in all price categories. 41.8%%193.$19.1% $0$499KK999$K005$$1M+
TOP REASONS
Consistently attaining record-breaking sales over the decades, the Sotheby’s legacy is unlike any other. We are proud to be part of the oldest company in the NYSE, the most prestigious auction house in the world, and the authority on the representation of luxury homes.
Sotheby’s is a rare brand that instantly evokes quality, service and an appreciation of truly valuable items. This positioning allows us to do business with individuals who share in our brand vision and commitment to excellence.
Our brokers, staff and partners make our company more successful every day. Our real estate agents are more than just transaction supervisors―they have the capacity to act as highly qualified advisors, focusing on facilitating all real estate needs.
Sotheby’s International Realty represents the only true, worldwide real estate network. Thousands of office-to-office referrals are processed every year and several events are held to ensure all SIR agents establish great business relationships within the network.
Our local and International marketing is unparalleled. We partner with leading organizations such as The Wall Street Journal, The New York Times, Architectural Digest and, locally, The Denver Post to provide not just the most, but the best exposure for our listings.
13 // MCKINZE CASEY
TEN
TO LIST WITH
With an outstanding brand, a robust marketing plan and a strong network comes limitless reach to potential home buyers. LIV Sotheby’s International Realty associates are able to tailor their plans to target an array of different buyer profiles without missing a beat.
Our listing marketing is only developed with the highest standards in mind. Highresolution imagery, eloquent description writing and impeccable presentation are musts when promoting a residence under the LIV Sotheby’s International Realty brand.
Our high standards are not marketing-specific. LIV Sotheby’s International Realty’s real estate associates pride themselves in offering white-glove service from beginning to end, establishing long-lasting relationships with their valued clients.
In its short existence, LIV Sotheby’s International Realty has developed an impressive track record, closing countless exceptional sales, becoming the leading real estate firm for sales in Colorado, and garnering notable media exposure in the process.
All prior points combine to create one unrivaled, seamless client experience. For hundreds of years, the Sotheby’s brand has grown and succeeded due to its respect for tradition and its focus on innovation. LIV Sotheby’s International Realty is no exception.
720.539.4547 // 14 LIV SOTHEBY’S INTERNATIONAL REALTY
SELLING APPROACH
We strongly believe that a systematic, detailed and strategic marketing plan places our clients in the most advantageous position. The following pages describe what we do to prepare, market, negotiate and sell your home at its premium price.
15 // MCKINZE CASEY
// SELLING TIMELINE // ENHANCING YOUR PROPERTY // MARKETING STRATEGY // PRICING STRATEGY // PROPERTY EXPOSURE // COMMUNICATION
720.539.4547 // 16
17 // MCKINZE CASEY SELLERS | TIMELINESELLING PHASE 2 PHASE 3 PHASE 1 Market PreparationInitialPre-LaunchConsultation // Evaluate current market data // Property tour // Develop pre-marketing plan of action // Determine most favorable terms for you as the seller // Complete listing paperwork // Place “Coming Soon” sign to generate early demand // Create custom flyers, postcards and mailers // Email and social media campaign to all contacts // Review enhancement checklist // Hire professional stager and manage coordination // Schedule photo shoot // Create virtual tour // Floor plan creation
720.539.4547 // 18 PHASE 4 PHASE 5 PHASE 6 Launch Contract Management Closing // Immediate syndication to all real estate platforms // Host published open houses // Manage all showing requests // Monitor interest and market demand // Strategize for multiple bid situations // Increase leverage in favor of the seller // Guidance on selecting the most qualified buyer // Handle contract administration // Order title // Coordinate home inspection // Manage appraisal process // Facilitate closing // Collect all necessary documentation // Handle earnest money account management // Coordinate walk-through and closing appointments // Help you find a new home!
PROPERTYYOURENHANCING
Most sellers skip this step thinking the market will generate a great price. The truth is that buyers pay for what they see. They pay for the life they can imagine in your home. They will even overpay for what they love. I provide you with an in depth checklist to generate maximum interest and minimal speed bumps.
// INTERIOR DESIGN
Merchandising your home to increase its marketability. This is not how you live in a home, it is how you sell a home to get the highest sale price. We work with Interior design consultants to either refresh and perfect the look of occupied homes or stage unoccupied homes in ways that will maximize online presence and leave an impact during showings. We want to create a space that will allow buyers to envision themselves living in the home while capturing your home’s finest selling points.
// VIRTUAL STAGING
If we are listing an unoccupied home we will often stage the main living areas—living room, kitchen, dining, master bedroom, etc. We will then use the photographs of the nonessential rooms to virtually stage those rooms, allowing buyers to have a better sense of size when browsing online.
// PHOTOGRAPHY & DIGITAL TOURS
We work with top-level real estate photographers that will create a branded virtual tour of the home. I also hire additional media specialists to take Matterport shoots, Zillow 3D tours, and lifestyle video shots to allow buyers near and far to truly experience the home.
19 // MCKINZE CASEY
SELLERS |
W strategic way to set the stage for success. do far more than quickly as possible. It in the of a of a every step
STRATEGYMARKETING
720.539.4547 // 20 SELLERS |
e market your home in a very unique and
We
simply take photos and post your home on MLS as
pays,
form
higher sales price, to properly prepare to go to market. Every step below is executed with the highest level
quality and consistency to convey value to potential buyers. When you list your home for sale, you are running
small business. Everything matters if you want top dollar. We take
to create a demand and a buzz. // Clean up exterior landscaping // Windows washed // Deep clean interior // Deep de-clutter // Touch-up paint // Curb appeal assessment // Minor/major projects // Tune up all mechanicals // Neutralize all decor HOME PREP (weeks 1-2) // Staging // Professional photo shoot // Video shoot // Matterport shoot // Photo review & edit // Brochure creation // Postcard creation & mailing // Coming soon campaign launch // Social media coming soon launch MARKETING PREP (weeks 2-3) // Finalize price // Neighborhood preview party // Office presentation // Pre-market broker tours // Go LIVE // Open house Sat/Sun after launch // Brochure distribution plan // New listing email to 5,000+ brokers // Syndication to top websites LIVE (weeks 3-4) Mckinze has partnered with Havenly to assist you with professional interior design services. Her clients receive exclusive discounts ― so you can collaborate with a Havenly Designer and design any space in your home, all online!
STRATEGYPRICING
Our goal here is to give you enough data to sort through, if you wanted, without giving you too little to come to your own conclusion. Please remember that while we will give you a fair market value assessment, the determination of the list price is solely yours. We support the decision that you make.
THE PROCESS
Provide an in-depth micro and macro comp analysis
Identify opportunities to push pricing in the market
Review of net sheets to fully understand net proceeds and costs involved in the transaction
Formal
Discuss price positioning to increase views
Identify pros to accentuate and objections to navigate
Strategy selection of aspirational vs. market vs. value pricing and the benefits of each
Consultation
21 // MCKINZE CASEY
SELLERS |
DAYS ON MARKET PRICE+ATTENTION
discussion of market value, listing price, and ultimate anticipated sales price
of listing attention metrics
online
MY GOAL IS TO PROVIDE MORE VALUE THAN MY FEE. I AM HERE TO ACT AS THE CAPTAIN OF THE SHIP, NAVIGATING THE MARKET IN THE MOST EFFECTIVE WAY POSSIBLE TO GET OUR CLIENTS THE HIGHEST PRICE IN THE SHORTEST AMOUNT OF TIME. WE ONLY HAVE ONE CHANCE TO MAKE A GREAT FIRST IMPRESSION.
-Mckinze Casey
720.539.4547 // 22
Guiding your real estate transaction involves countless steps along the way. While tending to every detail to ensure we stay the proper course, I am keenly focused on efficient yet valuable communication to ensure you are fully aware of each step taken and every upcoming step. My commitment to communication, organization and follow through ensures that deadlines are met, documents are distributed properly, and every item is in place to make your transaction efficient and seamless.
CLIENTS CAN EXPECT:
CLEAR EXPECTATIONS FOR ALL PARTIES INVOLVED
CANDID CONVERSATIONS ABOUT DIFFICULT TOPICS
REAL TIME REPORTING OF FEEDBACK
WEEKLY EMAIL OF RELEVANT MARKET ACTIVITY
STATUS UPDATES OF COMPLETED STEPS AND UPCOMING MILESTONES
PROACTIVE CONVERSATIONS TO AVOID HURDLES
POST CLOSING TRACKING OF YOUR ASSET VALUE AND OPPORTUNITIES IN THE MARKET
23 // MCKINZE CASEY SELLERS | COMMUNICATIONS
We market your home in a very unique and strategic way to set the stage for success. We do far more than simply take photos and post your home on MLS as quickly as possible. It pays, in the form of a higher sales price, to properly prepare to go to market. Every step below is executed with the highest level of quality and consistency to convey value to potential buyers. When you list your home for sale, are running a small business. Everything matters if you want top dollar.
25 // MCKINZE CASEY SELLERS | EXPOSUREPROPERTY
you
// OPTIMIZED REAL ESTATE SYNDICATION // WEB ADVERTISING // DIGITAL STRATEGY // AWARD WINING PHOTOGRAPHY // LOCAL PUBLICATION PENETRATION // NATIONAL AND INTERNATIONAL EXPOSURE // DIRECT MAIL CAMPAIGNS // STRATEGIC AND EFFECTIVE EVENTS // IMPACTFUL PRINT AND BROCHURE PIECES // RECOGNIZABLE SIGNAGE IMPLEMENTATION // PR TEAM EFFORTS // STRATEGIC OFFICE AND INDUSTRY EXPOSURE
720.539.4547 // 26
27 // MCKINZE CASEY BUYING PHASE 2 PHASE 3 PHASE 1 Home Tour Make an Offer Initial Consultation // Review process // Contract education // Set timelines and goals // Discuss mortgage pre-approval // Structure strategic offer based on your timeline/needs // Construct an offer that uniquely appeals to the seller // Stay acutely involved with the listing broker to ensure our offer remains top of mind // Become a knowledgeable shopper // Recognize smart investments // Access to market and economic reports // Identify coming soon inventory
720.539.4547 // 28 PHASE 4 PHASE 5 PHASE 6 Pre-Closing Inspections Closing Management Post-Closing // Regular check-ins to make sure you are happily settled into your home // Quarterly updates on the value of your real estate and neighborhood // Regular maintenance reminders // An advisor for life on all your real estate decisions // Guide you through the inspection process // Ensure comfort with property condition and contract terms // Manage lender appraisal process // Ensure hurdles are avoided // Manage all seller repair requests or credits // Collaborate with lender and title company to ensure file is complete and headaches are avoided // Coordinate walk-through and closing appointments // Ensure all details are set for closing day
RELOCATION
WELCOME TO COLORADO
// As you consider moving to Denver, Colorado, it would be my pleasure to help provide you with an overview of the area, housing options, and school information (if needed). Our team is dedicated to creating a custom set of services for those moving to the area.
WE MANAGE THE VAST MAJORITY OF RELOCATIONS INTO COLORADO
// We have a number of resources and relationships in place to help make the transition to Colorado as seamless and efficient as possible. Below are just a few of the companies with which we have provided relocation services. We look forward to working with you.
29 // MCKINZE CASEY
Neighborhood
720.539.4547 // 30 RELOCATION SERVICES
tours in private transportation Private transportation to-and-from airport Concierge services while in Denver for all dining, entertainment and transportation needs Disposition assistance with existing home Rental assistance (Short or long-term, furnished or unfurnished) Preferred VIP status with mortgage lenders Home warranty on new home purchase Two-hour interior design consultation on furniture placement, remodel, or purchasing of new items Two-hour school consultation on public, charter and private options with application guidance for increased acceptance rates
REACHGLOBAL
MASTERING THE ART OF BEING CONNECTED
With genuine global business connections, I am able to connect you with market leaders around the world. As a global real estate advisor, I work with my colleagues in other markets to fully manage our client’s real estate portfolios.
RYAN PREUETT Jameson SIR // Chicago, IL
KEVIN BROWN Manhattan SIR // New York, NY
FRILEY SAUCIER Premier SIR // Naples, FL
JEFF WILSON TTR SIR // Washginton, DC
JULIE HALTER Cascade SIR // Portland, OR
31 // MCKINZE CASEY
JESSICA ADAMS ONE SIR // Miami, FL
MARKUS THOENE Barcelona SIR // Spain
PAULO FERNANDES Paris Ouest SIR // France
DEV PAREKH Golden Gate SIR // San Francisco, CA JAY KIPP Realogics SIR // Seattle, WA
720.539.4547 // 32
DEVELOPMENTS
Strategic partner from inception to final sell through of projects
Exceptionally well connected and high visual attendance to city development events to reinforce relationships with city officials to increase efficiencies during development phase
All encompassing management of sales process to alleviate sales concerns from development team
Involvement from project inception on floor plans, layouts, finishes, brands, features and more
Data driven approach to pricing and phase release of units to capitalize on momentum and maximize end project sales volume opportunities
Hyper aware of design trends to ensure we are positioning our projects to exceed sales prices by visual differentiation and quality perception while managing value engineering decisions
Process based with over 300 check point items for each project to increase efficiency and maximize professional experience for all parties
33 // MCKINZE CASEY
BAKER DUPLEXES
RACE STREET DUPLEXES
720.539.4547 // 34 PARK HILL 23
989 LEYDEN STREET
TRANSACTIONSRECENT
Address Sold Price
2605 18th $4,930,000
510 Circle $4,350,000
520 Steele $3,750,000
2223 S Madison $3,600,000
1050 S Gilpin $3,525,000
2151 S Milwaukee $3,475,000
12 South Lane $3,200,000
2519 S Columbine $3,000,000
3015 Lowell $2,950,000
7180 S Polo Ridge $2,800,000
1507 Cottonwood Lanee $2,762,500
7793 Elk Path Way $2,750,000
3238 Zuni $2,750,000
712-718 W 1st Avenue $2,715,000
2045 E Alameda $2,650,000
16168 Mountain Bluebird $2,595,000
1023 Anaconda Drive $2,590,000
2515 S Milwaukee $2,550,000 640 Ash Street $2,500,000
1310 Humboldt $2,460,000
3 Redhawk Run $2,425,000
4501 E Ellsworth $2,350,000
1241 S Garfield $2,350,000
815 S. Cove Way $2,320,000
2400 S Columbine $2,300,000 291 Monroe $2,105,400
3 Redhawk Run $2,100,000
3000 E. Cedar Avenue 4 $2,090,000
80 S. Bellaire Street $2,000,000
1815 Boulder Street $1,994,100
3128 S Dallas $1,965,000
3206 S Clayton $1,860,000
6020 Flagstaff $1,820,000
5699 Cedarwood $1,620,000
1712 W 34th $1,615,000
5988 Elmira Court $1,560,000
2247 W 34th $1,551,126
9450 La Costa $1,530,250
320 Cook $1,519,000
660 Manorwood $1,500,000
3232 W 30th $1,500,000
67 S Jackson $1,500,000
3167 W 26th $1,399,000
3257 Perry $1,380,000
15382 Irving Court $1,375,000
3538 Wyandot $1,358,000
1949 W Arapahoe $1,300,000
Address Sold Price
3339 W 31st $1,300,000
3547 Boston Street $1,280,000 2025 W 35th $1,275,000
3628 N Wyandot $1,257,616
2109 Fountain $1,250,000
2242 W 34th $1,250,000
4325 Stuart $1,250,000
10417 Maplebrook Way $1,239,000
555 Rachael Place $1,206,000 1532 King $1,183,000 4246 Stuart $1,162,000
3445 Wyandot $1,160,000
2000 Little Raven #803 $1,117,500 1264 Stuart $1,100,000 2327 S Columbine $1,100,000
3431 Wyandot $1,085,000
7716 S Madison Circle $975,000
1610 Little Raven #PH5 $960,000 833 Madison $960,000
2574 S Kilmer Street $950,000
3302 N Lafayette Stret $950,000 3302 Lafayette $950,000 2420 W 44th $950,000
10292 Mountain Maple $935,000 3905 N Shoshone $910,000 670 Sage Circle $900,000
15848 Valentia $893,600
2000 Little Raven #501 $859,000 3896 S Magnolia $850,000 3016 Zuni #2 $835,000
1819 Boulder #111 $825,000 4039 King $815,000 17608 Datura $806,200 1432 Knox $800,000
7490 E Columbia $795,000 1430 Knox $795,000 9085 Delacorte Circle $785,000 2077 S Milwaukee $753,650 5690 W 38th #D $750,000
2810 S Franklin $740,000 4052 S Wabash $728,000 6055 W 16th (Birch Row) $715,900
1650 Fillmore #1006 $715,000 6095 W 16th (Birch Row) $686,000
1618 Ingalls (Birch Row) $675,000
2245 Blake #K $674,000 9611 Sterling $662,500
Address Sold Price
3135 Redstone Lane #E5 $650,000
3209 Yale $650,000
3730 E 1st Avenue Unit C $650,000
1602 Ingalls (Birch Row) $640,000
6085 W 16th (Birch Row) $640,000
6075 W 16th (Birch Row) $635,000 6065 W 16th (Birch Row) $635,000
3830 Jason #7 $624,900
732 S Logan $619,900
1925 W 32nd #202 $617,000
3420 W 32nd #206 $615,000
6773 Coors $610,000
3830 Jason #5 $604,900
1610 Ingalls (Birch Row) $600,000
1614 Ingalls (Birch Row) $596,000
3740 Benton $593,000
1606 Ingalls (Birch Row) $591,000
2003 Alcott Way $575,522
7656 Jellison $555,000
4727 S Ireland $513,000
12886 Jasmine #E $485,000 10686 Upper Ridge $450,000
1727 N Pearl #204 $450,000
5270 Wyandot Street $434,000 6671 Julian Street $432,000 540 S. Forest Street I $425,000
2805 Olive Street $416,500 3404 Tennyson $410,000
4610 W. Hayward Place $400,000
7777 E 23rd #104 $390,000
2457 W. Argyle Place $380,000
5085 Bryant $380,000 908 24th Street 6 $355,000
813 E 14th #4 $350,000
7101 Kalamath Street $345,000
1660 Syracuse Street $344,000
1255 Ogden #404 $320,000
6671 Julian Street $308,000
1313 S. Clarkson Street 401 $307,000
1020 15th Street 12l $300,000
1929 S. Gilpin Street $290,500
521 Drake Street $281,000
4100 Albion Street 405 $275,000
4110 Hale Parkway #5D $275,000
4100 Albion Street 2-210 $271,500
1700 Bassett Street $265,000
1700 Bassett Street 501 $260,000
35 // MCKINZE CASEY
720.539.4547 // 36
TESTIMONIALSCLIENT
Mckinze is a miracle worker. We listed our house in LoHi in the fall of 2015 with another broker, only to have it sit on the market month after month. We wisened up and switched to Mckinze in the spring of 2016―the change was nothing short of night and day. Mckinze knows LoHi better than any other realtor possibly could and she did an incredible amount of leg work up front marketing our home. Thanks to these efforts we had three all cash, above listing offers our first day on the market. She then truly outdid herself by finding us the perfect house in RiNo―a near impossibility in Denver's current market. I cannot recommend Mckinze highly enough, she provided the best possible experience and outcomes we could have asked for.
Christopher Gaskill LoHi & RiNo
Mckinze was incredibly helpful and I’d recommend her to anyone! She made this process easy, enjoyable, and my husband and I loved working with her. It’s not always easy being first time home buyers since we have several questions, but Mckinze always answered our questions in a very short amount of time, which made this process a whole lot easier!
Alex & Cory Gross LoHi
Mckinze and her team provide everything you need as a buyer in a hot market; they are organized, quick to act, and extremely knowledgeable about both the market and transaction logistics. I located what would be my eventual home the day it was listed, walked through it with Mckinze the next morning, and made an offer that afternoon. The competitive offer we gave included a seller incentive to sign before the weekend rush of viewings and the open house scheduled for that Sunday. I can’t say enough good things about Mckinze and am extremely grateful to have had her by my side during this transaction.
Levi Johns Englewood
McKinze is the best Realtor I know. She is passionate about her job, understands the ins and outs of every detail, and will work tirelessly for her clients whether you are buying, selling, or both. She’s also personable and fun to work with. She makes a stressful situation enjoyable and relatable, while also constantly serving her client’s needs. All that charisma comes in handy when you’re trying to close a deal, and she also knows how to hold firm and get things done with other brokers. I can’t recommend her highly enough.
Megan Barber University
Mckinze took the time to understand our needs and helped us through the process, always helpful and available when we had questions. She was always friendly and upbeat even when things were not going our way in a hot market. At the end of the day, she helped us find the house that was best for us. I would recommend her any time.
Jodi Wood West Highland
37 // MCKINZE CASEY
QUESTIONSASKEDFREQUENTLY
HOW DO I CHOOSE BETWEEN BROKERAGE COMPANIES?
The company you choose to represent your home provides great insight into the quality level of the home. It is a clear sign to buyers how well the home was cared for, the level of finishings in the home and the type of service, professionalism and experience they should expect from the broker representing the property. Sotheby’s International Realty has an International brand reputation for the highest level service, ethics, professionalism and trust. Sotheby’s is rated the most respected and most ethical real estate company in the world (Life Story Research, 2017)
SHOULD I PICK THE BROKER THAT TELLS ME THE HIGHEST PRICE FOR MY HOME?
You should pick the broker who can GET you the highest price for your home. You are paying a commission for expertise and a strategy to get the highest possible price in the shortest amount of time.
WILL YOU DROP YOUR COMMISSION?
You are not shopping for flights, you are strategically managing the disposition of your biggest asset. I pride myself on hitting client goals, targeting price windows, setting clear expectations, delivering on promises and providing value by solving problems. 85% of the properties are sold by 15% of the brokers. Those 15% don’t adjust their commission for a reason, they are truly able to provide more value than their commission because of their expertise and strategy. Rather than comparing brokers on who tells you the highest price and lowest commission, start comparing by who actually delivers and works as a member on your team in the transaction. Are you looking for a trusted advisor with proven results or someone who just tells you what you want to hear? A price drop request from a broker who originally told you a higher starting price will overcome any commission savings. To get top dollar, you need the top company, top marketing and top preparation.
HOW IS THE COMMISSION DISBURSED?
The 6% commission is disbursed as follows:
2.8% — Paid to the Buyer broker
3.2% — Marketing fee paid to the Listing company (Sotheby’s). I am then personally paid a percentage of this based on my performance within the company. From this 3.2%, all global and local marketing, staging design fees (furniture rental not included), video strategy, floor plan drawings, pricing strategy, relocation program, professional photo shoot, virtual staging (if applicable), MLS fees, virtual tours, signage, print materials, internet showcase, LIV magazine, Print ads, SIR mobile, transaction coordination, strategy, presentation, showing, open house, closing efforts, etc. I have a full time copywriter and designer on my team to present your home in the best light possible. Please refer to the marketing plan/timeline for a full list of all marketing efforts.
HOW WILL YOU MARKET MY HOME?
We market your home in a very unique and strategic way to set the stage for success. We do far more than simply take photos and post your home on MLS as quickly as possible. It pays, in the form of a higher sales price, to properly prepare to go to market. Every step is executed with the highest level of quality and consistency to convey value to potential buyers. When you list your home for sale, you are running a small business. Everything matters if you want top dollar. There is a reason you see some homes fly off the market and others that sit with multiple price reductions before it sells.
WHAT DO YOU DO FOR WEB ADVERTISING?
Sotheby’s has strongest online marketing presence of any real estate company with a network of 50+ websites including NYT, WSJ, LRE, Realtor.com, Zillow, Trulia with exclusive partnerships with 4 of the top 12 most frequented sites and maximized (paid) advertising on each of the other 8. We use Geo tracking efforts to identify who is moving to the area based on online activity with associated ads directing people to Sothebys.com. We market all our listings on feeder market websites via ads that follow people around the internet. We have an exclusive app, SIR mobile, which is the only luxury real estate source that works anywhere and searches globally.
WHY IS ONLINE SYNDICATION IMPORTANT?
Syndication can be done the cheap way, via MLS, or the better way. A listing syndicated with Sotheby’s allows your listing to show up before others, with larger photos and with more information on your property. The MLS does the same thing for every member and thus, your property will look the same as other listings if you go with a different brokerage. In other words, it will not stand out in a sea of online housing listings. When we syndicate our listings to nearly 200 online platforms, we are able to run our own macro analytics on these efforts to identify where the online traffic is coming from. 8 of the top 14 sites are not reached via MLS alone.
WHY IS IT SO IMPORTANT TO WORK WITH AN INTERNATIONAL COMPANY?
In today’s market, everyone has their own definition of what it means to be “International”. For us, it means having over 900 offices in 65 countries and territories worldwide with more than 19,000 sales associates. When you consider that 56% of all people shopping for luxury homes in the United States live outside of the U.S., this is very important. It’s the reason we have exclusive relationships with high-profile foreign print media and highly-trafficked internet destinations. It’s also the reason our website allows people to view every single listing in 20 different human-translated languages with currency conversion into over 55 different currencies.
39 // MCKINZE CASEY
DO YOU DO ANY SOCIAL MEDIA ADVERTISING?
Sotheby’s creates targeted Facebook ads to potential buyers with continual social media advertising (Facebook, LinkedIn, Twitter, Instagram) to those that are most likely to buy. Additionally, we will create ads strategically directed towards buyer groups who would be interested in your type of home.
WHY IS ONLINE ADVERTISING IMPORTANT TO ME AS A SELLER?
Your home will never be presented better or exposed to more people unless it is listed with Sotheby’s. We have International marketing teams who monitor the most effective marketing efforts to implement as our minimum level of exposure for all listings. We have complex analytics which allow us to see where online views of your property originate and then leverage that information. Nearly every buyer starts their search online so keep in mind, “web appeal is the new curb appeal.” We advertise your home in all the right places and those that competitors can never have access to.
DO YOU PARTICIPATE IN BROKER TOURS?
Yes. Every Wednesday, our company (and other brokers active in the market) preview the properties that are new to the market. Additionally, we will email the top 2,500 brokers in Colorado informing them of the property set to come to the market. We will do a virtual tour of the property for our brokers in our weekly sales meeting for those that cannot physically come to the property.
DO YOU IMPLEMENT A “COMING SOON” CAMPAIGN?
Yes. It has been proven in the auction industry that when one buyer “puts up their paddle”, it is justification to other buyers that they too should raise their paddle. Buyers like to feel they are making the right decision and often negotiate differently when there are other interested parties. In effort to create an auction type environment, significant pre-MLS marketing steps are taken. It is typical to have 30% of our properties sell within our company before they hit the market because of our synergistic buyer and seller types.
WHAT DO YOU DO FOR PHOTOGRAPHY?
Sotheby’s has an internal photography department with photographers on staff with incredibly high quality standards. Web appeal is the new curb appeal and photography is the #1 reason a buyer chooses to tour a property. Having staff photography teams means we control everything, produce only A+ quality photos, and have access to analytics nobody else can. We know which photos are viewed most often, who views them, and where they live in the world so we can track where to place additional marketing dollars.
DO YOU HOLD OPEN HOUSES?
Yes. Open houses are not just something we do on a whim. These are planned, scheduled, aggressively advertised, highly promoted events with a process to produce results. We will have a neighborhood preview event, launch events, city-wide open house events and continual open houses during the listing period.
DO YOU MAKE PRINT PIECES?
Every print piece displays your home with strategic efforts towards quality and consistency. It provides a perceived higher level of value for your home. We market in an extraordinary and targeted manner with consistent quality conveying value. Full color print marketing pieces will be produced and distributed in a very strategic manner.
DO YOU INSTALL A SIGN? do not outsource have time with our Sotheby’s corporate team to uphold the same superior level of service who schedule all showings while also having a real time on the can track everything; when showings occur, what price DO YOU HANDLE SHOWINGS?
A Sotheby’s sign does not go in front of anything other than an A+ property. We know what it takes to push the price in your specific micro market. When someone drives by the blue sign, they know the will be worth All by go to as I know the most about the house, not my assistant, not an answering service, not a general office number.
HOW DO YOU APPEAL TO ALL THE PEOPLE MOVING TO DENVER?
720.539.4547
// 40
home
touring.
drive
calls
me
We
our showing scheduling. We
full
professionals
pulse
market. We
point is getting the most activity, which neighborhood is slowing down, etc. It is often an industry inconvenience when the showing process becomes challenging for a buyer broker. We make it seamless, effortless, and a pleasure to show a Sotheby’s home. I also attend all showings I am able to so I can highlight unique aspects of the home and neighborhood, rather than printed cards. HOW
Sotheby’s brokers are International Real Estate Advisors. If a Sotheby’s client is relocating to Denver from London, we help make a seamless transition to their new home in Denver. We are a global company with global reach. We have a 10+ person relocation team dedicated to making capturing companies that are moving executives to Denver. We are the #1 global relocation team in the world controlling the vast majority of all corporate relocation into Colorado.
Whether it's the visionary architecture, the stunning location, or the meticulous details, we have found that the truly extraordinary homes are different at every level, and they require real estate services that are, as well.
Mckinze Casey | 720.539.4547 | mckinze.casey@sothebysrealty.com