Key Details
Display & Shipping
Snowy Pines Bouquet
We’re will be featuring a $54.99 again for Christmas. The shipping and display details remain the same as they were for Thanksgiving.
Snowy Pines will ship in a special 4-bucket display shipper Each shipper will contain 2 Snowy Pines bouquets ($54 99 each) and 12 All Wrapped Up Bouquets ($14 99 each)
Positioning Matters
As this bouquet is at a premium price point, it’s crucial to place it in high-traffic areas where it can capture customer attention Suggested spots include the store entrance or central aisles with plenty of visibility
Focus on Merchandising
This bouquet's success heavily relies on the care, attention to detail, and visual appeal you bring to the display. It should always look fresh, clean, and inviting to customers.
Highlight its Value
Encourage shoppers to consider Snowy Pines Bouquet as an ideal centerpiece. The bouquet’s size and beautiful colors make it a perfect addition to any holiday table.
AdditionalTipsforSuccess
Make sure Snowy Pines Bouquet are showcased prominently within the shipper display. Keep the display organized
Snowy Pines Bouquet
The Fresh From The Market display shipper requires careful handling to ensure smooth placement on the sales floor:
Option 1
With Receiver Assistance – The receiver can help move the display shipper onto the sales floor using a pallet jack.
Option 2
Manual Move – If a pallet jack isn’t available, carefully remove the buckets from the shipper box, move the empty box to the sales floor, and then reload each bucket into the display topper, aligning them securely in the bucket holes. Edition Dec 2024
Glamour & Garland Bouquet $34.99
Snowy Pines Bouquet
$54.99
Fresh From the Market Cube
We’re also introducing a new $24.99 cube arrangement to complement our lineup!
This arrangement will ship in the same display box as the $14.99 Garden Vase arrangement, making it easier to showcase while simplifying your display setup.
Thank you for your attention to these new hey look their best for
Christmas Retreat Info
Christmas falls on Wednesday this year. All leftover holiday product must be consolidated and moved to satellite displays where it can continue to be sold through Sunday 12/29/2024.
All Christmas product must be completely removed on Monday 12/30/2024.
There will be NO discounts on any holiday fresh cut floral items.
Before removing holiday products, ensure there are no empty crates left behind. If empty crates will result, consult your supervisor before proceeding.
Communication
Preprint signs in multiples using the UPC codes found on the credit document
Execution
When building small satellite displays, try using a wood or cardboard box to elevate height for interest
Product
Make sure you make time to fluff your most expensive bouquets.
MIX
How many Proconas with Holiday Garden = 10 Proconas of Holiday Garden # of pallets
Edition Dec 2024
What is Holiday Garden?
Christmas colored Carnations
Mini Carns
Holiday tinted poms
Greens and Gyp = 2-3 Proconas of Holiday Garden = = 4-6 Proconas of Holiday Garden
8 Proconas of Holiday Garden
Arrangements should be dislpayed as tight as possible
We leave the center/middle of the pallet empty so product is always reachable to members
Price signs must alling with the product on the pallet.
Good rotation of product and clean water is a must to ensure happy flowers and members
Fluff arrangements if missing perceived value
Suggested spot for Holiday Garden
3D View
Proconas are filled with 4 fluffed mixes, same recipes in a procona.
Follow planogram
Ultimately try to condense the product. Make sure all categories are organized in groups.
Edition Dec 2024
Remember proconas should be 1/3 full of water and have 2 Tbags each
(Arrangements) (Vases)
C C C C E E B B A A A A E E B B C C B B A A
Christmas Retreat Info
Christmas must be removed from displays before opening on Monday, 12/30.
The Field Team should avoid leaving displays fully stocked with only Christmas products going into the weekend, especially if there is still an excess of holiday-specific inventory after the holiday. While you can continue showcasing Christmas items to sell through the weekend, make sure to include transitional products on display starting 12/26.
Communication
Preprint price signs and locate sign holders before the holiday begins.
Execution
Clean and sanitize proconas and cooler ahead of time.
Product
If you don’t have a watering can, Use a free water cup from the Food Court to water your arrangements.
Featuring Christmas Vase
Featuring Christmas Vase
IMPORTANT
Quality checks are a must! Keep your eyes open for beautiful holiday vases.
FF Scarlett BQT All clusters
Christmas Retreat Info
Christmas falls on Wednesday this year. All leftover holiday product must be consolidated and moved to satellite displays where it can continue to be sold through Sunday 12/29/2024.
All Christmas product must be completely removed on Monday 12/30/2024.
There will be NO discounts on any holiday fresh cut floral items.
Before removing holiday products, ensure there are no empty crates left behind. If empty crates will result, consult your supervisor before proceeding.
Christmas Retreat Info
Christmas falls on Wednesday this year. All leftover holiday product must be consolidated and moved to satellite displays where it can continue to be sold through Sunday 12/29/2024.
All Christmas product must be completely removed on Monday 12/30/2024.
There will be NO discounts on any holiday fresh cut floral items.
Before removing holiday products, ensure there are no empty crates left behind. If empty crates will result, consult your supervisor before proceeding.
Christmas Retreat Info
Christmas must be removed from displays by Tuesday 31st.
Please make sure to include New Year recipes on display on week 52.
Please make sure to transition to everyday on week 1.
Edition Dec 2024
I M P O R T A N T
Stores that are assigned the promo should receive the pallet displays
1st Wave (XMAS Carns & Cupcakes): 12/5 – 12/8
2nd Wave (XMAS Mixed Bouquets): 12/16 – 12/18
I M P O R T A N T
District Managers
Need to communicate with their Walmart contacts in the stores about the promo
When the store should receive the promo
How many pallets they will receive How to properly execute the promo (they bring to sales floor and we will set up the display).
I M P O R T A N T
WALMART STORE ASSOCIATES NEED TO MOVE THE PALLET DISPLAYS FROM THE BACKSTOCK TO THE FLOOR
Falcon merchandisers are not authorized to move these pallets as per the communication sent by the WM Floral Buyer Ryan Collier
We are responsible for assembling the pallets and merchandising the displays once they are on the sales floor.
We ARE responsible for moving the double bucket displays from the back cooler to the sales floor.
1st Wave Christmas Promo:
XMAS Carns & Cupcakes
This product will arrive in pallet displays.
We are responsible for assembling the pallets and merchandising the displays once they are on the sales floor.
Product needs to start hitting the sales floor on Friday 12/6 and all promo products need to be displayed by Monday 12/9. Edition Dec 2024
XMAS Carn Combination Cupcakes
I M P O R T A N T
Walmart store associates need to move the pallet displays from the backstock to the floor!
Edition Dec 2024
2nd Wave Christmas Promo:
XMAS Mixed Bouquets
Product will arrive in both double bucket boxes and pallet displays.
Productwillhaveapick
Recipes/ colors may vary – these are only some examples
Product should be displayed by Friday 12/20, absolute latest Saturday 12/21
Walmart will be closed on 12/25.
Mix Bouquet Recipes
Double bucket
Pallet Dispaly
Christmas Retreat Info
t
Stores can begin to markdown the product on 12/27 and should be removed by 12/30.
Communication
Communicate in advance discuss pallets and set up with Produce Team
Lead
Execution
Cardboard mat from the pallet dsiplay should be used on floor to catch spills and easy clean up.
Product
Product Give love to the flowers.
Click Here! How to merchandise a pallet display
to open video
Remember
Edition Dec 2024
All vases and arrangements must be given water upon delivery into stores as well as checked every day and watered as needed. Water reminder!
