marketing strategy property address: __________________________________________________________________________________ ________________ sale type: ________________ vendor: __________________________________ agent: ______________________________________ photography 3 stills $275 4 stills $330 5 stills $380 Professional Photography Buy 7 Get 9 $495 Professional Photography Buy 7 Get 9 + 1 Dusk $685 1 Dusk - daylight savings $240 Additional stills - on-site $50 Virtual Staging - per image $70 Drone Photography 5 stills (Measure Aust) $440
$________ $________ $________ $________ $________ $________ $________ $________ $________
copywriting Premium - On Site - 8 elements Classic - On Site - 4 elements
$220 $180
$________ $________
signboard
floorplan - apartment Small,1-2 bedrooms Medium/Large, 3+ bedrooms Extra Large, 5+ bedrooms Floorplan Redraw
$135 $175 $175 $100
$________ $________ $________ $________
$160 $185 $240 $240 $110
$________ $________ $________ $________ $________
floorplan - house Small, 1-2 bedrooms Medium, 3 bedrooms Large, 4+ bedrooms Extra Large, 5+ bedrooms Floorplan Redraw
distribution
8x4 signboard 8x4 signboard - (Glow Board)
$310 $595
$________ $________
Letterboxing - (per thousand) $49.00 $________ Vicki’s Network - (per thousand) $42.00 $________ Jamac Advertising Solutions - (per thousand) $60.00 $________
$1,190 $495 $895 $99 $150
$________ $________ $________ $________ $________
A6 drop cards
video Property Video with agent and Drone footage Property Video with agent Property Video with presenter Social - ListVid Social - ListVid & SoldVid
500 x Just Listed 1,000 x Just Listed 500 x Twin Pack 1,000 x Twin Pack
$118 $188 $255 $359
$________ $________ $________ $________
online marketing - cat a
online marketing - cat b
Internet & Technology Package $2,720 $________ domain.com.au Gold All > 30 days (no ebrochure) mcgrath.com.au Database Match & E-brochure realestate.com.au (Premier 45 days) + E-brochure Chinese portals: myfun.com, squarefoot.com.hk, fang.com, ausproperty.cn Homepass McGrath Social Property Advertising avg. impressions 34,100
Internet & Technology Package $2,610 $________ domain.com.au Gold All > 30 days (no ebrochure) mcgrath.com.au Database Match & E-brochure realestate.com.au (Premier 45 days) + E-brochure Chinese portals: myfun.com, squarefoot.com.hk, fang.com, ausproperty.cn Homepass McGrath Social Property Advertising avg. impressions 34,100
Category A: House, Duplex, Semi, Terrace, Farm
Category B: Apartment/unit, Studio, Flat, Block of apartments, Penthouse, Townhouse, Villa
McGrath social property advertising - additional spend, additional impressions = reach more people (minus the $275 included in internet fee) Social property advertising avg. impressions 76,900 $550
$________
sutherland shire & st. george leader - dual buy
sutherland shire leader Quarter Page Half Page Full Page Double Page Spread
Social property advertising avg. impressions 162,300 $1,100 $________
$312 $622 $1,243 $2,486
$________ $________ $________ $________
Quarter Page Half Page Full Page Double Page Spread
$647 $1,238 $2,343 $4,686
$________ $________ $________ $________
mcgrath magazine + brochures + A6 dropcards (NEO) 1 wk Full page + 100 A4 brochures $199 1 wk Full page + 100 A4 brochures + drop cards $299 1 wk Full page + 100 Trifold brochures + drop cards $374
$________ $________ $________
2 wk Full page + 100 A4 brochures + drop cards $459 2 wk Full page + 100 Trifold brochures + drop cards $534 3 wk Full page + 100 A4 brochures + drop cards $629 3 wk Full page + 100 Trifold brochures + drop cards $704
$________ $________ $________ $________
production and design fees
media & technology fees
add up products - not including auction fee or M&T fees
sliding scale does not include auction or campaign admin fee in total 0 - 499 $30 $________ 500 - 999 $55 $________ 1,000 - 1,999 $115 $________ 2,000 - 4,999 $170 $________ 5,000 - 7,499 $230 $________ 7,500 - 9,999 $280 $________ 10,000 - 14,999 $330 $________ 15,000+ $380 $________
Auctioneer Booking Fee
$770
$________
Campaign Admin Fee
$195
$________
Campaign dollars spent over $3,000 not including Auction or M&T Fees
TOTAL CAMPAIGN COST INCLUDING ADMIN FEES
$ ________________________________ ALL PRICES INCLUDE GST
ENG 02/18