Agent Marketing Package MCG Update

NEW Agent Marketing Package

THE McGRATH ADVANTAGE! Fast tracking your success with a smooth transition

welcome Ashleigh Dowe| Sales Support Fun Fact: Terrible at booking flights & accommodation Responsible for compliance of new listings across the 4 offices, handling agent/CSM enquires and assisting the Sales Director.

E: salesadmincronulla@mcgrath.com.au

Daniela Carey| Sales Trust Fun Fact: I can’t think of one :) Responsible for sales trust accounts for 4 offices.

E: danielacarey@mcgrath.com.au

Deianne Hibberd | Videographer and Marketing Fun Fact: Love a creative challenge and tending to my bonsai’s (not to mention a good glass of red).

Creative/graphic design/marketing, internal videos, training videos and social media assistance.

E: deiannehibberd@mcgrath.com.au

Gena Advincula | Marketing Coordinator Fun Fact: Loves to eat a lot Marketing Coordinator for Sutherland Shire offices. Your go to person for all property related enquires.

E: marketingcronulla@mcgrath.com.au

Dremo Martilino | Social Media Fun Fact: Loves to travel and take photos.

Social Media strategist is responsible for all office social media as well as running agent individual sites.

E: dre@evolvesolutions.biz .

Deeanne Martin | HR Administrator Fun Fact: I am a crazy cat lady!

I am responsible for all aspects of sourcing, onboarding, keeping and helping our staff, as well as being the go to person for Employment Hero and management across all offices.

E: deeannemartin@mcgrath.com.au

Renee Saisanas| Campaign Marketing Manager Fun Fact: I tell it how it is. I know how to let my hair down and have a good time.

Manages Gena and Grace, organises, distributes and plans agent marketing programs and iWON newsletters, organises and plans office marketing, back page advertisements, NTR flyers and print collateral. Communicates with head office on all new processes and marketing elements.

E: reneesaisanas@mcgrath.com.au

Sarah Conneely Smyth| Training and Projects Fun Fact: Not fond of chilli (despite having a Chinese mother), is fond of a drink though (thanks perhaps to an Irish father).

Works on sales and administration projects under the direction of the management team. Is the go-to person for iWON queries and training. Is the appointed Mars Champion for the Sutherland Shire offices.

E: sarahconneelysmyth@mcgrath.com.au

Susy Sayle| Accounts Fun Fact: Since being at McGrath and working in my department I have learnt to staple and hole punch to perfection!!

All aspects of Accounts including chasing and processing marketing payments.

E: accountscronulla@mcgrath.com.au

Your set up

package includes

essential marketing elements

Agent Photography • Professional photo shoot at location of choice*

*

Single agent 3 images

*

Team photo 1 image - if you come over with a team

Coordinator - Genalyn Advincula

Our professional photographers work closely with you and a team of experts to produce an agent photo that is authentic, engaging and reflects your personality.

You will be provided with 15-20 photos to make your selection from. We encourage you to have fun, relax and enjoy the experience.

Examples

Agent Bio • Professionally written in the third person

*

Agent bio

Coordinator - Genalyn Advincula

A professional bio is about personal branding. Having your professional bio written in the third person assists in social proof. It speaks about your reputation, attributes, tone and makeup.

essential marketing elements

Business Cards • Double sided matt cello glazed

*

1 x box of 250 cards

Coordinator - Front Office Manager

McGrath DL Envelopes • Double sided matt cello glazed

*

1 x box of 500 McGrath window and or non-window

*

1 x box of 1000 Candida window envelopes for letter folding machine

Coordinator - Front Office Manager

Presentation Folders • Double sided matt cello glazed

*

1 pack of 45 Folders

Coordinator - Front Office Manager

signage elements

Boards *

5 x Pointer boards

*

2 x A- Frame boards lightweight, 600 x 450mm

Coordinator - Ashleigh Dowe

Flags *

1 x Welcome flag

*

1 x Inspection flag

*

1 x Flag pole

Coordinator - Ashleigh Dowe

Open for Inspection Kit *

1 x Kit

Coordinator - Ashleigh Dowe

agent marketing elements

Agent Video Profile • Professional video shoot in choice of location*

*

Agent profile 1 min, 30 sec

Coordinator - Genalyn Advincula

The McGrath agent video profile is an in-depth look at you, your business, your results and your marketplace. Designed to enable agents to engage and create a point of difference. Agent video profiles are used on the McGrath website and social media sites as an introduction to you and your results.

All personal marketing collateral will be delivered to your office, you will then need to take it to a local distributor house when you see fit. Otherwise please inform if you need marketing manager to distribute at appropriate times.

Agent Bio Card *

200 x A4 Agent Double Sided Bio Cards

Coordinator - Genalyn Advincula

agent marketing elements

Local Paper Profile *

Full page Sutherland Shire Leader profile ad

Coordinator - Genalyn Advincula

Agent A6 Profile Cards *

2,000 x A6 Double sided bio (distribution included)

Coordinator - Genalyn Advincula

Agent DL Card *

2,000 x DL perforated cards (distribution included)

Coordinator - Genalyn Advincula

agent marketing elements

Testimonial A6 Mail Card *

2,000 x A6 Testimonial A6 mail card

Coordinator - Genalyn Advincula

How much is your property worth? *

2,000 x A6 double sided (distribution included)

Coordinator - Genalyn Advincula

Monthly E-Newsletter • Personalised iWON E-Newsletter

*

12 x per year sent out to your database

Coordinator - Genalyn Advincula

listing essentials

Pre-List Listing kit PRE-LIST

*

2 x McGrath Pre list kits

Coordinator - Ashleigh Dowe

Listing Presentation Folder • For use when presenting at a listing presentation (A3 or A4)

*

1 x Leather bound listing folder

Coordinator - Ashleigh Dowe

training elements

McGrath Head Office Training Coordinator

*

McGrath Way - Full day training session

Ashleigh Dowe

*

MARS - Half day training on database

Sarah Conneely Smyth

*

Fast Track - 2 full day training sessions

Ashleigh Dowe

*

Social media masterclass

Ashleigh Dowe

McGrath Shire Training *

iWON training

*

Max training

*

Marketing and CampaignTrack training

*

Weekly 1 on 1 coaching session with sales manager for 12 weeks

*

Mentor/buddy agent

Coordinator - Ashleigh Dowe

IT elements

Database MENAI SYLVANIA CRONULLA

McGRATH SUTHERLAND SHIRE

• Four local Sutherland Shire offices

ENGADINE

RO YA L NATIONA L PA RK HE AT HC OT E NATIONA L PA RK

• Growing network of 82 offices TA SMAN SEA

• Over 884 sales people in one networked team

*

Your database moved over into the iWON system

Coordinator - Sarah Conneely Smyth

Set up and Logins • Full set up and logins provided for Coordinator

*

iWON - Sutherland Shire database

Ashleigh Dowe

*

MARS - McGrath database

Ashleigh Dowe

*

MAX - Sutherland Shire communication portal

Ashleigh Dowe

*

RP Data

Ashleigh Dowe

*

APM

Ashleigh Dowe

*

Email signatures

Ashleigh Dowe

*

Sales Force

Ashleigh Dowe

*

Homepass

Gena Advincula

*

Profile on mcgrath.com.au

Gena Advincula

*

Profile on realestate.com

Gena Advincula

*

Profile on domain.com.au

Gena Advincula

*

Profile on realestate.com

Gena Advincula

social media elements

Platform Assistance with *

Facebook - Business page set up or rebranded

*

LinkedIn - Assistance with professional profile

*

Session on best to utilise our social media resources

Coordinator - Dre Martilino

Promoted on *

Facebook - Your profile video will be posted to McGrath Sutherland Shire page

*

Youtube - Your profile video will be posted to McGrath Sutherland Shire page

*

Google + Your profile video will be posted to McGrath Sutherland Shire page

Coordinator - Dre Martilino

sample elements Agent profile A6 - Landscape

An accomplished corporate and real estate industry professional with an impressive list of achievements, licensed agent, Warren Campion, brings two decades of property sales and business management experience to his role as General Manager of the McGrath Sutherland Shire. Warren possesses strong leadership and communication skills along with invaluable training experience.

Warren Campion warrencampion@mcgrath.com.au 0418 419 555

Warren Campion

Front

Back option

Agent profile A6 - Portrait Warren Campion

An accomplished corporate and real estate industry professional with an impressive list of achievements, licensed agent, Warren Campion, brings two decades of property sales and business management experience to his role as General Manager of the McGrath Sutherland Shire. He believes today´s technology enhances the transaction experience.

Warren particularly enjoys providing people with the means to create a lifestyle that can ultimately deliver them financial freedom.

Warren´s dedication, persistence and global expertise combine to offer local property buyers and sellers with an elite choice when it comes to securing or selling their property and achieving a successful outcome. Warren possesses strong leadership and communication skills.

“A professional, dynamic and a great friend. He never fails to surprise us with his ideas on how to effectively sell our home.”

George, Cronulla

Warren Campion warrencampion@mcgrath.com.au 0418 419 555

Watch Video

Front Testimonial A6 Card

1

1

A

Property Address, Cronulla Sold $1.5m

Property Address, Cronulla Sold $1.5m

Just sold

Front option 1

“The marketing campaign and open home process plus the teams´ knowledge of potential buyers in the market generated large number of genuine interested parties which gave us the confidence to take our property to auction.”

George - Cronulla

Warren Campion warrencampion@mcgrath.com.au 0418 419 555

Back option

5 Beds 3 Baths 2 Cars

Just sold

Front option 2

Warren Campion warrencampion@mcgrath.com.au 0418 419 555

Front option 3

Cronulla specialist

sample elements Agent DL card

Warren Campion

“A professional, dynamic and a great friend. He never fails to surprise us with his ideas on how to effectively sell our home.”

George, Cronulla

Warren Campion Sales Agent M T E

0418 419 555 8525 9909 warrencampion@mcgrath.com.au

Front

Just sold

An accomplished corporate and real estate industry professional with an impressive list of achievements, licensed agent, Warren Campion, brings two decades of property sales and business management experience to his role as General Manager of the McGrath Sutherland Shire. He believes today´s technology enhances the transaction experience and helps facilitate an exceptional level of customer care.

Warren particularly enjoys providing people with the means to create a lifestyle that can ultimately deliver them financial freedom. Warren´s dedication, persistence and global expertise combine to offer local property buyers and sellers with an elite choice when it comes to securing or selling their property and achieving a successful outcome. Warren possesses strong leadership and communication skills along with invaluable training experience.

Your street is being appraised next week

Recent sales

1 Property Address, Cronulla Sold $1.8m

1

Property Address, Cronulla Sold $700k

Property owners in your neighbourhood have expressed interest in knowing what their homes might be worth in the current market.

A real estate industry professional with an impressive list of achievements, licensed agent, Warren Campion, brings two decades of property sales and business management experience to his role as General Manager of the McGrath Sutherland Shire.

2

The appraisals will take place from Monday onwards and will take only 10 minutes of your time.

Property Address, Cronulla Sold $920k

Suite 1, 2 Wilbar Avenue Cronulla NSW 2230 Australia T W

8525 9999 mcgrath.com.au

Back option 1

Suite 1, 2 Wilbar Avenue Cronulla NSW 2230 Australia T W

02 8525 9999 mcgrath.com.au

Back option 2

Your street is being appraised next week and we would like to offer you a complimentary, obligation free appointment.

Contact Warren Campion to book your appointment.

Suite 1, 2 Wilbar Avenue Cronulla NSW 2230 Australia T W

02 8525 9999 mcgrath.com.au

Back option 3

Suite 1, 2 Wilbar Avenue Cronulla NSW 2230 Australia T W

02 8525 9999 mcgrath.com.au

Back option 4

sample elements A4 Agent Profile Warren Campion

“A professional, dynamic and a great friend. He never fails to surprise us with his ideas on how to effectively sell our home.”

An accomplished corporate and real estate industry professional with an impressive list of achievements, licensed agent, Warren Campion, brings two decades of property sales and business management experience to his role as General Manager of the McGrath Sutherland Shire. He believes today´s technology enhances the transaction experience and helps facilitate an exceptional level of customer care with a personal touch.

George, Cronulla

Warren particularly enjoys providing people with the means to create a lifestyle that can ultimately deliver them financial freedom. Warren´s dedication, persistence and global expertise combine to offer local property buyers and sellers with an elite choice when it comes to securing or selling their property and achieving a successful outcome. Warren possesses strong leadership and communication skills along with invaluable training experience.

Warren Campion warrencampion@mcgrath.com.au 0418 419 555

Front A selection of recent sales

A selection of recent sales

1 1

A selection of recent sales

2

1 Property Address, Cronulla Sold $1.8m

Property Address, Cronulla Sold $920k

3

Cronulla, Property Address Sold $700k

4

2 Cronulla, Property Address Sold $740k

4 Cronulla, Property Address Sold $720k

3 Cronulla, Property Address Sold $1.2m

5 Cronulla, Property Address Sold $700k

6 Cronulla, Property Address Sold $920k

Property Address, Cronulla Sold $920k

Cronulla, Property Address Sold $720k

Cronulla, Property Address Sold $1.2m

7 Property Address, Cronulla Sold $790k

2

5 Cronulla, Property Address Sold $740m

6 Cronulla, Property Address Sold $1.8m

8 Property Address, Cronulla Sold $825k

10 Property Address, Cronulla Sold $1.6m

9 Property Address, Cronulla Sold $1m

11 Property Address, Cronulla Sold $2.5m

12 Property Address, Cronulla Sold $860k

Cronulla, Property Address Sold $700k

Warren Campion warrencampion@mcgrath.com.au 0418 419 555

Back option 1

Back option 2

A selection of recent sales

1

Warren Campion warrencampion@mcgrath.com.au 0418 419 555

A selection of recent sales

NSW stamp duty guide 2 Beds 1 Bath 1 Car ________________________________________________________________

Sale method Auction ________________________________________________________________

Sale method Auction ________________________________________________________________

Vendors' price expectation $700k ________________________________________________________________ Days on market 21 ________________________________________________________________ No. of inspections 37 ________________________________________________________________

1

No. of contracts issued 150 ________________________________________________________________

Property Address, Cronulla Sold $740k

2

Back option 3

2 Beds 1 Bath 1 Car ________________________________________________________________

Sale price $740k ________________________________________________________________

Warren Campion warrencampion@mcgrath.com.au 0418 419 555

Sale price $740k ________________________________________________________________ Vendors' price expectation $700k ________________________________________________________________ Days on market 21 ________________________________________________________________ No. of inspections 37 ________________________________________________________________ No. of contracts issued 150 ________________________________________________________________

Property Address, Cronulla Sold $740k 2 Beds 1 Bath 1 Car ________________________________________________________________

2 Beds 1 Bath 1 Car ________________________________________________________________

Sale method Auction ________________________________________________________________

Sale method Auction ________________________________________________________________

Sale price $700k ________________________________________________________________ Vendors' price expectation $650k ________________________________________________________________ Days on market 24 ________________________________________________________________ No. of inspections 35 ________________________________________________________________

2

No. of contracts issued 145 ________________________________________________________________

Cronulla, Property Address Sold $700m

Sale price $700k ________________________________________________________________ Vendors' price expectation $650k ________________________________________________________________ Days on market 24 ________________________________________________________________ No. of inspections 35 ________________________________________________________________ No. of contracts issued 145 ________________________________________________________________

Cronulla, Property Address Sold $700m 2 Beds 1 Bath 1 Cars ________________________________________________________________ Sale method Auction ________________________________________________________________

3

Sale price $825k ________________________________________________________________ Vendors' price expectation $800k ________________________________________________________________ Days on market 24 ________________________________________________________________ No. of inspections 34 ________________________________________________________________ No. of contracts issued 127 ________________________________________________________________

3

4

Cronulla, Property Address Sold $825k 3 Beds 1 Bath 2 Cars ________________________________________________________________

Cronulla, Property Address Sold $825k

Cronulla, Property Address Sold $920k

Sale method Auction ________________________________________________________________

4

Sale price $1.625m ________________________________________________________________ Vendors' price expectation $1.6m ________________________________________________________________ Days on market 25 ________________________________________________________________ No. of inspections 22 ________________________________________________________________ No. of contracts issued 124 ________________________________________________________________

5

6

Cronulla, Property Address Sold $1.625m Cronulla, Property Address Sold $1.625m

Warren Campion warrencampion@mcgrath.com.au 0418 419 555

Back option 4

Cronulla, Property Address Sold $2.5m

Warren Campion warrencampion@mcgrath.com.au 0418 419 555

Back option 5

Warren Campion warrencampion@mcgrath.com.au 0418 419 555

Back option 6

sample elements How much is your property worth? A6 Card

How much is your property worth?

Front option 1

We have a number of active buyers looking for homes in Cronulla. With our superior market knowledge we have built a reputation for providing 6-star customer service and achieving excellent results for our clients.

If you have any thoughts of selling or would simply like an updated market assessment, call Warren today.

Warren Campion warrencampion@mcgrath.com.au 0418Â 419Â 555

Back option

Leader full page ad

Front option 2

sample elements Personalised iWON E-Newsletter

Video

A4 Notice to residents flyers

new agent elements Agent photography

3

Agent bio

1

A4 Agent Bio Card

200

Business cards

250 Cards

McGrath DL envelopes

-

Presentation folders

45 Folders

Pointer boards

5

A- Frame boards

2

Welcome flag

1

Inspection flag

1

Open for inspection kit

1

Agent profile video

1min, 30sec

Leader newspaper advertising

Full page

A6 profile mail card

2,000

Market update A6 mail card

2,000

DL perferated mail card

2,000

Testimonial A6 mail card

2,000

Pre-list listing kit

2

Personalised iWON E-Newsletter

Monthly

Listing presentation folder

1

McGrath Way - Full day training session

Full day

MARS - Half day training on database

2 days

Fast Track - 2 full day training sessions

2 days

Social media masterclass

1/2 day

iWON training

1/2 day

Max training

1/2 day

Marketing and CampaignTrack training

1/2 day

Weekly 1 on 1 coaching session with sales manager for 12 weeks

Weekly

Mentor/buddy agent

Ongoing

Your database moved over into the iWON system

1 Week

Computer set ups with logins

1 day

Platform assistance with social media

1 Week

Introduction and profile promoted on McGrath Sutherland Shire social media Ongoing Training - Shirlaws, Business coaching, Rising stars

1 day Ongoing

McGrath Sutherland Shire investment $ 7,000.00

fast track schedule Simple, fast and effective

We look after branding

Gives you time to do what you do best

Simple, fast and effective

Assistance every step of the way

Let us do all the background work

We look after your marketing

Less down time

Marketing - Your first 90 days

1

2

3

4

5

6

7

Days 7 - 30 First Month

Days 31-60 Second Month

Days 61-90 Third Month

Profile photo and bio Profile placed on websites A6 profile cards DL perforated cards Profile video Notice to residents flyers Social media set up Business cards and office collateral Flags, A-Frames and OFI kits Computer/IT set up Head office training Internal training Database setup Full page leader ad Market update DL A4 Agent Bio Card

Check office calender so there is no overlap