

The Sydney Prime Group was established to create greater connectivity between key McGrath agents in the prestige areas of Sydney and the wider Knight Frank business. Through this platform our operatives share listings, buyers, and general market intelligence with one another to help drive awareness and create velocity of sale for our vendors.
Together, the Sydney Prime Group works to bring qualified buyers from outside your local area to your home, meaning that you aren’t just getting a local area specialist, you’re getting an entire team of high performing agents from across the city.
We have taken the opportunity to showcase some of the results that our Prime Group operatives have achieved over the last 12 months in the pages that follow.
Compared to one year ago, Sydney’s prestige residential market has outperformed across most leading indicators for 2024. Prestige sales transaction volume trended higher, the average time on market to sell a home was shortened, prestige residential values and rents grew stronger and gross rental yields rose.
The Reserve Bank of Australia (RBA) lowered the cash rate target to 4.10% in the February 2025 meeting in to order to stimulate the Australian economy, this was held steady in the April 2025 meeting.
Business conditions were 3.2 points above the average in December 2024 in the NAB business survey, although this trended lower than the 5.5 pts recorded a year earlier. Company gross operating profits rose 5.9% in 2024 after recording 7.4% in 2023, although growth in new private business investment was down from 8.8% to 0.3% over this time.
There tends to be a strong correlation between an upward trending stock market performance and the growth in prestige property prices. The S&P/ASX 200 annual growth eased from 17.3% in September 2024 to 7.5% in December 2024.
Australasia’s wealthy population grew by 3.9% in 2024, to 49,367 people with net wealth of more than US$10 million. This population is forecast to grow by a further 5.3% by the end of 2028 according to the Knight Frank Wealth Sizing Model.
Although more homes were listed on the market at the end of 2024, Sydney’s prestige market saw a growing number of transactions take place at a faster pace than a year ago.
Overall, there were 4.7% more Sydney residential listings in the month of December 2024, compared to a year ago (Corelogic).
Sydney’s prestige sales rose 27.1% in 2024 to total 1,630 home sales, compared to 2023, according
to McGrath Research. The number of prestige sales across Sydney trended up 4.2% between Q3 2024 and Q4 2024, to total 370 sales in the fourth quarter of 2024. Although, this was lower growth than the same quarter (at 122%) one year ago.
Sydney prestige homes were listed on the market for an average 72 days in the Q4 2024 quarter. This was slightly higher than 69 days one quarter ago, but lower than 78 days a year ago.
Sydney Prestige Prices - Performance over past 5 years
Contrary to the price performance being sustained in the lower end of the core residential market and the top 1% of the market in Sydney, prestige prices across the top 5% of the market saw 1.1% growth in 2024, with -0.8% price performance recorded in the last quarter of the year. Since 31 December 2019, Sydney prestige prices have grown by 23.2%.
Sydney’s prestige annual price performance trended below the global average of 3.2% at the end of 2024, which ranked Sydney at 28 place from 44 global cities in the Knight Frank Prime Global Cities Index.
With slightly more homes on the market, global uncertainty and the lead up to potential rate cuts has slowed price performance.
Following more sustainable growth in 2025, with restored confidence in H2 2025 post-election, McGrath Research forecast 3% prestige price growth in 2026 and a further 5% in 2027.
Sydney Prestige Rents - Performance over past 5 years
Looking at Sydney prestige homes from an investment perspective, gross rental yields were lifted by 3 bps in Q4 2024 to average 2.54%, whilst this was 6 bps higher than a year ago.
Construction costs continue to delay new developments kicking off, mainly driven by labour whilst material costs remain elevated. This is capping new supply coming into the market for both investors and owner occupiers. As a result, prestige property rents in Sydney have increased by 43.2% since 31 December 2019.
Sydney prestige rental growth was 0.5% in the December 2024 quarter, rising 4.7% in 2024. This trended at more than double the global average of 2.2%, where Sydney ranked 5th place from 16 prime cities tracked in the Knight Frank Prime Global Rental Index.
Prestige residential rents in Sydney are forecast to increase a total of 3% by the end of 2025, and a further 3% in 2026 and 4% in 2027, according to McGrath Research.
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