Alex Mintorn

MA XIMISING LEADS AND PROFIT THROUGH SOCIAL MEDIA ALE X MINTORN

ALEX’S STORY Alex launched a brand awareness campaign on Facebook which he ran for four months, targeting his database and BDA. In the fifth month he switched to a lead generation campaign. To date the campaign has generated over 275 Facebook leads and over $250k GCI, and growing!

These results show the power of social media and why it should be a vital element of your personal agent marketing plan.

CAMPAIGN DETAILS Duration: 7 months Cost: $1,000 per month Result: 278 leads, over $250k GCI (and growing!)

BDA size: 10,000 houses approx.

Taking digital marketing to the next level

Success stories from the network

Digital marketing is vital from both a brand and lead generation perspective.

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In Sydney’s Eastern Suburbs, one of our McGrath agents advertised an off-market listing on Instagram and the buyer came directly from the platform.

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In the Sutherland Shire, a McGrath agent exchanged on a $6M listing in just nine days through a targeted and optimised social advertising campaign.

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On Sydney’s North Shore, Alex Mintorn generated hundreds of leads and $250,000 in commission over a seven-month period, a result of a highly strategic Facebook campaign.

As a Facebook direct client and through our new in-house social advertising platform, McGrath agents now have the ability to create local, tailored campaigns that will reach the right audiences.

These success stories are proof of the power of social advertising and just one of the many reasons we encourage our agents to get on board and take advantage of this new platform.

Ensure you tune in to the webinars scheduled on the 4th and 5th of October to find out more.