The Long Weekend 2014 Program

an ASPA production

The Long weekend Journalism finds a way.

June 13-15, 2014 Tuscaloosa, Ala. • The University of Alabama • Journalism Department

The Alabama Scholastic Press Association and the Multicultural Journalism Workshop would like to say

thank you

to the financial supporters: Alabama Broadcasters Association • Alabama Press Association Boone Newspapers, Inc. • Dow Jones News Fund UA Center for Community Based Partnerships • UA Department of Journalism UA College of Communication and Information Sciences • Selma Times-Journal

and ASPA board members: • President: Melissa Dixon, Oak Mountain High School • Vice President: Connie Nolen, Pelham High School • Secretary: Renee Quaife, Sparkman High School • Past President: Erin Coggins, Sparkman High School • ASPA Director Emerita: Marie Parsons

Thank you to contributors of the Multicultural Journalism Program endowment:

The Estate of John Brooken Gaines and Marci and Louis Henna Jr.

And a special thanks to all those who made The Long Weekend possible: al.com Deanne Winslett and The Crimson White Dr. Jennifer Greer, Dean, CIS Dr. Wilson Lowrey, Chair, Department of Journalism Paul Wright and the Office of Student Media Diane Shaddix and the C&IS Graduate Program Department of Communication Studies Department of Telecommunication and Film Department of Advertising and Public Relations Pat Duggins and Alabama Public Radio Steve Diorio and the Digital Media Center Greg Goldstein Andrea Matei Laura Owens

• The Birmingham News • Birmingham Magazine • The Tuscaloosa News • Crechale Stevens • Cecilia Hammond • Holley Mabury • Taylor Armer • Tara Bullock • Alex Hale • Morgan Smith • Kendall Mays • Blair Peavy • Shweta Gamble • Kirsten Barnes • and all TLW session leaders

The Alabama Scholastic Press Association Presents

The Long Weekend

2014

All sessions held in Reese Phifer Hall on The University of Alabama campus

Friday, June 13 Check-In, Blount dorm..................................................................................11 a.m. - 12:30 p.m.

Check in to Blount dorm/Lunch on your own

Welcome to The Long Weekend!, Room 216, Reese Phifer Hall...........................................2- 3 p.m.

Dr. Wilson Lowrey, Chair, Department of Journalism Meredith Cummings, Director, Alabama Scholastic Press Association

What’s an event without social media?

Tweeting sessions?

Use hashtag #TLW14

Tweet at us using #TLW14. Get it trending!

Want to see our pictures? Follow @AlabamaSPA. Want us to see yours? Use #TLW14.

Find us on Facebook: Alabama Scholastic Press Association

Friday, June 13 3

Session One • 3 - 4 p.m.

ROOM 345

Great storytelling for any type of media, led by Jessie Jones From interesting people to fun places, let’s learn how and practice asking questions that will help you write and tell a good story.

ROOM 346

Media Law 101: Libel, privacy and copyright, led by Will Nevin The First Amendment guarantees the freedom of the press, but what does that mean? Turns out that newspapers, magazines, blogs, and even Twitter accounts can’t do whatever they want without consequences. Learning some media law basics will keep you and your publication out of serious legal trouble.

ROOM 338

Basics of InDesign, led by Becky Robinson Jump into InDesign with some basic design tips. This session will cover just the basics for novice InDesign users. Start connecting with page layout in this stress-free environment!

ROOM 327

Capturing and conveying motion, led by Dan Meissner Taking photographs of action and motion can be a challenge. In this session, learn some tips and tricks for getting that perfect shot, whether at a sports game or a theater performance.

Digital Media Center

Storytelling with sound, led by Pat Duggins (Stay inside Room 216 to walk to this session) This session will cover the use of background sound in audio recordings, and how it makes stories more listenable, understandable, and memorable. Students will learn how this element can become part of the narrative to transport the listener to where the story takes place. This session is two hours and includes a tour of Alabama Public Radio and the Digital Media Center. (Another tour will be offered Saturday.)

ROOM 341

What a concept, led by Meghan Percival The best themes /concepts influence every decision a yearbook or literary staff makes - from typography and design, to the organization of your book, writing style and coverage. This session will take you through what happens when a concept moves beyond just the cover and theme pages.

ROOM 222

Choose from the following:

Middle schoolers only! How to make the most of The Long Weekend, led by Taylor Armer Are you new to The Long Weekend? Even if you’re not maybe you have questions. Come learn the basics of journalism and let our camp co-director help you plan what sessions to attend, as well as how to get the most out of camp.

4

Friday, June 13

Session Two

•

4 - 5 p.m.

ROOM 341

Finding a theme, led by Meghan Percival Deciding on a theme is one of the most important decisions your yearbook staff will make this year.

We’ll look at the wide variety of stories yearbook staffs tell about their schools and then strategize how our staff can select a theme that fits your school, sets the visual and verbal tone for your book and opens coverage doors.

ROOM 346

From arm bands to bong hits: The Supreme Court and student press and speech rights, led by Will Nevin In 1969, the Supreme Court began to shape the speech rights of public school students with its decision in Tinker v. Des Moines Independent Community School District. However, the landmark decision has seen its better days as Tinker’s influence has waned with subsequent Court decisions. Come learn about the uphill legal struggle faced by student speakers and journalists.

ROOM 338

Learn about C.R.A.P.!, led by Jamie Cole In this magazine design class, learn about C.R.A.P. (contrast, repetition, alignment, proximity) as the fundamental building blocks of great design. Get ideas to spark your creativity!

ROOM 323

Choose from the following:

Show me the money – creative funding for your publication, led by Connie Nolen The staff members of Mrs. Nolen’s lit mag started with $11 in their account. Find out how a creative group of teens cheered on by one teacher became one of the most successful fundraisers and a leadership force at their high school.

Joint session—Getting to know you, Room 216 ...................................................................5 p.m.

It’s time for some fun! Get to know your fellow campers through fun games and activities.

You might make a new lifelong friend! Bring your sense of humor – and just be you – while we have some good, clean fun with other campers and counselors.

Dr. Jennifer Roth-Burnette, Program Manager, UA Early College Taylor Armer, Alex Hale, Kendall Mays, Andrea Matei, Laura Owens, Morgan Smith

Dinner...........................................................................................6 p.m., Reese Phifer Rotunda Home schoolers meet and greet........................................................7 p.m., Blount dorm lobby Free time........................................................................................................................7 - 10 p.m.

Walk back to dorm with appointed counselor for organized free time with games. All campers must be in their rooms and checked-in with their assigned counselor by 10 p.m.

Friday, June 13 5

Saturday, June 14 Breakfast.........................................................................................................................8:30 a.m.

Drop in to the Blount dorm common area. (Meet to walk with appointed counselor to Reese Phifer at 9:30.)

Session Three

•

10 - 11 a.m.

ROOM 344

Are You Kidding?, led by Laura Hunter Everyone at some time has been untruthful. This writing session lets you take two tablespoons of lies, add a dash of truth and come out with the beginning of a story. Additional games using professionally written sentences will be used to expand student writing. Expect to write. Bring tablet or paper and pen.

ROOM 327

Photography tips and tricks, led by Kirsten Fiscus How do you make your photos shine? Capture stories, not images. This session will teach you the ropes of shooting crisp, compelling images that transport the viewer to the moment.

ROOM 345

Dealing with difficult sources and people, led by Meredith Cummings How do you deal – both in person and through various media – with a difficult source? This workshop will focus on positive interactions with sources, professionalism and how to recover from negative experiences with sources (yelling, etc.).

ROOM 341

Captions and headlines – Easy as 1-2-3, led by Meghan Percival Captions and headlines are the most read parts of your yearbook. We’ll look at a formula that guarantees they’ll be journalistic, story-telling and fun to read.

ROOM 338

The inside guide to entertainment reporting, led by Anthony Cave You like food? Write about it! Celebrities? Cover them! This session will cover the ins and outs of entertainment reporting, from making story pitches to conducting engaging interviews, as well as what NOT to do on the red carpet. Chances are, if you have a passion in the entertainment realm, there is an opportunity to report on it.

ROOM 343

Choose from the following:

Secrets of a meaningful stand-up, led by Lesley Bruinton How do you frame a broadcast story for the best story-telling? What camera techniques can make you stand out? This session will help you learn new techniques to be your best on camera.

6 Saturday, June 14

Session Four

•

11 a.m. - 12 p.m.

ROOM 344

Let’s create a scene, led by Laura Hunter Short stories are not stories unless they are built on specific scenes. Events without scenes are no more than anecdotes. Learn how a scene differs from exposition. Learn what goes into the making of a scene, how to flesh it out and tie it into a preceding or upcoming scene. Expect to write. Bring tablet or paper and pen.

ROOM 345

How to score great sports stories, led by Laura Owens A professional sports reporter will teach you how to write stories that will appeal to even those readers who rarely turn to the sports pages. Find the story within the story, develop sources and build relationships to get good quotes (no clichés), and maintain objectivity despite covering classmates.

ROOM 341

Marvelous mods, led by Meghan Percival Mods. Sidebars. Alternative Story Forms. Whatever you call them, they are a great way to expand your publication’s coverage, play with design and explore unique forms of storytelling. If you’re stuck in a picture and quote rut, this session will give you some new ideas.

ROOM 338

Choose from the following:

Exploring multimedia, led by Kirsten Fiscus An online presence is important. Learn how to add interest to your website with various multimedia options. We will share different ways to present infographics, photos and interviews in an online platform.

Lunch.................................................................................................................................12 p.m.

Reese Phifer Rotunda

Joint Session — Many media: My journalism journey, led by Anthony Cave, Room 216, 1 p.m.

From letters to the editor of his high school newspaper to national bylines, Cave, a 2011 UA Multicultural Journalism Workshop alum, will discuss his journalism journey, from cold emailing editors to dealing with criticism. Expect in-depth looks at how to land an internship, pitch story ideas and deal with surprising situations if you take this road less traveled.

Saturday, June 14 7

Session Five

•

2 - 3 p.m.

ROOM 341

Design trends, led by Meghan Percival You’ll make a lot of design decisions for your 2015 yearbook – from colors to fonts to photo packaging and graphic elements. We’ll look to the pros for inspiration and then see what some of the best yearbooks in the country are doing to keep their books looking contemporary.

ROOM 345

Interviewing 101: How to ask your questions, led by Elizabeth Pratt This session is a beginning look at interviewing and answers questions like: How do I schedule an interview? What do I need to prepare? What’s the proper etiquette for an interview? How do I ask my questions?

What should I do once the interview is over?

ROOM 344

Instagram photography, led by GiGi Eyre Need more likes? Come learn the best ways to take great photographs on your smart phones! In this lesson students will learn photography tips to jazz up their Instagram photos.

ROOM 343

Punched in the face while reading, led by Ginger Stewart Today’s readers are different than those of the days-gone-by Dickens era. They don’t suffer long passages of exposition and description. They want their plot to move and move fast. How can a writer get (and keep) today’s reader’s attention? In this session, you will learn how to grab your reader and not let go.

ROOM 338

Choose from the following:

Shooting professional video for Instagram and Vine, led by Taylor Crosby Learn how to take videos with your smartphone that make you look like a professional. Broadcast networks and multimedia companies are using Instagram and Vine to build a younger audience following. Find out how to compose, frame, and capture audio to help tell stories in 6-second Vine videos and 15-second Instagram videos. UA Telecommunication Senior Taylor Crosby will show you how he’s combined his production, news, and new media skills to make phone applications an addition to your portfolio.

Tweeting sessions?

Use hashtag #TLW14!

8 Saturday, June 14

The best ice cream social ever!..................................................................................3- 3:45 p.m.

Reese Phifer Rotunda

Campus tours.................................................................................................................4 - 5 p.m.

Multicultural Journalism Workshop students MUST meet in Room 338 at this time.

All other campers, choose one of the following tours:

Tour the University campus

This tour will take students on a guided walk across UA’s beautiful campus

with a representative from the Capstone Men and Women.

Meet on the steps outside Reese Phifer Hall

Tour the Digital Media Center

Students will tour the new Digital Media Center, which contains three television studios, three

television control rooms, four radio studios and 10 television edit suites. The state-of-the-art

facility houses WVUA-TV, the Center for Public Television and Radio, Alabama Public Radio and

Crimson Tide Productions.

Meet in Room 216

Tour the Office of Student Media

Take a tour of the offices that house The Crimson White, UA’s yearbook The Corolla

and Marr’s Field Journal literary magazine. You will also hear about how to get involved

in college media on any campus. Question-and-answer session to follow.

Meet in the Reese Phifer Rotunda

Joint session — #TurnedUpMedia, Room 216 ..................................................................5 p.m.

Taught by your fearless team leaders, this session will convene as a giant newsroom to produce a website and/or final products to show and tell Sunday at camp closing. We will divide into our teams to plan strategy.

Dinner..................................................................................................................................6 p.m.

Reese Phifer Rotunda

Free time.......................................................................................................................7 - 10 p.m.

Walk back to dorm with appointed counselor for organized free time with games, as well as time to work on the final projects. All campers must be in their rooms and checked-in with their assigned counselor by 10 p.m.

Saturday, June 14 9

Happy Father’s Day! Sunday, June 15 Breakfast.........................................................................................................................8:30 a.m.

Drop in to the Blount dorm Common Area.

Devotional (optional).........................................................................................................9 a.m.

Blount classroom, first floor.

(Meet to walk with appointed counselor to Reese Phifer at 9:30.)

Session Six

•

10 - 11 a.m.

ROOM 345

Details make a difference, led by Erin Coggins Does your copy about homecoming sound the same as last year? Tired of covering the same bake sale?

Learn to ask the right questions to find a compelling angle to make your copy pop.

ROOM 344

Mind games (graphics for every media), led by Anthony Bratina Use graphics and illustrations to spice up your publication! In this session learn how color and shading can affect your readers. Learn to draw in readers and viewers with subtle tricks that make their brains want to see your work.

ROOM 341

You can stand under my umbrella, led by Meghan Percival What is this yearbook umbrella coverage thing people are talking about these days? How can it help make our academics, club and student life coverage fresh and concept-driven? In this session, you’ll learn when you should use it, why you should use it and how to maintain your sanity through the process.

ROOM 343

The ‘Bama beat, led by Marc Torrence Keep your sports stories appealing year round and learn how to write stories that zing. This BamaOnline beat reporter will show you the ropes and talk about how to write the best story for your readers.

ROOM 338

Choose from the following:

Beginning photoshop for photographers, led by Scott Bowman Let a professional photographer show you how to make photos you take even better. In this session you will learn the basics of Photoshop and give budding photographers helpful pointers.

10 Sunday, June 15

Session Seven

•

11 a.m. - 12 p.m.

ROOM 345

Beyond the Google search: multi-platform reporting tools, led by Anthony Cave Do you dread paying $1 to send a Facebook message to someone outside of your network? Well, you shouldn’t, because it is one of several excellent reporting tools that will take your story to the next level.

Learn how to find email addresses when none are listed, find former employees on LinkedIn and more with this session.

ROOM 338

The art of conducting a good interview, led by Deanne Winslett How do you get the most out of each interview you do? In this session you will learn things to make every interview a success! Interviewing is so often where the heart of a story lies. How to construct a good interview is an important part of great storytelling.

ROOM 341

Choose from the following:

Planning for the perfect photo, led by Meghan Percival Great yearbooks need great photography. No matter your equipment or skill level, if you know a few things to look for and try, your photography will improve. We’ll look at a checklist of things all staffers should think about that will lead to better pictures when covering events.

Lunch.................................................................................................................................12 p.m.

Reese Phifer Rotunda

Closing ceremony — Room 216........................................................................................1 p.m.

Final awards, show-and-tell and camp closing ceremony

Check out...........................................................................................................................2 p.m.

Check out of Blount dorm immediately following awards ceremony. Walk with your counselor if your parents/ guardian are not in attendance for the closing session.

Multicultural Journalism Workshop students please meet in Room 338 immediately following the Closing Ceremony.

Sunday, June 15 11

Do you wish

The Long Weekend

could last even longer?

Join us in September 2014 at one of our

Fall Regional Workshops Mobile • Tuscaloosa • Huntsville This fall, ASPA is hitting the road to bring you the latest trends in newspaper, yearbook, digital and broadcast production. One-day workshops for writers, photographers, designers and producers of scholastic media will be held throughout the state during the month of September. Visit us online for more details and the most up-to-date information.

www.aspa.ua.edu

Celebrating 77 years of promoting scholastic journalism excellence