Boost Counseling & Consulting – Brand Style Guide

E lem ent s Co lo r Pa l e t t e Ty p o g ra p h y Layout

BRAND STYLE GUIDE

Boost Cou n s elin g & C o n s u lti ng Bra nd St y l e Gui de

Page 1

Boost Cou n s elin g & C o n s u lti ng Bra nd St y l e Gui de

E lem ent s Co lo r Pa l e t t e Ty p o g ra p h y Layout

00.

To nurture and support individuals and organizations by guiding them to acquire the necessar y skills to manifest and sustain harmonious lives and promote nonviolent systems, and to discover the unexplored possibilities of true healing, resilience and growth.

ABOUT BOOST

MISSION

Page 2

Boost Cou n s elin g & C o n s u lti ng Bra nd St y l e Gui de

E lem ent s Co lo r Pa l e t t e Ty p o g ra p h y Layout

t o b e u s e d wh e n c ommu n i cati n g with businesses

E L E M E N TS 01.

F U L L LO C KU P pr im ar y lo go typ e( s ) i n u s e

t o b e u s e d wh e n c ommu n i cati n g w i t h c on s u me r

Page 3

Boost Cou n s elin g & C o n s u lti ng Bra nd St y l e Gui de

E lem ent s Co lo r Pa l e t t e Ty p o g ra p h y Layout

E L E M E N TS CO N T. 02.

S E C O N D A RY LO G OT Y P E s econda r y lo go can b e us e d i n p la c e of p r i m a r y logotyp e b e caus e o f s pac e /d e sign l i m i tati on s, or t o var y d e s ig n o n re p e ti ti ve s ou rc es

03.

A LT LO G O can rep lac e the pr im ar y lo go t y p e i n a n y s c en a r i o where b oth c o n s ultin g an d c o u n s el i n g cl i en t el l e a re o f in te re st

04.

WORDMARK wordm ark can b e us e d alo ne if el em en t s s u rrou n d i n g are c o m p e titive w ith fu l l l o ck u p

Page 4

Boost Cou n s elin g & C o n s u lti ng Bra nd St y l e Gui de

E lem ent s Co lo r Pa l e t t e Ty p o g ra p h y Layout

E L E M E N TS CO N T. 05.

SY M B O L symb ol s and ic o n s can b e us e d t o a d d t o vi s ua l richne s s o f the brand in a p lay fu l m a n n er

Page 5

Boost Cou n s elin g & C o n s u lti ng Bra nd St y l e Gui de

E lem ent s Co lo r Pa l e t t e Ty p o g ra p h y Layout

E L E M E N TS CO N T. 06.

C L E A R S PA C E l eave a spac e e q ual o r g re ate r t h a n 1 /4 t h e h eigh t of the b o o s t brand m ark arou n d ea ch s i d e

Page 6

Boost Cou n s elin g & C o n s u lti ng Bra nd St y l e Gui de

E lem ent s Co lo r Pa l e t t e Ty p o g ra p h y Layout

E L E M E N TS CO N T. 07.

L AY E R I N G ( PAT T E R N )

clea rs pac e d o e s no t appl y wh en layer i n g the logo o n to p o f a patte r n or ot h er d en s e f i el d

Page 7

Boost Cou n s elin g & C o n s u lti ng Bra nd St y l e Gui de

E lem ent s Co lo r Pa l e t t e Ty p o g ra p h y Layout

B RO N W Y N H O C K E R S M I T H MA, LPC

E L E M E N TS CO N T. 08.

L AY E R I N G ( P H OTO )

clea rs pac e d o e s no t appl y wh en layer i n g the logo on to p o f a pho to, ho wever, con s i d erati on shoul d b e give n to c o lo r to e n s u re b ra n d m a rk s ta n d s out a s the m o s t im p o r ta n t el em en t

Page 8

Boost Cou n s elin g & C o n s u lti ng Bra nd St y l e Gui de

E lem ent s Co lo r Pa l e t t e Ty p o g ra p h y Layout

BURNT OUT P A N H E X R G B H S V C M Y K

7573C #A7662B 167 102 43 29 74 65 0 39 74 35

C H A RCOA L CO LO R PA L E T T E 09.

P A N H E X R G B H S V C M Y K

8603C #2F303A 47 48 58 235 19 23 19 17 0 77

C O LO R PA L E T T E LAKE SKY thes e are the pr im ar y f ive c ol or s of you r d ef i n e d color pal ette, but o ve r tim e c ol or s s h ou l d ex p a n d t o a w id e r array o f ch oi c es.

P A N H E X R G B H S V C M Y K

2149C #4B82A8 75 130 168 205 55 66 55 23 0 34

F OA M P A N H E X R G B H S V C M Y K

2176C #A6B8C1 166 184 193 200 14 76 14 5 0 24

CRÉME P A N H E X R G B H S V C M Y K

P1-1C #F8F7F2 248 247 242 50 2 97 0 0 2 3

Page 9

Boost Cou n s elin g & C o n s u lti ng Bra nd St y l e Gui de

E lem ent s Co lo r Pa l e t t e Ty p o g ra p h y Layout

Cotoris

Quick fox jumps nightly above wizard — 1234567890º

C R E AT I V E H E A D E R us e spa r i n g l y f or l o ck u p s a s t h i s f on t fa mi l y inherentl y ca rr i e s a d i s ti n c t s t yl e. wh i l e i t is great f or a h e a d e r f on t , i t c ome s w i t h a wa r ning t o n ot ove r u s e.

TYPOGRAPHY 10.

TYPE HIERARCHY

P22 Underground

Quick fox jumps nightly above wizard — 1234567890º

A LT H E A D E R SUB HEADER

this will b e you r p r i ma r y f on t f or p owe r f u l hea der s a n d s u b -h e a d e r u s a ge.

usa ge of typ e hie rarchy m ay a l t er d ep en d i n g on n ec essity of d e s ig n. while the p r i m a r y fon t fa m i l i es p 22 underg ro un d and ( big ) ca s l on a re op ti m a l for the m ajor ity o f d e s ig ns, inc o n s olata , a n d cot or i s m ay b e us e d to o f f e r a lo ud er, m ore d i ver s e t y p e land s cap e

Inconsolata

Quick fox jumps nightly above wizard — 1234567890º

NUMBERS utilize th i s f on t f or a n y n u mb e r s or t e ch n i ca l wo rding. i t s h ou l d b e u s e d a l mos t a s a mon o typ efa c e

ADOBE TYPEKIT

Big Caslon

Quick fox jumps nightly above wizard — 1234567890º

BODY the fa mili e s of ca s l on a n d b ig ca s l on w i l l b e us e d f or a n y p a ra g ra p h s or l on ge r b o d y b eca us e of l e g i b i l i t y

Page 10

Boost Cou n s elin g & C o n s u lti ng Bra nd St y l e Gui de

E lem ent s Co lo r Pa l e t t e Ty p o g ra p h y Layout

JAN 28, 2019

JAN 19, 2019



READ MORE

L AYO U T 11.

com binatio n o f the f o nt we igh t a n d var iatio n

FIND

THE BOOST

THE BOOST

JAN 28, 2019 in personal

JAN 19, 2019 in lifestyle

I N T I M A CY ( I N - TO - M E - S E E )

G E T T I N G R E A C Q UA I N T E D W I T H MONEY

I u s e d to thi n k i n ti mac y wa s s o me thi n g that happ e n e d o n ly i n the b e dro om b e twee n two p e o ple. Sure, b e i n g n ake d, whi le sho wi n g yo urs e lf to

Have yo u e ve r tho ught ab out your relationship with mone y? We all

an o the r an d havi n g s e x i s i n cre di bly i n ti mate ho we ve r…

have a re lati o n shi p with mone y. Some p eople have a healthy f inancial

C O N TA C T

t yp e l o ck up s can b e m ad e w ith a p lay fu l

FO L LO W

WEB

SIGN UP

T Y P E LO C KU P S

re lati o n shi p wi th go o d b oundaries, while others are constantly worrie d.

READ MORE  READ MORE 

1 — 23 . . . 25

Ne x t Pa g e 

THE BOOST A thera py blo g fo r the future -minde d FIND

I N S TA G R A M

SEARCH

FA C E B O O K T W I T T E R

ABOUT PRESS C O N TA C T

We are using cookies to give you the best experience on our website.

You can find out more about which cookies we are using or switch them off in settings.

SIGN UP

P I N T E R E ST B LO G

EMAIL

OK Unsubscribe at any time. Privacy Policy.

A C C E PT

Page 11

Boost Cou n s elin g & C o n s u lti ng Bra nd St y l e Gui de

E lem ent s Co lo r Pa l e t t e Ty p o g ra p h y Layout

recent blog

What is trauma?

HOME BLOG ABOUT SERVICES CONTACT

fb tw inst

NEWSLETTER

counseling | consulting

The Three C's 01.

consulting

JAN 21, 2019

What is

02.

coaching

03.

consulting

JAN 19, 2019

Getting

Page 12

HOME BLOG ABOUT SERVICES CONTACT E lem ent s Co lo r Pa l e t t e Ty p o g ra p h y Layout

Boost Cou n s elin g & C o n s u lti ng Bra nd St y l e Gui de

counseling | consulting

W H AT I S T R AU M A ?

Bronw y n Hockers m i t h JANUARY 21, 2019 IN COUNSELING T R A U M A , T R A N S F O R M AT I O N , D E N V E R T H E R A P I S T , M E N TA L H E A LT H B L O G , M E N TA L H E A LT H W E L L N E S S , T R A U M A I N F O R M E D , T H E R A P Y , S T I G M A

A s a t ra u m a t h era p is t : I forget that mos t p eop le do not t r u l y u n der s ta n d t he def in ition or ex p er ien c e of “t ra u m a .” When mo st p e o ple thi n k ab out trauma, the y think ab out wa r, t error is m , s ex ua l a s s a u l t , a b u s e, et c . Thes e a re def in it el y example s o f trauma, however there are many other exam pl es t hat m ay n ot b e im a g in e d a s “t ra u m atic :” divorc e, b ein g bulli e d, wi tn e ssi n g do mes tic violenc e, los ing a favorite p et , l os in g a fa m il y m em b er, cha n g in g s cho ol s, m ovin g, l os in g yo ur jo b, all the i sms (rac is m, s exis m, ableis m, etc .), havin g a b a b y… t ra u m a is def in e d b y t he im pa c t it ha s on s om eon e’s day to day li fe. An d

PIN IT

more imp ortantly, it is only identif ie d b y t he p er s on who is u n dergoin g t he ex p er ien c e ( n ot b y exte rn al o bs e r ve rs o r ex p er t s ) .

Bo os t d ef in es t ra u m a a s : An exp erienc e that c reates a s ens e of fea r, s t res s, a n d worr y. The im pa c t of t ra u m a ca n b e over wh e lmi n g, i n te rfe ri n g wi th a p ers on’s : s ens e of well-b eing, a b il it y t o c op e wit h s t res s, s el f- c on f iden c e, a n d in t er p er s on a l re lati o n shi ps. T hi s

it again…we have ALL undergon e t ra u m a ! This is n ot t o s ay t hat we a re a l l l ivin g wit h P TS D o r co mple x trauma (di ag nos es in the DSM). Our trauma CA N N OT b e c om pa re d t o s om eon e el s e’s. The even t s / ex p eri e n c e s we re di ffe re n t.

An d our res p ons es / reac tions were differen t . We c op e d ( a n d c on tin u e t o c op e) differen t l y. A dditio n ally, a co mmo n ly def i ne d traumatic exp erienc e do es n ot g ua ra n t ee t ra u m a . A divorc e m ay have b een l ib eratin g t o u s but traumati c to o ur

C O N TA C T

FO L LO W

the s tig ma s urrounding trauma an d s how t hat it is s om et hin g relata b l e. We have A LL u n dergon e trauma….I wi ll say

SIGN UP

FIND

def inition is BROAD. It is mea n t t o b e in c l u s ive of a va r iet y of differen t ex p er ien c es. It is m ean t to bre ak do wn

kids.

PIN IT

“u n p a ck i n g o ur l i f e i s ti m e c o n s u m i n g, v u ln e ra b le, e x h a u s ti n g ... a n d n e c e s s a r y. ”

Page 13

Boost Cou n s elin g & C o n s u lti ng Bra nd St y l e Gui de

E lem ent s Co lo r Pa l e t t e Ty p o g ra p h y Layout

HOME BLOG ABOUT SERVICES CONTACT counseling | consulting

NEWSLETTER

About CAITLIN LONG, M. ED

C O N S U LTA N T Caitlin Long is currently a Middle School Teacher at Girls Athletic Leadership School and has over ten years of experience working in gender-specific and social-emotional health education programming. In her ten years of experience, Caitlin has collaborated with a multiplicity of youth development professionals, educators, and non-profit organizations to create and implement gender-specific, culturally sustaining, and critically relevant curriculum through peer trainings, K-12 nonformal educational programs, and customized professional development workshops. All of which provide tools to strengthen the ongoing personal, interpersonal, structural, and institutional change and growth that is needed in the world. Her methods are collaborative and encourage critical reflection about identity differences and are attentive to personal and collective histories. Caitlin's passion and interest in gender-specific education and health and wellness stem from her long-standing commitment to equity, justice, and access to knowledge. At the core of Caitlin's values are teaching tools of empathy, connection, and creating learning conditions that raise critical consciousness of inequities fostered in our world and our own roles in reproducing and resisting

fb tw inst

them.

E D U C AT I O N

EXPERIENCE

C E RT I F I C AT I O N S

Unive r s ity o f Co lo rado - Bo u lde r Bach e lo r s De gree, Cu ltu ral A nth ro p o lo g y

10 + ye ar s in c o mmu nity e du catio n

Pea ce & Co n f l i c t St u d i es Co l la b o rati ve Co n f l i c t Res o l u ti o n

Co lu mbia Unive r s ity- Te ach e r s Co lle ge Mas te r s o f E du catio n De gree, Te ach ing & Cu rr ic u lu m

Page 14

Boost Cou n s elin g & C o n s u lti ng Bra nd St y l e Gui de

E lem ent s Co lo r Pa l e t t e Ty p o g ra p h y Layout

L AYO U T 12.

T Y P E LO C KU P S PRINT

Page 15

Boost Cou n s elin g & C o n s u lti ng Bra nd St y l e Gui de

E lem ent s Co lo r Pa l e t t e Ty p o g ra p h y Layout

L AYO U T 11.

TO N E & COM M U N I C AT I O N

VO I C E

B U S I N E S S TO B U S I N E S S

B U S I N E S S TO CO N S U M E R

B-TO-B TONE OF VOICE

B-TO-B TONE OF VOICE

B o o st Co n su l ti n g i s t he e xp e r t :

Bo ost Cou ns e l i ng i s t h e a dvo cat e :

a utho r itative, c o nf ident, a nd tr uste d.

c o mp a s s i on at e, k n owl e d ge a b l e, a n d b rave.

B-TO-B COMMUNICATION

B-TO-B COMMUNICATION

T h e vo ic e o f Bo o st Co nsulting tra nslates into the

Bo o st Cou n s e l i n g mee t s t h e c l i e n t i n t h e i r s p a c e..

cl i en t ’s b o tto m line. Bo o st sp ea k s w ith c o nf idenc e

Bo o st sp e a k s i n f or mati ve l y on s u b j e c t s l i ke t ra u ma ,

a b ou t ho w we inc rea s e emplo yee retentio n, emplo yee

mindfuln e s s, a n d s e l f-awa re n e s s w i t h t h e s e n s i ti vi t y

wel l n ess, a nd ho w this p o sitively impa c ts o ur c lient ’s

a nd c o urage re q u i re d t o l e a d d i f f i c u l t c on ve r s ati on s.

b u s i n ess. Cre dentia ls, ex p er ienc e, a nd referenc es a re

Bo o st is c ommu n i cati ve a n d ca n b e vu l n e ra b l e i n

us eful in c o nve ying the ex p er t.

digita l sp a c e s. L e a d e r s h i p e xp e r i e n c e, t ra i n i n g, a n d c re denti a l s a re u s e f u l i n c on ve y i n g t h e a d vo cat e.

Page 16

Boost Cou n s elin g & C o n s u lti ng Bra nd St y l e Gui de

E lem ent s Co lo r Pa l e t t e Ty p o g ra p h y Layout

L AYO U T 12.

P H OTO G R A P H Y I M A G E RY COM I N G S O O N b o o st c o m pany pho to s are b u s in es s ca s u a l :

PENDING UPCOMING PHOTO SHOOT

brig ht air y pro ud ly f e m i n i n e c o n te m p o rar y lo cati on s the y typi cal ly have s o m e re f eren c e t o work in g: lapto p no te b o o k w r itin g m ater i a l s b o o s t lad ie s in te ra cti n g

I M A G E RY COM I N G S O O N

b o o ks

PENDING UPCOMING PHOTO SHOOT

c o f f ee e tc . whe n d o ne a s blacks a n d wh it es : hig h c o n tra s t w ith r i ch b la ck s

s to r y ba s e d

P H OTO CO N T E N T

s im ple the pho to gra ph y re f l e c t s t h e p rof e s s i on a l i s m of b o os t , witho ut the stu f f y t ra d i ti on a l i s m of a b u tt on e d u p o ff ic e. the a ngle s a re c on s i s t e n t , g ra p h i ca l l y c l e a n , a llo w ing a nic e a mou n t of n e gati ve s p a c e s u rrou n d i n g the ima ge o r c rop p e d tig h t t o a l l ow e l e me n t s t o b l ee d o ut o f the fra me.

Page 17

Boost Cou n s elin g & C o n s u lti ng Bra nd St y l e Gui de

E lem ent s Co lo r Pa l e t t e Ty p o g ra p h y Layout

L AYO U T 13.

ST Y L E R E C I P E th e b o ost bran d s ho uld brin g toget h er cl ea n a n d d i rect e le m e nts to e ns ure creati vi t y

c reative com bin atio n s o f s ym b o l , word m a rk , t y p ogra p h y and color pal e tte m ay b e us e d to a l t er d es ign s, p rovi d e a professiona l a e s the tic , an d /o r m ay b e ex p ou n d e d u p on t o c re ate a m o re e x pan s i ve p a l ett e

careful conside ratio n s ho uld b e g i ven t o col or p a l ett e wh en o verlaying to e ns ure m axim um rea d a b i l i t y of word m a rk . i f ba ck g roun d e le m e nts inte rf e re w i t h col or s ch os en f or brandm ark, this is un acc e pta b l e a n d s h ou l d b e re in te rpre te d B A C K TO TO P 

Page 18

Boost Cou n s elin g & C o n s u lti ng Bra nd St y l e Gui de

Igendeni endignam sit eossunt. At qui untis moloreped maionecae lanimpos eaquis moluptatem et ad quatem dus proreru ptatem fugia erfereh enistrum essus.

Everum et harum eum la pro endipsamusto omni doluptatibea volecusam re porit, occuptae perundici bererit, optatia sed que es aut dit fugitat urecaero idessi il millate quas quate lacculpa dolores sitiori tatendi quat. Berumenis ut haruptas voluptatum dolor magnien imusdamet lacerci psapis soluptaqui in eum apicabore volorit aut pa pe pelenti oreseque et modis rerehenient por sint pellabo raecabo. Uscimi, corpor aut lantur sunt.

E lem ent s Co lo r Pa l e t t e Ty p o g ra p h y Layout ISSUE 219. THERAPY BLOG MAGAZINE

02.

badass women in therapy today

cover.

–

02.

01.

about

Page 19

Boost Cou n s elin g & C o n s u lti ng Bra nd St y l e Gui de

E lem ent s Co lo r Pa l e t t e Ty p o g ra p h y Layout

AT T I T U D E S Taking the time to build “buy-in” is particularly important.

I M P L E M E N TAT I O N • Training • Ongoing Supervision, Consultation, and Support • Combating Organizational Resistance • Including Clientele when implementing TIC • Cultural Competency OUTCOMES • Measuring outcomes • Reinforcement of new practices

AT T I T U D E S , I M P L E M E N TAT I O N & O U TCOM E S U N D E R S TA N D I N G T H E M I N D

L o r e m i p s u m d o l o r s i t a m e t , c o n s e c t e t u r a d i p i s c i n g e l i t . Na m v i v e r r a a t j u s t o u t i a c u l i s . Ma e c e n a s p l a c e r a t d u i e r a t , a m a x i m u s .

f irst page  Page 20