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Compostable garden pots feed the circular economy
Customer case Compostable Garden Pots Feed the Circular Economy
Garden pots made from a material that feeds plants while slowly disintegrating when put in the ground is the brainchild of American serial innovator Danny Mishek. His sustainable materials manufacturing company, SelfEco Garden, has developed a range of plant-based containers, decorated with IndustrialCompostable IML labels from MCC Verstraete, as the perfect green alternative to traditional plastic.
Danny Mishek, President of SelfEco
“SelfEco Garden Pots are made to avoid landfills and reduce single use plastics,” explains Danny Mishek, President of SelfEco, who also offers an eco-friendly range of cutlery, plates, cups and glasses through his VistaTek business. “These pots give you two options: you can either plant the entire pot in the ground and let it break down over a few growing seasons, or you can send it to industrial composting. Both methods allow you to bring it back to the planet.”
Giving Back to the Earth
Made from PLA (polylactic acid), which comes from starchy renewable plants such as corn grown in the US, the SelfEco pots are not only compostable, they also have organic plant food built into the material itself. As the pots decompose in the ground, the nutrients are released to support plant growth and enrich the soil.
Appealing to all gardeners and growers keen to use more sustainable products, the plantable pots are USDA Certified Biobased Products and complies with the ASTM D6400 Industrial Compostable standard. SelfEco has also won several awards for its trail blazing projects, most recently taking the top prize in the Sustainability category at the Minnesota Manufacturing Awards 2022.
The Natural Labeling Solution
The unique SelfEco concept was embraced by well-known US plant brand Proven Winners. The two companies worked together on the launch of the Eco+ Grande line of the pots, which are marketed with printed and compostable in mold labels. The labels were developed with MCC Verstraete, whose IndustrialCompostable IML solution is also based on PLA film.
Brian Fleming, Regional Sales Manager for North America, explains, “Our IndustrialCompostable IML labels offer great opportunities to create more sustainable packaging without the use of fossil-based resins – a great fit for the SelfEco pots.”
“IML was so important for brand recognition and for education. It was a brand-new product and the consumer would need a little instruction, so it was crucial that we were able to clearly mark the packaging. The label also had to be compostable, otherwise the product as a whole could not be planted in the ground. Luckily MCC Verstraete was able to help us out with the IndustrialCompostable IML solution, which is both biobased and Industrial Compostable,” says Danny.
Environmental Responsibility
The SelfEco pot with IndustrialCompostable IML labels is perhaps the market’s most credible alternative to petroleum-based plastic ones. As a premium-look product with high-quality printed graphics, it offers much greater shelf appeal and opportunities for brands, as well as convincing durability in transport and in store, compared to other eco options.
The passion for products that help save the planet pervades everything Danny and the SelfEco team do. They will continue to introduce more products that complement the horticultural industry, as the company looks to extend its market reach into Europe, Australia and beyond. Because as Danny puts it, “Sustainability is not going away and it is our responsibility to create products that embrace the environment, instead of destroying it.”
