2 minute read
Every Possible Label
The possibilities for substrates have continued to evolve from the labels where digital printing got its start. This flexibility in printing materials allows companies to design campaigns and choose the substrates that best fit their goals, instead of only being able to use a limited number of options compatible with their printing process.
The solution must align with our customer’s hierarchy of needs as it relates to their primary labels. This packaging component is often “the face” of the visual brand and is the single most important packaging element. With digital print the package becomes the media – no ads, no radio, no event internet banners, its all in the product. Hand the mic to your consumers and empower them in choosing and even co-creating their most personal experience around a physical product they can interact with.
MCC has the market expertise and resource network to deliver your best digital label solution. Whether it’s comparing the most competitive technologies through price, deciding on additional functionality requirements to engage end-use consumers, or to simply add visual brand appeal to get noticed by a consumer on the shelf.
Our digital portfolio includes:
• Pressure Sensitive Labels • Shrink Sleeve • Wrap Around • Cut & Stack • Folding Cartons • Heat Transfer • Variety of analogue converting near-line to digital printing
In addition to the agility and benefits that digital printing offers, MCC utilizes its strategically placed Rapid Prototyping Centers to support our customers in the discovery phase of design development. Our prototypes offer our customers the ability to evaluate various designs, embellishment treatments and substrates, in context, to assure that your labels optimize your message. Our commercial group is then able to match those options with price indices so your stakeholders can find the perfect balance between aesthetics and investment.
Napa
San Luis Obisp Algoma
Batavia
Dallas Mason Montreal
Chesapeake
Guadalajara
Santiago de Chile
Rapid Prototyping: bring your ideas to life
Glasgow
Drogheda Cwmbran Warsaw
Nantes Port Sainte Foy Lyon Bingen
Alessandria
Bangkok
Kuala Lumpur
Paarl Perth
Discover our wide range of label solutions
Adelaide Capalaba
Melbourne Auckland
“MCC’s Rapid Prototyping has been a game-changer for our customers on many levels. The early engagement in the design phases offers our customer options that they may have not been aware of. The ability to review accurate simulations of design and aesthetic options, in context, streamlines the design process while optimizing on-shelf brand appeal and perception.”
Chuck Bell, Group Manager, Initiative Execution at MCC
