Brand Protection

Secure Your Digital Printed Label With Brand Protection

Brands are out to tackle the global threat of counterfeiting attacks. Due to customer demand, MCC’s goal is to maximize your firewall with brand security features on your label. HP Indigo solutions are divided into different security levels and types of authenticators. The more levels and/or authenticators you combine, the better your brand will be protected.

Digital solutions are divided into different security levels and different types of authenticators:

Authenticated by brand inspectors or authorities

Authenticated by end users

Variable data

This feature is not only a nice innovation to use in games and promotions; it is also a great way to secure your label. A combination of unique codes gives added protection, and if these codes are registered in a database, it allows tracking down to the item level.

Digital Watermark Digital Microtext Datamatrix Security Ink Copy Detection Pattern

A combination of unique codes (only known by the brand), gives added protection, still when registered in a database.

Micro QR Code Variable Guilloche

Serialized Microtext QR code Studio SmartStream Designer

Graphic elements

To fight counterfeiting and diversion, MCC can print micro QR codes, serialized microtext, or variable guilloche. These graphics are impossible to replicate.

Static mark HP Indigo ElectroInk Invisible Blue Covert serialization & Cover QR code HP Indigo ElectroInk Invisible Yellow

Static mark HP Indigo ElectroInk Invisible Yellow Serialzed Microtext

Invisible elements

If your label’s aesthetics cannot be ‘disturbed’ by visual elements, you could consider using invisible ink. The micro QR codes and serialized microtext can be digitally printed, remaining invisible to the naked eye

Layered Protection

Effective protection should make the package too complicated and too expensive to be counterfeit. Layered protection consists of combinations of solutions and features from multiple security levels and different kinds of technologies. Such as security elements and designs, security inks, track and trace and substrates for security.

Do you want to learn more about brand security options? Get in touch with one of our experts: marketing@mcclabel.com

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