Campaign 3: Confectionery

Customize your confectionery goods with Mosaic

Many brands are screaming for the attention of young consumers, so it’s crucial to stand out on the shelf. Digital IML offers you numerous ways to make your confectionery goods even more irresistible.

Appealing to the young consumer

Youth marketing is one of the most receptive environments to create brand preference. When you engage with young customers through their own world, on social media for instance, you can win their hearts and have them engage with the brand. That’s what this campaign is based upon: reaching out to young consumers directly or approaching them by raising their parents’ interest. Using mosaic together with variable data allows you to add a unique ID to each item. These IDs, whether a number or a code, enable direct communication between brand and consumer.

How we innovate SKU differentiation

Since digital print is a plateless printing technology, the possibilities are literally endless. This flexibility delivers a unique brand experience, with the ability to create collage, variable numbering and imaging, and much more.

One of the many possibilities is mosaic. Digital print that utilizes the HP Mosaic software can vary the image background or fixed image in many ways. Mosaic allows for hyper-customization of labels, with the ability to produce totally unique and customized versions, so every single label could be different from the last and 100% unique. Studies have shown that this uniqueness resonates with today’s consumer. It can also be leveraged for seasonal or specific marketing campaigns, point-of-sale displays, loyalty programs, or any other creative use that can be dreamed up.

The product:

Cookies jar, fully digitally printed on white orange peel film

Target audience:

The young consumer, the digital native generation growing up with electronic communication, expecting it to be omnipresent.

Unique features:

• Unique artwork generated with Mosaic • Variable data

Press type: HP Indigo 20 000 Printing: Digital Indigo Substrate thickness: 50-60µ

Each version is uniquely numbered. This can prompt a communication stream with consumers on social media and the campaign site

Want to know more about Digital IML?

Contact us and we’ll connect you with the right Digital IML specialist in your region. marketing@mcclabel.com