Campaign 1: Food & Dairy

How to create fruitful and unique designs with variable data

The food sector is a very mature market and continues to grow. Competition is fierce and therefore it is essential to keep investing in innovative packaging. To demonstrate the wide range of possibilities, we’ve mocked up a yogurt example, but Digital IML can be used in all kinds of markets and adds value to every packaging type.

Serialization

The serialization capacity of variable data is one of the most attractive features for creative brands and marketers. Using this innovation, brands can reflect individuality and promote brand loyalty. This type of printing allows you to create an unique code for each product. There are many possible applications such as deposit system, lottery, security, legislation, unique QR codes, limited edition labels and more. Serialization provides countless opportunities for customer engagement, loyalty, and marketing campaigns.

Variable data offers brand protection

This feature is not only a nice innovation to use in games and promotions but is also a great way to secure your label. A combination of unique codes gives added protection, and if these codes are registered in a database, it allows tracking down to the item level. To fight counterfeiting and diversion, MCC Verstraete can print micro QR codes, serialized microtext, or variable data. These graphics are impossible to replicate.

The product:

Natural and fresh looking yogurt series fully digitally printed on white orange peel film

Target audience:

Millennials who want something different and exciting, and expect a multi-channel experience and communication from the brand.

Unique features:

• Serialized data matrix • Invisible blue ink • Unique artwork generated with Mosaic

Press type: HP Indigo 20 000 Printing: Digital Indigo Substrate thickness: 50-60µ

Variable QR for enhanced authentication