Campaign 2: Paint & Outdoor

Digital IML is your go-to label to achieve the color-perfect label

For the outdoor and paint market, color is the key element in your label design. Not only do the colors of your printed label need to be a flawless match with your brand guidelines, they should also be a perfect reflection of the actual paint color inside your paint bucket. Digital IML helps you develop the color-perfect label!

QR code determines the date of authenticity, plus the date and place of batch production Microtext allows an authenticity test at the POS. Only visible to those who know where to look for it

Security Authentication Page

Your product is authentic

Security Authentication Page

Your product is not authentic

Touch to Continue

Extending the gamut

Achieving exactly the same tint on the label as on the inside of the paint container is facilitated by extending the gamut when printing digitally. This unique ink mixing system provides great flexibility to customers wishing to match specific pantone colors. Digital IML enables to match 80% of the pantone book.

Microtext

In contrast to analogue printing, printing microtext is perfectly feasible with Digital IML. Thanks to the impeccable register and the very high and fine resolution, printing very small positive or negative text in any color is smoothly achievable when printing digitally. This feature is commonly used for security, authenticity and anti-counterfeiting.

The product:

Paint pails fully digitally printed on white glossy BOPP film

Target audience:

Generation Z: design-conscious, expect high performance from brands, colorful, daring, in-your-face

Unique features:

• Unique QR-code • Negative Pantone number in microtext (minimum font size) • Extended gamut printing

Press type: HP Indigo 20 000 Printing: Digital Indigo Substrate thickness: 50-60µ