SPONSORSHIP PACKAGE 2022
Sponsor the MCCEI mission - to develop, promote, and connect career opportunities in the built environment - as well as all of the MCCEI and Build Your Path initiatives with one easy sponsorship each year. Gain access to sponsors-only opportunities while helping to build the pipeline of AEC professionals in Maryland.
PLATINUM SPONSOR - $15,000 ($18,150 value) • • • • • • • • • •
Title Sponsor of one ‘Making a Difference’ video or BYP video and series sponsor (organization logo featured in all BYP videos released in 2022, organization featured through footage during the video [highlights of individuals, logo in b-roll, etc.]) Sponsor of a 6-part podcast series for BYP podcast Sponsor of MCCEI-hosted MSDE events Organization name, logo, and website link on all email marketing from MCCEI Verbal and logo recognition at all MCCEI events/webinars (Pathway Awards, Building Connections, etc.) Speaking opportunity at one in-person/virtual event hosted by MCCEI/Build Your Path Organization highlight post on social media (at least 2x per year) Co-promoted blog post highlighting the organization (and pushed through social media) Sponsor of MCCEI Internship events and first look at student resumes First right of refusal for classroom guest speaking opportunities (related to organization’s industry and geographic location)
GOLD SPONSOR - $10,000 ($12,850 value) • • • • • • • • •
Co-sponsor of one ‘Making a Difference’ video or title sponsor to one Build Your Path career/special interest video (logo included at beginning and end of video, organization featured through footage during the video [highlights of individuals, logo in b-roll, etc.]) Sponsor of a 3-part podcast series for BYP podcast Sponsor of MCCEI-hosted MSDE events Organization logo and link on all email marketing from MCCEI Verbal and logo recognition at all events/webinars (Pathway Awards, Building Connections, etc.) Organization highlight post on social media (at least 1x per year) Co-promoted blog post highlighting the organization (and pushed through social media) Sponsor of MCCEI Internship events and first look at student resumes First right of refusal for classroom guest speaking opportunities (related to organization’s industry and geographic location)
www.mccei.org www.buildyourpath.org
SILVER SPONSOR - $5,000 ($8,650 value) • • • • • •
Logo on one ‘Making a Difference’ video or sponsor of one Build Your Path career/special interest video (logo included at beginning & end of video – [possible but not guaranteed organization featured through footage during the video highlights of individuals, logo in b-roll, etc.] Sponsor of a one podcast for BYP podcast Organization logo on all email marketing from MCCEI Logo on marketing for events/webinars (Pathway Awards, Building Connections, etc.) Logo featured at MCCEI Internship events Opportunities for classroom guest speaking (related to organization’s industry and geographic location)
BRONZE SPONSOR - $2,500 ($4,175 value) • • • • •
Co-Sponsor of one Build Your Path career/special interest video (logo included at end of video) Small feature on all email marketing from MCCEI Logo on marketing for events/webinars (Pathway Awards, Building Connections, etc.) Logo featured at MCCEI Internship events Opportunities for classroom guest speaking (related to organization’s industry and geographic location)
DONATE A SCHOLARSHIP - $1,000 •
The a la carte option that gives you the chance to enrich the next generation of builders through the MCCEI Scholarship. Link to the scholarships page: https://mccei.org/scholarships/
YES! I’d like to help promote Built Environment careers in Maryland Sponsor Level:
Platinum ($15,000) Silver ($5,000)
Gold ($10,000) Bronze($2,500)
Sponsor a Scholarship ($1,000)
Organization Name: Contact Name: Mailing Address: Contact Phone Number: Contact Email: Web Address: Built Environment Category: (eg. construction firm, specialty trade, education facility etc.)
For questions, contact Matt Pyne at mpyne@mccei.org Submit form to MCCEI at mpyne@mccei.org
PROGRAMS & MEDIA BUILD YOUR PATH CAREER RESOURCE GUIDEBOOK • • • •
https://buildyourpath.org/resource/ Frequency: Published every other year Target Audience: Students in Maryland, DC, NOVA, and Delaware (also reaching CTE teachers, guidance counselors, parents, administrators, etc.) as well as other industry professionals (advertisers and future potential advertisers). Reach: Total estimate print reach of 75,000 with digital reach estimated to be 120,000 – 150,000 digital impressions (over the course of two years)
BUILD YOUR PATH VIDEOS • • •
•
https://buildyourpath.org/build-your-path-videos/ Frequency: Up to quarterly (4x a year) Target Audience: Students in Maryland, DC, NOVA, and Delaware (also reaching CTE teachers, guidance counselors, parents, administrators, etc.) as well as other industry professionals (advertisers and future potential advertisers). Reach for videos has potential for outside the mid-Atlantic region due to the social media reach. Reach: Current reach per video averages between 6,500 and 10,000 on YouTube. This does not include total combined from other social media platforms.
BUILD YOUR PATH PODCASTS • • •
•
https://buildyourpath.org/podcast/ Frequency: Monthly but can be expanded Target Audience: Students in Maryland, DC, NOVA, and Delaware (also reaching CTE teachers, guidance counselors, parents, administrators, etc.) as well as other industry professionals (advertisers and future potential advertisers). Reach for podcasts/videos has potential for outside the mid-Atlantic region due to the social media reach. Reach: Current reach per episode averages 1,500 on combination between YouTube and Soundcloud. This does not include total combined from other podcast platforms (Apple, Spotify, etc.). Social media reach for posts promoting the podcast total between 500-1,000 impressions.
BUILD YOUR PATH WEBSITE (& INDIVIDUAL PAGES) • • •
•
https://buildyourpath.org Frequency: Constant Target Audience: Students in Maryland, DC, NOVA, and Delaware (also reaching CTE teachers, guidance counselors, parents, administrators, etc.) as well as other industry professionals (advertisers and future potential advertisers). Reach for website has potential for outside the mid-Atlantic region due to the social media reach. Reach: Average of 28,000 page per views annually.
www.mccei.org www.buildyourpath.org
PROGRAMS & MEDIA (continued) MCCEI WEBSITE & INDIVIDUAL PAGES • • • •
http://www.mccei.org Frequency: Constant Target Audience: Individuals in Maryland including students, industry professionals, parents, educators, government agencies, industry organizations, community organizations, etc. Reach for website has potential for outside Maryland due to the social media reach. Reach: Average of 30,000 page per views annually.
MCCEI EMAIL MARKETING • • •
Frequency: Constant Target Audience: Individuals in Maryland and the surrounding areas including industry professionals, educators, government agencies, industry organizations, community organizations, etc. Reach: Over 2,000 recipients per email with an average of 3 email blasts per month. Average open rate over 20%.
BUILDING CONNECTIONS/WEBINARS • • •
Frequency: Quarterly, with opportunity to increase frequency Target Audience: Individuals in Maryland and the surrounding areas including industry professionals, educators, government officials, etc. Reach: Average attendance of 50 individuals equally split between educators and industry professionals (leaders and HR).
www.mccei.org www.buildyourpath.org