5icv-kongres-controllera-publicis-one-branislav-loncar-606444160669152a55c992207032883

Page 1


4TH INDUSTRIAL REVOLUTION

Future of jobs

LEADER S

DESIRED

LEADER’S ENERGY LEVEL

EMPLOY

EES

DESIRED

EMPLOYEE’S ENERGY LEVEL

Looking at people as

…instead of

Leaders are often trying to give a right answers to the wrong question.

Give me purpose (SPIRIT)

Everyday Robotics

Automatic household devices illustrate a demand for high-tech convenience

Implications - With consumers becoming increasingly busy in their everyday lives, making time to do simple things like chores can be difficult. Robotic household devices seek to make the cleaning process more efficient, allowing consumers the freedom to engage in other activities. This illustrates a growing demand for hyper-convenience.

Automatic Lawn Letterers

The Grass Printer Make Your Yard a Canvas for Literal Communication

Sanitizing Robot Snakes

The Bio-Cleaner 2 is an Underwater Appliance That Breaks Down Metals

Hi-Tech Tortoise Hoovers

The Electrolux Hover Bot Cleans Every Surface of Your Home Automatically

Tiny Window-Washing Bots

The Electrolux Splash Scours Every Inch of Exterior Fenestration

Beyond Visual

Technology that crosses senses adds appeal for consumers

Implications - Synesthesia, a talent once seen as a disability, is the ability to mentally cross senses. A step further, it has become an inspiration for innovation in the tech realm, as consumers seek more unique forms of entertainment. The appeal of being able to hear an image or smell a sound is not just a novelty, it's a means of using technology to break natural boundaries and ultimately, redefine communication.

Apps The

App Converts Your Selfies into 3D Images

Embedded Sound Photo Apps The Melodigram App Adds Sounds and Music to Photos

Visual Social Search Engines The Jelly Visual Search Engine Has Heart

Scent-Infused Television The IEEE Virtual Reality Orlando Conference Unveils Novel Shows

3D Selfie
'Itseez3D'

Responsive Retail

Beacon technology is creating a more interactive, streamlined retail experience

Implications - Beacon technology, a responsive innovation creeping its way into the mainstream, is changing the possibilities and capabilities of retail. Able to automate and even customize the shopping experience, this shift will appeal to the tech-savvy consumer looking to streamline everyday tasks. By creating a more straightforward and intuitive shopping experience, brands that adopt this technology will likely lead in terms of attracting consumers who strongly value efficiency over personal connection in their busy lives.

Tech Paranoia

As RFID gains more popularity, consumers protect themselves against theft

Implications - As more credit cards and smartphones adopt RFID technology, the issue of mobile security is taking centerstage for consumers, which is being soothed with anti-wireless theft accessories. The move towards these more formalized ways to prevent wireless theft identifies the strong demand for "tap and go" payment solutions, but also a preference to deal with the associated effects without having to give up convenience technologies.

Anti-Identity Theft Wallets

The Anti-Identity Theft Wallet Blocks Radio Signals From Intrusion

Hacker-Proof Travel Totes

New Tumi ID Lock Collection Blocks

Signals Minimalistic Metal Money Holders The Zippo Stainless Steel Wallet is Expertly Crafted

Artificial Emotion

Stretching beyond the idea of artificial intelligence in robotics

Implications - Though the initial intention of robotics is to automate, today's individuality-driven consumer is seeking something less cold from their automatons. This stretches past artificial intelligence and into the realm of artificial emotion. Robots are being programmed to respond, conversate and nurture to provide the tech-obsessed consumer with a companion, not just a helper.

Self-Teaching Robots

Humanizing Robot Sensors Responsive Robots

Charmingly Conversation al Talking Teddies

Hiroshi Ishiguro Created Life-Like Robots That Relay the News
Emotional Humanoid Robots
Alderbaran Created the World's First Emo Robot
Autism Assisting Robots
The NAO Robot Helps to Teach Children with Autism

Socialized Purchase

Offering guidance, social media apps offer accessible advice when shopping

Shopping Consultation Apps

The Fitt App Provides a Second Opinion When Shopping

Implications - As social media continues to become further integrated into consumer behavior, traditional methods of retail and peer-to-peer interaction are being replaced with more high-tech, social alternatives. Turning shopping experiences into opportunities to network, consumers are utilizing apps like Instagram and Twitter to get recommendations on style and fit, reflecting a desire for peer approval. 5 Ideas + 45

Crowdsourced Fashion Retail A New Site Could Completely Change Plus Size Online Shopping

Hashtag-Driven Fashion Recommendations

Zappos Teams with Instagram to send #OOTD Shopping Tips

Media Retail Stores The Paytagz Website Makes a Full Retail Experience Out of Instagram

Photo-Based Retail Services

Hashbag's Marketplace Service Identifies Items for Sale on Instagram

http://www.trendhunter.com/id/246516

Social

Social Exclusivity

Seeking confidentiality, consumers turn to private methods of online engagement

Implications - With online engagement offering a conveniently instantaneous mode of communication, public scrutiny and mass involvement can make personal interaction problematic. Seeking methods of socialization in a more exclusive manner, tech-savvy consumers are turning to ultra-private mobile features that help limit users and disguise messages in the blink of an eye. This reflects a shift towards more intimate, yet equally social methods of peer-topeer engagement.

Secret Social Chat Apps

This Exclusive Social Network App Only Works In Applebee's Restaurants

Anonymity-Protecting Smartphones Protect Your Privacy with the New Blackphone

Vanishing Message Apps The Confide App Shows off Its SnapchatLike Messaging at CES 2014 Anonymous Social Apps Incognito Flirting Apps

Digital De-Stress

As overworking becomes commonplace, consumers look to tech for comfort

Implications - As consumers become anxious as a result of constant connectivity, the subsequent reliance has many looking to technology for relief. The rise of tech-based anxiety management and monitoring denotes a preference for quick, familiar conveniences over those requiring additional time or resources.

Hi-Tech Stress Balls

Bossy is a Unique Stress Ball Will a Ton of Tech Capabilities

Stress Management Selfie Apps

The Dina Re:lax Stress Measurement Tool Measures Pulse with Selfies

Breath-Monitoring Wearables

This Activity Tracker App and Stone is Designated for State of Mind

Anxiety-Tracking Underwear

The Stress-Monitoring Bra by Microsoft Research Pinpoints Moodswings

StressRelieving

Massage Helmets AppConnected

Meditation Flowers

Action-Less Interface

Surfing and interactivity online is now achieved with little to no effort

Implications - Technology is created for the purpose of convenience, and taking that to the next level, sites and apps are boasting intuitive software and voice activation that doesn't even require one to click a mouse. This speaks in the human desire to do as little as possible yet still enjoy results.

Artisan Sketch Tablets

The Wacom Drawing Tablet and Intuos Pen Lets You Sketch Digitally

Audio-controlled Search Engines

The Okay Google Device Enables Users to Surf Via Voice Commands

Realistically Responsive Software

MAKO Obeys Voice Commands Like 'Read' or 'Write'

Gesture-Tracking Keyboard

Research

Microsoft's Motion Sensing Keyboard was Explored as a Prototype

http://www.trendhunter.com/id/245624

Biometric Capture

Biometric technology becomes commonplace in wearable cameras and beyond

Implications - Consumers are becoming comfortable with the implementation of biometric technology, which has prompted it to be introduced to the camera market. Utilizing human emotion and brainwaves as a basis to capture footage, this further connects consumers with technology on a basic, interactive level.

Road Rage-Detecting Cameras

This Technology Uses Cameras to Detect Angry and Irritated Drivers

Emotion-Recognizing Smart Glasses

The Emotient App Will Let Google Glass Read Human Emotion

Behavior-Monitoring Bicycle Cameras

The Fly6 Captures the Behavior of People Around the Rider

Brainwave-Controlled Cameras

Neurocam is a Hands Free Camera that Uses Brain Activity

Emotion-Detecting Cameras

Researchers Introduce Emotion-Detecting Camera for Cars

5 Ideas + 44 Related Examples

http://www.trendhunter.com/id/256184

Printed Architecture

The 3D printing boom sees the practice expand into structural design

Implications - The need for quick and economical housing solutions is rising steadily as more consumers move into cities on a global level, which has prompted 3D printed architecture. The further expansion of the technology into the design sector decentralizes manufacturing to create a flexible market ready for the future of development.

3D-Printed Desert Tower

The Sand Babel Earns Honorable Mention in 2014 Skyscraper

Competition

3D-Printed Houses

This 3D Printer Can Build Ten Houses in a Day Using Recycled Materials

Concrete 3D-Printed Houses

Contour Crafting Could Produce 3DPrinted House Designs in 24 Hours

3D-Printed Castles

This Concrete Castle Design is Made Entirely From 3D-Printed Blocks

4 Ideas + 36 Related Examples

http://www.trendhunter.com/id/257639

Automated Drive

Payments and parking are made easier with mobile app technology

Implications - Seeking to make the hassles of driving more conducive to a tight schedule, drivers are turning to apps that help make tasks like car maintenance and finding parking more efficient. Taking the convenience of technology beyond the actual driving experience, automated apps combine mature, adult activities with a desire for more self-sufficient, yet high-tech methods of day-to-day responsibilities.

Auto-Servicing Apps
The Openbay App Will Help Keep Your Automobile in Tip-Top Shape
Automated Parking Systems The Valet Park4U is a Smart Self-Parking System from Valeo

Shopping Independence

High-tech retail locations offer single shoppers a streamlined experience

Implications - Consumers often opt to shop with companions, but as daily demands rise and many shop solo, brands are offering assistance through technological innovations. This shift towards catering to the individual shopper is drawing consumers who would otherwise shop online back into stores, and offers an experience that suits their schedule.

Shoppable Ads

Fast Shopping Lets You Scan an Ad, Buy & Receive Within 48 Hours

Recommending Booths

Storefront Displays +rehabstudio Integrates Shopping with Technology

Finance 4.0

• Semantic Bank will cleanse data and apply the power of AI and analytics to really understand my historical financial movements and, by the same token, predict my future financial needs. The Semantic Bank effectively becomes a living, breathing companion to my cyborg mind. It understands me so well that it knows when I’m being stupid, taking risks, missing investment opportunities and when to save. That is why you never see anyone in StarTrek think about their money, because their money is being managed for them by the system. That’s the near future state of finance we are entering.

• Finance expert SIRI find out how much things costs, calculate best bargain, checking stocks.

• Stock market software simulator

• Finance analytics

• BI

• Business Design simulator

Digital participation

Media business shift

PROGRAMMATIC

Publicis digitalization

• Permanent ERP improvement lead to high performance processes, higher level of integrated controls, automated reporting and finance analysis, better communications with all business processes.

• Yammer, internal FB, improve and share know how and experience

• Digital Creative Platform, sharing knowledge, design, people engagement, recycle of projects.

• Night Shift advantage

Update to WORLD 4.0

• The big disruptors for next two decades are artificial intelligence, experience design, smart infrastructure, autonomous vehicles, solar energy, renewable energy, smart resource allocation in cities. For example Uber did not redesign taxis but redesigned the customer experience on their cab journey. The overall industry is now moving from value-based to experience-based for its consumers

• What worries is establishing concept of unconditional income in Canada, Finland and Sweden is this research for the future behavior since people will stay out of jobs?

Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.