RYU Apparel - INVESTOR PRESENTATION

_RYU_APPAREL_INC. (TSXV: RYU) -MARCH_2021 (OTCQB: RYPPF) (FWB: RYAA)

_ INDUSTRY IS ALIVE AND WELL AND ITSGROWING AT AN EXPONENTIAL RATE.

*

208B

2025

+10.4% VS 2020

_*STATISTA, JAN 20, 2021

_THE LEAP HOW FAST IS THE WORLD MOVING AROUND US?

C O N S I D E R H O W Q U I C K LY

E-COMMERCE HAS REPLACED PHYSICAL CHANNELS IN THREE MONTHS.

,_, ONLY 18% OF CONSUMERS BELIEVE BRANDS OFFER AN ,, EXCEPTIONAL CUSTOMER EXPERIENCE” - eMarketer

,_, THE BEST RETAILERS DON’T JUST HAVE PRODUCTS OR APPS THEY ,, HAVE AN ECOSYSTEM. _ JOHN_DONAHOE, CEO NIKE INC. NIKE Q1 FISCAL YEAR UP 82%.

NIKE BELIEVES MORE THAN 50% OF IT’S BUSINESS WILL COME FROM DIGITAL.

_ BUILD + SCALE A CONSUMER-LED INTEGRATED MARKETPLACE.

_SEAMLESS END-TO-END BRAND EXPERIENCE STORES OWNED

TRAIN STUDIOS STORES PARTNERED

SPEED SCALE EFFICIENCY

S P E C I A LT Y ATHLETIC

INTEGRATED MARKTPLACE_ LED BY RYU.COM PREMIUM + ELEVATED DISTRIBUTION. D I ST I N CT, C O N S U M E R - L E D D I M E N S I O N S .

RYU.COM WOMEN’S S P E C I A LT Y

DEPARTMENT STORES

SPORTING GOODS

_01

_02

_COMMERCE

BEYOND THE STANDARDS OF TODAY’S E-COMMERCE. SEAMLESSLY BUY PRODUCT ACROSS ALL CHANNELS THROUGH AN INTEGRATED MARKETPLACE.

_03

_SERVICE

OFFER AN END-TO-END EXPERIENCE THAT BRINGS THEM BACK AND CONVERT THEM INTO BRAND ADVOCATES. WE DO EVERYTHING WE CAN TO SOLVE FOR PAIN-POINTS AND ELIMINATE FRICTION THROUGH EVERY INTERACTION.

_CONTENT

WE USE MEDIA TO CREATE BRANDED CONTENT (STORIES) OVER TRADITIONAL ADS THAT SERVE LITTLE VALUE. WE WILL STORY TELL TO CONNECT, EDUCATE AND ENTERTAIN.

_FOUR PILLARS OF THE DIGITAL ECOSYTEM_

_04

_UTILITY

WE EXISIT TO HELP OUR CUSTOMERS IMPROVE THEIR LIVES THROUGH MOVEMENT. WE PROVIDE UNIQUE SERVICES AND EXPERIENCES T H A T S U P P O R T A H E A LT H Y L I F E ST Y L E A N D B U I L D STRONG COMMUNITIES.

_01

_02

_COMMERCE

_CONTENT

_COOL PRODUCT

_03

_SERVICE

_INSPIRING STORIES

_EFFORTLESS

_04

_UTILITY

_ HOW WE S O LV E .

_ WHO WE SERVE.

TRA IN_

LIV E_

24HRS

OF MOVEMENT

INNOVATE_

CURATE_

INSPIRE_

REIMAGINED CLASSICS THAT CREATE DESIRE AND SHOWCASE THE BEST IN TECHNOLOGY AND CHANGE HOW CONSUMERS DRESS.

ENHANCED END-TO-END EXPERIENCE THROUGH A HYPER-CURATED PRODUCT OFFERING THAT ELIMINATES THE NOISE.

CREATING A CULTURAL MOVEMENT IN TRAINING.

_ ALWAYS INNOVATING

_

WIN THROUGH TECHNICAL TRAINING TOPS AND SHORTS, ANCHORED BY CLEAR FIT AND FUNCTION ARCHITECTURE_ _

FOCUS ON ESTABLISHED CATEGORIES – TRAINING, RUN, YOGA, RIDE EXECUTE DIFFERENTIATED DESIGN ETHOS AND IMPECCABLE FINISHING CREATE STYLES WITH CROSS-OVER I N TO D A I LY L I F E

_ POSITIONED TO WIN.

_PREMIUM

_FASHION

_PERFORMANCE

_VALUE

_ RIGHT TEAM IN PLACE. EMPOWERED TO DO WHAT THEY DO BEST.

_ WE’VE DONE THIS BEFORE.

_ EXPERIENCE MATTERS _

CESARE FAZARI, CEO

_

OVER 30 YEARS EXPERIENCE

_

ROB BLAIR_COO OVER 20 YEARS EXPERIENCE

_

A L E X M C A U LY _ C F O OVER 10 YEARS EXPERIENCE

_

JAY GUNDZIK_CD OVER 22 YEARS EXPERIENCE

_

JEAN-PIERRE ROY_PRODUCT AND MERCHANDISING OVER 16 YEARS EXPERIENCE

_

_ WE’VE DONE THIS BEFORE.

_ THIS IS O N LY THE BEGINING.

_ UNDER WAY_

_01 FINALIZE BRAND DIRECTION AND TARGET AUDIENCE_

_02 ENGAGE ENGINE DIGITAL TO BUILD THE ECOSYSTEM_

_03 DEVELOP PRODUCT CREATIVE DIRECTION_

_04 ACTIVATE AGILE SUPPLY CHAIN _

_05 DEFINE RYU CORPORATE RESPONSIBILITY GUIDELINES _

_06 SOLIDIFY PHASE I TALENT NEEDS_

_ GROWTH PLAN.

_ GROWTH PATH _PHASE III MAXIMIZE NEW CATEGORY GROWTH MARKET EXPANSION

SCALE LEVERAGE BRAND EQUITY RETAIL-CHANNEL GROWTH WOMEN’S

_PHASE II IGNITE DIGITAL ECOSYSTEM SEAMLESS BRAND EXPERIENCE SERVICE MODEL NEW PRODUCT WOMENS

_PHASE I UNDERWAY

SEED BRAND RESET BUILD ORGANIZATION ALIGNING RESOURCES BUILD THE CORE

2021

2022-2023

2023-2024

2025

SHARE METRICS M A R C H 7, 2 0 2 1

(TSXV: RYU) (OTCQB: RYPPF) (FWB: RYAA)

THANK YOU.

_ APPENDIX

_ HEAD QUARTERED IN VANCOUVER_ CANADA .

_

APPAREL DESIGN & INNOVATION HUB_ B I R T H T O M A N Y G L O B A L LY R E C O G N I Z E D P R E M I U M AND PERFORMANCE APPAREL BRANDS – LULULEMON, ARC'TERYX, A R I T Z I A , R E I G N I N G C H A M P , H E R S C H E L , M E C​ 1 0 0 + A P P A R E L COMPANIES HEADQUARTERED WITHIN IT, EMPLOYING 7,000 P E O P L E A N D S O M E 1 4 , 0 0 0 G L O B A L LY * BIG CITY AND WORLD CLASS OUTDOOR TERRAIN INSPIRES AND D E V E L O P S I N D U S T RY TA L E N T .

U N I V E R S I T I E S A N D C O L L E G E S G E A R C O U R S E S T O T R A I N TA L E N T TO FILL ROLES AND INDUSTRY DEMANDS.

+

100 APPAREL COMPANIES

LOREM IPSUM_

O U R H E A D Q UA R T E R S A R E L O C AT E D I N T H E V I B R A N T K I T S L A N O A R E A , J U S T B L O C K S A W AY F R O M L U L U L E M O N ' S

INTEGER

METUS

DOLOR

* HQ VANCOUVER: GROWING A GLOBAL HUB OF PREMIUM AND PERFORMANCE APPAREL IN B.C. - 2018

_ NINETEEN AWARDS + ACCOLADES_

_RYU QUICK PACK VOTED TOP 3 WORLDWIDE “BEST WORK BACKPACK”_

_ FEATURED + RECOGNIZED_

_ INVESTOR RELATIONS.

_

HYBRID FINANCIAL SERVICES & RED CHIP COMPANIESTO LEAD STRATEGIC INVESTOR RELATIONS AND SHAREHOLDER COMMUNICATION_ •

W O R L D L E A D E R S I N I N V E S T O R R E L AT I O N S , F I N A N C I A L M E D I A , AND RESEARCH FOR MICROCAP AND SMALL-CAP STOCKS, WITH NORTH AMERICAN AND GLOBAL PRESENCES.

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C O M P R E H E N S I V E I N V E S T O R R E L AT I O N S S T R AT E G Y T O E N H A N C E OUR AWARENESS WITH THE INVESTMENT COMMUNITY

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A C O M M I T M E N T T O C O N S I S T E N T U P DAT E S O N O U R O P E R AT I O N A L P R O G R E S S W I T H O U R I N V E S T O R S .

_ GLOBAL PARTNERSHIPS .

_

INCREASING OUR BRAND PRESENCE WITH P O W E R F U L G L O B A L M U LT I M E D I A P A R T N E R S W I T H _ •

ZOOM MEDIA

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A F T E R PAY

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G E N E R AT I O N AC T I V E

•

UPRISE

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C A N A DA S K AT E B OA R D A N D T H E C A N A D I A N O LY M P I C T E A M