Ever wonder what the colors in the McAdams’ color palette mean? Or how to determine which logo version to use? How to set up the type appropriately in a letter or in a report? How to take the perfect project picture and properly insert it into a document? If we should capitalize job titles in a narrative? Well stop wondering! There is a brand book reference that should answer all these questions and much more!
Your marketing team has spent over a year refining the brand and visual guidelines for consistency in our writing and our graphics.
