0121 403 3975
Issue 55 | Apr 2017
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Are you sitting uncomfortably? AA Trust and Think! to hit cinemagoers with anti-text driving advert - Increased penalties introduced today - Newly-qualified drivers caught with hand-held phone to lose their licences - Half of millennials can’t bear to turn off phone - 7 in 10 think more dangerous to text drive than drink drive - Radical ad launched to make text driving socially unacceptable as drink driving More than half of young drivers (51%) can’t bring themselves to turn off their mobile phones before driving, according to an AA/Populus poll of 17,979 for the AA Charitable Trust. * Among the general driving population, one fifth (21%) can’t bear to turn off their phones with the worst offenders living in London or Northern Ireland (25%). Since 2011 the number of casualties** caused by drivers distracted by their mobile phones has increased by a quarter (24%). In light of this, the AA Charitable Trust and Think! are raising awareness of the dangers of distracted driving with a new advertisement by adam&eveDDB to be shown in cinemas, video on demand and online. New Penalties From today (1 March) the fixed penalty for using a handheld mobile phone while driving doubles from £100 to £200 and penalty points from three to six. This means that new drivers within two years of passing their test would lose their licence and have to retake the test if caught texting at the wheel. According to Transport Research Laboratory (TRL) research, reaction times are twice as long text driving as drink driving*** but despite this there is still a prevalence of high profile court cases of drivers causing death and serious injuries due to texting, calling or searching for music on their mobile phones while driving. Drink driving v text driving In a bid to better understand driver attitudes, the AA Trust has carried out further research**** to highlight the difference in perceived risks associated with drink driving and driving while using a mobile phone. The poll showed 71 per cent thought texting while driving is more likely to cause a crash than drink driving, whilst 29 per cent said that drink driving is likely to be most catastrophic on the roads. Interestingly the millennials who are more addicted to their phones were much more likely than other age groups to cite drink driving as more dangerous (47%). The figures suggest that most drivers realise that text driving can be more dangerous than drink driving yet text driving is much more common and still doesn’t carry the social stigma of drink driving. The advertisement highlights the danger of texting whilst driving with a narrative that follows a couple leaving a nightclub: the woman, who is the designated driver for her intoxicated boyfriend, starts to reply to a text as they start their journey.The boyfriend notices and suggests they swap places, in a move that makes a bold statement on the dangers of using a mobile phone whilst driving. The ad plays on the general acceptance of successful drink drive campaigns over the decades and states:
“You’re twice as likely to crash text driving as you are drink driving. You wouldn’t drink and drive. Don’t text and drive.”
6
https://www.youtube.com/watch?v=iPy-QSz8Nkk&feature=youtu.be
Tel: 0121 772 2010
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info@nawabimperial.co.uk 308 Bolton Road, Small Heath, Birmingham, B10 0AU
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BRUMMIES WILL NOT TOLERATE EXTREMISM OF ANY KIND
Cllr John Clancy Birmingham stands with London against terrorism in all its evil guises. This city’s heart goes out to the victims and the injured in the Westminster attack. Our thoughts and prayers are with the families of all those caught up in such a dreadful atrocity. Birmingham is a city built on the spirit and hard work of immigrants and refugees who came here from across the world to seek safety and make a new home. The sons and daughters and grandchildren of those immigrants are part of the Birmingham family today. We celebrate basic Birmingham values – everybody is born equal, no discrimination on grounds of sex or religion. Everyone is welcome in Birmingham….everyone can make it in Birmingham. When these shared values are challenged this city won’t turn a blind eye. Across our communities the simple message to those who carry out terrorist acts is: Not In Our Name 8
http://birminghamnewsroom.com/brummies-will-not-tolerate-extremism-of-any-kind/
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HEALTH AWARENESS FEATURE: SPOTLIGHT ON TUBERCULOSIS This year, World Tuberculosis (TB) Day took place on 24 March, which is designed to build public awareness about the global epidemic TB and efforts to eliminate the disease. TB is a condition caused by mycobacterium tuberculosis, a bacterial infection spread through inhaling tiny droplets from the coughs or sneezes of an infected person. It is a serious condition which mainly affects the lungs, but can also affect other parts of the body, including the bones and central nervous system. Although not as common in the United Kingdom, Birmingham has one of the highest rates of tuberculosis (TB) in the country. There are up-to 350 cases diagnosed every year and England has one of the highest rates of TB in Western Europe. TB can affect anyone with symptoms varying depending on where the infection occurs. A cough that lasts for more than three weeks and/or coughing up blood, night sweats, weight loss, fatigue and loss of appetite are the most common symptoms to look out for.You could also end up having headaches, abdominal pain and swollen glands. The Heart of England TB service sees a diverse range of patients including children and adults. The service offers inpatient and outpatient treatment at the Birmingham Chest Clinic, and Heartlands and Good Hope Hospitals including our neighbouring trusts within the city, as well as in homeless centres and community based clinics. Anyone suffering from the above symptoms would be advised to see a General Practitioner (GP), who will refer to the TB Service, as most TB cases can be cured by completing a course of antibiotics for six months. Taking this treatment can also reduce the risk of TB spreading. For more information about TB, please visit the NHS Choices website (www.nhs.uk). At Heart of England NHS Foundation Trust, we highlight topical areas focused around health education and awareness. We recently focused on TB linked to World TB Day, and we also host monthly health talks on topical health conditions which are free to attend. See the listing below to see some of the topics that might be of interest and details on when and where the health talks are held: DATE
VENUE & TIME
MAY Tuesday 23
Recognising Delirium Phillip Hall, Senior Nurse Dementia
Solihull Hospital Education Centre, 5pm-7pm
JUNE Wednesday 21
Abdominal Aortic Aneurisms Mr Mark Gannon, Consultant Vascular Surgeon
Heartlands Hospital Education Centre, 5pm-7pm
JULY Wednesday 26
Radiology - Latest Technological Developments Good Hope Hospital Eunan McGlynn, Superintendent Radiographer Education Centre, 5pm-7pm CT/MRI
AUGUST
No seminar
SEPTEMBER Wednesday 13
Liver function and Disease Dr Ngatchu, Consultant Gastroenterologist
Solihull Hospital Education Centre, 5pm-7pm
OCTOBER Tuesday 17
Infection Control Gill Abbott, Lead Infection Prevention and Control Nurse
Heartlands Hospital Education Centre, 5pm-7pm
NOVEMBER Tuesday 14
Age Macular Degeneration Disease Mr Ramesh Sivaraj, Consultant Ophthalmologist
Good Hope Hospital Education Centre, 5pm-7pm
DECEMBER
16
SUBJECT
No seminar
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CONTACT US NOW ON Freephone: 0800 612 4743 Mob: 0753 398 6412 Email: info@ydm-wesourceyouinvest.co.uk Website: www.ydm-wesourceyouinvest.co.uk
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