Navigating Change in the Food Industry: Lessons From the Field

Kiran Mann

CEO, Brar’s

The last few years have been transformative for the food and beverage industry. Shifting consumer expectations, supply chain volatility, and labour challenges have reshaped how many operate. For food manufacturers in Ontario and beyond, the landscape has demanded more than adaptation. It calls for a reset in how we lead, produce, and connect.

Through this period, several key trends have stood out.

First, consumers are demanding more transparency and integrity.

Interest in clean-label, vegetarian, and ethically made products isn’t a niche. It’s the norm. We’ve seen how staying committed to product authenticity, even when it’s difficult, helps build long-term trust.

Second, operational resilience matters more than ever.

Whether dealing with supply shortages, rising costs in dairy or packaging, or complex retail logistics, businesses need strong systems to weather uncertainty. For us, improving inventory visibility, investing in cold chain capacity, and simplifying processes helped create more stability and better service.

Third, cultural relevance continues to grow in importance.

Food today is about more than flavour. It’s about identity, nostalgia, and connection. When done with care, products that reflect diverse traditions can resonate broadly. The takeaway: listen deeply to your customer base and stay true to the roots of what you offer.

Finally, people are at the center of sustainable growth.

Workforce expectations have changed post-COVID. Companies that support internal leadership, prioritize clarity, and nurture culture are more likely to retain talent and deliver consistent performance. A strong, purpose-driven team is one of any organization’s best assets.

None of these lessons is exclusive to one company. They apply broadly across our sector. What’s worked is not just reacting to change, but approaching it with intention: protecting what matters, while staying agile enough to evolve.

As the industry continues to shift, businesses that stay grounded in their mission and are willing to invest in their people, products, and processes are best positioned for long-term impact.

In the end, food is more than business. It’s about connection, community, and care.