Marketing Thesis Topics for MBA

105 Marketing Thesis Topics for MBA Advertising influence on the behavior of consumers Do consumers completely understand what brand values are?

How companies use social responsibility in strengthening their brand equity How brand image is communicated in a marketing environment Social media impact on the choices of shoppers How a company can profit from incorporate offline and online shopping features What products attribute is most liked by shoppers?

Family orientation impact on marketing communications Marketing thesis topics for MBA: How global marketing use standardization United Kingdom phone industry: delivering value to student International marketing standardization vs. adaptation issues Branding elements and brand recognition US supermarket: competition and oligopoly Marketing communication tools effectiveness on the decision of consumers What is brand loyalty has to do with customer satisfaction?

Strategic analysis of ASDA Social media effects on customer purchase decisions LA Fitness strategic market analysis Boots Company and marketing communications activities Factors affecting success and competition in Athletic footwear Effect of brand identity on consumer behavior Brand loyalty on sportswear industry Investigation on how to protect and re-enforce a brand Relationship marketing concept in a company: an investigation How experiential marketing enhance traditional marketing Consumer behavior in depth analysis

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Advertising effects and its impact on young people alcohol consumption Market role in research for success To what extent does internet growth affect consumer behavior Strategic ethical marketing and consumers Study on consumer attitudes towards food Female approach on consumer decision making Supermarket comprehensive investigation and differentiation Loyalty schemes investigation Does endorsement of celebrity affect the purchasing decisions of consumers?

Are United Kingdom markets over selling and placing much focus on their fair-trade products?

What is the effect of cartoon characters on children? What are its implications on parents?

How amendments in regulatory environment affect food and tobacco companies marketing strategies The attractiveness and impact of web experience on clothes shopping Internal marketing effects in Indian hotel industry Strategic e-marketing analysis Building brand image that stand the test of time Brand identity: what it is and how to market it Best way to brand out a company The great way in making customers buy on impulse How internet changed marketing strategies over the years?

Which medium is the best, social media or word of mouth?

Do users really understand marketing gimmicks?

Do companies are using all possible resources in increasing their market?

Does internet help startups in competing with business leaders?

Recent technological advances that helped marketing techniques Marketing industry future

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Patronage of consumers and Pharmaceutical dispensing pattern Self-placement effect on buying products Brand awareness impact What are the determinants of consumer buying behavior?

Recognizing service quality in banking sector: a study of international and local banks Food buying and on cooking behavior: Effects of occupational status Brand image effect on taste preference of consumers Gender effect on buying decisions of family Recession advertising effect Factors that affect positive/negative characteristics of a free sample Promotional activities and Recession People attitude in various roles on direct marketing Internal advertising awareness vs. internal usage practices Deceptive advertising effect on loyalty of consumers Effect of organizational characteristics, market and product on the practices of research Comparative study of sellers and buyers Factors that affect scientist and educationist response to patent registration Advertising research practice effects on companies performance Relationship between customer knowledge, marketing research and business sales Performance commitment impact on product quality customer’s evaluation Factors behind telecom industry brand switching Factors that influence the satisfaction of customers Brand personality and brand extension impact The 4 dimension approach in measuring attitude Consumer decision making in automobile industry Customer responses on sales promotion

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Congruity impact on brand image and self-concept on preference in automobile industry Personal involvement result on brand selection Corporate characteristic effect on CSR choice Personality characteristics and personal effect on sales performance The relationship between organization response and organization features to market Recycling and waste management study in US Parent brand image impact on firm brand extension Publicity effects on consumer belief Communication effect on brand evaluation Nutritional labeling effect on consumers buying behavior Celebrity endorsement impact on pre-purchase evaluation Search engine optimization effects on marketing performance of organizations Consumer travel characteristics effect on response of consumers Factors that affect compulsive buying Factors that influence the retention of customers in hotels Evaluating the packaging variables and impact on preference of consumers Outdoor advertising role in bringing awareness for social causes Environmental friendliness effects on brand preference Customer service impact on shoppers Customer relationship management effect on customer retention Consumer preferences and store image relationship on store brand Brand attitudes and brand awareness Advertising impact on client buying behavior Humor advertising influence on brand perception of consumers Association between content and advertising messages Consumer spending study via debit cards Offensive images effects on brand image and brand recall

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