www.broadcastnow.co.uk
21 February 2014
BEHIND THE SCENES
INTERVIEW
STEVEN D WRIGHT
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Why it pays to be nasty in TV
Shine and London Live at loggerheads DRG in format with Virgin Media over EPG dogfight BY JAKE KANTER
BY PETER WHITE
London Live is at loggerheads with Virgin Media over the prominence given to local TV services in the cable platform’s electronic programme guide (EPG). A number of industry sources indicated that the London Evening Standard-operated station has complained to Ofcom about Virgin Media (VM) allocating local services channel slot 159. The regulator has launched an investigation, which is likely to either back VM’s decision or put pressure on it to offer local TV services a better slot. Although London Live is leading the charge, the issue affects all local TV licence holders. The consensus among them is that VM is not being as co-operative as Sky, which will carry local TV on channel slot 117. Local TV services have already been granted channel 8 on Freeview. Channel adjacencies are a key issue. Local TV will sit between BBC4 and ITV2 on Sky, and between BBC4 and ITV3 on Freeview. But on Virgin channel 159, local TV would sit between Fox HD and Sky Living+1, and be lower down the pecking order than the Horror Channel and CBS Reality. VM has 3.7 million TV customers. One local TV source said: “We can’t provide accurate viewing forecasts in sales material because of the Virgin EPG position. It makes a huge difference.” Another added: “We’re producing quality content, it would be crazy not to put pressure on Virgin.”
Shine TV and distributor DRG are locked in a battle over the intellectual property rights to a daytime format. The dispute is over Shine’s Auf Wiedersehen, My Pet, which ITV director of daytime Helen Warner ordered as a 20 x 60-minute series in September 2013. DRG claims the show is similar to its My Best Friend, which has been optioned in the UK by Maverick Television. Auf Wiedersehen, My Pet, which is close to TX, features pet owners making the tough decision to give up their animals, who are matched with a trio of potential new owners. My Best Friend follows eight dog owners who have to give away their beloved dogs. It was made by Strix, a company owned by DRG parent MTG, for TV2 Denmark. It has since been sold to more than 10 countries. DRG has not begun legal proceedings, with both companies hoping to resolve the situation. “Auf Wiedersehen, My Pet is unique in this area, which will be clearly illustrated once it debuts,” said a Shine TV spokeswoman.
Virgin Media: platform to be probed after allocating channel 159 to local TV
We’re producing quality content. It would be crazy not to put pressure on Virgin Local TV source
A third industry insider also claimed there is uncertainty over whether Virgin will charge local TV operators a standard channel insertion fee of up to £85,000. London Live, which launches on 31 March, declined to comment on its complaint to Ofcom. However, the channel’s chief operating officer Tim Kirkman did voice concerns about the matter last year at a Westminster Media Forum.
He said the Virgin channel slot “still needs to be resolved” and argued that having a good EPG position is like having a shop “between Selfridges and Harrods”. VM executive director of content Stephane David said: “Ofcom is taking a look at where a channel might sit on our TV guide and we’re engaged in that process.” An Ofcom spokeswoman added: “We are investigating Virgin Media’s compliance with the condition of its licence regarding the prominence granted to a particular channel on its electronic programme guide.” EPG prominence is likely to be discussed during a Westminster Hall debate on local television next week.
My Best Friend: daytime dispute