Company Analysis • • • • • •
Goals Focus Culture Strengths Weakness Market Shar
• • • • • •
Reasonable and Achievable Outdoor Advertising Exclusively Innovative and Ethical Superior Product Council legislation Zero at this stage
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Unlimited Number of Advertisers All Sectors of the Market (Food & Beverage, Retail, Finance... Innovation, Low CPR The Junction Pty Ltd deals with Media Houses exclusively Premium
• • • •
PRIMEDIA Market Leaders National Footprint Static Media Estimated to be around 45%
• •
Mediology, OMD... HKLM, Ogilvy, Saatchi, Lowe Bull...
Customer Analysis • • • • •
Number Type Value drivers Decision Process Concentration of Customer
Competitor Analysis • • • •
Market Position Strengths Weakness Market Shar
Collaborators • •
Media Agencies Advertising Agencies
20