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Times Square New York Piccadilly Circus London The Junction Cape Town Executive Summary Outdoor Specific Key Take Outs Vision Management CBD Upliftment LED Systems PTY Ltd Advertisers Special Events Advertising “The Junction� Website Strategic Intent Marketing Strategy Brand Blueprint Strategic Marketing Plan Lead Channels Operations Our Challenge Situational Analysis SWOT Selected Marketing Strategy Short & Long Term Projections Financials


Times Square is a major intersection in Manhattan, New York City at the junction of Broadway and Seventh Avenue and stretching from West 42nd to West 47th Streets. The Times Square area consists of the blocks between Sixth and Eighth Avenues from east to west, and West 40th and West 53rd Streets from south to north, making up the western part of the commercial area of Midtown Manhattan. Formerly Longacre Square, Times Square was renamed after the Times Building (now One Times Square), the former offices of the New York Times, in April 1904. Times Square, sometimes known as the “Crossroads of the World�, has achieved the status of an iconic world landmark and has become a symbol of its city. Times Square is principally defined by its animated, digital advertisements, called spectaculars. The intersection of Broadway and 42nd Street, at the southeast corner of Times Square, is the Eastern Terminus of the Lincoln Highway, the first road across America.

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Piccadilly Circus is a busy plaza in the heart of London at the junction of five major streets: Regent St, Shaftesbury Avenue, Piccadilly and Covent St. The Circus was created by John Nash as part of the future King George IV’s plan to connect Carlton House - where the Prince Regent resided - with Regent’s Park. Billboards The creation of the Shaftesbury Avenue in 1885 turned the plaza into a busy traffic junction. This made Piccadilly Circus attractive for advertisers, who installed the first illuminated billboards in London in 1895. For some time the plaza was surrounded by billboards, creating London’s version of Times Square. Piccadilly Circus is now partly pedestrianized and a favourite place for people to congregate before going to the nearby shopping and entertainment areas. Soho, Chinatown, Leicester Square and Trafalgar Square are all within walking distance. Probably one of the top 5 London Tourist sites.

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A South African Perspective The process of maximising synergy and exposure for clients has confirmed that there is no longer any such thing as “traditional media” or for that matter “above the line”. Communication with consumers has evolved way beyond shouting messages at a compliant and passive customer. Increasingly consumers can edit their personal media consumption to suit their own needs. Reaching them requires an approach that requires a permission – based relationship to evolve. This will become more important as the broadband internet increases across Southern Africa. At the same time both Multinational and Local Advertisers are demanding more price accountability and control.

Axis Title

Media Summary

Axis Title

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The South African sector has a very vibrant and entrepreneurial outdoor media sector. Contractors provide many different variations of this media. VARIANT / FORMAT

COMMENT

BASE RATE P/UNIT ‘MONTHLY”

Spectaculars / Supersigns / Building Wraps Large Format landscapes or Portraits

Used as Broadcast Mediums. Wraps placed on strategic buildings on a permanent basis. Large Format Holdings placed around building sites.

Wraps: R40k – R300K Large Formats: R60K – R300K

Nightlife – Static Floodlit Units and Mobile projections onto Buildings

Located where people congregate at night. Used as an Impact Broadcast Medium

Projections: R5K – R60K

Airports – many Formats inc Wraps, Billboards, Electronic Signs

Located in all areas of the airport including public and secure areas. Used to target business and tourist travellers

Wraps: R100K – R360K

Shopping Mall Media – Many Formats including Banners Billboards, Trolleys and modified Aisle Advertising

Banners placed in all Mall Aisles and escalators, Billboards in parcades, Hanging Banner: R15K – R85K Ads placed on shopping trolleys, ads used in aisles as a point of Parcade Billboard: R85K purchase reminder

96, 48, 12 Sheet Billboards

Dominant Outdoor Media i.t.o Number of sites available nationally

Billboards: R2K – R5K

Portrait units – 9m x 6m 6m x 4m

Illuminated and Non Illuminated often placed near bus shelter advertising

Portraits: R7K – R12K

Citilites / Primelites 3m x 6m

Internally Illuminated Landscape Sites located on major arterial roads within urban areas

R28K p/face

Electronic Bulletin Boards – Many different Formats inc. LCD Screens

GROWING FAST!!!! Is available in various environments ranging from roadside, campuses, malls, buildings etc

10 – 30 seconds R35K “package”

Bus Shelters – Various formats depending on contractor and municipality

Located along urban bus routes, many close to schools and en route to Malls

Illuminated: R4K Non Illuminated: R2K

Airplanes / Trains / Buses / Taxis

Ranging from seat and window displays to full paint jobs

Various: R1K – R14K

In 1991 SA had 7 TV channels. In March 2010 over 100 this includes Dstv, Commercial and Non Commercial Channels. Radio estimated to be actively broadcasting at any one time and new print publications being launched annually. The reality is that the proliferation in this media is a result of consumers growing appetite for entertainment and collectively these 3 arenas account for 92% (R68 Billion ZAR). Whilst competition continues to be rife in these categories our focus and aim lays squarely on the 4% (R3.8 Billion ZAR) outdoor sector in which we feel we can compete and have significant point of difference.

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LEGISLATION AND BUSINESS

MARKETING

1. 2. 3. 4. 5.

6. 7. 8. 9. 10.

Impact on the Environment Health & Lifestyle Managing the Value Chain CSI Reputation

Media Fragmentation Brands with a Conscience Media Selection Continued Digital Revolution Consumer Education

CONSUMERS & CATEGORY

ECONOMIC

1. 2. 3. 4. 5. 6. 7.

1. 2. 3. 4. 5.

No Particular skew w.r.t LSM (Unbiased Media) Concentrate on: 5 Centres Events PR Internet Brand Activation Digital Innovation

Impact on the Environment Health & Lifestyle Managing the Value Chain CSI Reputation

The Medium has to be duplicated across the country in our 4 main regions (JHB, KZN, E/CAPE & CPT) within 2 years

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The Junction Advertising Medium can be managed from a central point off site. This is done via a server which connects a laptop or PC to the actual unit. For this reason the board requires minimal staff and will be run by the CEO and one technical professional. Other functions such as Accounting and IT support will be outsourced. The unit also comes with a comprehensive Service level Agreement covering ongoing maintenance.

The creation of a vibrant ‘live, eat, sleep, work and play’ CBD was no more than a pipedream. According to figures provided by the Cape Town Partnership (CTP), by the end of 2009 the total number of inner city apartments on the cards will amount to 3 500 with an additional 1 000 new apartments being constructed in Green Point adjacent to the CBD. Surveys indicate that 80 to 90 per cent have been sold to Capetonians, with 75 per cent of these being owner-occupied – either by full-time city dwellers or owned by foreigners and buyers from Johannesburg who prefer to keep their units for their exclusive use either for business or holiday purposes. Once these units have been completed, an additional 8 000 people will be living in the central city – four times that predicted three years ago. And areas further afield are also benefiting as the impact of urban regeneration spreads out along the main roads of Sea Point and Woodstock. Urban renewal does not happen overnight: the City of Christchurch in New Zealand has made inner city rejuvenation a 30-year plan while Brisbane in Australia has a 30- to 40-year plan, with the past 10- to 15-year period showing the most growth. The London Docklands Development Corporation worked for 17 years, from 1981 to 1998, to secure the regeneration of the area. The rebirth of New York began in 1983 and the city acknowledged that it had achieved it primary objectives only by 2000.

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‘live, eat, sleep, work and play’

To put those timeframes into perspective, the Cape Town Renewal Project officially started in 1999 – eleven years ago. But regardless of whether you look at Cape Town, Denver, or the Docklands – the common thread that drives their success is their commitment to develop cities in which entire communities can live, play and work together; public spaces are as necessary as private ones, and the revitalisation of a city’s cultural heart at street level is as important as the rise of the residential blocks above it.

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A leading importer and distributor of entertainment technologies, specialising in complex custom integrated systems audio visual displays and digital signage. The systems team is equipped with extensive product knowledge broad experience and commitment to quality. The company brings many years of collective experience in consulting design and systems integration to bear on the choice and combination of product lines. Irrespective of size, Systems Solutions has the Turnkey Solution. From Stadiums to Shopping Centres, Theme Parks and Hotels LED Vision is equipped to provide us with the customised solution the Junction on Adderley requires. Our Choice Large Format Outdoor Displays (Lighthouse LED Systems) high performance screens providing vivid illumination and resolution in direct sunlight or under bright camera and stage lighting. LED Systems PTY Ltd also provides a comprehensive service level agreement after installation.

Screen Wire Frame

P|10-ER Configuration

Scaler / Converter

LIP / HDI

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A leading importer and distributor of entertainment technologies, specialising in complex custom integrated systems audio visual displays and digital signage. The systems team is equipped with extensive product knowledge broad experience and commitment to quality. The company brings many years of collective experience in consulting design and systems integration to bear on the choice and combination of product lines. Irrespective of size, Systems Solutions has the Turnkey Solution. From Stadiums to Shopping Centres, Theme Parks and Hotels LED Vision is equipped to provide us with the customised solution the Junction on Adderley requires. Our Choice Large Format Outdoor Displays (Lighthouse LED Systems) high performance screens providing vivid illumination and resolution in direct sunlight or under bright camera and stage lighting. LED Systems PTY Ltd also provides a comprehensive service level agreement after installation.

Screen Wire Frame

P|10-ER Configuration

Scaler / Converter

LIP / HDI

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Both Local & International

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The Junction is ideal for special screening opportunities and innovative ways for brand promotion.

The 12m High 36m long Board will be a beacon of advertising with Advertisers clamming to get space because of its ideal location and high visibility and impact, in addition to this we will be producing a promotional video to be distributed to each and every advertising house and media agency in the country.

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the junction http://www.thejunction.com

enter site >>

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WE HAVE IDENTIFIED 4 PILLARS OF STRENGTH FOR THE SUCCESS OF OUR BUSINESS

TO ESTABLISH THE JUNCTION AS THE OUTDOOR MEDIA OF CHOICE IN CT. • • •

To have the highest impact outdoor advertising media in CT To have a sustainable profitable business To have a significant presence in the outdoor advertising arena

FISCAL DISCIPLINE

DRIVE BRAND EQUITY

PARTNERSHIPS

SUSTAINABILITY

• • • • •

• • • • •

• • • • •

• • • • •

ROI Debt to Equity ratio Cost to income ratio Re-invest in brand Priority matrix

Brand awareness Brand associations Brand Imagery Brand behaviour Differentiation

Processes Pricing structure Channel Support Supply management Demand management

Environmental awareness Responsible suppliers Responsible Company Reputation Our Foundation

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The Junction PTY Ltd is principally run as a media agency. Marketing is therefore at the forefront of everything we do and we have developed a robust approach for our route to market and implementation. At the heart of this strategy is our Brand Blueprint which serves as the embodiment of the Junction as well as our strategic compass. We will never deviate from this but simply adapt tactics as the brand is established. We have paid careful consideration to creating an integrated strategy that works in tandem with all the elements to support our brand proposition and drive consumer loyalty. BRAND BLUEPRINT

INTEGRATED MARKETING STRATEGY

Positioning

Acquisition

Segmentation Brand Management

Retention

Pricing

Research Logistics Integrated Marketing Processes and Systems communication

Brand Equity

Channel Management

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ESSENCE Brand DNA

Where All Brands Meet

DISCRIMINATOR Unique & compelling

12m x 36m Mega Electronic Advertising Board on busy CBD Intersection “Iconic�, referred to as a spectacular

BRAND VALUES Personality

Values - Conscious, Excellence, Passionate

Personality - Serious, Energetic, Motivated.

Honest, Courageous, Playful and Funny

REASONS TO BELIEVE Evidence for the Benefit

An advertising media that this country has never seen before... Highly Impactful, Highly Visible, Fully Electronic

BENEFITS What is the brand promising?

Functionally: High Impact Electronic Advertising. A medium with a range of versatility

CONSUMER INSIGHTS Unique understanding of:

Advertisers who appreciate and understand the value of high impact electronic media for their brands. Brands that are looking for innovative ways in which to communicate with their audience.

TARGET MARKET

A multitude of National and International brands.

COMPETITIVE Describes the context

All premium providers of advertising in particular outdoor

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GOALS

STRATEGY

Acquisition Retention Brand Equity Channel Management

STRATEGY

CHANNELS

OBJ

Sales strategy Channel Strategy

Brand awareness Product consideration Product preference Database development

Customer Satifsfaction Innovation New Product Development Brand conscience

Advertising agencies Media agencies

TACTICS

Optimal Price Points Selective Placement Supply Management Demand Management Logistica Channel support

PR Selective events Internet / SEO Sponsorships Develop strong brand Associations through execution

Consistent Quality Consistent brand delivery Identification of new sites NPD The Junction Foundation

OMD HKLM Saatchi Lowe Bull Mediology

CUSTOMERS

Premium providers of Goods & Services both Nationally and Internationally.

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RADIO / TV Advertising

REACH

Content

Magazines

Specialist Magazines

Advertising

Awareness: Reach: Frequency: Credibility: Statue

PRINT Newspaper

Awareness: Credibility: Focus

ONLINE / EVENTS / PR / INSTORE Image

TARGETED

Personalized: Performance - driven: Tiered by value

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MANUFACTURING / DISTRIBUTION/ SALES

INVENTORY / INVOICE MANAGEMENT

FINANCE

STAFFING

LED Vision Pty Ltd Sourcing Manufacturing

The Junction PTY Ltd Will handle the following:

The Junction PTY Ltd Fully Funded

The Junction PTY Ltd Will be run as a lean operation while the following permanent staff will be employed:

The Junction PTY Ltd Overall Operation and Salesa

Advertising Agencies Ogilvy

1. 2. 3.

• • • • • • • •

Manage Supply Costing Advertising Invoicing Special Events PR Promotions General Mgt

Mario Thompson (CEO) Technician (TBA) Shared Staff: Receptionist Outsourced staff: Bookkeeper IT backup

Media Agencies OMD

Advertisers

Provide the best outdoor Media Option in Cape Town Increase our National Footprint by 2013 Sustain a Healthy, Profitable Business

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Company Analysis • • • • • •

Goals Focus Culture Strengths Weakness Market Shar

• • • • • •

Reasonable and Achievable Outdoor Advertising Exclusively Innovative and Ethical Superior Product Council legislation Zero at this stage

• • • • •

Unlimited Number of Advertisers All Sectors of the Market (Food & Beverage, Retail, Finance... Innovation, Low CPR The Junction Pty Ltd deals with Media Houses exclusively Premium

• • • •

PRIMEDIA Market Leaders National Footprint Static Media Estimated to be around 45%

• •

Mediology, OMD... HKLM, Ogilvy, Saatchi, Lowe Bull...

Customer Analysis • • • • •

Number Type Value drivers Decision Process Concentration of Customer

Competitor Analysis • • • •

Market Position Strengths Weakness Market Shar

Collaborators • •

Media Agencies Advertising Agencies

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Strengths • • • • • •

Weakness First to Market Electronic High Impact Creative Flexible Cost Effective Low CPR

• • •

Opportunities

Threats

• • •

• •

Expanding into (KZN, Gauteng and Eastern Cape) Special Events CBD Upliftment

PRODUCT • • •

Competition CBD / Council Resistance

PRICE Brand Name – Strong & Compelling Quality - Unrivalled Package – Dynamic & Flexible

PLACE • • • •

New Council Legislation Geographically Limitedn

• • •

List Price – To Advertiser “Competitive” Discounts – Standard Industry Terms – Negotiated on an individual basis

PROMOTION Channel – Outdoor Media (Cape) Motivation – Segment is growing Criteria – Perfect Location Infrastructure – Modern and efficient

• • • •

Advertising - Self Advertising PR – Concept Unique free PR guaranteed Promotional Programs – Media Launch Projected Results – National in 2 Years

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Though forecasts will explain in great detail what the financial prognosis is we believe that through our focused efforts now and in the future, The Junction on Adderley will become a premium provider of advertising for local and international brands alike. A medium advertising and media agencies will come to admire and respect, offering brands local as well as national coverage.

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Profit & Losss The Junction PTY Ltd

BUDGETED TRADING STATEMENT FOR THE YEAR Sales (including Vat) Sales(excuding vat) Cost of sales

80

52957.50 R R

Opening stock Purchases Closing stock

R R

Gross profit Gross profit %

4,236,600.00

R R R R

100.00%

Income Gross profit Discount received Interest received Expenses Audit and accounting fees Franchise ,Adv and Royalty Avertising and Promotion Bank and credit charges Cleaning expenses Computer expenses Consulting fees DĂŠcor and flowers Delivery expenses Depreciation Directors emoluments/Members salary Discount given Donations Electricity, water , rates and service costs Entertainment Hiring equipment Insurance Investigation fee Internet expenses Licenses Legal fees Levies Motor Vehicle expenses Operating costs Pest control Printing and stationery Protective clothing Rentals - Premises and Service costs Rentals - Turnover Repairs and maintenance Repairs and maintenance-site Security services Staff welfare Staff benefits Salaries and wages Telephone and postage Telephone -cellphone Travelling AVERAGE EXPENSES Net income for the month before interest Interest paid\finance charges Net income

1 4,829,724.00 4,236,600.00 -

-

4,236,600.00

R R R R

100.00%

3 4,829,724.00 4,236,600.00 4,236,600.00

R R R R

100.00%

4 4,829,724.00 4,236,600.00 4,236,600.00

R R R R

100.00%

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100.00%

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100.00%

7 4,829,724.00 4,236,600.00 4,236,600.00

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100.00%

8 4,829,724.00 4,236,600.00 4,236,600.00

R R R R

100.00%

9 4,829,724.00 4,236,600.00 4,236,600.00

R R R R

100.00%

10 4,829,724.00 4,236,600.00 4,236,600.00

R R R R

100.00%

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R R R R

100.00%

12 4,829,724.00 4,236,600.00 4,236,600.00

R R R R

100.00%

100.00% 0.00%

R R

10 % growth YEAR 2 63,752,356.80 55,923,120.00 -

R R

10 % growth YEAR 3 70,127,592.48 61,515,432.00 -

R R

10 % growth YEAR 4 77,140,351.73 67,666,975.20 -

R R

10 % growth YEAR 5 84,854,386.90 74,433,672.72 -

100.00%

R

55,923,120.00

R

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R

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%

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0.05% 0.00% 2.00% 0.11% 0.04% 0.15% 0.00% 0.01% 0.03% 13.36% 2.83% 4.00% 0.09% 0.04% 0.12% 0.00% 0.35% 0.00% 0.07% 0.00% 0.21% 0.00% 0.21% 0.00% 0.02% 0.03% 0.00% 0.30% 2.50% 0.04% 0.07% 0.03% 0.24% 0.00% 0.71% 0.06% 0.08% 0.35% 28.08%

36,000.00

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24,000.00 1,016,784.00 54,000.00 18,000.00 75,000.00 6,000.00 14,400.00 6,792,000.00 1,440,000.00 2,033,568.00 48,000.00 19,800.00 60,000.00 180,000.00 36,000.00 105,000.00 108,000.00 9,000.00 15,000.00 150,000.00 1,270,980.00 18,000.00 36,000.00 14,400.00 120,000.00 360,000.00 31,200.00 42,000.00 180,000.00 14,277,132.00 1,189,761.00 36,562,068.00 36,562,068.00

R

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R R R R R R R R R R R R R R R R R R R R R

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R R R R R R R R R R R R R R R R R R R R R

6,766,697.52 71,874.00 23,958.00 99,825.00 7,986.00 19,166.40 9,040,152.00 360,000.00 2,706,679.01 63,888.00 26,353.80 79,860.00 261,360.00 47,916.00 139,755.00 156,816.00

R R R R R R R R R R R R R R R R R R R R R

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R R R R R R R R R R R R R R R R R

9,900.00 16,500.00 165,000.00 1,398,078.00 19,800.00 39,600.00 15,840.00 132,000.00 100,000.00 40,560.00 50,400.00 60,000.00 18,509,534.80 1,308,737.10 37,413,585.20

R R R R R R R R R R R R R R R R R

10,890.00 18,150.00 181,500.00 1,537,885.80 21,780.00 43,560.00 17,424.00 145,200.00 120,000.00 44,616.00 55,440.00 66,000.00 20,378,888.28 1,439,610.81 41,136,543.72

R R R R R R R R R R R R R R R R R

11,979.00 19,965.00 199,650.00 1,691,674.38 23,958.00 47,916.00 19,166.40 159,720.00 150,000.00 49,077.60 60,984.00 72,600.00 22,438,977.11 1,583,571.89 45,227,998.09

R R R R R R R R R R R R R R R R R

13,176.90 21,961.50 219,615.00 1,860,841.82 26,353.80 52,707.60 21,083.04 175,692.00 180,000.00 53,985.36 67,082.40 79,860.00 24,707,874.82 1,741,929.08 49,725,797.90

36,562,068.00 36,562,068.00

71.92%

36,562,068.00 36,562,068.00

71.92% 71.92%

R

9,000.00

R

9,000.00

R

9,000.00

R

9,000.00

R

9,000.00

R

9,000.00

R

9,000.00

R

9,000.00

R

9,000.00

R

9,000.00

R

9,000.00

R

R R

750.00 1,250.00

R R

750.00 1,250.00

R R

750.00 1,250.00

R R

750.00 1,250.00

R R

750.00 1,250.00

R R

750.00 1,250.00

R R

750.00 1,250.00

R R

750.00 1,250.00

R R

750.00 1,250.00

R R

750.00 1,250.00

R R

750.00 1,250.00

R R

750.00 1,250.00

R R R R R R

12,500.00 105,915.00 1,500.00 3,000.00 1,200.00 10,000.00

R R R R R R

12,500.00 105,915.00 1,500.00 3,000.00 1,200.00 10,000.00

R R R R R R

12,500.00 105,915.00 1,500.00 3,000.00 1,200.00 10,000.00

R R R R R R

12,500.00 105,915.00 1,500.00 3,000.00 1,200.00 10,000.00

R R R R R R

12,500.00 105,915.00 1,500.00 3,000.00 1,200.00 10,000.00

R R R R R R

12,500.00 105,915.00 1,500.00 3,000.00 1,200.00 10,000.00

R R R R R R

12,500.00 105,915.00 1,500.00 3,000.00 1,200.00 10,000.00

R R R R R R

12,500.00 105,915.00 1,500.00 3,000.00 1,200.00 10,000.00

R R R R R R

12,500.00 105,915.00 1,500.00 3,000.00 1,200.00 10,000.00

R R R R R R

12,500.00 105,915.00 1,500.00 3,000.00 1,200.00 10,000.00

R R R R R R

12,500.00 105,915.00 1,500.00 3,000.00 1,200.00 10,000.00

R R R R R R

12,500.00 105,915.00 1,500.00 3,000.00 1,200.00 10,000.00

R R R R R

30,000.00 2,600.00 3,500.00 15,000.00 1,284,761.00

R R R R R

30,000.00 2,600.00 3,500.00 15,000.00 1,174,761.00

R R R R R

30,000.00 2,600.00 3,500.00 15,000.00 1,174,761.00

R R R R R

30,000.00 2,600.00 3,500.00 15,000.00 1,174,761.00

R R R R R

30,000.00 2,600.00 3,500.00 15,000.00 1,174,761.00

R R R R R

30,000.00 2,600.00 3,500.00 15,000.00 1,209,761.00

R R R R R

30,000.00 2,600.00 3,500.00 15,000.00 1,174,761.00

R R R R R

30,000.00 2,600.00 3,500.00 15,000.00 1,174,761.00

R R R R R

30,000.00 2,600.00 3,500.00 15,000.00 1,174,761.00

R R R R R

30,000.00 2,600.00 3,500.00 15,000.00 1,174,761.00

R R R R R

30,000.00 2,600.00 3,500.00 15,000.00 1,174,761.00

R R R R R

30,000.00 2,600.00 3,500.00 15,000.00 1,209,761.00

R

2,951,839.00

R

3,061,839.00

R

3,061,839.00

R

3,061,839.00

R

3,061,839.00

R

3,026,839.00

R

3,061,839.00

R

3,061,839.00

R

3,061,839.00

R

3,061,839.00

R

3,061,839.00

R

3,026,839.00

2,951,839.00

R

3,061,839.00

R

3,061,839.00

R

3,061,839.00

R

3,061,839.00

R

3,026,839.00

R

3,061,839.00

R

3,061,839.00

R

3,061,839.00

R

3,061,839.00

R

3,061,839.00

R

3,026,839.00

Owners Drawings Net income \(Loss) for the month before taxation R -

R

2,951,839.00

R

3,061,839.00

R

3,061,839.00

R

3,061,839.00

R

3,061,839.00

R

3,026,839.00

R

3,061,839.00

R

3,061,839.00

R

3,061,839.00

R

3,061,839.00

R

3,061,839.00

R

3,026,839.00

Net income\(Loss) for the month after taxation R

R

2,951,839.00

R

3,061,839.00

R

3,061,839.00

R

3,061,839.00

R

3,061,839.00

R

3,026,839.00

R

3,061,839.00

R

3,061,839.00

R

3,061,839.00

R

3,061,839.00

R

3,061,839.00

R

3,026,839.00

R R R R

R R R

2,951,839.00 2,951,839.00

R R R

2,951,839.00 3,061,839.00 6,013,678.00

R R R

6,013,678.00 3,061,839.00 9,075,517.00

R R R

9,075,517.00 3,061,839.00 12,137,356.00

R R R

12,137,356.00 3,061,839.00 15,199,195.00

R R R

15,199,195.00 3,026,839.00 18,226,034.00

R R R

18,226,034.00 3,061,839.00 21,287,873.00

R R R

21,287,873.00 3,061,839.00 24,349,712.00

R R R

24,349,712.00 3,061,839.00 27,411,551.00

R R R

27,411,551.00 3,061,839.00 30,473,390.00

R R R

30,473,390.00 3,061,839.00 33,535,229.00

R R R

33,535,229.00 3,026,839.00 36,562,068.00

R R R

-

TOTAL 57,956,688.00 50,839,200.00 -

100.00%

R

RETAINED INCOME STATEMENT Retained income at beginning of month Net income for the month after taxation Retained income at end of month

R

2 4,829,724.00 4,236,600.00 -

71.92% 0.00%

71.92%

R

37,413,585.20

R

41,136,543.72

R

45,227,998.09

R

49,725,797.90

R R R R R R R R

37,413,585.20 37,413,585.20 37,413,585.20 37,413,585.20

R R R R R R R R

41,136,543.72 41,136,543.72 41,136,543.72 41,136,543.72

R R R R R R R R

45,227,998.09 45,227,998.09 45,227,998.09 45,227,998.09

R R R R R R R R

49,725,797.90 49,725,797.90 49,725,797.90 49,725,797.90

23


Cash Flow The Junction PTY Ltd

BUDGETED CASHFLOW STATEMENT FOR THE YEAR Sales (including Vat) Purchases Audit and accounting fees Franchise ,Adv and Royalty Avertising and Promotion Bank Loan and credit charges Cleaning expenses Computer expenses Consulting fees DĂŠcor and flowers Delivery expenses Depreciation Directors emoluments Discount given Donations Electricity, water and rates Entertainment Hiring equipment Insurance Investigation fee Internet expenses Licenses, fines and donations Legal fees Levies Motor Vehicle expenses Operating costs Pest control Printing and stationery Protective clothing Rentals - Premises Rentals - Turnover Repairs and maintenance Repairs and maintenance-site Security services Staff welfare Staff benefits Salaries and wages Telephone and postage Telephone -cellphone Travelling expenses Repayments-capital

R -

R

1 4,829,724.00 -

R

2 4,829,724.00 -

R

3 4,829,724.00 -

R

4 4,829,724.00 -

R

5 4,829,724.00 -

R

6 4,829,724.00 -

R

7 4,829,724.00 -

R

8 4,829,724.00 -

R

9 4,829,724.00 -

R

10 4,829,724.00 -

R

11 4,829,724.00 -

R

12 4,829,724.00 -

R R

TOTAL 57,956,688.00 -

R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R

2,280.00 96,594.48 5,130.00 1,710.00 85,500.00 570.00 1,368.00 645,240.00 120,000.00 193,188.96 4,560.00 1,881.00 5,700.00 17,100.00 3,420.00 39,900.00 9,000.00 855.00 1,425.00 14,250.00 120,743.10 1,710.00 3,420.00 1,368.00 10,000.00 30,000.00 2,964.00 3,990.00 15,000.00 1,438,867.54

R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R

2,280.00 96,594.48 5,130.00 1,710.00 570.00 1,368.00 645,240.00 120,000.00 193,188.96 4,560.00 1,881.00 5,700.00 17,100.00 3,420.00 9,000.00 855.00 1,425.00 14,250.00 120,743.10 1,710.00 3,420.00 1,368.00 10,000.00 30,000.00 2,964.00 3,990.00 15,000.00 1,313,467.54

R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R

2,280.00 96,594.48 5,130.00 1,710.00 570.00 1,368.00 645,240.00 120,000.00 193,188.96 4,560.00 1,881.00 5,700.00 17,100.00 3,420.00 9,000.00 855.00 1,425.00 14,250.00 120,743.10 1,710.00 3,420.00 1,368.00 10,000.00 30,000.00 2,964.00 3,990.00 15,000.00 1,313,467.54

R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R

2,280.00 96,594.48 5,130.00 1,710.00 570.00 1,368.00 645,240.00 120,000.00 193,188.96 4,560.00 1,881.00 5,700.00 17,100.00 3,420.00 9,000.00 855.00 1,425.00 14,250.00 120,743.10 1,710.00 3,420.00 1,368.00 10,000.00 30,000.00 2,964.00 3,990.00 15,000.00 1,313,467.54

R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R

2,280.00 96,594.48 5,130.00 1,710.00 570.00 1,368.00 645,240.00 120,000.00 193,188.96 4,560.00 1,881.00 5,700.00 17,100.00 3,420.00 9,000.00 855.00 1,425.00 14,250.00 120,743.10 1,710.00 3,420.00 1,368.00 10,000.00 30,000.00 2,964.00 3,990.00 15,000.00 1,313,467.54

R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R

2,280.00 96,594.48 5,130.00 1,710.00 570.00 1,368.00 645,240.00 120,000.00 193,188.96 4,560.00 1,881.00 5,700.00 17,100.00 3,420.00 39,900.00 9,000.00 855.00 1,425.00 14,250.00 120,743.10 1,710.00 3,420.00 1,368.00 10,000.00 30,000.00 2,964.00 3,990.00 15,000.00 1,353,367.54

R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R

2,280.00 96,594.48 5,130.00 1,710.00 570.00 1,368.00 645,240.00 120,000.00 193,188.96 4,560.00 1,881.00 5,700.00 17,100.00 3,420.00 9,000.00 855.00 1,425.00 14,250.00 120,743.10 1,710.00 3,420.00 1,368.00 10,000.00 30,000.00 2,964.00 3,990.00 15,000.00 1,313,467.54

R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R

2,280.00 96,594.48 5,130.00 1,710.00 570.00 1,368.00 645,240.00 120,000.00 193,188.96 4,560.00 1,881.00 5,700.00 17,100.00 3,420.00 9,000.00 855.00 1,425.00 14,250.00 120,743.10 1,710.00 3,420.00 1,368.00 10,000.00 30,000.00 2,964.00 3,990.00 15,000.00 1,313,467.54

R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R

2,280.00 96,594.48 5,130.00 1,710.00 570.00 1,368.00 645,240.00 120,000.00 193,188.96 4,560.00 1,881.00 5,700.00 17,100.00 3,420.00 9,000.00 855.00 1,425.00 14,250.00 120,743.10 1,710.00 3,420.00 1,368.00 10,000.00 30,000.00 2,964.00 3,990.00 15,000.00 1,313,467.54

R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R

2,280.00 96,594.48 5,130.00 1,710.00 570.00 1,368.00 645,240.00 120,000.00 193,188.96 4,560.00 1,881.00 5,700.00 17,100.00 3,420.00 9,000.00 855.00 1,425.00 14,250.00 120,743.10 1,710.00 3,420.00 1,368.00 10,000.00 30,000.00 2,964.00 3,990.00 15,000.00 1,313,467.54

R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R

2,280.00 96,594.48 5,130.00 1,710.00 570.00 1,368.00 645,240.00 120,000.00 193,188.96 4,560.00 1,881.00 5,700.00 17,100.00 3,420.00 9,000.00 855.00 1,425.00 14,250.00 120,743.10 1,710.00 3,420.00 1,368.00 10,000.00 30,000.00 2,964.00 3,990.00 15,000.00 1,313,467.54

R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R

2,280.00 96,594.48 5,130.00 1,710.00 570.00 1,368.00 645,240.00 120,000.00 193,188.96 4,560.00 1,881.00 5,700.00 17,100.00 3,420.00 39,900.00 9,000.00 855.00 1,425.00 14,250.00 120,743.10 1,710.00 3,420.00 1,368.00 10,000.00 30,000.00 2,600.00 3,990.00 15,000.00 1,353,003.54

R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R

27,360.00 1,159,133.76 61,560.00 20,520.00 85,500.00 6,840.00 16,416.00 7,742,880.00 1,440,000.00 2,318,267.52 54,720.00 22,572.00 68,400.00 205,200.00 41,040.00 119,700.00 108,000.00 10,260.00 17,100.00 171,000.00 1,448,917.20 20,520.00 41,040.00 16,416.00 120,000.00 360,000.00 35,204.00 47,880.00 180,000.00 15,966,446.48

R

666,667.00

R

666,667.00

R

666,667.00

R

666,667.00

R

666,667.00

R

666,667.00

R

666,667.00

R

666,667.00

R

666,667.00

R

666,667.00

R

666,667.00

R

666,667.00

R

8,000,004.00

R

890,978.78

R

R

906,378.78

R

R

901,478.78

R

R

906,378.78

R

R

906,378.78

R

R

4,511,593.90

R R R R

57,956,688.00 (28,478,044.38) 29,478,643.62

Vat

R

Opening Balance Inflow Ouflow Closing Blance Calculation of vat Output Input -Purchases Input -Expenses Vat payable Vat Payable

R R R

R 4,829,724.00 R (2,105,534.54) R 2,724,189.46 R 593,124.00 0.00 155,334.61 437,789.39

2,724,189.46 4,829,724.00 (1,980,134.54) 5,573,778.92 593,124.00 0.00 139,934.61 453,189.39

R R R R

5,573,778.92 4,829,724.00 (2,871,113.32) 7,532,389.60 593,124.00 0.00 139,934.61 453,189.39 890,978.78

R R R R

7,532,389.60 4,829,724.00 (1,980,134.54) 10,381,979.06 593,124.00 0.00 139,934.61 453,189.39

R R R R

10,381,979.06 4,829,724.00 (2,886,513.32) 12,325,189.74 593,124.00 0.00 139,934.61 453,189.39 906,378.78

R R R R

12,325,189.74 4,829,724.00 (2,020,034.54) 15,134,879.20 593,124.00 0.00 144,834.61 448,289.39

R R R R

15,134,879.20 4,829,724.00 (2,881,613.32) 17,082,989.88 593,124.00 0.00 139,934.61 453,189.39 901,478.78

R R R R

17,082,989.88 4,829,724.00 (1,980,134.54) 19,932,579.34 593,124.00 0.00 139,934.61 453,189.39

R R R R

19,932,579.34 4,829,724.00 (2,886,513.32) 21,875,790.02 593,124.00 0.00 139,934.61 453,189.39 906,378.78

R R R R

21,875,790.02 4,829,724.00 (1,980,134.54) 24,725,379.48 593,124.00 0.00 139,934.61 453,189.39

R R R R

24,725,379.48 4,829,724.00 (2,886,513.32) 26,668,590.16 593,124.00 0.00 139,934.61 453,189.39

R R R R

26,668,590.16 4,829,724.00 (2,019,670.54) 29,478,643.62 593,124.00 0.00 144,789.91 448,334.09

906,378.78

24


The Junction Business Plan