9 Things Every Small Business Website Needs
1. Simple, Sensible Web Address
There are a number of essential elements of a great business website. One of these is the web address which should not only be short, simple but sensible as well. You have to be careful while choosing the domain name. The best idea is to choose a name similar to the business name.
2. Customer Testimonials Every small business website should have customer testimonials in order to build trust, improve brand recognition and make the customer loyal. With the help of customer testimonials, users will find it easy to trust the brand. The business will also be successful in generating more sales.
3. Fresh and Quality Content Without content, no website can survive. I must say the content should be of great quality in order to increase conversions, improve lead generation as well as build trust. This is content
that can make or break any brand. Small businesses should be more careful about content because they cannot afford losing customers at early stages.
4. Easy to Find Contact Information Many customers use their phones or tablets to find the contact details of a business. But they cannot find. When this happens, the business loses customers. They might have bought something. So it comes to the point that contact details are really important for a small business website.
5. Cleanly Laid Out Pages Web pages should be amazing for a small business website. The pages can be outstanding if the right design or theme is chosen. So, as almost every web development blog would say, you should give due value to the website design in order to have responsive web pages.
6. Social Elements Social media has become an integral part of any business. Many customers want to search a business on social sites but they fail. This issue can be solved if small businesses add social media icons to their website.
It will be easy for users to find a business. They can also share content, blogs and posts on social forums. It’s actually easy to integrate social media buttons. You can visit web development blogs to know how it’s done. On the other hand, you can simply ask your current web developer for that.
7. Clear Call to Action It has been noticed many businesses make serious mistakes while they create their websites. Not adding clear and convincing call to action options is one of these mistakes. The site should have call to action features in order to let customers take some actions.
8. Customer Reviews Marketers as well as web developers recommend to have customer reviews on the business sites. Most of the customers these days look for reviews when they have to make a decision regarding shopping or actions. Many times the customer reviews are so powerful the customers are convinced to buy products or services.
9. Compatible and Visually-Appealing Web Design for Mobile More than 60% of the online traffic comes from mobile browsers. No brand can afford to miss such a huge number of customers. It can be availed if they create a mobile-friendly website. That is why every small business should also have a mobile version of their website in order to facilitate the users. To know more about web development, you can visit many web development blogs for that. That way, you’ll know what you need when you meet with web developers.