Marketing Monthly - July 2012

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July 2012: Vol. 7, Issue 5

Marketing Monthly Marketing Summer Study Abroad Trip

Students and Dr. Chuck Tomkovick in front of the Monte Carlo Casino

Dr. Steve McDaniel, and his wife Nancy, along with Dr. Chuck Tomkovick, Visiting Professor of Marketing, took 78 Texas A&M students on the 2012 Marketing Study Abroad Program to Europe. This was the 32nd consecutive year the Department of Marketing has sponsored the month-long trip which tours through eight Western European countries. The students

participated in fifteen marketing-related professional visits along the way. Their visit to the Monaco Department of Tourism and Conferences (MDTC) included a presentation on how the MDTC markets Monaco, which has the highest per capita GNP in the world. The MDTC also gave the group a tour of the Monte Carlo Casino. (General Warning: Don’t ever take advice from Dr. Mac on trying your luck at the slot machines!) Continued next page

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Marketing Monthly - July 2012 by Mays Business School - Issuu