Marketing Monthly - May 2013

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May 2013: Vol. 8, Issue 3

Marketing Monthly Academy of Marketing Science Awards

2013 Recipients of the Academy of Marketing Science Outstanding Teacher Award: (left to right) Brian VanderSchee (Aurora University), Paul Busch (Texas A&M University), Charles Fifield (Baylor University), and session chair Shannon Rinaldo (Texas Tech University)

Paul Busch just returned from the Academy of Marketing Science Annual Conference in Monterey, California, where he was awarded the AMS Lamb-Hair-McDaniel Outstanding Teacher Award. Says Busch, “I feel a special connection to this award due to one of the namesakes on it. I worked closely with Joe Hair at the University of Mississippi and I’m very grateful to Joe for recruiting me to Ole Miss. This was my first faculty appointment and it proved to be a very productive and enjoyable experience, as well as the beginning of a great 40-year friendship.” Busch especially liked the opportunity to share his current Strengthfinders work with colleagues

Julie Guidry Moulard ‘04 receives her award from Barry Babin (Louisiana Tech)

and future faculty members at the conference. Using examples of student work, interactive exercises, personal experience and information about the Strengthfinders advantages, he feels that he was able to share his excitement about what students are able to accomplish through the personal branding assignment. Julie Guidry Moulard ‘04, (Louisiana Tech) received an award for Faculty Service. This brandnew award - the AMS Harold and Muriel Berkman Faculty Achievement and Development Award recognizes service to AMS and is awarded to a Continued next page

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