CONTACT
5586-764898
may.orona@gmail.com linkedin.com/in/mayraorona
EDUCATION
2024- Today
INESDI Business Tech School Master in digital marketing and IA
2000 -2003
Tecnológico de Monterrey Master in E-Commerce
1994 - 1998
Universidad de Monterrey Bachelor in Industrial Design
SKILLS
• Leadership in end-to-end design and execution of marketing strategies
• Use data-driven analysis for audience segmentation and actionable insights.
• Lead and inspire high-performing teams
• Manage complex projects and deliver quality results.
• Managing multichannel marketing strategies, including social media marketing campaigns, PPC campaigns
LANGUAGES
• Spanish Native
• English advanced
• French basic
SOFTWARE
• Shopify stores
• HubSpot
• Photoshop, Canva
• Get Response
• Monday, Asana, Trello
• Meta suite, Google Ads
• Microsoft suite (Excel, PowerPoint, Word, Project)
• SemRush
PROFILE
Mayra Orona Castellanos
GROWTH MARKETING LEADER
With over 20 years of extensive marketing experience, my focus lies in managing end-to-end marketing efforts with a keen eye on accountability and delivering tangible results Skilled in Google Ads, Analytics, Meta, SEO and content marketing, I drive growth through innovative strategies tailored to meet clients’ needs and optimize customer engagement. I´m seeking a challenging role where I can leverage my skills to lead teams in executing marketing initiatives that strengthen value propositions, product penetration and ensure brand awareness and consistency.
WORK EXPERIENCE
ASDEPORTE
(IRONMAN, Thriatlon and Spartan Races) Jul 2022-Feb 2024 Growth Marketing Manager
• Led the design and execution of multi-channel marketing strategies targeting both new and retention audiences, clients, and sponsors segments, resulted in 17% revenue growth
• Directed campaigns and fostered partnerships for more than 100 events, leveraging creativity and brand awareness to achieve a year over year increase in reach by 15%.
• Led cross-functional projects with marketing, commercial and operational teams in growth campaigns exceeding 10:1 ROAS objectives and optimizing media spend
• Collaborated with media and creative partners, developing long-term media strategies for sponsorship campaigns, achieving visibility across athlete ´s social communities to over 30 million individuals
CONTPAQi (SAAS Mexican developer)
Marketing Manager
Nov 2020 -Oct 2021
• Spearheaded optimized demand generation and inbound initiatives in collaboration with the CRM team, resulting in a +40% increase in lead acquisition.
• Optimized customer journeys across digital channels, achieving +60% savings in cost perlead (CPL).
• Led go-to market strategies for new product launches in partnership with strategic IT partners such as Microsoft and AWS, driving +15% growth in PYME lead generation
BURÓ DE CRÉDITO - (Credit reporting agency) Oct 2018 – Nov 2020 Marketing Manager
• Developed and executed targeted digital marketing campaigns leveraging CRM and NPS data, to contribute to a 10% total annual revenue increase.
• Led cross-functional teams in the development of a new mobile app, resulting in a +20% increase in downloads through successful performance ad campaigns.
• Successfully launched new concept and a re-branding product campaign, driving a +40% increase in sales year over year.
HERBALIFE (Multilevel business)
Digital Marketing Manager
Apr 2013 –Ago 2018
• Managed online marketing channels and implemented content marketing strategies, resulting in a +25% growth in social media community reaching 1 million people
• Implemented automated customer journeys, resulting in a decrease in distributor churn rate by over 4%.
• Led the E-commerce channel strategy, increasing channel traffic by over 50% and product ordering growth from 7% to 24% in 3 years.
MONSTER (Recruitment services)
E-commerce Manager
Feb 2012 – Dec 2012
• Developed and led the SMB program, driving a +50% increase in e-commerce channel sales.
• Awarded E-Business CNN Expansión 2012 B2B award for outstanding achievement in PYME initiatives.
Additional information available upon request (previous jobs)
